Mountain Spirit Co Op

What Mountain Spirit Co Op does

Mountain Spirit Co Op is a member-based spiritual community cooperative founded in 2005 by Dana Cummins in Prescott, Arizona. It serves individuals interested in spiritual, metaphysical, and healing practices through a multi-format offering that includes healing sessions, classes, workshops, and an art gallery component. The cooperative operates a nonprofit arm (MsHec3) that provides scholarships to community members, broadening participation beyond those able to pay full rates.

The organization generates revenue across several streams: sliding-scale and premium healing sessions (with pricing ranging from $5 donations up to $5,000 for premium experiences), membership fees, paid classes and workshops, book sales, and donations channeled through the nonprofit arm. It employs approximately 5 staff and is supported by 15-20 named community members who serve as practitioners and contributors. GTM is community-driven, relying on word-of-mouth, social media presence, and the cooperative membership structure rather than paid acquisition.

The technology stack is minimal and entirely off-the-shelf: a WordPress website, Zoom for virtual sessions, Facebook for community engagement, and YouTube for content distribution. There is no proprietary platform, no custom software, and no AI/ML components. The physical art gallery closed in 2020, after which operations shifted to virtual formats. Some membership and participation now extends into Canada and other geographies via these virtual channels, and the organization has articulated intent to expand globally.

Name

Mountain Spirit Co Op

Legal name

Mountain Spirit Co-Op

Website

https://mountainspiritco-op.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Spirit Co Op is a Prescott, Arizona-based spiritual community cooperative founded in 2005 by Dana Cummins, offering healing sessions, classes, workshops, and art to individuals pursuing metaphysical and spiritual practices through a member-based model.

Ownership category

akta.pro rank

Product category

Alternative Healing and Spiritual Wellness Services

NAICS

Civic and Social Organizations (8134), Religious Organizations (8131), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

akta.pro secondary industries

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Alternative healing services
• Spiritual wellness cooperative
• Metaphysical education
• Energy healing practitioners
• Intuitive art gallery

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healing and Practitioner Services: Individual practitioners offer services including energy healing, spiritual counseling, tarot readings, hypnotherapy, massage, yoga instruction, and more. Services are priced individually by each practitioner with their own fee structures.
2. Classes and Workshops: The co-op hosts paid educational programming including yoga classes, meditation workshops, astrology courses, quantum neuro rewire programs, and skill-based workshops (jewelry making, mala prayer beads). Classes range from $35 to $222.
3. Membership Fees: Annual membership for artists, intuitives, and practitioners to join the co-op and list their services on the website. Extended members pay to advertise their business/services.
4. Nonprofit Donations and Scholarships: MsHec3 (Mountain Spirit Healing and Educational Center) is the nonprofit arm that accepts donations to fund scholarships for healing services for those in need.
5. Book Sales: Sale of Voices of Magic anthology books featuring member stories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mountain Spirit Co-Op is a cooperative community center that aggregates artists, intuitives, practitioners, teachers, readers, musicians, and authors to deliver alternative healing sessions (energy work, reiki, quantum healing), intuitive tarot and card readings, educational classes and workshops (yoga, meditation, astrology, jewelry making), and an intuitive art gallery. The cooperative sells membership access, individual practitioner services, paid classes, published anthologies, and operates a 501c3 nonprofit arm (MsHec3) that distributes scholarships for healing services.

Product overview

Mountain Spirit Co-Op is a cooperative community center that operates as a platform offering multiple interconnected service categories: healing and wellness sessions (energy work, reiki, quantum healing), intuitive readings and tarot services, educational classes and workshops (yoga, meditation, astrology, spiritual development), and an art gallery featuring artisan products. The cooperative is affiliated with the nonprofit Mountain Spirit Healing and Educational Center (MsHec3) which provides scholarship funding. The organization also publishes anthologies of member stories and hosts virtual community events. Members can be artists, practitioners, readers, teachers, musicians, or authors who offer their services through the cooperative.

Differentiator

Problem solved

Functional benefit

Brands

• MsHec3: Mountain Spirit Healing and Educational Center - the nonprofit 501c3 arm of MSCO that provides scholarships for healing services to those in need.

Products and services

• Healing and Wellness Sessions In-person and distance healing sessions including energy work, reiki, quantum healing, and spiritual healing provided by certified practitioners and healers for individual spiritual seekers.
• Intuitive Readings and Tarot Card readings, tarot sessions, and spiritual counseling services offered by intuitive advisors to provide clarity, guidance, and direction to individual clients.
• Classes and Workshops Educational classes including yoga, meditation, astrology, energy healing training (Reiki), jewelry making, and spiritual development courses priced from $35 to $222 per class.
• Art Gallery and Artisan Products Intuitive and spiritual artwork, Native American art, jewelry, and handcrafted items displayed and sold through the cooperative gallery by member artists.
• Magic Mixers Virtual Events Free monthly virtual gatherings on Zoom (second Wednesday of each month) featuring presentations on spiritual topics, healing modalities, and community connection.
• Mountain Spirit Healing and Educational Center (MsHec3) Scholarship Program The nonprofit 501c3 arm of the cooperative that provides scholarship funding for healing services, classes, and community outreach programs; distributed over 100 scholarships last year.
• Voices of Magic Anthology Book A book anthology of personal stories by MSCO members about spiritual experiences and journeys, edited by Mary Woodhouse with contributions from multiple authors including Dana Cummins, Rebecca Cutehands, Carole Sainte-Marie, and Janis Rosen.
• Annual Cooperative Membership Annual membership for artists, intuitives, and practitioners to join the cooperative, list their services on the website, and access the member network; extended members worldwide pay to advertise their services.

Quantifiable outcome

• Over 100 scholarships provided to individuals who could not afford healing services
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon SmileminorGTM or Marketing PartnerMSCO participates in Amazon Smile program where a portion of qualifying purchases is donated to Mountain Spirit Healing and Educational Center (MsHec3), the nonprofit arm of the co-op.
• Art HiveminorOthersArt Hive at 203 N. Cortez St., Suite 16 in Prescott, AZ serves as the primary venue for MSCO's in-person classes including yoga and jewelry making workshops.
• MsHec3 (Mountain Spirit Healing and Educational Center)coreStrategic or Co-development Partner501c3 nonprofit arm of MSCO. All donations go to fund scholarships for healing services for those in need. Last year distributed over 100 scholarships. President: Dana Cummins.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Esalen Institute: Holistic retreat and educational center in Big Sur, CA focused on transformative experiences, bodywork, and spiritual exploration. Comparable to MSCO in offering multi-practitioner healing modalities and community-driven spiritual programming.
• Chopra Center: Alternative-medicine and spiritual-wellness brand offering meditation, ayurveda, and mind-body programs online and at retreat locations. Comparable to MSCO in modality mix (energy work, meditation, spiritual counseling) and education-led offerings.
• Omega Institute for Holistic Studies: Holistic learning retreat center in Rhinebeck, NY offering workshops on wellness, spirituality, and personal growth. Comparable to MSCO in combining community-driven programming, practitioner-led classes, and a mission-centered nonprofit orientation.
• Sedona Mago Retreat Center: Spiritual wellness retreat center in Sedona, AZ offering healing arts, meditation, and shamanic practices. Comparable to MSCO as a Southwestern spiritual-wellness operator with practitioner-led healing and ceremony offerings.
• Kripalu Center for Yoga & Health: Nonprofit holistic education and retreat center in Stockbridge, MA offering yoga, healing arts, and spiritual programming. Comparable to MSCO as a multi-modality wellness center combining classes, retreats, and practitioner-led healing under one umbrella.

Emerging players

• Insight Timer: Free meditation, yoga, and spiritual-community app with thousands of teachers. Comparable to MSCO in offering practitioner-led meditation, yoga, and spiritual classes, but at much greater scale and via a proprietary platform.
• Gaia: Subscription streaming and community platform for spiritual, metaphysical, and alternative-wellness content. Comparable to MSCO as a digital spiritual-content destination that competes for the same audience's attention and subscription dollars.
• The Spring: App-based spiritual community platform connecting seekers with practitioners and small groups. Comparable to MSCO in providing a digital community marketplace for spiritual practitioners and seekers.

Others

• Spirituality+Health Magazine: Media brand covering alternative healing, meditation, and spiritual practice. Comparable to MSCO in addressing the same alternative-wellness reader and serving as a discovery channel for spiritual practitioners and programs.

Broad incumbents

• Miraval Arizona Resort: Luxury wellness resort in Tucson, AZ offering holistic programs, spa, and spiritual experiences. Comparable to MSCO as an Arizona-based holistic-wellness operator, but at significantly higher price points and broader hospitality scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mscomountainspiritco-op9026/videos
• Facebookfacebook.com/MountainSpiritCoOp
• LinkedInlinkedin.com/company/mountain-spirit-co-op

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Spirit Co Op