What Moviiu does

Moviiu SA, founded in 2021 and headquartered in Geneva, Switzerland, operates a self-serve digital platform for door-to-door fine art transport across Europe and internationally. The platform allows collectors, artists, auction houses, galleries, and art-market professionals to obtain an instant online quote in approximately one minute through a four-step flow (shipment details, object details, ancillary services, payment), select a service level, and book transport with real-time tracking throughout the journey. Core technology consists of a dynamic pricing engine that calculates transport costs from artwork characteristics (nature, weight, volume, declared value) and routing, a bespoke cardboard packaging system using reinforced technical cardboard with high-density foams designed per object geometry, and integrations with DHL, FedEx, and UPS for shipment execution alongside GPS and alarm-equipped climate-controlled vehicles for high-value pieces.

The company monetizes primarily as a commissionaire of transport, taking a transaction-based margin on each shipment, with secondary revenue from embedded ad-valorem insurance (1% of declared value, minimum €20, capped at €100,000 per object) and a premium white-glove service that includes professional collection, bespoke packaging, and installation by trained art handlers. White-glove delivery is fulfilled through the parent Horus Group's network of 15 subsidiaries across 18 countries and 17 sister companies in 22 cities on 4 continents, supplemented by 200,000+ m² of climate-controlled storage in 9 countries. The platform supports five languages (English, French, German, Portuguese, Spanish) and multiple currencies, and serves named customers including Artcurial, Genève Enchère, Auktionshaus Dannenberg, and Sila Art Partners.

Despite reported cumulative throughput of 10,000+ shipments representing €100M in transported value and 5,000+ clients across 70+ countries, the company operates with only 5 employees and has no disclosed external funding, indicating an asset-light model where the Horus Group provides physical capacity and Moviiu provides the digital front-end and customer relationships. No AI/ML capabilities, patents, or proprietary data assets are disclosed.

Name

Moviiu

Legal name

Moviiu SA

Website

https://moviiu.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Moviiu SA operates a self-serve digital platform that enables collectors, artists, auction houses, galleries, and art-market professionals to obtain instant online quotes and book door-to-door fine art transport with real-time tracking, bespoke packaging, embedded insurance, and white-glove handling delivered via the Horus Group's global network.

Ownership category

akta.pro rank

Product category

Fine Art Logistics

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Fine Art Handling & Transport (HSAKAEAB)

akta.pro secondary industry

Sculpture & Oversized Fragile Item Moving (HSAKAEAG)

Keywords

• Fine art transport
• Art logistics services
• Art shipping platform
• Bespoke art packaging
• Art transport insurance

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Art Transport Services: Core revenue from organizing fine art transport. Pricing calculated based on nature, weight, volume, and value of objects, as well as routing requirements. Transport is executed through logistics partners (DHL, FedEx, UPS) with Moviiu acting as commissionaire of transport.
2. Art Transport Insurance: Insurance coverage offered up to €100,000 for artworks, priced at 1% of declared value (minimum €20). Covers object from collection point through final delivery. For values exceeding €100,000, special insurance requests are made to underwriters.
3. White Glove Service: Premium handling service for collection, professional packaging, delivery, and installation by trained art transport specialists. Available in Germany, France, and Switzerland at key cities (Paris, Geneva, Lausanne, Bern, Basel, Zurich, Berlin, Düsseldorf, Cologne, Munich).
4. Custom Bespoke Packaging: Custom packaging solutions for artworks transported, including tailored cardboard boxes, climate boxes, and cushioned wooden crates designed for specific artwork geometries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Moviiu operates a digital platform that organizes door-to-door fine art transport across 70+ countries. Users obtain instant online quotes, select service levels, and book shipments of paintings, sculptures, antiques, and design objects. The platform integrates bespoke cardboard packaging, art transport insurance up to €100,000, white-glove handling, climate-controlled transport, and climate-controlled storage, with shipments executed through logistics partners DHL, FedEx, and UPS and through the Horus Group network of specialized art handlers.

Product overview

Moviiu operates as a unified digital platform for fine art transport, combining an online quote and booking system with a network of specialized logistics partners. The core offering is the Moviiu Digital Platform, which enables instant quotes and door-to-door transport organization. This platform integrates with complementary services including Bespoke Cardboard Packaging for custom protective solutions, Art Transport Insurance for coverage up to 100,000 EUR, White Glove Service for premium handling and installation, Climate-Controlled Transport Vehicles for sensitive pieces, and Secure Storage Solutions across global facilities. The company leverages partnerships with DHL Express, FedEx, and UPS while maintaining specialized art handling expertise through its parent Horus Group network of 17 subsidiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Moviiu Digital Platform for Fine Art Transport Self-serve online platform that lets users obtain an instant quote in approximately one minute through a 4-step process (shipment details, object details, associated services, payment summary), book door-to-door transport, and track shipments in real time. Designed for collectors, galleries, auction houses, artists, and art market professionals across 70+ countries.
• Bespoke Cardboard Packaging Custom-made packaging using reinforced technical cardboard combined with high-density foams and shock-absorbing materials, designed to each artwork's geometry and type to neutralize mechanical stresses during transport. Available for paintings, sculptures, antiques, and design objects.
• Art Transport Insurance Insurance coverage priced at 1% of declared merchandise value (minimum €20) covering artworks up to €100,000 from collection through final delivery, with no deductible in case of damage. For values above €100,000, special insurance is arranged with underwriters.
• White Glove Service Premium handling service in which trained art transport specialists collect, professionally package, deliver, and install artworks on site. Available in Switzerland (Geneva, Lausanne, Bern, Basel, Zurich), France (Paris), and Germany (Berlin, Düsseldorf, Cologne, Munich).
• Secure Climate-Controlled Storage Solutions Secure climate-controlled storage facilities with 24/7 surveillance and advanced security technology, available across 22 locations in 9 countries with over 200,000 m² of total storage space. Accessible to Moviiu customers for short- and long-term storage of artworks.

Quantifiable outcome

• 10,000+ shipments completed representing €100M in transported value
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core.

• Horus GroupcoreStrategic or Co-development PartnerMoviiu draws on the experience of the Horus Group, the world leader in logistics of valuable objects with expertise spanning several centuries (dating back to 1760). This network brings together 15 subsidiaries specializing in fine art transport in 18 countries. The partnership provides access to heritage-level expertise in art logistics, global network of specialized art transport companies, and white glove service capabilities through sister companies.
• DHL ExpresscoreTechnology or IntegrationGlobal logistics partner for art transport services. Used for door-to-door delivery of artworks, customs clearance, and shipment tracking. Enables fast and reliable international transport for fine art shipments.
• FedExcoreTechnology or IntegrationGlobal logistics partner providing international art transport services. Used alongside DHL and UPS for shipment execution, customs documentation, and delivery tracking capabilities.
• UPScoreTechnology or IntegrationGlobal logistics partner for art transport services. Provides international shipping capabilities, customs clearance support, and real-time tracking for fine art deliveries.
• ChenuecoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport. Part of the ecosystem of 15+ subsidiaries providing specialized art logistics services across 18 countries.
• LP ArtcoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport. Part of the global network enabling white glove and specialized art handling services.
• Natural Le CoultrecoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport. Part of the ecosystem providing heritage-level expertise in art logistics.
• Rodolphe HallercoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• HelustranscoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• SendsiocoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• TransartcoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• DenbighcoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• GSS (Global Specialized Shippers)coreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• ArtlinecoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• Art Handling SpeditioncoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.
• TandemcoreStrategic or Co-development PartnerSubsidiary company within the Horus Group network specializing in fine art transport.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cadogan Tate: Cadogan Tate is a leading UK-based fine art logistics company providing international shipping, storage, and installation for collectors, galleries, and auction houses. It is comparable to Moviiu in its focus on the high-end art transport market and full-service offering.
• Convelio: Convelio is a direct competitor offering a digital platform for fine art logistics with instant online quoting, white glove services, and international shipping. It targets the same collector, gallery, and auction house segments as Moviiu and competes head-to-head in Europe.
• Masterpiece International: Masterpiece International is a US-based fine art logistics firm specializing in shipping, customs brokerage, and storage for galleries, auction houses, and collectors. Comparable to Moviiu in international transport for high-value art and in its broad B2B client mix.
• Atelier 4 Fine Art Transport: Atelier 4 is a French specialist in fine art logistics, offering crating, transport, installation, and storage. It competes directly with Moviiu's white glove service in France and Switzerland and targets the same auction house and gallery customers.
• Crown Fine Art (by Arcese): Crown Fine Art is a global specialist in fine art logistics with dedicated services for museums, galleries, auction houses, and collectors. It operates at greater scale and offers comparable storage, transport, and customs handling for high-value artworks.
• Hasenkamp: Hasenkamp is a German fine art and antique logistics specialist providing packing, transport, storage, and installation services across Europe. It serves similar customer segments (collectors, galleries, museums) with comparable white glove and cross-border capabilities.
• Artex Art Logistics: Artex is a US-based fine art logistics provider offering packing, crating, climate-controlled transport, and storage for galleries, museums, and private collectors. Comparable to Moviiu in its full-service specialist positioning within the art logistics value chain.

Emerging players

• Ship My Art: Ship My Art is a digital-first fine art shipping platform offering online quotes and bookings for collectors and small galleries. It competes with Moviiu's self-serve digital motion but at a smaller scale and with a less developed white glove offering.

Broad incumbents

• DHL Global Forwarding (Fine Art): DHL operates a dedicated fine art logistics arm providing international transport, customs, and storage services. It is a broader incumbent with overlapping capabilities to Moviiu, although Moviiu itself relies on DHL as a downstream logistics partner.
• FedEx Custom Critical (Fine Art): FedEx provides specialized fine art shipping and time-critical logistics for galleries, museums, and collectors. Like DHL, it overlaps with Moviiu's service scope and is simultaneously a downstream carrier partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moviiu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moviiu