Cinnamon

What Cinnamon does

Cinnamon Inc. is a healthcare technology company founded in March 2023 by Eric Geslien (CEO) and Bryan Andrade (CTO), headquartered in Alameda, California. The company operates an AI-powered medication access platform that connects three healthcare stakeholders — health systems, patients, and pharmaceutical manufacturers — through a single workflow layer. Its core product modules include Prior Authorization Automation that turns manual submissions into minutes via pharmacist-trained AI drafting clinical responses; the Coverage Waterfall algorithm that evaluates every layer of financial assistance (insurance, copay, nonprofit foundations, Medicaid/Medicare subsidies, charity care, and manufacturer PAP) in real time; Manufacturer Copay and PAP Management with digital enrollment and re-enrollment alerts; Government Assistance Identification; Foundation Program Intelligence; and Charity Care Integration. On the biopharma side, the company offers Premier Access for pharma patient support teams and HUB Connectivity linking hub teams, providers, and pharmacy operations.

The platform runs on Google Cloud Platform with single-point EHR integration, real-time alerts, and centralized task management. The business model is unusual for healthcare SaaS: the platform is provided at zero cost to health systems and patients, with pharmaceutical manufacturers funding access via subscriptions for patients-on-therapy infrastructure, prior authorization tooling, and adherence programs. Distribution combines direct enterprise sales to health systems and pharmaceutical brands with a strategic channel partnership through Flora Health (led by advisor Angelo Campano). The company holds HIPAA, SOC 2 Type 2, and TX-RAMP Level 2 certifications, and counts UC Health Cincinnati (flagship design partner) and UTMB among named health system customers, with 54+ pharmaceutical brands on the Premier Access program. Cinnamon employs 11-50 people and is privately held with no disclosed funding rounds.

Name

Cinnamon

Legal name

Cinnamon Inc.

Website

https://cinnamon.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Cinnamon Inc. operates an AI-powered medication access platform that automates prior authorization and matches patients to financial assistance programs across health systems, patients, and pharmaceutical manufacturers. The platform is free to health systems and funded by pharma manufacturers via the Premier Access and HUB Connectivity programs.

Ownership category

akta.pro rank

Product category

Healthcare Medication Access Software

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industry

Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers) (HLACAPAH)

Keywords

• Medication access platform
• Prior authorization automation
• Patient assistance programs
• Healthcare workflow automation
• Financial assistance matching

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Pharmaceutical Manufacturer Funding: Cinnamon's platform is provided at zero cost to health systems and patients. The company is funded by pharmaceutical manufacturers who pay for access to the platform's patient support, prior authorization, and adherence infrastructure. This aligns incentives across all stakeholders: health systems reduce uncompensated care, patients access medications faster, and pharma brands get patients on therapy faster with better adherence.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cinnamon provides a unified medication access platform that connects health systems, patients, and pharmaceutical manufacturers to automate prior authorization, match patients to financial assistance programs through its Coverage Waterfall algorithm, and support medication adherence. The platform is provided at zero cost to health systems and is funded by pharmaceutical manufacturers through its Premier Access program.

Product overview

Cinnamon offers a single unified medication access platform connecting health systems, patients, and pharmaceutical manufacturers. The platform is built around a core medication access infrastructure with interconnected modules: Prior Authorization Automation for AI-powered submission handling; Coverage Waterfall for matching patients to financial assistance programs; Manufacturer Copay and PAP Management for copay and patient assistance program administration; Government Assistance Identification for Medicare/Medicaid screening; Foundation Program Intelligence for real-time fund monitoring; and Charity Care Integration as a safety net. For biopharma, Premier Access provides patient support workflows while HUB Connectivity enables digital coordination across hub teams, providers, and pharmacies. The platform is provided at no cost to health systems and is funded by pharmaceutical manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinnamon Platform A unified medication access platform connecting health systems, patients, and pharmaceutical manufacturers to automate prior authorization, financial assistance matching, and medication adherence workflows. Provided at no cost to health systems and funded by pharmaceutical manufacturers.
• Premier Access Patient support solution built for pharmaceutical brand patient services and market access teams, delivering seamless workflows from intake through therapy start. Over 54 pharmaceutical brands participate in this program.
• HUB Connectivity Digital platform connecting hub teams, providers, and pharmacy operations in one unified workflow for improved coordination and data sharing across the medication journey.

Quantifiable outcome

• Prior authorization time reduced from hours to minutes per submission
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Flora HealthcoreTechnology or Integration · 20 October 2025Flora Health expanded its health system integrations to improve communication and data sharing within healthcare workflows. Flora collaborates with Cinnamon to connect provider and patient engagement tools across health IT systems, enhancing care delivery by integrating Cinnamon's medication access and financial assistance capabilities into Flora's health system workflow products.
• UC Health - CincinnatiflagshipStrategic or Co-development Partner · 1 March 2023UC Health - Cincinnati was Cinnamon's first customer and the crucible for product development. The buyer's demand for a risk-free solution guided the refinement of the platform into what would become the industry's gold standard for medication access, prior authorization, and adherence support. Working closely with UC Health, founders Eric Geslien and Bryan Andrade gathered critical product requirements and refined their platform.
• Flora (and Angelo Campano)coreChannel Partner/ Reseller/ Distributor · 1 January 2023In 2023, Angelo Campano, a 20-year veteran in EHR-marketing, joined as a strategic advisor and forged a powerful distribution partnership with his company Flora. This collaboration aligned Cinnamon's offerings with the precise needs of pharmaceutical giants, unlocking doors to the biopharma market and serving as a key distribution channel for the Premier Access program.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform hosts and operates Cinnamon's platform on behalf of and as a licensor to Cinnamon. The Terms of Service explicitly state that by accessing the platform, users consent to sharing information with Google Cloud Platform for storage and processing, in order to host the platform and facilitate provision of products and services by Cinnamon. Google Cloud Platform is an express third-party beneficiary of the Terms of Service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EviCore (Evernorth): Cigna/Evernorth's prior authorization and medical benefit management business. A scaled incumbent delivering PA services across multiple specialties; competes for the same health-system and payer workflows as Cinnamon.
• R1 RCM: Enterprise revenue cycle management provider for health systems, including patient access, financial assistance, and charity care workflows. Competes for the same health-system budget envelope around medication access and uncompensated care reduction.
• Surescripts: Dominant health information network that, via its RxRevu acquisition, offers prior authorization and benefit intelligence at massive scale. A broad incumbent whose PA capabilities overlap with Cinnamon's prior authorization module.
• Phreesia: Patient intake, engagement, and access platform used by health systems and life sciences companies. Adjacent to Cinnamon's patient access and provider workflow modules, with overlapping buyers though broader scope.
• Experian Health: Patient access, financial clearance, and identity solutions for health systems, including coverage detection and charity/financial assistance screening. Overlaps with Cinnamon's coverage waterfall and charity-care integration modules.

Direct peers

• Annexus Health: Patient access and financial assistance platform supporting provider and pharma hub teams across PA, copay, and foundation programs. Directly competes with Cinnamon across both health system and biopharma sides of the market.
• Vivor: Patient financial assistance workflow platform for health systems, focused on identifying funding sources for high-cost therapies. Overlaps with Cinnamon's Coverage Waterfall and charity-care integrations sold to provider customers.
• Atlas Health: Patient financial assistance and medication access platform that matches patients to funding sources and automates enrollment. Closely comparable to Cinnamon's Coverage Waterfall and manufacturer copay/PAP modules.
• CoverMyMeds: A McKesson-owned prior authorization automation platform serving providers, payers, and pharma. Directly competes with Cinnamon's prior authorization module in the same customer segments (providers and pharma) with a far larger installed base.
• TailorMed: Patient financial assistance platform that matches patients to copay, foundation, and manufacturer assistance programs. Highly comparable to Cinnamon's Coverage Waterfall and manufacturer/PAP modules in both product and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinnamon