What Mountain View Animal Hospital does

Mountain View Animal Hospital is a single-site small-animal veterinary practice located at 1130 Jackson Blvd in Rapid City, South Dakota. The practice was founded in 1961 by Dr. Keith Johnson and has been continuously operating for over six decades, currently employing 33 staff including 4 veterinarians. The clinic serves local pet owners with companion animal care rather than specialty referral services or large-animal work.

The service mix spans routine wellness/preventive care, general surgery, dentistry, and diagnostics supported by in-house digital radiography and IDEXX laboratory equipment. The practice is Fear Free certified across its clinical team, positioning it on low-stress handling for dogs and cats. Client-facing technology includes PetDesk for appointment booking and reminders and AVA Voice for AI-assisted phone and SMS communications. An online store with free local delivery sells prescription diets (Hill's Science Diet and Royal Canin) and medications, and CareCredit is offered as a third-party financing option for larger-ticket procedures.

The business model is a fee-for-service general practice clinic, monetizing office visits, surgery, dentistry, diagnostics, pharmacy, and retail diet sales on a per-transaction basis. Ownership has been held by Dr. Nick Heig and Dr. Serena Heig since November 2015; the practice remains privately held with no disclosed financial figures, no second location, and no apparent specialty, emergency, or boarding operations beyond general practice scope.

Name

Mountain View Animal Hospital

Legal name

Mountain View Animal Hospital

Website

https://mountainviewanimalhospitalsd.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain View Animal Hospital is a privately held, single-location small-animal veterinary practice in Rapid City, South Dakota, founded in 1961 and serving local pet owners with wellness, surgery, dentistry, and diagnostic services through a four-doctor, 33-employee team.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH), Veterinary Anesthesia & Pain Management Specialty Services (HLAMACAJ), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Veterinary services
• Pet wellness care
• Veterinary diagnostics
• Pet dentistry
• Veterinary surgery

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Services: Revenue from comprehensive veterinary medical services including wellness exams, surgery, dentistry, digital radiography, and in-house laboratory diagnostics. Services are charged at time of service.
2. Pet Medications and Preventatives: Revenue from selling medications, heartworm preventatives, flea/tick preventatives, and other pet health products dispensed at the clinic.
3. Pet Food and Supplies: Revenue from pet food (Hill's Science Diet, Royal Canin) and supplies sold through the online store with free delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mountain View Animal Hospital provides comprehensive veterinary medical services for companion animals in Rapid City, SD, including wellness and preventative exams, surgery (soft tissue, orthopedic, dental), dentistry with digital dental radiography, digital radiography, internal medicine for acute and chronic conditions, senior pet care, physical rehabilitation, and in-house laboratory diagnostics via the IDEXX Suite. The hospital also sells pet medications, preventatives, and pet food (Hill's Science Diet, Royal Canin) through an online store with free delivery.

Product overview

Mountain View Animal Hospital is a veterinary practice offering a unified set of integrated services centered on comprehensive pet healthcare. The core service portfolio includes Pet Wellness & Preventative Care as the foundational preventive health offering, complemented by Pet Medicine for acute and chronic condition treatment, Pet Surgery for surgical procedures, and Pet Dentistry for oral health. Supporting these core services are diagnostic offerings including Pet Digital Radiography, Pet Digital Dental Radiography (using progeny X-ray technology), and IDEXX Suite of Laboratory Equipment for in-house rapid diagnostics. An Online Store provides food, medication, and supplies with free delivery. The practice also offers Fear Free certified staff trained in reducing pet anxiety during visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Wellness & Preventative Care

Quantifiable outcome

• Rapid diagnostic results in under 10 minutes for many laboratory tests
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PetDeskcoreTechnology or IntegrationPetDesk provides the mobile app and online booking infrastructure for Mountain View Animal Hospital, enabling clients to schedule appointments, access their services, and receive communications through the app.
• IDEXX LaboratoriescoreTechnology or IntegrationIDEXX provides the in-house laboratory equipment suite used for rapid diagnostic testing including CBC, chemistry panels, cortisol, bile acids, and thyroid levels with results in under 10 minutes.
• CareCreditminorChannel Partner/ Reseller/ DistributorHealthcare credit card partner offering financing options for pet care, including interest-free 6-month plans and extended payment options to help clients manage veterinary expenses.
• Hill's Science DietminorChannel Partner/ Reseller/ DistributorPet food brand partnership providing prescription and wellness pet foods sold through the hospital's online store.
• Royal CaninminorChannel Partner/ Reseller/ DistributorPet food brand partnership providing breed-specific and therapeutic pet foods available through the hospital's online store.
• Pet Poison HelplineminorOthersAnimal poison control center reference for emergency toxicology consultations.
• Pet Insurance Partners (VPI, Embrace, Trupanion, ASPCA)minorChannel Partner/ Reseller/ DistributorReferral partnerships with pet insurance providers including VPI Pet Insurance, Embrace Pet Insurance, Trupanion, and ASPCA Pet Insurance to help clients manage veterinary costs.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain owned by Mars. Comparable in offering specialty surgery, internal medicine, and emergency services, but operates at multi-site specialty scale rather than a single GP clinic.
• Banfield Pet Hospital: National veterinary chain operating inside PetSmart stores, offering preventive wellness plans and standard veterinary services. Comparable service model at a national scale with broader geographic reach.
• National Veterinary Associates (NVA): Large veterinary consolidator owning hundreds of GP and specialty hospitals across the U.S. Comparable in core service offering, but with corporate scale, multi-site footprint, and PE-backed operating model.
• VCA Animal Hospitals: Largest national network of companion animal veterinary hospitals, owned by Mars. Provides comparable wellness, surgery, and diagnostic services through franchise-like local clinics across the U.S., including the broader region.

Emerging players

• PetIQ / VIP Petcare: Provider of low-cost veterinary clinics and preventive care services in retail settings. Partial overlap in wellness/vaccination services, but focused on a mass-market, lower-acuity model versus MVAH's full-service approach.
• Heartland Veterinary Partners: PE-backed veterinary consolidator building a network of GP hospitals in the Midwest and Mountain West regions. Comparable service offering but expanding through acquisition in similar rural/small-metro geographies.

Direct peers

• Black Hills Animal Hospital: Veterinary practice serving the Rapid City / Black Hills region with similar companion animal services. Direct geographic and service-line peer.
• Animal Clinic of Rapid City: Local Rapid City veterinary clinic providing wellness, surgery, and dental services for dogs and cats. Competes for the same pet-owner segment within MVAH's service area.
• Canyon Lake Veterinary Hospital: Another long-standing veterinary practice in Rapid City, SD offering general companion animal services. Directly comparable in product mix, geography, and customer base to Mountain View Animal Hospital.

Regional players

• Companion Animal Hospital: Independent companion animal practices in neighboring South Dakota/Mountain West states. Comparable in scale and service mix, but operating outside MVAH's Rapid City catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mountainviewrc
• LinkedInlinkedin.com/company/mountain-view-animal-hospital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain View Animal Hospital