MPS Bilskade

What MPS Bilskade does

MPS Bilskade, legally registered as MPS Micropaint Norge AS, operates Norway's largest auto body damage repair chain through a network of more than 60 workshops spanning the country from Tromsø in the north to Mandal in the south. The company targets two primary customer segments: individual vehicle owners requiring repairs for dents, paint scratches, wheel rim damage, windshield chips, headlight wear, rust, and styling modifications; and corporate fleet operators served through a dedicated MPS Fleet product. Fleet customers include car sharing (Bildeling), subscription (Bilabonnement), and leasing (Ayvens) companies that require centralized repair management across multiple locations.

The core technical offering centers on specialized repair methodologies that prioritize repair-over-replace. Paintless Dent Repair (PDR) uses specialized tools to remove dents without panel replacement, while spot-painting technology paints only the damaged area rather than the full panel, supported by electric drying systems. Additional capabilities include wheel rim repair, headlight restoration with ceramic sealing, rust treatment, windshield chip repair, and custom styling painting. These techniques are claimed to deliver repair costs at under half the price of traditional auto body shops, with average repair times of approximately two days and a five-year warranty on most services.

Revenue is generated through unit-priced repair transactions in B2C and contracted service agreements in B2B. Individual repairs range from kr 1,000 for basic rust repair to kr 3,750+ for paint damage, with windshield repairs often free under insurance. The MPS Fleet product monetizes corporate customers through single agreements covering 54+ workshops, standardized national pricing, consolidated invoicing, and pickup/delivery service (kr 490 per direction in Oslo and Bergen). Go-to-market combines direct drop-in physical assessment, an online quote system delivering price quotes within 24 hours, and channel partnerships with all major Norwegian insurance companies that direct claims-related repair work to MPS workshops. The company is Miljøfyrtårn certified and offsets CO2 emissions through a tree-planting partnership with Trefadder.

Name

MPS Bilskade

Legal name

MPS Micropaint Norge AS

Website

https://mpsbilskade.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MPS Bilskade operates Norway's largest auto body damage repair chain with 60+ workshops nationwide, offering paintless dent repair, spot painting, wheel and headlight restoration to individual vehicle owners and corporate fleet operators (leasing, subscription, car-sharing).

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Auto body repair
• Collision repair services
• Paintless dent repair
• Windshield chip repair
• Corporate fleet repair

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Auto Body Repair Services: One-time repair services for individual vehicle damage including dents, paint scratches, rust, wheel rim damage, windshield damage, and headlight restoration. Customers pay per repair job based on damage type and extent.
2. Fleet Corporate Services: Contracted repair services for business customers with corporate vehicle fleets. Includes single agreement covering multiple workshop locations, standardized pricing list, consolidated invoicing, and pickup/delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MPS Bilskade is Norway's largest auto body damage repair chain, operating 60+ workshops from Tromsø to Mandal. The company specializes in minor vehicle body repairs including paintless dent repair (PDR), paint damage repair, wheel rim repair, headlight restoration, rust treatment, and windshield chip repair. It also operates a dedicated B2B fleet service (MPS Fleet) providing corporate customers with centralized repair agreements across the workshop network.

Product overview

MPS Bilskade is Norway's largest car damage repair chain offering a unified suite of vehicle repair services across 60+ workshops nationwide. The core offering consists of specialized repair services including Bulker (paintless dent repair/PDR), Lakkskader (paint damage repair), Kantkjørte felger (wheel rim repair), Rust (corrosion repair), Frontlykter (headlight restoration), Ruteskader (windshield repair), and Styling (custom painting). These services are delivered through a network of workshops from Tromsø in the north to Mandal in the south. Two additional modules extend the core offering: MPS Fleet provides corporate customers with centralized fleet management across 54+ workshops with unified pricing and invoicing, while the Online Pristilbud system enables customers to receive price quotes digitally by submitting registration numbers and damage photos. The company emphasizes efficient repairs averaging 2 days, collaborates with major insurance providers, and offers both drop-in physical assessments and digital quote options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulker (Dent Repair)

Quantifiable outcome

• Repair costs under half the price of traditional auto body shops
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TrefadderminorStrategic or Co-development PartnerClimate compensation partnership through which MPS plants trees to offset CO2 emissions. Currently compensated 1,238,610 kg CO2 through this partnership as part of MPS's sustainability goals.
• Insurance Companies (Norway)coreGTM or Marketing PartnerMPS collaborates with major Norwegian insurance companies to handle vehicle damage repairs. Customers can use their insurance for repairs regardless of which insurance provider they are with. MPS assists customers in evaluating whether to use insurance based on deductible and bonus loss considerations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maaco: Maaco is a North American franchised auto body and paint chain specializing in affordable paint and collision repair for consumers — directly comparable to MPS's spot-painting and value-positioning strategy.
• CARSTAR: CARSTAR is a North American franchise collision repair network with hundreds of locations, focusing on insurance-direct repairs and standardized quality — directly analogous to MPS's chain model and insurer partnerships.
• Gerber Collision & Glass: Gerber operates one of the largest U.S. collision and glass repair networks with insurance partnerships and fleet programs — closely aligned with MPS's collision repair, glass, and B2B fleet focus.
• Caliber Collision: Caliber is the largest U.S. collision repair chain with a multi-site franchise/network model, offering paint, dent, and glass repairs to consumers and fleet customers — closely mirroring MPS's chain operating model and service mix.
• Crash Champions: Crash Champions is a fast-growing U.S. collision repair chain with a hybrid company-owned/franchise model and strong insurance direct-repair relationships, directly comparable to MPS Bilskade's chain structure and go-to-market.
• Service King Collision: Service King operates a multi-regional collision repair network in the U.S. with strong insurance relationships and fleet/DRP programs — comparable to MPS's MPS Fleet offering and insurance-channel go-to-market.
• Fix Auto Worldwide: Fix Auto is a global franchise collision repair network with locations across Europe and North America, providing standardized body, paint, and fleet services — directly comparable in operating model and insurance-driven demand to MPS Bilskade.

Others

• Ayvens: Ayvens is a major European vehicle leasing and fleet management player and a named enterprise customer of MPS Bilskade (via MPS Fleet) — included as an ecosystem reference rather than a competitor, illustrating the type of large fleet operator that drives MPS's B2B volumes.

Broad incumbents

• Belron: Belron (parent of Carglass and Autoglass) is the global leader in vehicle glass repair and replacement and operates auto body repair networks across Europe, directly overlapping with MPS Bilskade's collision, paint, and glass repair offering while serving a much larger geographic footprint.
• Mekonomen: Mekonomen is a leading Nordic automotive aftermarket chain (workshops and parts distribution) that serves consumers and fleets with vehicle repair services — a broader incumbent whose service/workshop model and Nordic footprint make it a relevant comparable for MPS Bilskade.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mpsbilskade
• LinkedInlinkedin.com/company/mps-bilskade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPS Bilskade