Mouillettes & Co Srl

What Mouillettes & Co Srl does

Mouillettes & Co Srl is an Italian olfactory education and consulting company founded in 2004 in Parma by Maria Grazia Fornasier, positioned as Italy's first and only dedicated center for acquiring, refining, and structuring olfactory competencies. Its core offering is the Professione Olfatto flagship program — an intensive qualification course with three tracks (Base, Marketing, Technical) — supported by 25+ specialized short courses covering raw materials, formulation, olfactory families, evaluation, and artisanal perfumery. The company operates a Parma-based laboratory containing over 1,200 raw materials and an archive of approximately 7,000 fragrances, and is the exclusive Italian partner of French perfumery training leader Cinquième Sens.

The business operates multiple go-to-market motions: direct-to-consumer e-commerce and in-person classroom training at Parma, an online Home Edition offering, sales-led B2B engagements (Academy In House, corporate consulting, events), and event-driven acquisition through Esxence and its own 'Il Profumo in Festa'. Course fees range from €85 (KIDS workshop) to €5,000+ (8-day raw materials course, corporate rate), with optional olfactory kits at €200 available exclusively to past participants. New service lines include humanistic coaching launched in 2026 and Summer School launched in 2025.

The company serves a hybrid mix of individual enthusiasts, beauty/perfumery industry professionals, B2B corporate clients, and children (ages 8-12), with cumulative Professione Olfatto alumni exceeding 350 across 19 editions. Leadership transitioned from founder Fornasier to current President Emanuela Rupi; the firm remains privately held with no institutional funding identified and operates with approximately 7 employees focused on the Italian market.

Name

Mouillettes & Co Srl

Legal name

MOUILLETTES & CO. S.R.L.

Website

https://mouillettes-and-co.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Mouillettes & Co Srl is Italy's only dedicated olfactory education center, founded in 2004 in Parma, offering professional perfumery training courses, corporate consulting, sensory events, and coaching to industry professionals, enthusiasts, and B2B clients.

Ownership category

akta.pro rank

Product category

Perfumery Education & Training

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (61151), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Cosmetology Schools & Programs (HSALANAA), Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Olfactory training courses
• Perfumery education programs
• Fragrance consulting services
• Sensory training workshops
• Professional perfumery school

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Courses: One-time fees for classroom and online courses ranging from €85 to €3,500+ VAT. Includes individual courses, multi-day programs, and structured pathways like Professione Olfatto. Revenue generated through course enrollment fees and optional kit purchases.
2. Corporate Training and Consulting: Customized in-company training programs (Academy In House), consulting services for business projects including product development, commercial tools, and point-of-sale coaching. B2B pricing with 22% VAT additional.
3. Coaching Services: Humanistic coaching and potential development services for individuals and organizations, launched in 2026. Includes career orientation integrated into Professione Olfatto program.
4. Event Organization: Organization of olfactory events and sensory experiences for corporate events, including brand experiences and team building activities.
5. Olfactory Kits and Products: Sale of olfactory kits containing 48 raw materials for €200 + 22% VAT, available only to course participants for continued home training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mouillettes & Co is Italy's first dedicated olfactory training center, delivering professional perfumery courses, corporate olfactory consulting, humanistic coaching, and sensory event organization. The core professional program "Professione Olfatto" spans three tracks (Base, Marketing, Technical) and is complemented by over 25 specialized short courses covering raw materials, formulation, fragrance families, history of perfumery, and emotional selling. Offerings are delivered in classroom format at Parma, online via Home Edition, and through in-house corporate programs.

Product overview

Mouillettes & Co Srl is an olfactory training and consulting company founded in 2004, offering a comprehensive portfolio of perfumery education and professional services. The core offering includes the intensive Professione Olfatto program with three tracks (Base, Marketing, Technical), supplemented by over 25 specialized short courses covering topics from raw materials and formulation to fragrance market analysis and artisanal perfumery. The company also provides corporate consulting services, humanistic coaching, and organizational services for olfactory events. Complementary products include olfactory kits for post-course practice. All services are delivered through classroom training in Parma and online formats, with the company holding exclusive Italian partnership with French company Cinquieme Sens.

Differentiator

Problem solved

Functional benefit

Products and services

• Professione Olfatto - Corso Base Foundational track of the intensive Professione Olfatto professional perfumery program, providing a structured introduction to olfaction, raw materials, and fragrance evaluation for aspiring perfumers and beauty industry professionals.
• Professione Olfatto - Indirizzo Marketing Marketing specialization track of the Professione Olfatto program, addressing commercial strategy, brand olfaction, emotional selling, and market dynamics of the perfume industry. Designed for marketing professionals and brand managers in beauty and luxury.
• Professione Olfatto - Indirizzo Tecnico Technical specialization track of the Professione Olfatto program, focused on formulation, raw material selection, and laboratory techniques for aspiring perfumers and R&D professionals.
• Una Giornata da Naso A one-day immersive olfactory workshop held at the Parma headquarters, offering an introductory sensory experience with raw materials and themed fragrance explorations for enthusiasts, professionals, and curious consumers.
• Introduzione alla Profumeria Introductory short course providing foundational knowledge of perfumery, fragrance families, and the language of scent for beginners and enthusiasts.
• Corso Base di Profumeria Home Edition Online Online Home Edition of the foundational perfumery course, allowing remote learners to access core sensory and theoretical content with olfactory kits shipped for at-home practice.
• Le Materie Prime della Profumeria Specialized short course examining natural and synthetic raw materials used in perfumery, including sourcing, olfactory families, and formulation roles.
• La Formulazione Specialized short course covering formulation principles, dosage, and construction techniques for creating fragrance compositions.
• La Valutazione e la Classificazione Specialized short course teaching systematic evaluation and classification of fragrances, including olfactive pyramid interpretation and quality assessment.
• Summer School Multi-day intensive summer program combining hands-on olfactory training and themed workshops, launched in 2025 for professionals and enthusiasts seeking immersive learning during the summer season.
• Una Giornata da Naso KIDS Children's adaptation of the Una Giornata da Naso workshop, providing a sensory olfactive experience tailored for kids and families.
• Open Day Free open house event hosted at the Parma headquarters, allowing prospective students to visit the laboratory, meet instructors, and obtain information on training pathways.
• Kit Olfattivi Branded olfactory kits containing curated raw materials and supporting materials for at-home sensory practice and use alongside online courses.
• Consulenza Olfattiva Aziendale Corporate olfactory consulting service advising B2B clients on brand olfaction, signature scent development, and olfactory identity strategy, including the "I 5 Sensi del Brand" methodology.
• Coaching Umanistico (Humanistic Coaching) Humanistic career coaching and orientation service, integrated within the Professione Olfatto program, providing personal and professional development support to students and professionals in transition.
• Eventi Olfattivi Aziendali (Corporate Olfactory Events) Custom-designed corporate sensory events and team-building experiences centered on olfaction, including themed workshops and brand olfaction activations for corporate clients.
• Academy In House (In-house Corporate Training) Customized in-house corporate training programs delivered at client sites, adapting the school's perfumery curriculum to the specific needs of corporate teams across industries.

Quantifiable outcome

• Over 350 professionals trained through Professione Olfatto program across 19 editions
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Accademia del ProfumominorStrategic or Co-development Partner · 1 January 2024Collaboration for events organized by Accademia del Profumo, including participation in celebrating Fragrance Day with Open Day events at their Parma headquarters.
• Cinquième SenscoreStrategic or Co-development Partner · 1 January 2004Exclusive Italian partnership with French company Cinquième Sens, the leading institution for perfumery training. This partnership provides international standards and continuous market trend updates. The collaboration enables Mouillettes & Co to deliver courses meeting global perfumery industry benchmarks.
• Dream FactoryminorStrategic or Co-development PartnerCollaboration to create 'SMELL THE FACTORY' - a new format combining escape room-style dynamics with multisensory experiences. The event format was presented in Milan, allowing guests to experience venue spaces through senses including smell.
• ERI EINAUDI PERFUME & BEAUTY SPACEminorChannel Partner/ Reseller/ DistributorVenue partnership in Cittadella (PD) for hosting 'Una Giornata da Naso' and 'Una Giornata da Naso KIDS' courses, expanding geographic reach of training programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Givaudan Perfumery School: The world's largest fragrance house operates a renowned internal perfumery school in Switzerland. While primarily serving Givaudan employees, it is the global benchmark for technical perfumery education and competes for senior talent influence in the same training domain.
• Firmenich Perfumery School: Major Swiss fragrance house (now part of dsm-firmenich) runs internal perfumery training. Represents a global incumbent in the same educational niche, with significantly larger scale and resources.
• Mane Perfumery Training: French family-owned fragrance house with internal perfumery training programs. Operates as a broader incumbent offering career paths in perfumery that overlap with Mouillettes & Co's role in workforce development for the industry.

Direct peers

• Cinquième Sens: French perfumery training institution and Mouillettes & Co's exclusive Italian partner. Offers parallel olfactory education programs in France with comparable curriculum structure (raw materials, formulation, evaluation) and serves as both a partner and a direct competitive reference point in the same niche.
• ISIPCA: Institut Supérieur International du Parfum, de la Cosmétique et de l'Aromatique alimentaire in Versailles, France. Offers professional degrees in perfumery, cosmetics, and food aromas — providing a comparable educational pathway to Mouillettes & Co's Professione Olfatto, with longer programs and academic accreditation.

Emerging players

• Centdegrés: Paris-based olfactive design agency offering consulting and training services for brands. Comparable in combining corporate olfactory consulting with educational content, though focused on experience design rather than individual training.
• Phytocosmetic and Natural Perfumery Schools (e.g., Auriel, French perfumery ateliers): Boutique perfumery schools across Europe offering artisanal perfume-making workshops. Compete for the same enthusiast and hobbyist segment that Mouillettes & Co addresses through its 'Una Giornata da Naso' offerings.

Others

• S.Pellegrino / Davines (Italian corporate training clients): Major Italian beauty and lifestyle companies with internal training functions. Represent the type of corporate B2B clients whose Academy In House business Mouillettes & Co targets, illustrating the broader corporate training ecosystem.
• Esxence – The Art Perfumery Event: Major Italian industry event where Mouillettes & Co regularly participates. Functions as an ecosystem enabler in the same niche perfumery community and as a customer acquisition channel for both companies.

Regional players

• Accademia del Profumo: Italian industry association promoting fragrance culture and organizing events like Fragrance Day. Operates in the same Italian olfactory education ecosystem and is a current collaboration partner of Mouillettes & Co, with overlapping goals of fragrance literacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mouillettes_and_co
• LinkedInlinkedin.com/company/mouillettes-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouillettes & Co Srl