Meals On Wheels Tasmania Inc.

What Meals On Wheels Tasmania Inc. does

Meals on Wheels Tasmania Inc. (legally Meals on Wheels Association of Tasmania Inc., ABN 38 422 135 443) is a Tasmania-based, ACNC-registered non-profit charity that delivers nutritious meals and wellbeing checks to older Australians, NDIS participants, HACC clients, Transition Care Package recipients, and private-pay individuals across the state. Founded in 1955 with the opening of the Hobart Branch and incorporated in 1971, the organization has grown to a statewide network of 15 branches spanning from Smithton in the North-West to Dover in the South, delivering approximately 300,000 meals annually. Meals are prepared to National Meal Guidelines on a four-week rotational menu that changes seasonally, with options including soups, main courses (including salads, gluten-free, and vegetarian), desserts, sandwiches, yoghurts, and fresh fruit. Clients access the service via My Aged Care referrals, direct self-referral, or referrals from GPs, hospitals, community nurses, and family members, with an online registration and menu selection process.

The organization has no proprietary technology platform; operations are supported by a standard WordPress website (mowtas.org.au), Jotform for online registration, and a Recycle Rewards barcode scanning system for donations. Revenue is generated primarily through Australian Government subsidies via the Commonwealth Home Support Programme (CHSP), with secondary funding from the Tasmanian Department of Health (HACC), NDIS, Support at Home, and Transition Care Packages. Client pricing varies materially by program: Full Cost Recovery mains at A$13.50, CHSP/HACC mains at A$9.95, Support at Home/NDIS mains at A$5.20, with soup, dessert, and snack pricing scaled proportionally. A separate donation stream (Hardship Fund, Recycle Rewards refunds, corporate partners such as Mobility4all, OIP, Tas Print, Reckitt, and bequests) provides tax-deductible fundraising that supplements government revenue. Distribution is direct-to-consumer home delivery Monday through Friday by paid staff and volunteers, with weekend meals delivered Friday; a reciprocal referral arrangement with Red Cross Meals on Wheels covers Burnie, Launceston, and Tasmania's West Coast where the organization does not directly operate.

Name

Meals On Wheels Tasmania Inc.

Legal name

Meals on Wheels Association of Tasmania Inc.

Website

https://mowtas.org.au

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Meals on Wheels Tasmania Inc. is a Tasmania-based non-profit charity operating 15 branches that deliver approximately 300,000 nutritious meals and wellbeing checks annually to older Australians, NDIS participants, and HACC clients statewide.

Ownership category

akta.pro rank

Product category

Aged Care Meal Delivery Services

NAICS

Community Food Services (62421)

akta.pro primary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

akta.pro secondary industry

Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

Keywords

• Meal delivery services
• Aged care nutrition
• Community meal programs
• Wellbeing check services
• Home meal support

Headquarters

HQ city

Glenorchy

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government-funded meal delivery services: Primarily funded by Australian Government via Commonwealth Home Support Programme (CHSP), with smaller percentage from Tasmanian Department of Health. Clients pay subsidized prices for meals based on eligibility assessment through My Aged Care. Revenue from NDIS, HACC (Tasmanian state-funded), Support at Home program, and Transition Care Packages.
2. Hardship Fund Donations: Tax-deductible donations (over $2) go directly to supporting vulnerable Tasmanians. 100% of online donations go to hardship fund. Additional donations via Recycle Rewards scheme (10c refunds for bottles/cans).
3. Bequests: Legacy gifts through Wills. Donors can leave bequests to support future operations.
4. Full Cost Recovery meals: Anyone can access Meals on Wheels at full cost recovery price without government subsidy. Main meal priced at $13.50 per delivered meal.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

Meals On Wheels Tasmania delivers nutritious meals prepared to National Meal Guidelines directly to the homes of older and vulnerable Tasmanians across 15 branches statewide, producing approximately 300,000 meals annually. Each delivery combines food service with in-person wellbeing checks and social contact by trained volunteers and paid staff, helping clients remain independent at home. The organization also assists eligible clients in accessing Australian Government and Tasmanian State subsidies (CHSP, HACC, NDIS, Support at Home, Transition Care Packages) to reduce meal costs.

Product overview

Meals on Wheels Tasmania is a not-for-profit aged care organization operating 15 branches across Tasmania, delivering approximately 300,000 meals annually. The core offering is a meal delivery service combining nutritious meals prepared to National Meal Guidelines with wellbeing checks and social connection. The organization offers multiple meal options including soups, main courses, desserts, gluten-free and vegetarian choices, with a four-week rotational menu that changes seasonally. Additional services include assistance accessing government funding programs (CHSP, Support at Home, HACC, NDIS, TCP) to subsidize costs, and a hardship fund accepting tax-deductible donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Meal Delivery Service Nutritious meal delivery service providing soups, main courses, desserts, gluten-free options, yoghurts, sandwiches, and fresh fruit to older and vulnerable Tasmanians. Meals are prepared according to National Meal Guidelines with a four-week rotational menu that changes twice yearly (Spring/Summer and Autumn/Winter). Delivered Monday-Friday to clients' homes (weekend meals delivered Friday) with ice packs in pre-packaged containers.
• Wellbeing Checks Welfare and wellbeing checks performed by staff and volunteers at every meal delivery, providing face-to-face social contact and peace-of-mind for clients and their families. Addresses social isolation risk for older Australians, particularly those living alone.
• Government Funding Assistance Support service helping clients access government-subsidized funding programs to reduce meal costs, including Commonwealth Home Support Programme (CHSP), Support at Home, Home and Community Care (HACC), Transition Care Package (TCP), and NDIS.
• Hardship Fund Donations Tax-deductible donation program where 100% of funds support nutritious meal deliveries, welfare checks, and social connection services for vulnerable Tasmanians. Donations accepted via online form, Recycle Rewards (10c bottle/can refunds), and bequests through Wills.

Quantifiable outcome

• Reduces risk of falls and malnutrition in older Australians
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Mobility4allminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• OIPminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• Tas PrintminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• ReckittminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• Seafood and Maritime TrainingminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• Urban Energy Electrical ContractorsminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• Titane Windows & DoorsminorOthersCorporate partner supporting Meals on Wheels Tasmania through donation of goods and services. Listed on membership page as supporting corporate partner.
• Red Cross Meals on WheelscoreChannel Partner/ Reseller/ DistributorRed Cross provides Meals on Wheels services in areas not covered by MOWTAS: Burnie, Launceston, and West Coast of Tasmania. Referrals made to Red Cross for clients in these areas.
• Recycle RewardsminorOthersPartnership allowing donors to claim 10c refunds for bottles and cans with the 10c logo at recycling centres, with proceeds going to MOWTAS hardship fund.
• WIN NetworkcoreGTM or Marketing PartnerWIN Network aired new TV commercial campaign for Meals on Wheels Tasmania on the Nine Network, helping raise awareness of services across the state.
• Winning Post ProductionscoreGTM or Marketing PartnerProduced new TV commercial for Meals on Wheels Tasmania campaign, working closely with WIN Advertising to deliver high-quality promotional content.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Red Cross Australia: Operates parallel Meals on Wheels services in Tasmanian regions MOWTAS does not cover (Burnie, Launceston, West Coast), making it both a referral partner and a directly comparable non-profit meal delivery service in the same Australian geography and aged-care funding framework.
• Lite n' Easy: Australia's largest commercial prepared-meal home delivery service, offering calorie-controlled and senior-friendly meal plans. Direct commercial competitor to MOWTAS in delivering ready-to-eat meals to older Australians at home, with overlapping target demographic and a parallel business model in home-delivered nutrition.
• Mom's Meals: US-based prepared-meal home delivery provider serving older adults, chronically ill individuals, and post-discharge patients — the closest international analogue of MOWTAS's mission and Medicaid/Medicare-funded service model, with identical dual-focus on nutrition and social/wellness check-ins.
• BistroMD: US-based prepared-meal delivery service with a dedicated Silver Cuisine line for older adults, providing chef-designed, dietitian-approved meals. Comparable in delivering condition-specific nutrition (gluten-free, heart-healthy, diabetic) and competing for the same at-home senior meal customer.
• Meals on Wheels Australia: National peak body for the Meals on Wheels network across Australia. MOWTAS is a member/affiliate; the national organization supports 200,000+ older Australians, with shared branding, mission, and government-funded aged-care positioning.
• Magic Kitchen: US-based home-delivered prepared meal service targeting seniors, caregivers, and individuals with dietary restrictions. Direct commercial competitor in the at-home prepared-meal category with overlapping senior and condition-specific (gluten-free, low-sodium) customer profile.

Emerging players

• Marley Spoon: Australia-based meal-kit subscription service. Adjacent competitor to MOWTAS in the home food delivery market, frequently considered by older Australians as an alternative to fully prepared meal delivery — competing for discretionary meal spend.
• Youfoodz: Australian direct-to-consumer prepared-meal brand delivering ready-to-eat meals via retail and online channels. Overlaps with MOWTAS in the prepared-meal space and competes for the at-home older-adult convenience meal consumer — a partial but meaningful overlap in deliverable product.
• Dinnerly: Lower-price meal-kit service operating in Australia. Adjacent competitor in the broader at-home meal solutions market that competes for the discretionary meal-spend of older Australians able to pay full-cost-recovery prices.

Broad incumbents

• HelloFresh Australia: Australia's largest meal-kit subscription service. Competes with MOWTAS more broadly for the home-food-delivery wallet, particularly for self-paying older Australians who prefer meal kits over fully prepared meals — a substitution risk for MOWTAS's full-cost-recovery segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MEALS_TAS
• Facebookfacebook.com/MealsOnWheelsTasmania
• LinkedInlinkedin.com/company/meals-on-wheels-association-of-tasmania-inc
• Instagraminstagram.com/mowtas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meals On Wheels Tasmania Inc.