Office de tourisme intercommunal de la Londe les Maures, Cuers, Collobrières et Pierrefeu du Var

What Office de tourisme intercommunal de la Londe les Maures, Cuers, Collobrières et Pierrefeu du Var does

Office de Tourisme intercommunal Méditerranée Porte des Maures (OTI MPM) is a French public intercommunal tourism office operating under the Communauté de communes Méditerranée Porte des Maures. It serves four member municipalities — La Londe-les-Maures, Cuers, Collobrières, and Pierrefeu du Var — in the Var department of the Provence-Alpes-Côte d'Azur region, covering a territory that spans Mediterranean coastline opposite the Îles d'Or (Porquerolles, Port-Cros, Levant) and the inland Massif des Maures. The organization delivers visitor information, accommodation and activity booking assistance, event ticketing, and a gift boutique stocked with local artisan products. It is classified as a Catégorie I Office de Tourisme and holds multiple national and regional certifications (Marque Qualité Tourisme, Label Tourisme & Handicap, Vignobles et Découvertes, France Station Nautique 2 étoiles, Accueil Vélo, Territoire Vélo, Destination d'Excellence).

The core product is a unified digital platform built on Drupal CMS and hosted in France by OVH.com, supported by web agency WebSenso and communication agency Otherwise dit communication. The platform is available in four languages (French, English, German, Italian) and incorporates an interactive map, an event calendar at sortir.mpmtourisme.com, a live webcam feed of Port Miramar harbor, a weather widget, and the Amusez-vous activity booking system offering discounted rates on nautical, cycling, cultural, and wine tourism activities. Physical service is delivered through four offices: a year-round headquarters in La Londe-les-Maures (60 boulevard du Front de Mer) and three seasonal offices in Cuers, Collobrières, and Pierrefeu du Var open June–August. The office also operates signature events such as the La Londe Jazz Festival (July 30 – August 2) and maintains downloadable brochures, cycling and hiking maps, and heritage circuit guides.

The business model is that of a publicly funded destination marketing organization: primary visitor information services are provided free of charge, with economic activity instead captured indirectly through partner accommodation and activity commissions, branded retail (La Boutique de l'Office), and ticketing flows. Funding flows from member municipalities (primarily La Londe-les-Maures as host), the Communauté de communes, and regional tourism bodies (VisitVar, CRT PACA, Région SUD, Atout France). The customer base is individual leisure tourists — coastal vacationers, wine and food enthusiasts, nature and outdoor activity seekers — alongside cultural heritage and accessible-tourism visitors. There is no B2B revenue model, no disclosed revenue figure, and no funded headcount growth beyond the current 6 employees. The office is therefore best understood as a public-good destination stewardship entity rather than a commercial business.

Name

Office de tourisme intercommunal de la Londe les Maures, Cuers, Collobrières et Pierrefeu du Var

Legal name

Office de Tourisme intercommunal Méditerranée Porte des Maures

Website

https://mpmtourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme intercommunal Méditerranée Porte des Maures is a French public intercommunal tourism office serving four communes (La Londe-les-Maures, Cuers, Collobrières, Pierrefeu du Var) in the Var department, providing visitor information, activity booking, and event ticketing to leisure tourists across the Mediterranean coast and Massif des Maures.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

Keywords

• Destination tourism services
• Visitor information services
• Leisure activity booking
• Cultural heritage promotion
• Accommodation booking assistance

Headquarters

HQ city

La Londe-les-Maures

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

The Office de Tourisme intercommunal provides free visitor information, accommodation booking assistance, and discounted leisure activity booking across four municipalities in the Var department of France. It operates four physical offices (La Londe-les-Maures year-round; Cuers, Collobrières, and Pierrefeu du Var seasonally) plus a multilingual digital platform (mpmtourisme.com) with event calendar, interactive map, live webcams, brochures, and a local artisan gift shop.

Product overview

Office de tourisme intercommunal de la Londe les Maures, Cuers, Collobrières et Pierrefeu du Var operates as a unified intercommunal tourism service covering the Mediterranean Porte des Maures destination. The core offering consists of four physical tourism offices providing visitor information, booking services, and local expertise, supported by the primary digital platform at mpmtourisme.com. The digital ecosystem includes the main website with comprehensive trip planning resources, an event calendar (sortir.mpmtourisme.com), live webcam feeds, an interactive map, and the Amusez-vous! activity booking platform. Physical offerings include La Boutique de l'Office selling local artisan products, and the organization manages signature events such as the La Londe Jazz Festival. Visitors can access brochures and guides covering cycling, hiking, heritage trails, and themed stays including wine tourism experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• MPM Tourisme Website (mpmtourisme.com) The primary digital platform serving as the unified online presence for the intercommunal tourism office, providing comprehensive visitor information across four municipalities, activity bookings, event listings, webcam feeds, weather updates, and access to the boutique. Available in French, English, German, and Italian.
• Agenda des événements (Event Calendar) Online event calendar at sortir.mpmtourisme.com listing local festivals, concerts, cultural events, guided tours, and activities across La Londe les Maures, Cuers, Collobrières, and Pierrefeu du Var.
• La Boutique de l'Office (Gift Shop) Physical and online gift shop at the tourism office selling locally-made products including posters by artist Monsieur Z, driftwood garlands from Latitude Mer workshop, scented candles, and Provence fragrances.
• Webcam Live Port Miramar Live webcam streaming providing real-time views of Port Miramar harbor and surrounding coastline for prospective and current tourists.
• Interactive Map Digital mapping tool allowing visitors to explore tourist sites, beaches, hiking trails, accommodations, restaurants, and points of interest across the four municipalities.
• Amusez-vous! (Leisure Activities Booking) Leisure activity booking platform offering discounted rates on nautical activities, cycling, cultural visits, dining, jazz events, hiking, and wine experiences throughout the region.
• Tourism Information Services (Les Offices de Tourisme) Four physical tourism offices at La Londe les Maures (year-round), Cuers, Collobrières, and Pierrefeu du Var (seasonal June-August) providing visitor information, accommodation availability, ticket sales, boutique access, and free WiFi.
• La Londe Jazz Festival Annual music festival held July 30 to August 2 at Plage de l'Argentière featuring four evenings of jazz performances with free entry.
• Brochures and Guides Downloadable and viewable digital brochures including discovery guides, cycling and hiking maps, accessibility guides, heritage circuit descriptions, and themed stay proposals.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• Communauté de communes Méditerranée Porte des MaurescoreOthersThe intercommunal tourism office operates under the umbrella of the Méditerranée Porte des Maures community of communes, serving the collective interests of four member municipalities (La Londe-les-Maures, Cuers, Collobrières, Pierrefeu du Var).
• VisitVarmoderateGTM or Marketing PartnerRegional tourism marketing organization for the Var department, promoting the destination as part of broader Var tourism promotion.
• Provence-Alpes-Côte d'Azur Regional Tourism CommitteemoderateGTM or Marketing PartnerRegional tourism body (CRT PACA / Provence-Alpes-Côte d'Azur) supporting destination marketing and tourism development across the region.
• Région SUD Provence-Alpes-Côte d'AzurmoderateGTM or Marketing PartnerRegional council providing funding and strategic support for tourism development in the territory.
• Var TourismmoderateGTM or Marketing PartnerDepartmental tourism organization that developed the Tourism & Handicap label on the territory since 2008.
• City of La Londe les MaurescoreOthersMain host municipality of the intercommunal headquarters, providing primary funding and facilities for the main tourism office.
• City of CuersminorOthersPartner municipality with a dedicated tourism office branch serving Cuers visitors.
• City of CollobrièresminorOthersPartner municipality known for chestnut production, with a dedicated tourism office serving hikers and nature enthusiasts.
• City of Pierrefeu du VarminorOthersPartner municipality with seasonal tourism office serving visitors interested in vineyards and heritage sites.
• Côte d'Azur France TourismmoderateGTM or Marketing PartnerOfficial French Riviera tourism brand, positioning the territory within the prestigious Côte d'Azur destination.
• Partner municipalities (Bormes les Mimosas, Le Lavandou)minorOthersAdjacent municipalities featured as partner destinations on the tourism website, suggesting cross-promotional cooperation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• VisitVar: Departmental tourism marketing agency for the Var department and a direct GTM partner of MPM. Compares as a higher-tier DMO operating one level up over municipal offices, providing useful context on regional promotion and aggregation.
• Provence-Alpes-Côte d'Azur Regional Tourism Committee (CRT PACA): Regional tourism body that supports MPM through funding and destination marketing. Compares as the regional governance layer above the office, with shared mission of visitor promotion and information dissemination.
• Visit French Riviera (Côte d'Azur France): Official French Riviera destination marketing organization under which MPM is positioned. Compares as a broader destination brand that aggregates and cross-promotes member DMOs, including MPM.

Regional players

• Office de Tourisme de Marseille: Major PACA-region tourism office with similar visitor-services role and certifications. Useful upper-bound peer for understanding how a municipal DMO scales operations, digital booking, and event programming at city scale.
• Office de Tourisme de Toulon: Var-department tourism office serving the Toulon metropolitan area. Comparable role as a public DMO providing visitor information, accommodation booking, and event calendaring, with overlapping nautical and heritage tourism offerings.
• Office de Tourisme de Bormes-les-Mimosas: Partner municipality destination across the bay from La Londe-les-Maures, with a directly comparable visitor services mandate, range of certifications, and Côte d'Azur Mediterranean positioning.
• Office de Tourisme du Lavandou: Adjacent Côte d'Azur tourism office explicitly listed as a partner municipality on mpmtourisme.com. Operates the same public DMO model with similar Mediterranean beach/nautical positioning and certification portfolio.
• Office de Tourisme de Hyères: Nearby French municipal tourism office in the Var department covering Hyères and the Giens Peninsula — directly comparable in scale, product category (visitor information, activity booking, accommodations), and certifications (Catégorie I). Both serve Mediterranean destinations facing the Iles d'Or.

Broad incumbents

• Atout France: National tourism development agency that awards MPM's Vignobles et Découvertes and Destination d'Excellence labels. Operates the overarching French DMO framework, providing institutional context rather than direct competition.
• Office de Tourisme de Saint-Tropez: Major nearby Côte d'Azur DMO with significantly larger brand and budget. Operates the same public tourism office model but on a much larger scale, providing a benchmark for how MPM could scale destination marketing, accommodations, and event promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TourismeLaLonde/videos
• Facebookfacebook.com/lalondetourisme
• Instagraminstagram.com/lalondelesmaurestourisme
• LinkedInlinkedin.com/company/office-de-tourisme-intercommunal-de-la-londe-les-maures-cuers-collobri-res-et-pierrefeu-du-var

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de tourisme intercommunal de la Londe les Maures, Cuers, Collobrières et Pierrefeu du Var