What Moving with Ease Physiotherapy does

Moving with Ease Physiotherapy is a privately held, single-location physiotherapy practice operating from a clinic within Robina Town Centre on the Gold Coast, Queensland, Australia. The clinic provides musculoskeletal physiotherapy, vestibular/balance rehabilitation, sports injury management, and specialized adjunct services including shockwave therapy, dry needling, remedial massage, Reformer Pilates classes, and an acute injury management product line. Its service portfolio is anchored by two proprietary, branded programs — TendonTrak (a multi-modal tendon rehabilitation service) and Strongevity™ (a seniors strength and flexibility program for adults 60+) — and a co-located podiatry collaboration called Gold Coast Heel Pain Clinic. Specialized clinical differentiation rests on Vestibular / Balance Clinic capabilities supported by video eye-tracking equipment and force-plate balance testing, together with practitioner-led protocols for chronic tendinopathies and concussion.

The clinical team comprises three physiotherapists: owner Paul Michael (practicing since 2001, MBA 2015, with 10+ years of focused study in brain/vestibular/neurology), John Olsen (15 years of practice experience, joined from New Zealand in 2018, specializing in spinal manipulation and tendon management with proprietary Achilles and plantar fasciitis protocols), and Jo Lankshear (BHSc Physio from AUT, focused on women's health, exercise prescription, and clinical Pilates). Treatment modalities span manual therapy, biomechanical assessment, NET (Neuro-Emotional Technique), extracorporeal shockwave therapy, dry needling, and graded rehabilitation, with a free initial assessment offered to new patients as a funnel entry point.

The business operates a direct-to-consumer go-to-market with no channel partners or resellers. Patient acquisition is driven by an SEO-structured website with dedicated condition pages, an educational blog, a YouTube exercise-demonstration library, a Facebook page, and an integrated Nookal online booking and practice management system enabling 24/7 self-serve appointment scheduling. Revenue is generated through per-consultation physiotherapy sessions, group class packs (Pilates Reformer in 10/20 packs), individual class fees (Strongevity at A$25 per session), multi-session treatment packages (shockwave therapy typically 6-8 sessions), and small-volume retail of acute injury management products (moonboots, crutches, braces, slings, taping supplies). Ownership is concentrated with founder Paul Michael; no external investors, parent entities, or institutional backing are identified.

Name

Moving with Ease Physiotherapy

Legal name

Moving with Ease Physiotherapy

Website

https://movingwithease.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving with Ease Physiotherapy is a privately owned, single-location physiotherapy clinic in Robina, Gold Coast, delivering musculoskeletal physiotherapy, vestibular/balance rehabilitation, shockwave therapy, dry needling, Reformer Pilates, and proprietary TendonTrak and Strongevity™ programs to local individual patients, seniors, and athletes.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physiotherapy services
• Vestibular rehabilitation
• Shockwave therapy
• Dry needling
• Sports injury rehabilitation

Headquarters

HQ city

Gold Coast, Qld

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Consultations: One-on-one physiotherapy sessions for assessment and treatment of injuries and conditions. Includes manual therapy, exercise prescription, and rehabilitation programs.
2. Group Exercise Classes: Pilates reformer classes in private training room, and Strongevity™ seniors fitness classes. Offered as class packs (10 and 20 session packages) and per-class rates.
3. Shockwave Therapy (SWT): Specialized treatment for tendons, stress fractures and wounds. Typically requires 6-8 sessions depending on diagnosis and severity.
4. Dry Needling: Acupuncture needle therapy targeting muscle and connective tissues for pain relief and tissue healing.
5. Gold Coast Heel Pain Clinic: Collaborative podiatry and physiotherapy services for heel pain treatment, including Shockwave Therapy. Premium specialized service.
6. Acute Injury Management Products: Sale of acute injury management equipment including moonboots, crutches, braces, slings, and taping supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Moving with Ease is a single-location physiotherapy clinic that sells one-on-one physiotherapy consultations and treatment sessions for musculoskeletal conditions, combined with specialized programs including vestibular/balance rehabilitation, shockwave therapy for tendinopathies, dry needling, reformer Pilates classes, and a branded seniors fitness program called Strongevity. The clinic also retails acute injury management products (moonboots, crutches, braces, slings, taping supplies) and operates a collaborative Gold Coast Heel Pain Clinic service with podiatry.

Product overview

Moving with Ease Physiotherapy is a single-location private physiotherapy clinic in Robina, Gold Coast, offering a unified suite of rehabilitation and wellness services. Its core service portfolio centres on physiotherapy (manual therapy, NET technique, biomechanical assessment), supplemented by specialized verticals including Vestibular/Balance Clinic (eye-tracking, force-plate balance testing, BPPV treatment), Shockwave Therapy (ESWT for tendinopathies), Dry Needling, Pilates (Reformer-based classes), TendonTrak (multi-modal tendon rehabilitation), and Seniors Fitness (Strongevity branded classes). The clinic also operates the Gold Coast Heel Pain Clinic as a collaborative physiotherapy-podiatry service. Services are primarily delivered as in-person consultations, with a booking system powered by Nookal.

Differentiator

Problem solved

Functional benefit

Brands

• TendonTrak: MWE's unique approach combining multiple services for tendon recovery, including graded assessment, ultrasound imaging, braces/tapes/supports, shockwave therapy, injection therapy, hands-on therapy, and resistance gym equipment.
• Strongevity

Products and services

• Physiotherapy
• Vestibular / Balance Clinic
• Shockwave Therapy (SWT)
• Dry Needling
• Pilates (Reformer Classes)
• Strongevity (Seniors Fitness Classes)
• TendonTrak
• Massage
• Acute Injury Management
• Gold Coast Heel Pain Clinic

Quantifiable outcome

• Shockwave Therapy success rate of 65-95% (average 80%) for indicated conditions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Gold Coast Heel Pain Clinic (Nick - Podiatrist)coreStrategic or Co-development PartnerMoving with Ease collaborates with Gold Coast Heel Pain Clinic, a podiatry practice led by Nick. Paul (physiotherapist) and Nick (podiatrist) work closely together to design treatment protocols for different causes of heel pain. The collaboration offers combined physiotherapy and podiatry services with Shockwave Therapy as part of treatment.
• Nookal (Booking Platform)supportingTechnology or IntegrationNookal provides the online booking and practice management software platform used by Moving with Ease for appointment scheduling and patient management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 100+ locations. Comparable on physiotherapy core service and musculoskeletal rehab, but operates at much greater scale and across many geographies; a broad incumbent in the same category MWE occupies locally.
• Allsports Physiotherapy & Sports Medicine: Established multi-disciplinary allied health group with clinics across Queensland. Comparable on physiotherapy and rehabilitation services with broader service portfolio (sports medicine, dietetics), competing for similar Gold Coast patients.

Regional players

• Gold Coast Heel Pain Clinic: Local Gold Coast podiatry-led heel pain service that already collaborates with Moving with Ease. Comparable as a single-site specialized allied health clinic in the same geography, but anchored in podiatry rather than physiotherapy.
• North West Physiotherapy (QLD): Queensland physiotherapy group offering sports, musculoskeletal, and rehabilitation services. Comparable service mix and patient profile to MWE, serving a different region of Queensland.

Others

• Nookal: Practice management and online booking software used by Moving with Ease. Not a clinical peer but a closely aligned technology vendor whose patient booking and clinic workflow tools shape MWE's day-to-day operations.
• Physitrack: New Zealand-headquartered digital exercise prescription and telehealth platform widely used by Australian physiotherapists. Not a direct clinic competitor but an enabling technology peer whose home exercise program tools overlap with MWE's patient self-management approach.

Direct peers

• Life Ready Physio + Pilates: Western Australia-headquartered physiotherapy and Pilates chain expanding across Australia. Directly comparable service mix (physio, Pilates, group classes, rehab) and similar SMB patient segment; a multi-site peer competing for the same customer profile.
• Bounce Health Group: Gold Coast-based physiotherapy and allied health group with multiple clinics in the region. Direct local peer offering musculoskeletal physio, Pilates, and rehab services to overlapping patient demographics.
• Active Rehabilitation Physiotherapy: Australian physiotherapy practice focused on musculoskeletal rehabilitation and exercise-based recovery. Comparable on clinical model (hands-on therapy plus exercise prescription) and patient segment, though based in a different metro.
• Sports & Spinal Physiotherapy: Multi-clinic physiotherapy group on the Gold Coast and South-East Queensland. Direct geographic and service-line competitor offering musculoskeletal physio, Pilates, and rehabilitation services to similar consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzZVx7uDKBFQJsRb1gI7t4g
• Facebookfacebook.com/Moving-with-Ease-1377258855840830
• LinkedInlinkedin.com/company/moving-with-ease-physiotherapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving with Ease Physiotherapy