Maná Moveis

What Maná Moveis does

Maná Móveis is a privately held Brazilian furniture manufacturer headquartered in Cláudio, Minas Gerais, specializing in indoor and outdoor furniture for the Brazilian market. The company produces a broad catalog that spans chairs, dining tables, center and side tables, bistro tables, sofas, armchairs, swings, chaise loungers, deck chairs, stools, poufs, headboards, sideboards, benches, outdoor umbrellas, shade tents, and accessories such as lamps, rugs, fruit bowls, placemats, and mirrors. Its production technology centers on aluminum tubular structures finished with electrostatic painting, combined with nautical rope (corda náutica) weaving, synthetic fiber (fibra sintética) trims, and premium stone table tops in materials such as Pedra Verde Guatemala, Mármor Imperador, and Travertino Romano for higher-end offerings.

The company sells through a hybrid Brazilian distribution model: a direct-to-consumer e-commerce storefront at moveismana.com.br, a network of regional sales representatives aggregated at linktr.ee/manacomercial, and a WhatsApp-based direct sales channel that handles quote-based pricing. Its primary customer segment is residential consumers purchasing furniture for private homes, patios, gardens, and verandas; a secondary segment is the Brazilian hospitality sector, including hotels, resorts, restaurants, and bars. Pricing is quote-based and not publicly disclosed, with customers directed to WhatsApp for quotations. The company is privately held, has 1-10 employees, reports no external funding, and has implemented LGPD compliance under Brazilian privacy law. The firm is operationally active with no evidence of public listing, institutional investment, or M&A activity in the source materials.

Maná Móveis is a privately held Brazilian furniture manufacturer based in Cláudio, Minas Gerais, producing indoor and outdoor furniture in aluminum, nautical rope, synthetic fiber, and stone for the Brazilian residential and hospitality markets through e-commerce, sales representatives, and WhatsApp.

Name

Maná Moveis

Legal name

Maná Móveis

Website

https://moveismana.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maná Móveis is a privately held Brazilian furniture manufacturer in Cláudio, Minas Gerais, producing indoor and outdoor aluminum, nautical rope, and stone furniture. It sells direct-to-consumer via e-commerce and a regional sales representative network serving Brazilian residential and hospitality customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cláudio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: Maná Moveis generates revenue through the direct sale of indoor and outdoor furniture products including chairs, tables, sofas, armchairs, swings, lounge chairs, umbrellas, tents, stools, poufs, and accessories. Sales are conducted through their e-commerce website and sales representative network across Brazil.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maná Moveis manufactures and sells indoor and outdoor furniture, including seating, tables, sofas, armchairs, swings, chaise loungers, umbrellas, tents, poufs, headboards, sideboards, benches, supports, and accessories. Its products use aluminum tubular structures with electrostatic painting, nautical rope weaving, synthetic fiber trims, and stone, wood, or sling-fabric finishes for residential and hospitality customers.

Product overview

Maná Moveis is a Brazilian furniture company offering a comprehensive portfolio of indoor and outdoor furniture. The product line includes seating (chairs, armchairs, stools, sofas, deck chairs, swings, chaise loungers, poufs), tables (dining tables, center tables, side tables, bistro tables), shade solutions (umbrellas, tents), and accessories (lamps, rugs, mirrors, fruit bowls, table accessories). Products feature aluminum tubular structures with electrostatic painting, nautical rope, sling fabric, wood, and stone finishes. The company serves both residential and hospitality segments with items designed for both indoor and outdoor environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairs (Cadeiras)
• Dining Tables (Mesas de Jantar)
• Center Tables (Mesas de Centro)
• Side Tables (Mesas Laterais)
• Bistro Tables (Mesas Bistrô)
• Sofas (Sofás)
• Armchairs (Poltronas)
• Swings (Balanços)
• Stools and Counter Chairs (Banquetas)
• Chaise Loungers (Chaises)
• Deck Chairs and Lounge Chairs (Espreguiçadeiras)
• Outdoor Umbrellas (Ombrelones)
• Outdoor Shade Tents (Tendas)
• Poufs and Ottomans (Puffs)
• Accessories (Acessórios)
• Headboards (Cabeceiras)
• Sideboards and Buffets (Aparadores)
• Benches (Bancos)
• Supports and Bases (Suportes)
• Dining Table Bases (Base de Mesa de Jantar)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crate & Barrel: Premium home furnishings retailer with broad indoor and outdoor furniture assortment targeting style-conscious consumers. Comparable to Maná on premium residential positioning and curated multi-category offering.
• Tok&Stok: Brazil's largest premium furniture retailer offering indoor and outdoor furniture across multiple categories with both physical stores and online channels. Directly comparable to Maná Moveis on premium residential positioning and Brazilian market focus.
• West Elm: Premium home furnishings retailer specializing in modern indoor and outdoor furniture with a strong DTC and showroom model. Comparable to Maná on premium positioning, contemporary design language, and indoor/outdoor category mix.
• Etna: Brazilian furniture retail chain offering indoor and outdoor furniture with a contemporary design aesthetic across multiple categories. Comparable to Maná on multi-category residential furniture and Brazilian DTC/retail presence.
• Saccaro: Brazilian manufacturer and retailer specializing in premium indoor and outdoor furniture, including weather-resistant and lifestyle pieces. Highly comparable to Maná on premium outdoor positioning, materials craftsmanship, and Brazilian market focus.

Broad incumbents

• Wayfair: Largest online furniture and home furnishings retailer with deep outdoor assortment. Comparable to Maná on DTC e-commerce model and indoor/outdoor category breadth, though operating at vastly larger scale and broader price spectrum.
• IKEA: Global mass-market furniture retailer with growing outdoor assortment and Brazil presence. Comparable on furniture retail model and indoor/outdoor category breadth, but operates at vastly larger scale and lower price point.
• Leroy Merlin Brasil: Major home improvement and furniture retailer in Brazil with broad outdoor living assortment. Comparable on Brazilian retail presence and outdoor furniture category, but operates at far larger scale across DIY and home categories.
• Tramontina: Large Brazilian manufacturer and retailer of home goods, kitchenware, and outdoor furniture with extensive distribution. Comparable to Maná on Brazilian origin and outdoor furniture exposure, but at much broader scale across many home categories.

Emerging players

• Article: DTC-only premium furniture brand with modern design and direct-to-consumer fulfillment. Comparable to Maná on premium mid-market positioning and DTC-first distribution, though primarily serving North American customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/man%C3%A1-moveis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maná Moveis