MOYA Stacja

What MOYA Stacja does

MOYA Stacja is a Polish fuel station network owned and operated by Anwim S.A., a publicly listed company on the Warsaw Stock Exchange since 2016. The network comprises over 540 stations across all 16 Polish voivodeships, positioning MOYA as the third largest fuel retailer in Poland behind Orlen and BP and the fastest-growing independent network. Stations are delivered through three formats: full-service stations with Caffe MOYA gastronomy, self-service MOYA express stations targeting price-sensitive consumers, and automated fleet-only stations accepting multiple third-party fleet cards and equipped with high-speed 120-liter-per-minute diesel dispensers. The franchise-led model includes over 30 multi-station operators and provides centralized purchasing, MOYA Akademia Rozwoju training, MOYA Visual branding, and station insurance to franchisees.

The company's revenue model combines retail fuel margins on gasoline, diesel (including premium ON MOYA Power), and LPG; franchise fees and royalties; fleet card subscription programs (MOYA Firma for businesses, MOYA Mikrofirma for small firms, and the TFC Powered by MOYA international card); convenience retail and Caffe MOYA food sales; and usage-based EV charging under the MOYA energia brand. The proprietary Super MOYA mobile application integrates loyalty rewards, mobile payments, app-exclusive coupons (up to 40 gr/liter fuel discounts), and EV charging access, and serves as the primary digital customer engagement layer. B2B operations span 700+ wholesale and distribution customers across transport, industrial, and Western multinational accounts.

Strategic positioning centers on multi-format coverage of transit corridors and urban locations, TankQ-certified fuel quality verified by independent laboratory J.S. Hamilton Poland, interoperability with nine third-party fleet card brands, and a funded 175-point EV charging buildout co-financed by NFOŚiGW at 133.9 million PLN. ESG credentials include 19th place in the 2026 ESG Ranking (up 11 positions), two consecutive years of Etyczna Firma recognition, the 2026 Teraz Polska quality mark, and a partnership with Dotlenieni.org that has resulted in 5,500 trees planted. Enterprise Investors, a private equity firm, became majority shareholder in 2015 prior to the 2016 IPO, and Anwim acquired Dutch firm The Fuel Company Holding BV (TFC) in 2016 to anchor cross-border fleet card capabilities.

Name

MOYA Stacja

Legal name

Anwim S.A.

Website

https://moyastacja.pl

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MOYA Stacja, owned by Anwim S.A., is Poland's third largest and fastest-growing independent fuel station network with 540+ stations across all 16 voivodeships, serving retail drivers, B2B fleets, farmers, and EV owners through full-service, self-service, automated fleet, and EV charging formats under the Super MOYA app.

Ownership category

akta.pro rank

Product category

Fuel Retail / Gas Station Services

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF)

Keywords

• Fuel station network
• Convenience retail
• Fleet fuel cards
• EV charging stations
• Highway fuel stations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Fuel Sales: Revenue from selling petroleum products (gasoline, diesel, LPG) to end consumers at company-owned and franchise stations. Premium diesel variant ON MOYA Power available at premium pricing.
2. Franchise Fees and Royalties: Income from franchise partners including initial setup fees and ongoing royalties based on station performance. Provides network expansion without full capital outlay.
3. Fleet Card Programs: MOYA Firma fleet card program generates revenue through transaction processing fees and provides volume-based purchasing advantages for business customers. Also includes MOYA Mikrofirma for small businesses.
4. EV Charging Services: Revenue from electric vehicle charging stations under MOYA energia brand, co-funded by NFOŚiGW subsidies for 175 charging points totaling 133.9 million PLN in project value.
5. Food & Beverage (Caffe MOYA): Gastronomic concept integrated into stations generating revenue from coffee, food, and convenience items. Includes branded products and seasonal promotions like Doritos Locos.
6. Convenience Retail: Revenue from convenience store sales on stations, including branded merchandise, automotive supplies, and travel essentials.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

MOYA Stacja operates a nationwide network of fuel stations in Poland offering gasoline, diesel, LPG, and EV charging, alongside convenience retail, Caffe MOYA gastronomy outlets, vehicle washes, and dedicated fleet card programs for businesses. The network comprises full-service MOYA stations, self-service MOYA express locations, and automatic MOYA fleet unmanned sites, supplemented by a mobile app and partner fuel card acceptance across Europe.

Product overview

MOYA Stacja is a Polish fuel station network operating over 540 stations across all voivodeships, founded in 2009 and owned by Anwim S.A. The offering consists of three station types (full-service, self-service, and automatic fleet-only), the Caffe MOYA gastronomic concept, the Super MOYA mobile app for payments and loyalty, fleet programs (MOYA Firma, MOYA Mikrofirma), EV charging (MOYA energia), and fuel products including premium ON MOYA Power diesel and the new Doritos Locos food product. The network uses a franchise model with comprehensive partner support including training, visual identification, and purchasing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Caffe MOYA: Coffee and gastronomic concept operating at MOYA gas stations, offering coffee, snacks, and food-to-go.
• Super MOYA
• MOYA Firma
• MOYA Mikrofirma
• MOYA energia
• ON MOYA Power
• MOYA VIP
• TFC Powered by MOYA

Products and services

• MOYA full-service stations

Quantifiable outcome

• Fuel discounts up to 40 gr/liter available through Super MOYA app promotions
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

20 partnerships are on record, tiered minor and core.

• SeneticminorStrategic or Co-development Partner · 1 January 2026Strategic partner of Wielka Wyprawa Maluchów dla Dzieci charity expedition supporting road safety education and children rehabilitation from traffic accidents.
• Fundacja Polska BezgotówkowaminorGTM or Marketing Partner · 1 January 2025Joint promotional campaign 'Zyskaj więcej' offering businesses free payment terminals for one year plus 300 PLN fuel vouchers for MOYA stations. Campaign runs August-October 2025.
• NFOŚiGW (Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej)coreOthers · 1 January 2023Co-funding agreement for building EV charging infrastructure. Four agreements totaling 133.9 million PLN for 175 charging points across Poland, including 31 stations (50-150 kW), 15 stations (150+ kW), 7 stations (150+ kW), and 122 stations (50-150 kW).
• Dotlenieni.orgcoreStrategic or Co-development Partner · 1 January 2023Environmental partnership for tree planting initiatives. Anwim has planted 5,500 trees through this partnership, including 2,500 in the latest edition at Nadleśnictwo Siedlce. Part of company ESG strategy and employee volunteering.
• UTA (Union Tank Expedition)coreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling UTA fuel cards to be used at MOYA automated fleet stations across Poland.
• DKVcoreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling DKV cards at MOYA automated fleet stations across Poland.
• EurowagcoreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling Eurowag cards at MOYA automated fleet stations across Poland.
• Diesel24coreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling Diesel24 cards at MOYA automated fleet stations across Poland.
• CRTcoreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling CRT cards at MOYA automated fleet stations across Poland.
• E100coreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling E100 cards at MOYA automated fleet stations across Poland.
• IQ CardcoreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling IQ Card at MOYA automated fleet stations across Poland.
• Shell Fleet CardscoreTechnology or Integration · 1 January 2023Fleet card acceptance partnership enabling Shell fleet cards at MOYA automated fleet stations across Poland.
• Opolsar (Opolskie Centrum Ratownictwa)minorStrategic or Co-development Partner · 1 January 2023Support for rescue operations providing fuel for search and rescue missions, plus safety awareness education activities.
• OSP RW GdyniaminorStrategic or Co-development Partner · 1 January 2023Regular fuel donations to water rescue volunteer fire brigade supporting rescue operations and seaside event security.
• Fundacja Jednym ŚlademminorStrategic or Co-development Partner · 1 January 2023Support for MotoAmbulans specialized rescue motorcycles that reach victims faster than traditional medical vehicles, plus road safety education initiatives.
• Fundacja Poland Business RunminorStrategic or Co-development Partner · 1 January 2023Sponsorship of Poland Business Run charity relay, the largest business charity event in Poland supporting people with physical disabilities.
• Fundacja PZMminorStrategic or Co-development Partner · 1 January 2023Partner in charitable initiatives supporting children injured in road accidents through Wielka Wyprawa Maluchów dla Dzieci.
• Fundacja TVPminorStrategic or Co-development Partner · 1 January 2023Partner in charitable initiatives supporting children injured in road accidents through Wielka Wyprawa Maluchów dla Dzieci.
• Fundacja Stars4StarsminorStrategic or Co-development Partner · 1 January 2023Organizer and partner of Wielka Wyprawa Maluchów dla Dzieci charity expedition.
• J.S. Hamilton PolandcoreTechnology or Integration · 1 January 2023Independent laboratory conducting fuel quality testing for TankQ quality assurance program, verifying fuel quality across MOYA station network.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• AVIA (European fuel network): AVIA operates a European network of independent fuel stations through a franchise/license model. Structurally comparable to MOYA's franchise model, though primarily active in Western Europe.
• MOL Group: MOL is a Central European integrated oil and gas company based in Hungary with fuel station networks across CEE. Comparable to MOYA in multi-energy strategy (fuels + EV charging + convenience), and increasingly active in the Polish market.

Direct peers

• Amic Polska: Amic operates a network of fuel stations in Poland owned by the Austrian Wagner Group. Mid-sized Polish fuel network with comparable retail and fleet offerings, positioned similarly to MOYA as an independent challenger brand.
• OMV Polska: OMV operates branded fuel stations in Poland with a focus on premium fuels, convenience retail, and VIVA loyalty program. Comparable to MOYA in targeting premium motorists and fleet customers.
• Shell Polska: Shell operates branded fuel stations across Poland with premium fuel variants, convenience retail, and fleet card programs. Comparable to MOYA in customer segments and product breadth, though backed by a global major.
• TotalEnergies Polska: TotalEnergies operates branded fuel stations in Poland with multi-energy offerings including EV charging. Comparable to MOYA in product breadth (fuels, convenience, EV, fleet services) and station formats.
• BP Polska: BP operates the second largest fuel station network in Poland. Directly competes with MOYA in retail fuel, convenience retail, and fleet/professional driver segments, with a similar branded multi-format station strategy.
• Circle K Polska (Alimentation Couche-Tard): Circle K operates a major network of fuel stations and convenience stores in Poland under the Circle K and Statoil brands. Directly comparable to MOYA in offering fuel plus C-stores plus loyalty programs targeting both consumers and fleet customers.

Broad incumbents

• ORLEN (PKN Orlen): ORLEN is the largest fuel station network in Poland and Central Europe, with 1,800+ stations across multiple countries. Direct competitor to MOYA in Polish fuel retail, but operates as a vertically integrated oil major rather than a focused independent network.

Emerging players

• GreenWay Polska: GreenWay is the largest EV charging network operator in Poland, competing directly with MOYA energia in the emerging EV charging segment at MOYA stations and elsewhere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anwim1
• YouTubeyoutube.com/channel/UCdZjHsSda25MvXT9PsQwHVQ/videos?sort=dd&shelf_id=0&view=0
• Facebookfacebook.com/moyastacja
• LinkedInlinkedin.com/company/moyastacja

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOYA Stacja