The Senior Move Partnership Ltd

Name

The Senior Move Partnership Ltd

Legal name

The Senior Move Partnership Ltd

Website

https://moveseniors.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Relocation Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Used Household and Office Goods Moving (484210)

SIC

Services-To Dwellings & Other Buildings (7340), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Move Management (HSAFAFAD)

akta.pro secondary industries

Senior & Assisted-Living Local Moving (HSAKAAAD), Interstate Senior Moving & Downsizing (Long-Distance) (HSAKABAC), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior move management
• Relocation services
• Downsizing assistance
• Later-life moving
• Estate clearance

Headquarters

HQ city

Potters Bar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Senior Move Management Services: Project-based professional services for senior relocation, including downsizing assistance, move coordination, packing/unpacking, decluttering, home staging, property cleaning, estate agent liaison, part exchange finance coordination, probate clearance, and settling-in support. Services are priced via fixed quotations tailored to individual client needs, with fees for payment on behalf of clients subject to a 25% handling fee. VAT is charged at standard prevailing rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Senior Move Partnership provides bespoke, end-to-end relocation and move management services for older adults who are downsizing, moving into retirement communities, or transitioning into care homes. Services are delivered by trained Senior Move Managers and encompass decluttering, removal company sourcing and coordination, packing/unpacking, estate agent liaison, property staging and cleaning, secure storage, home search, part exchange finance, and probate estate clearance. The company also partners with retirement developers, care home providers, and local authorities to deliver relocation support as part of their customer experience.

Product overview

The Senior Move Partnership operates as a single, unified service—Senior Move Management—rather than a platform-plus-modules architecture. The core offering is personalised, one-to-one senior relocation assistance delivered by trained Senior Move Managers. The portfolio includes the foundational Core Moving Services (encompassing downsizing, decluttering, removal coordination, packing/unpacking, and settling-in), supplemented by specific service modules for Home Sale Management, Part Exchange Finance, Property Cleaning, Secure Storage, Probate Estate Clearance, Home Staging, Estate Agent Liaison, and Home Search Services. The company also offers sector-specific sub-brands for Retirement Developer Partnerships, Care Home Provider Partnerships, and Local Authority/Health Body Support. The Moving Forward Podcast provides educational audio content. Services are available to private clients (individuals and families) as well as industry partners (retirement developers, care homes, local authorities).

Differentiator

Problem solved

Functional benefit

Products and services

• Core Moving Services Comprehensive senior move management covering the entire relocation process, including decluttering, floor planning, removal coordination, packing assistance, unpacking, and settling-in support tailored for older adults transitioning to retirement homes or care facilities.
• Downsizing Assistance Expert support helping seniors declutter and sort through belongings when moving or reorganising their home, working sensitively at the client's pace to decide what to keep, donate, sell, or dispose of.
• Concierge Services Tailored concierge support including sourcing removal companies, switching utilities, and providing bespoke assistance as needed throughout the moving process.
• Moving Coordination End-to-end coordination of the moving process, including arranging removal surveys, obtaining quotes from accredited moving companies, liaising with all parties on move dates, and overseeing the chosen removal company on moving day.
• Moving Support for Later in Life Comprehensive assistance for those moving to retirement homes or care facilities, handling every detail from decluttering to coordinating with family and care staff to ensure the move is less overwhelming.
• Moving to a Retirement Home Specialised relocation services for individuals moving to retirement communities, including personalised move planning, family liaison, rightsizing support, 2D/3D floor planning, utility closure, and change of address administration.
• Moving to a Care Home Sensitive transition support for individuals moving into care or nursing homes, providing practical and emotional assistance including memory placement support, home sale options, and family coordination.
• Probate Estate Clearance Full-service solution for executors managing estate clearances after a loved one's passing, including detailed inventory creation, planning for sale/donation/recycling/disposal, and property maintenance.
• Home Search Services Expert assistance in finding the right retirement or care home, including establishing living needs, geographical preferences, budget considerations, and identifying suitable properties within Integrated Retirement Communities.
• Home Sale Management Services to assist with selling the client's current property, including coordination with estate agents, property staging, cleaning, and repairs to maximise sale value.
• Part Exchange Finance Finance solution enabling homeowners to sell their property quickly through a specialist provider, eliminating traditional house viewings, estate agent charges, and chain collapse risk, with completion in approximately four weeks.
• Property Cleaning Specialised property cleaning services for seniors moving to new homes, including kitchen and bathroom cleaning, deep carpet cleaning, and comprehensive end-of-tenancy cleaning.
• Removal Services Sourcing Sourcing removal company quotes from a panel of accredited moving companies and providing personalised assistance on move day to ensure smooth coordination with movers.
• Secure Storage Flexible storage solutions including self-store units with climate control and 24/7 accessible warehouse storage for short or long-term periods, for belongings during transitions.
• Unpacking & Settling-In Professional unpacking and home organisation services on move day or the day after, including arranging belongings, furniture placement, technology setup, and removing packing materials.
• Estate Agent Liaison Acting as trusted intermediary between clients and estate agents, sourcing at least three companies for valuations, overseeing viewings, chasing feedback, and assisting with the offer process.
• Home Staging Professional preparation of private residences for sale, including furniture rearrangement, decluttering, and finishing touches to create a fresh, clean environment appealing to potential buyers.
• Retirement Developer Partnership Programme Comprehensive solutions for retirement developers including Integrated Retirement Community (IRC) providers, offering downsizing assistance, move day management, and settling-in services to enhance their customer experience and reduce reservation fall-through.
• Care Home Provider Partnership Programme Specialist support for care and nursing home providers to facilitate resident transitions, including clearing old homes, preparing properties for sale, and coordinating with families.
• Local Authority & Health Body Support Relocation support services for local authorities, health bodies, and home improvement agencies to provide moving home support for individuals under their care, including those with mobility challenges.

Quantifiable outcome

• 4.7 out of 5 customer satisfaction rating on Trustpilot

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• World Land Trust (BubbaTree Initiative)minorStrategic or Co-development PartnerAs part of AGM Group, TSMP participates in the BubbaTree initiative working with World Land Trust to plant trees and restore habitats for wildlife. This environmental initiative helps offset the environmental impact of relocations and offers clients and partners the opportunity to contribute to wildlife conservation.
• National Association of Senior Move Managers (NASMM)coreOthersTSMP operates under the framework of service ethics, safety, good practice and training as promoted through NASMM. The company is a member of NASMM and adheres to their professional standards and training programs.
• ARCO (Associated Retirement Community Operators)coreOthersIn 2023, TSMP joined ARCO, the leading trade association for retirement community operators in the UK, enhancing their credibility and network within the retirement living sector.
• SOLLA (Society of Later Life Advisers)minorOthersIn 2024, TSMP became an affiliate member of SOLLA, the Society of Later Life Advisers, connecting with professionals specializing in financial advice for later life transitions.
• Planet MarkminorOthersTSMP holds sustainability certification through Planet Mark, demonstrating commitment to environmental responsibility and sustainable business practices.
• RiverstonecoreChannel Partner/ Reseller/ DistributorUK luxury retirement living developer. TSMP works with Riverstone to provide relocation support services for their prospective residents moving into retirement properties.
• Churchill Retirement LivingcoreChannel Partner/ Reseller/ DistributorOne of the UK's leading retirement property developers. TSMP provides downsizing and relocation support services to clients purchasing Churchill Retirement Living properties.
• Extra Care Charitable TrustcoreChannel Partner/ Reseller/ DistributorMajor provider of retirement villages and care homes across the UK. TSMP partners with Extra Care to support residents transitioning into their communities.
• Anchor HomescoreChannel Partner/ Reseller/ DistributorEngland's largest not-for-profit provider of housing and care for older people. TSMP provides relocation support services for Anchor residents.
• Hallmark Care HomescoreChannel Partner/ Reseller/ DistributorAward-winning care home provider. TSMP supports new residents transitioning from their homes into Hallmark Care Homes.
• Cinnamon Luxury CarecoreChannel Partner/ Reseller/ DistributorLuxury care home operator. TSMP provides specialist relocation support for residents moving into Cinnamon's premium care facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hallmark Care Homes: Award-winning UK care home operator and TSMP channel partner. Comparable as a senior care incumbent sourcing relocation support for incoming residents.
• Care UK: One of the largest UK providers of residential care and a comparable enterprise in the senior care value chain whose resident transitions overlap with TSMP's downstream service.
• Riverstone: UK luxury retirement living developer and TSMP channel partner. Comparable as a high-end retirement incumbent whose prospective residents are core TSMP clients.
• Cinnamon Luxury Care: Premium UK care home operator and TSMP channel partner. Comparable as a luxury-end care provider whose residents require specialist move support similar to TSMP's offering.
• Churchill Retirement Living: One of the UK's largest retirement property developers and an existing TSMP channel partner. Comparable as a customer and broader incumbent in the senior housing value chain that could in-house relocation services.
• Anchor Hanover: England's largest not-for-profit provider of housing and care for older people and a TSMP channel partner. Comparable as a major senior housing incumbent whose residents drive relocation demand.

Direct peers

• Gerson Relocation: International and UK relocation specialist within AGM Group. Comparable through shared corporate parent, overlapping service categories (moving coordination, household goods logistics), and potential cross-referrals for senior moves.
• Smooth Removals: UK removal company offering local and nationwide household moving services. Comparable to TSMP as a competing option for seniors downsizing, though without TSMP's specialist emotional-support and decluttering orientation.
• Abels Moving Services: UK-wide household and corporate removal company within the same AGM Group. Comparable as a sister brand offering relocation services; while broader than TSMP, it shares parent ownership and customer overlap in senior and family relocations.
• Bishops Move (AGM Bishops): UK-wide moving and storage company within AGM Group. Comparable as a sibling brand in residential and corporate removals; competes in adjacent moving services and shares customer pipeline with TSMP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-senior-move-partnership

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Senior Move Partnership Ltd