Moutiers Automobiles

Name

Moutiers Automobiles

Legal name

Moutiers Automobiles (maurelauto.fr)

Website

https://moutiers-automobiles.maurelauto.fr

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Moutiers Automobiles is a multi-brand automotive dealership in Onet-le-Château (Rodez), France, selling new Hyundai, Jeep, Honda, and Leapmotor vehicles plus used cars, with financing, rental, parts, and service for individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Onet-le-Château

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Hyundai, Jeep, Honda, and Leapmotor brands with manufacturerrecommended retail pricing
2. Used Vehicle Sales: Sale of pre-owned vehicles including Hyundai, Honda, Mitsubishi, Jeep, and other brands. Stock of 41 vehicles available with prices ranging from 10,000€ to 50,000€+
3. After-Sales Services: Vehicle maintenance, repair, bodywork (carrosserie), spare parts sales, tire changes, and other workshop services
4. Vehicle Financing: Financing solutions including classic credit (12-72 months), LOA with purchase option (24-60 months), balloon LOA with buyback commitment, and long-term leasing (LLD) for 12-60 months. Partnership with Sofinco
5. Car Rental: Vehicle rental services through Hertz franchise at Rodez, Albi, and Castres locations
6. Home Delivery: Vehicle delivery service to customer homes starting from 44€, with remote vehicle handover via video call (WhatsApp, Zoom, Teams, Skype, Facetime) for approximately 30 minutes at 36€ TTC

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Moutiers Automobiles is a multi-brand car dealership in Onet-le-Château (Rodez), France, authorized to sell new Hyundai, Jeep, Honda, and Leapmotor vehicles, alongside a stocked inventory of inspected and guaranteed used vehicles from multiple brands. The dealership also offers vehicle maintenance and repair (including bodywork), auto parts sales, vehicle trade-in valuation, financing through Sofinco (credit, LOA, LLD), Hertz car rental, and home delivery of vehicles to customers.

Product overview

Moutiers Automobiles is a multi-brand car dealership located in Onet-le-Château (Rodez), France, operating as part of the Maurelauto.fr network with over 90 years of history. The company offers a comprehensive automotive portfolio comprising new vehicles from Hyundai, Jeep, Honda, and Leapmotor brands, alongside a wide selection of inspected used vehicles from multiple manufacturers. The business model centers on vehicle sales (both new and pre-owned) complemented by value-added services including financing solutions (via Sofinco), car rental partnerships (Hertz), home delivery, auto parts sales, and maintenance/repair services. The product ecosystem is structured around the core vehicle offerings with supporting service modules that create a full automotive lifecycle solution for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles New Hyundai passenger cars available through authorized dealership sales, including city cars, SUVs, saloons, MPVs, and the IONIQ electric range plus the NEXO hydrogen model. Targeted at retail buyers in the Aveyron/Tarn region.
• New Jeep Vehicles New Jeep SUVs and 4x4s including Avenger (petrol/hybrid/electric), Compass (e-Hybrid and plug-in hybrid), Renegade, and Grand Cherokee 4xe PHEV sold through the authorized Jeep dealership. Targeted at retail buyers seeking compact SUVs and off-road-capable vehicles.
• New Honda Vehicles New Honda passenger cars including Jazz, Civic, HR-V, and CR-V sold through the authorized Honda dealership. Targeted at retail buyers in the Rodez area.
• Leapmotor Electric Vehicles Electric vehicles from the Leapmotor brand (a Stellantis-partnered Chinese EV marque) distributed through Moutiers Automobiles. Targeted at retail buyers seeking entry-level or mid-market Chinese electric vehicles.
• Used Vehicles Inspected and guaranteed pre-owned vehicles from multiple brands (Hyundai, Jeep, Honda, Mitsubishi, BMW, Mercedes-Benz, Renault, Toyota, Volkswagen) priced from 10,000€ to 50,000€+. Targeted at budget-conscious retail buyers and trade-up customers.
• Auto Financing Services (Sofinco partnership) Vehicle financing brokerage services offered in partnership with Sofinco, providing classic credit, LOA (leasing with option to buy), balloon LOA with buyback guarantee, and LLD (long-term lease) for retail and professional buyers.
• Hertz Car Rental Services Vehicle rental services operated under the Hertz franchise at Rodez, Albi, and Castres, including short-term rentals for personal use, professional travel, tourism, and moving. Targeted at individuals and businesses needing temporary vehicles.
• Home Delivery Service Delivery of purchased vehicles to the customer's home, with pricing based on distance (from 44€) and optional remote handover by video call (approximately 30 minutes at 36€ TTC). Vehicle disinfection included at departure and arrival. Targeted at retail buyers who cannot pick up in person.
• Auto Parts Sales Sale of original manufacturer or adaptable spare parts (air filters, oil filters, brake pads, timing belts, batteries, wiper blades) through concessions and the Maurel Distribution parts center in Castres. Targeted at vehicle owners needing replacement parts.
• Maintenance, Repair and Bodywork Services Workshop services covering scheduled maintenance, tire changes, air conditioning recharge, braking system service, technical inspection preparation, and bodywork (carrosserie). Targeted at owners of vehicles sold by the dealership and other brands.
• Vehicle Trade-In Service

Quantifiable outcome

• 90 years of continuous automotive service operations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• HyundaicoreChannel Partner/ Reseller/ DistributorOfficial Hyundai dealership authorized to sell new Hyundai vehicles and provide after-sales services. Offers full range of Hyundai models including IONIQ electric vehicles, NEXO hydrogen vehicle, and traditional combustion/hybrid models.
• JeepcoreChannel Partner/ Reseller/ DistributorOfficial Jeep dealership offering Jeep vehicles including Avenger, Compass, Renegade, and Grand Cherokee models in various powertrains (petrol, hybrid, plug-in hybrid, electric).
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership selling Honda vehicles including Civic, HR-V, and other models in the Rodez area.
• LEAPMOTORminorChannel Partner/ Reseller/ DistributorAuthorized LEAPMOTOR dealership as part of Stellantis brand portfolio. Chinese electric vehicle brand distributed through Stellantis network.
• HertzcoreChannel Partner/ Reseller/ DistributorFranchise partnership with Hertz car rental company. Operates Hertz rental locations in Rodez (Onet-le-Château), Albi, and Castres. Offers vehicle rental services for individuals and businesses with features including 24/7 assistance and loyalty points.
• Maurel Group (maurelauto.fr)coreStrategic or Co-development PartnerParent company network comprising 42 concessions across 13 brands (Stellantis, Volkswagen, Audi, Skoda, Toyota, Hyundai, Honda). Includes Maurel Distribution (spare parts), Mauto (used vehicles), and digital marketplace platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bernard Distribution (Groupe Bernard): French automotive distribution group operating multi-brand concessions including Hyundai and several Stellantis brands. Comparable multi-brand franchise model with integrated financing, after-sales, and parts.
• Groupe Emil Frey France: France's largest multi-brand automotive distribution group operating dozens of concessions across multiple regions. Directly comparable as a multi-brand franchise dealer combining new/used vehicle sales, financing, after-sales, and parts distribution — but at materially larger scale than Moutiers/Maurel.
• Mauritz (Groupe Mauritz): French family-owned multi-brand automotive dealer group with regional concessions across southern and western France. Highly comparable as a family-controlled multi-OEM franchise network offering new/used vehicle sales, financing, and after-sales.
• Groupe PHE (Philibert Europe): Mid-sized French multi-brand automotive dealer group operating Hyundai, Toyota, and other franchises. Direct peer given overlapping OEM portfolio (notably Hyundai) and similar full-service dealership model.
• ByMyCar: Major French multi-brand automotive retail group (formerly Groupe Parot) operating concessions for numerous brands including Hyundai, Stellantis brands, and others. Closely comparable business model — multi-brand franchise dealer with financing, after-sales, and used-vehicle operations — and a direct Hyundai franchise competitor.

Emerging players

• Auto1 Group: European online used-car marketplace with strong French presence through Autohero retail brand. An emerging competitor that combines digital-first vehicle sales with reconditioning, financing, and home delivery — directly overlapping Moutiers' modernization initiatives.
• Aramisauto: French online-first used-car retailer (now owned by Stellantis) offering reconditioned vehicles with home delivery and financing. Represents an emerging competitive vector that could pressure traditional dealer used-car operations and customer acquisition funnels.

Broad incumbents

• Hyundai Motor France: The OEM brand itself, central to Moutiers' new-vehicle lineup. As a broad incumbent, Hyundai's strategic decisions on distribution (traditional franchise vs. agency/direct sales) and product allocation directly govern the dealership's economics.
• Stellantis France: OEM group whose brands (Jeep, Leapmotor, plus Peugeot/Citroën/DS/Opel/Fiat under Maurel Group) constitute core inventory. Franchise policy, dealer network rationalization, and direct-sales pilots from Stellantis represent the dominant structural force on Moutiers' business.

Others

• Hertz France: Rental car franchise partner operating through Moutiers' locations. Related through the channel-partner / franchise relationship rather than direct competition; included because the rental line is an integrated part of the dealership's revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moutiers-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moutiers Automobiles