Motors Formula Team

What Motors Formula Team does

Motors Formula Team (MFT) is a privately held, founder-owned motorsport agency founded in 2014 by Ludovic Pezé and headquartered in Monaco with a secondary office in Mauritius. The company describes itself as a 360° motorsport agency serving two primary customer sets: enterprise buyers including F1 teams and racing manufacturers who contract MFT for driver scouting, assessment, and shootout support (with Porsche Junior Program and McLaren named), and individual racing drivers from karting through professional levels who purchase bespoke development, coaching, and management services. The operating model is relationship-based and direct, with all pricing provided on demand and engagements structured as multi-year bespoke contracts.

MFT's product portfolio spans four integrated service lines: a Driver Development Program covering karting-to-F1 pathways including physical and mental readiness; Racing Services offering arrive-and-drive solutions in F1 Classic, GT, LMP, single seater, and Rallye categories; the MFT E-Team simracing sub-brand providing turn-key competition organization, livery creation, rig building, and online coaching; and a Motorsport Consultancy practice covering supercar and eco-friendly smart-city vehicle projects alongside FIA-CIK standard karting track design. Sub-brands include MFT Classic and MFT E-Sport in addition to the e-team. Revenue is generated entirely through professional services fees across these four streams.

The go-to-market is direct enterprise field sales combined with direct engagement of individual drivers, supported by an organic social presence on YouTube, LinkedIn, Instagram, and Facebook. The company has no external funding, no disclosed revenue, no disclosed AI capabilities, and a headcount of five. In 2021 MFT was acknowledged in the Sir Lewis Hamilton Commission case study for its commitment to diversity in motorsport, and it maintains partnerships with the Hamilton Commission, STEM Racing (MU and FR), Wavey Dynamics, Alta Global Media, CCI Mauritius, MCO Communication, Driven by Us, and Yanibes Consulting.

Name

Motors Formula Team

Legal name

Motors Formula Team

Website

https://motorsformulateam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Motors Formula Team is a Monaco-based, founder-owned 360° motorsport agency offering driver development, racing operations, simracing, and motorsport consultancy services to F1 teams, racing manufacturers, and individual racing drivers. Founded in 2014 by Ludovic Pezé.

Ownership category

akta.pro rank

Product category

Motorsport Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport agency services
• Driver development programs
• Racing team management
• Simracing competitions
• Motorsport consultancy

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Driver Development Services: Professional services for racing drivers including career planning, coaching, assessment, and management from karting to F1 levels
2. Racing Operations: Racing under MFT brand globally and providing customer racing services with arrive and drive solutions for F1 Classic, GT, LMP, single seater, and Rallye categories
3. Simracing Services: E-team competition, event organization, turn-key simracing solutions, livery creation, rig building, and online coaching
4. Motorsport Consultancy: Consulting on automotive projects including supercar design, innovative eco-friendly vehicles for smart cities, and racing/karting track design
5. Event Planning and PR Services: Event planning, PR, communication, advertising, and partnership negotiation services for racing drivers and automotive companies

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motors Formula Team is a 360° motorsport agency that provides driver scouting for F1 teams and manufacturers, comprehensive driver development programs from karting to F1, racing operations with arrive and drive solutions across multiple disciplines (F1 Classic, GT, LMP, single seater, Rallye), simracing competition organization and equipment, and motorsport consultancy including supercar/eco-vehicle design and FIA-CIK standard track design.

Product overview

Motors Formula Team (MFT) operates as a 360° motorsport agency offering an integrated portfolio of services: Driver Development Program (covering driver scouting, development, coaching, and management from karting through F1); Racing Services (customer racing with arrive and drive solutions across F1 Classic, GT, LMP, single seater, and Rallye); MFT E-Team Simracing (competitive simracing including event organization, livery design, rig creation, and coaching); and Motorsports Consultancy (automotive project design and FIA-CIK standard track development). The company also provides PR, communication, advertising, event planning, and partnership negotiation services. Clients can engage individual services or bundle them as a comprehensive motorsport agency solution.

Differentiator

Problem solved

Functional benefit

Brands

• MFT e-team: MFT's eSports/eTeam competing in international simracing events
• MFT Classic
• MFT E-Sport

Products and services

• Driver Development Program Comprehensive driver development program covering karting to F4, F4 to F1, and karting to racecars-endurance pathways, including career planning, personalized coaching, physical and mental readiness training, and driver evaluation for manufacturer shootouts (e.g., Porsche Junior Program, McLaren). Delivered for aspiring and professional racing drivers.
• Racing Services Professional racing services under the MFT brand offering 'arrive and drive solutions' for F1 Classic, GT, LMP, single seater, and Rallye disciplines worldwide, enabling clients to race globally under the MFT racing brand.
• MFT E-Team Simracing The MFT e-team competes in international simracing events and provides turnkey competition organization, race livery creation, simracing rig creation, and online practice with coaching services for simracing enthusiasts and competitive simracers.
• Motorsports Consultancy Consultancy services for automotive projects including supercar design, innovative eco-friendly vehicles for smart cities, and designing and delivering turnkey racing car and karting track projects at FIA-CIK standards. Targeted at automotive companies and infrastructure developers.
• Event Planning and PR Services Event planning, PR, communication, advertising, and partnership negotiation services for racing drivers and automotive companies, supporting their commercial and public profile.

Quantifiable outcome

• Acknowledged in Sir Lewis Hamilton Commission case study for diversity commitment in motorsport

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Wavey DynamicsminorStrategic or Co-development PartnerMotorsport partner providing technical and dynamic racing solutions
• STEM Racing MUcoreStrategic or Co-development PartnerMauritius-based racing partner supporting STEM initiatives and motorsport development in the region
• Alta Global MediaminorGTM or Marketing PartnerGlobal media partner for motorsport content and communications
• CCI (French Chamber of Commerce Mauritius)minorGTM or Marketing PartnerBusiness networking partner supporting MFT operations in Mauritius
• Yanibes ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner for business development and strategic advisory
• Hamilton CommissioncoreStrategic or Co-development PartnerDiversity-focused commission led by Sir Lewis Hamilton. MFT was acknowledged and mentioned in a 2021 case study for commitment to diversity in motorsport
• MCO CommunicationminorGTM or Marketing PartnerMonaco-based communication and PR partner
• Driven by UsminorGTM or Marketing PartnerUK-based partnership for diversity and inclusion initiatives in motorsport
• STEM Racing FRcoreStrategic or Co-development PartnerFrance-based racing partner supporting STEM initiatives and motorsport development in Europe

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• iRacing: Leading online motorsport simulation platform hosting organized simracing competition and used by real-world racing teams as a talent identification tool. Comparable to MFT's MFT E-Team simracing competition and turnkey simracing services.

Broad incumbents

• Ferrari Driver Academy: Official Ferrari young driver development programme identifying, funding, and developing racing talent from karting through F1. Operates as a broader incumbent in the same driver-development space MFT serves for F1 teams and manufacturers.
• Red Bull Junior Team: Red Bull's flagship driver academy scouting and developing drivers from karting into F1. A large incumbent competitor for the manufacturer-sponsored junior driver placements MFT brokers through its assessment services.
• McLaren Young Driver Programme: McLaren's official junior driver development pathway referenced by MFT as one of its manufacturer shootout customers. A broader incumbent operating in the same driver assessment and placement space.

Direct peers

• Gravity Motorsport: Motorsport management and driver representation firm operating across karting, single-seater, and endurance categories. Directly comparable to MFT's multi-discipline driver development and arrive-and-drive service model.
• Track & Track: Motorsport services agency offering arrive-and-drive racing experiences and customer racing programmes across GT and single-seater categories. Directly comparable to MFT's racing operations and customer racing services.
• Pinnacle Motorsport Management: Independent motorsport management firm offering driver representation, career planning, and sponsorship services. Directly comparable to MFT's individual driver development, PR, and partnership negotiation services.
• Add Management: Boutique motorsport driver management and representation agency working with F1, F2, and junior series drivers. Closely comparable to MFT's core driver development and management business, competing for the same driver talent and team placement mandates.

Others

• STEM Racing: International STEM-focused motorsport education and competition platform with whom MFT maintains STEM Racing MU and STEM Racing FR partnerships. Adjacent ecosystem player addressing the talent-development pipeline rather than directly competing for driver representation.
• Driven by Us: UK-based motorsport diversity and inclusion initiative and listed MFT partner. Operates in the adjacent motorsport diversity/STEM space rather than as a competing agency, but addresses the same driver-pipeline gap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MotorsFormulaTeam
• Facebookfacebook.com/motorsformulateam
• LinkedInlinkedin.com/company/motors-formula-team
• Instagraminstagram.com/mftracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motors Formula Team