movemakers

What movemakers does

Movemakers Oy is a Finnish private limited company founded in 2002 and headquartered in Tiistenjoki, Finland. The company designs, develops, and manufactures safe sports training equipment targeted primarily at children and junior athletes, with a portfolio covering throwing implements (javelins, discus, hammer), training hurdles (Safe Run and Safe Step series), slalom poles, floorball sticks, fitness sticks (Movestick), training cones, and dog agility components. Core technical differentiation is in child-safety design — non-sharp javelin tips, soft-plastic discus with integrated handles, textile-bag hammer with soft grip, and adjustable hurdle heights (30–60cm) — using durable plastics and polymers such as polypropylene and glass-fiber-reinforced polyamide.

The business operates a direct-to-consumer and B2B hybrid model, selling to parents, schools, kindergartens, sports clubs, and parks in Finland. The company sells primarily through an exclusive e-commerce partnership with Tiistenshop (tiistenshop.fi), supplemented by direct phone and email ordering for institutional buyers. Marketing is conducted via a bilingual Finnish/English website, Facebook, and Instagram, with Google Analytics for traffic insight. Product credibility is anchored by collaborations with Olympic javelin champion Tapio Korjus (Safe Junior Javelin) and two-time Olympic javelin athlete and coach Duncan Atwood (Firstflyer, Finnflyer).

Movemakers is a small operation with 6 employees, no disclosed funding, no parent company, and no institutional investors. Operating geography is Finland-only despite multilingual website support. Revenue, unit volumes, and pricing are not publicly disclosed. The company functions as a mature niche manufacturer in a specialized segment of children's athletics equipment, with product line extensions into adjacent use cases such as dog agility and recreational floorball.

Name

movemakers

Legal name

Movemakers Oy

Website

https://movemakers.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Movemakers Oy is a Finnish manufacturer founded in 2002 that designs and sells safe sports training equipment — javelins, discus, hammer, hurdles, and floorball sticks — primarily for children, schools, sports clubs, and parents in Finland.

Ownership category

akta.pro rank

Product category

Athletic Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYEDAEAIAG

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYCRAMADAD

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMAEAJ

Team Sports Protective Gear & Sports Medicine Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Youth sports equipment
• Athletics training gear
• Safe throwing implements
• Junior training hurdles
• Floorball sticks children

Headquarters

HQ city

Tiistenjoki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Equipment Sales: Movemakers generates revenue through the sale of physical sports training equipment including javelins, discus, hammers, hurdles, floorball sticks, training cones, and agility equipment. Products are sold as finished goods with various sizes and material options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Movemakers designs, manufactures, and sells safe sports training equipment for children and juniors, including soft javelins, discus, hammer, hurdles, slalom poles, floorball sticks, training sticks, training cones, and dog agility equipment. Products are engineered with safety, durability, and ease of use as primary concerns, drawing on input from Olympic-level athletes to make traditional athletics events safely accessible to young users.

Product overview

Movemakers Oy develops and manufactures safe sports training equipment for juniors. The product portfolio includes throwing implements (javelins, discus, hammer), training hurdles (Safe Run and Safe Step series), poles (slalom pole), sticks (floorball sticks, movestick), training cones, and dog agility equipment. Products are designed for durability, safety, ease of use, and multi-purpose functionality. While originally designed for children, the equipment can be used by athletes of all ages in kindergartens, schools, athletic clubs, parks, and home settings for playing, training, and competitions both indoors and outdoors.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe junior javelins (Firstflyer, Red Hawk, Silver Eagle, Finnflyer) Soft, safety-engineered javelin variants designed for children and juniors to learn javelin throwing without the injury risk of standard competition javelins. Targeted at parents, schools, sports clubs, and parks.
• Discus (Kiekko)
• Hammer (Moukari) Safe hammer throwing implement designed for children and juniors to practice hammer technique without the risks of standard hammer equipment. Sold to parents, schools, sports clubs, and parks.
• Safe Run Hurdles Hurdle designed for safe run-through training by children and juniors, intended for schools, sports clubs, parks, and home training.
• Safe Step Hurdles
• Slalom Pole (Pujottelukeppi)
• Floorball Sticks (First stick and First stick fiber)
• Movestick (Jumppakeppi)
• Training Cones (Harjoituskartiot)
• Equipment for Dog Agility Exercises

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TiistenshopcoreChannel Partner/ Reseller/ DistributorTiistenshop serves as the primary e-commerce reseller for Movemakers' safe sports equipment. The online store at tiistenshop.fi/tuotteet/urheiluvalineet/ handles product sales and distribution. Customers are directed to contact Movemakers before placing orders through Tiistenshop.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Polanik: Polish manufacturer of athletics equipment (javelins, discus, hammers, hurdles, starting blocks) for schools, clubs, and competitions. Direct competitor in the same product categories as Movemakers, with a broader catalog and established European distribution.
• Aluminum Athletic Equipment (AAE): US track and field equipment manufacturer producing hurdles, starting blocks, and throwing event equipment for schools, colleges, and competitions. Direct competitor in athletics-specific equipment categories.
• Erhard Sport: German school and athletics equipment manufacturer offering hurdles, throwing equipment, and training aids for PE and competitive use. Comparable in product mix (throwing implements, training hurdles) and European institutional customer base.
• Harrod Sport: UK-based manufacturer and supplier of physical education and athletics equipment (hurdles, throwing implements, training gear) for schools and sports clubs. Comparable product overlap and target customer (institutional PE buyers), with a UK distribution focus rather than Nordic.
• Indigo Fitness: UK school and sports equipment supplier offering hurdles, agility equipment, throwing implements, and PE curriculum support. Comparable in serving schools/clubs with athletics training gear and child-safe product positioning.
• BISON Inc. US-based manufacturer of indoor and outdoor sports/PE equipment including basketball, volleyball, and athletics training gear for schools and recreation. Overlaps on training aids and institutional (school/recreation) customer base.
• Sport-Thieme: Major German school and club sports equipment supplier carrying hurdles, throwing equipment, training aids, and PE gear. Comparable in serving the same kindergarten/school/sports club buyer base across Europe, but with a much broader catalog and deeper institutional sales reach.
• Gill Athletics: US manufacturer of track and field equipment including hurdles, javelins, discus, hammers, and throwing circles. Closest direct competitor in the throwing-events and hurdles categories, primarily serving US schools, colleges, and track programs.

Emerging players

• Exel (floorball brand): Finnish-origin floorball stick and equipment manufacturer. Directly comparable on the floorball stick product line (Movemakers' 'First stick / First stick fiber'), though Exel is a much larger and globally distributed floorball specialist rather than a broad athletics-equipment maker.

Regional players

• Nordic Sport (Sport Nordic): Nordic sports equipment distributor and brand offering athletics and PE equipment across Scandinavian markets. Operates in a similar space with comparable offerings, with broader geographic reach in the Nordics than Movemakers' domestic-only footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/movemakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about movemakers