Movement Mortgage, Atlanta GA

What Movement Mortgage, Atlanta GA does

Movement Mortgage, LLC is a private, nationwide mortgage lender headquartered in Indian Land, South Carolina, offering home purchase and refinance loans across all 50 U.S. states. The company operates as Movement Mortgage, LLC (NMLS ID #39179), an LLC domiciled in South Carolina, and serves individual consumers (home buyers and refinancers) plus real estate professionals who refer clients. Its go-to-market is a hybrid of direct-to-consumer digital application (website, rate quote tools, calculators) and inside/sales-led engagement through a distributed loan officer network, with a self-service borrower portal for existing customers.

The company earns revenue through two primary streams: transaction fees on mortgage origination (gain on sale and origination fees) and recurring loan servicing income on held or sold loans. Loan servicing is operated on a third-party platform, Loansphere Servicing Digital by BKiconnect, rather than on proprietary technology. The product portfolio is conventional for the industry — purchase loans, refinance loans, and free consumer-facing calculators (mortgage, affordability, refinance) — with no proprietary technology platform or AI/ML capabilities disclosed.

Movement's principal differentiator is its "Impact Lender" positioning: the company commits at least 10% of profits to community initiatives through two wholly-owned subsidiaries, the Movement Foundation (a charitable entity) and Movement Schools (a free public charter school network serving historically underserved areas). This is a brand and employer-value-proposition asset rather than a structural economics advantage, and the underlying lending business remains commodity exposed to interest-rate cycles, gain-on-sale margins, and competitive pressure from larger mortgage banks and Fintech lenders.

Name

Movement Mortgage, Atlanta GA

Legal name

Movement Mortgage LLC

Website

https://movementmortgage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Movement Mortgage is a private, nationwide U.S. mortgage lender offering home purchase and refinance loans to individual consumers across all 50 states, operating under an Impact Lender model that commits at least 10% of profits to community initiatives through Movement Foundation and Movement Schools.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

Keywords

• Mortgage lending
• Home purchase loans
• Refinance loans
• Loan servicing
• Impact lending

Headquarters

HQ city

Indian Land

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mortgage Origination: Movement Mortgage earns revenue through origination fees charged to borrowers when originating mortgage loans, as well as interest income on loans held or sold.
2. Loan Servicing: The company services loans for existing borrowers, collecting monthly payments and managing escrow accounts.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Movement Mortgage originates residential mortgage loans, including home purchase loans and refinance products, for individual consumers across all 50 US states. The company also services loans for existing borrowers, collecting monthly payments and managing escrow accounts. Under its 'Impact Lender' model, Movement commits at least 10% of profits to community initiatives through the Movement Foundation and Movement Schools.

Product overview

Movement Mortgage offers a unified mortgage lending platform centered on home purchase loans and refinance products, supplemented by free digital tools (mortgage calculator, affordability calculator, refinance calculator) and a borrower servicing portal. The company operates under an Impact Lending model, committing at least 10% of profits to community initiatives through its Movement Foundation and Movement Schools sub-brands. The product portfolio includes core loan products for home buying and refinancing, consumer-facing financial calculators, and a loan servicing portal for existing borrowers to manage payments and account access.

Differentiator

Problem solved

Functional benefit

Brands

• Movement Foundation: The legal entity through which Movement Mortgage honors its commitment of loving neighbor as self, bringing life, light and hope to communities by committing at least 10% of profits.
• Movement Schools

Products and services

• Home Purchase Loans Mortgage financing products for individuals purchasing homes, with multiple loan types to accommodate different borrower needs, available across all 50 US states.
• Refinance Loans Home refinance products that allow existing homeowners to replace their current mortgage with a new loan in order to potentially lower monthly payments, adjust loan terms, or change rate structure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage lender, offering direct-to-consumer home purchase and refinance loans with heavy investment in proprietary digital origination technology. It is the most direct broad incumbent comparable to Movement Mortgage given overlapping retail consumer-direct model and nationwide scale, though it operates at materially larger scale and with proprietary tech.
• NewRez (Rithm Capital): NewRez is a national US mortgage originator and servicer operating across retail, wholesale, and correspondent channels with a large servicing portfolio. It is comparable to Movement Mortgage in offering origination and in-house loan servicing, but operates at meaningfully larger scale and as part of a public parent (Rithm Capital).
• United Wholesale Mortgage: UWM is the largest US wholesale mortgage lender, originating primarily through the broker channel rather than retail. It is a relevant broad incumbent comparable because of similar nationwide scale and product breadth in purchase and refinance, though its broker-channel go-to-market differs from Movement's retail-direct approach.
• PennyMac Loan Services: PennyMac is a large US mortgage lender and servicer combining retail, broker, and correspondent channels with a sizable servicing portfolio. It is comparable to Movement Mortgage in offering both origination and in-house servicing, though it operates at materially larger scale and includes wholesale/correspondent channels.

Direct peers

• Guild Mortgage Company: Guild Mortgage is a national retail mortgage lender offering purchase and refinance home loans through a branch and loan-officer network across the US. It is a direct peer to Movement Mortgage in retail consumer-direct origination, multi-state coverage, and similar product mix in conventional and government loans.
• Homepoint: Homepoint is a US mortgage lender operating primarily through the wholesale and retail channels for purchase and refinance loans. It is a direct peer to Movement Mortgage in retail consumer-direct origination and nationwide product coverage, though it leans more heavily into wholesale/broker origination.
• Fairway Independent Mortgage Corporation: Fairway Independent Mortgage is a major US retail mortgage lender operating through a national branch network of loan officers focused on purchase and refinance. It is a direct peer to Movement Mortgage in retail consumer-direct origination model, multi-state branch model, and relationship-driven loan-officer distribution.
• loanDepot: loanDepot is a large national retail and wholesale mortgage lender offering home purchase and refinance loans through both direct-to-consumer and loan-officer channels. It is one of the closest direct peers to Movement Mortgage given overlapping DTC + loan-officer distribution, purchase/refi product mix, and nationwide footprint.
• Caliber Home Loans: Caliber Home Loans is a national US mortgage lender offering purchase and refinance products through retail, wholesale, and correspondent channels with a significant servicing portfolio. It is a direct peer to Movement Mortgage in retail consumer-direct home purchase/refinance origination and in-house loan servicing.
• CrossCountry Mortgage: CrossCountry Mortgage is a fast-growing US retail mortgage lender with a large nationwide loan-officer network focused on purchase and refinance. It is a direct peer to Movement Mortgage given retail-direct origination model, loan-officer-driven distribution, and nationwide branch footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLJmPes0FZeXOJ3xUfag9sA
• Facebookfacebook.com/MovementMortgage
• LinkedInlinkedin.com/company/movement-mortgage-atlanta-ga
• Instagraminstagram.com/movementmtg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Mortgage, Atlanta GA