Mozarthaus Vienna

What Mozarthaus Vienna does

Mozarthaus Vienna operates the only surviving Viennese apartment of Wolfgang Amadeus Mozart, located at Domgasse 5 in Vienna's Innere Stadt (1st district). The company is registered as Mozarthaus Vienna Errichtungs- und Betriebs GmbH, a private limited company wholly owned by Wien Holding GmbH, the municipal holding company of the City of Vienna. It runs a 7-person operation centered on a museum across three exhibition levels presenting Mozart's life and work in Vienna, complemented by a Concert Hall (historic Gothic-Baroque vault) and the Figaro Lounge (featuring period wall paintings and Jean Paul Gaultier furnishings from Roche Bobois) used for private and corporate events.

Revenue is generated through multiple streams: museum admission (individual and group), Wiener Ensemble concerts and special events, 60-minute guided tours in German and English, themed after-hours tours, hands-on workshops (Mozartkugeln-making, period dance), combined Museum & Concert packages, venue rental for corporate and private events, an on-site shop, and a Museumscafé. Distribution is multi-channel: direct on-site sales, the Wien Ticket online platform, city pass partnerships (Easy City Pass, Vienna E-Pass), tour operator cooperation agreements, and an accredited guide program. Marketing relies on the website, Instagram, Facebook, LinkedIn, a double opt-in newsletter, and cross-promotion through Österreich Werbung and Wien Info.

The business model is hybrid event-driven (concerts, workshops) and sales-led (group bookings, corporate venue hire). Customer segments span individual international tourists, school and adult groups, concert attendees, tour operators, and corporate event planners. The institution holds Austrian Eco-label and Common Good Balance certifications, and partners with the Internationale Stiftung Mozarteum, Universal Music Austria, and Vöslauer, among others. There is no disclosed technology platform, AI capability, or proprietary software; the offering is fundamentally an experiential cultural product anchored by an irreplaceable physical asset.

Name

Mozarthaus Vienna

Legal name

Mozarthaus Vienna Errichtungs- und Betriebs GmbH

Website

https://mozarthausvienna.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mozarthaus Vienna operates Mozart's only surviving Viennese apartment as a museum at Domgasse 5 in Vienna, offering exhibitions, concerts, guided tours, workshops, and venue rentals. It is a 7-person GmbH wholly owned by Wien Holding GmbH, the City of Vienna's municipal holding company.

Ownership category

akta.pro rank

Product category

Cultural Museum and Heritage Attraction

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Other Performing Arts Companies (711190)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Cultural museum services
• Classical concert events
• Historical venue rental
• Guided museum tours
• Educational cultural workshops

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission Tickets: Revenue from individual and group admission tickets to the museum featuring Mozart's preserved Viennese apartment across three exhibition levels. Ticket sales managed through Wien Ticket (quicket.wien-ticket.at) and at the museum desk.
2. Concert Tickets and Venue Rental: Revenue from Wiener Ensemble concerts and other musical events in the Concert Hall (historic vaulted ceiling with modern technology) and Figaro Lounge (Mozart flair with Jean Paul Gaultier furnishings). Also includes private and corporate event rentals for conferences, seminars, celebrations, and gala evenings.
3. Guided Tours and Workshops: Revenue from 60-minute guided tours in German or English for children's and adult groups, special themed tours (Mozart's marriage, Masonic music, etc.), and hands-on workshops including Mozartkugeln making and period dance workshops.
4. Retail Shop: Museum shop operating as part of the establishment, selling Mozart-related merchandise and gifts.
5. Museumscafé: Operation of a museum espresso bar/cafe as part of the facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mozarthaus Vienna operates a three-level heritage museum inside Mozart's only surviving Viennese apartment at Domgasse 5, 1010 Wien, presenting the composer's life and works through exhibitions, multilingual audio guides, guided tours and themed workshops. The venue additionally hosts classical concerts performed by the Wiener Ensemble and rents out its Concert Hall and Figaro Lounge for corporate and private events, with a combined Museum & Concert ticket package available to visitors.

Product overview

Mozarthaus Vienna is a Mozart museum operated by Mozarthaus Vienna Errichtungs- und Betriebs GmbH (a 100% subsidiary of Wien Holding GmbH), offering visitors access to the only surviving Viennese apartment of Mozart. The core product is the museum experience across three exhibition floors. The offering is structured as a unified museum product complemented by venue rental services (Concert Hall and Figaro Lounge for events), educational programs (guided tours, special tours, workshops for making Mozartkugeln and learning Mozart-era dances), and the Museum & Concert package combining visits with private piano concerts. Additional services include an audio guide in 13 languages, a shop, and regularly scheduled concerts featuring ensembles like the Wiener Ensemble.

Differentiator

Problem solved

Functional benefit

Products and services

• Mozarthaus Vienna Museum Visit Self-guided admission to the three-level Mozarthaus Vienna museum, presenting Wolfgang Amadeus Mozart's life and works in his original Viennese apartment; available to individual visitors, families and groups, with a free multilingual audio guide.
• Guided Tours

Quantifiable outcome

• Concert tickets combined with museum admission in single purchase
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Wien Holding GmbHcoreOthersParent company owning 100% of Mozarthaus Vienna Errichtungs- und Betriebs GmbH shares. Wien Holding is a holding company of the City of Vienna managing cultural institutions.
• Stadt Wien (City of Vienna)majorGTM or Marketing PartnerOfficial sponsor and co-brand partner through Wien Holding ownership structure. Cross-promoted through city cultural channels.
• Victor Schmidt Austria MozartkugelnminorStrategic or Co-development PartnerSponsor specializing in Mozartkugeln (Mozart chocolate confections). Relevance to museum's Mozart theme and retail merchandise.
• VöslauerminorGTM or Marketing PartnerBeverage sponsor for events and venue operations.
• Internationale Stiftung MozarteummajorStrategic or Co-development PartnerLeading international Mozart knowledge institution. Potential for educational content collaboration and research partnerships.
• Wien TicketcoreChannel Partner/ Reseller/ DistributorOfficial ticket distribution partner for online ticket sales through quicket.wien-ticket.at platform.
• Österreich Werbung (Austrian Tourist Board)majorGTM or Marketing PartnerOfficial Austrian tourism marketing organization promoting Vienna attractions internationally.
• Wien InfomajorGTM or Marketing PartnerOfficial Vienna tourist information service, cross-promoting museum to visitors.
• Easy City PassminorChannel Partner/ Reseller/ DistributorCity pass package partner potentially offering combined tickets.
• Vienna E-PassminorChannel Partner/ Reseller/ DistributorVienna tourism pass partner for bundled attractions.
• Universal Music AustriaminorStrategic or Co-development PartnerMajor music label with Mozart and classical music catalog, potential for concert programming and recordings.
• Roche BoboisminorStrategic or Co-development PartnerFurniture brand providing Jean Paul Gaultier 'Nouveaux Classiques' collection for Figaro Lounge furnishings, combining Mozart era aesthetics with contemporary design.
• Mozartwege (Mozart Ways)minorGTM or Marketing PartnerCultural route/tourism partner focused on Mozart-themed travel experiences.
• Mozartgemeinde WienminorStrategic or Co-development PartnerLocal Mozart society/association in Vienna for knowledge exchange and community.
• Verein Kultur für KinderminorGTM or Marketing PartnerAssociation for culture for children, supporting educational programming for young visitors.
• Kling WagenhoferminorGTM or Marketing PartnerLocal service partner for cleaning services.
• KulturformatminorGTM or Marketing PartnerCultural marketing/format partner for event promotion.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Wiener Konzerthaus: Major Vienna classical-music concert hall. Comparable as a Wiener Ensemble-style classical concert venue targeting similar audiences; competes for the classical-music concert-attendance segment.
• Haydnhaus (Eisenstadt): Austrian composer-house museum comparable in scale and offering (historic apartment museum with concerts and themed tours) but located outside Vienna, serving a regional cultural-tourism market.

Direct peers

• Beethoven-Haus Bonn: Composer-museum comparable as a music-historic house museum with permanent exhibition, concerts, and educational programming targeting cultural tourists and school groups.
• Mozarts Geburtshaus (Salzburg): Mozart's birthplace museum operated by the Internationale Stiftung Mozarteum — a documented Mozarthaus Vienna partner. Directly comparable as a Mozart-heritage house museum targeting the same cultural-tourist segment.
• KUNST HAUS WIEN: Fellow Wien Holding GmbH subsidiary operating a museum (Hundertwasser) in Vienna. Comparable as a city-owned cultural institution with combined admission/event/programming model targeting similar tourist segments.
• Haus der Musik (Vienna): Interactive sound and music museum in Vienna operated by a fellow Wien Holding subsidiary. Directly comparable as a music-themed cultural attraction serving similar international tourist and school audiences in the same city.
• Jüdisches Museum Wien: Sibling Wien Holding cultural institution in Vienna. Comparable as a municipally-owned museum with multi-site programming, exhibitions, group tours, and venue rental.

Broad incumbents

• Albertina (Vienna): Major Vienna art museum. Comparable as a high-traffic cultural attraction with audio guides, special exhibitions, and premium pricing, but with much broader (visual-arts) scope and scale.
• Belvedere (Vienna): Vienna's leading art museum (Klimt). Comparable as a city-located cultural attraction competing for the same international tourist admissions, with bundled ticketing, group tours, and event rentals.
• Schloss Schönbrunn / Sisi Museum: Vienna's largest historic-site attraction and a primary competitor for international tourist cultural spend. Comparable as an authentic historic site offering audio-guided tours, group bookings, and packaged admissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mozarthausvienna
• LinkedInlinkedin.com/company/mozarthaus-vienna
• Instagraminstagram.com/mozarthausvienna

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mozarthaus Vienna