ZŁOTE RĘCE PSB Mrówka Żychlin

What ZŁOTE RĘCE PSB Mrówka Żychlin does

ZŁOTE RĘCE PSB Mrówka Żychlin is an individual franchise retail store operating under the PSB Mrówka brand, the largest self-service retail chain in Poland's home and garden sector. Located in Żychlin, Poland, the store employs 9 people and was founded in 2015 as part of the broader PSB Mrówka network managed by Grupa PSB Handel S.A. (headquartered in Wełecz, Busko-Zdrój, Poland). The store operates as a traditional self-service retail storefront, offering 10,000-40,000 SKUs across building materials, finishing products, renovation supplies, garden equipment, tools, and home furnishings, sourced through the group's centralized purchasing network of approximately 500 suppliers with access to 500,000 catalog items.

The store's underlying technology is the PSB Mrówka e-commerce platform (mrowka.com.pl), which provides online product browsing, store locator functionality, promotional leaflets, and newsletter management for the entire network. Payment processing is handled through Przelewy24 and BLIK integrations, while order fulfillment is supported by InPost parcel lockers and DHL courier delivery. The digital marketing infrastructure includes Google Analytics 4, Meta Pixel, Microsoft Clarity, and TikTok Pixel for traffic analysis and conversion tracking. Sales channels include both physical retail and the central online platform, with pricing determined individually by each franchise location.

The business operates on a one-time retail transaction model with unit pricing and pay-as-you-go billing, serving two primary customer segments: individual homeowners and DIY consumers purchasing materials for personal renovation and garden projects, and professional contractors sourcing building materials for construction work. The franchise structure provides the Żychlin store with the benefits of PSB group purchasing power, brand recognition, and marketing support while maintaining local operational autonomy in product selection and pricing.

Name

ZŁOTE RĘCE PSB Mrówka Żychlin

Legal name

Grupa PSB Handel S.A.

Website

https://mrowka.com.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ZŁOTE RĘCE PSB Mrówka Żychlin is a single franchise retail store of Poland's largest home and garden chain, selling building materials, renovation products, and tools to DIY consumers and professional contractors in Żychlin, Poland.

Ownership category

akta.pro rank

Product category

Home Improvement & Building Materials Retail

NAICS

Hardware Retailers (444140), Home Centers (44411), Home Centers (444110)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Building materials retail
• Home improvement products
• Garden supplies
• DIY renovation materials
• Finishing and construction products

Headquarters

HQ city

Busko-Zdrój (Wełecz)

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Building Materials: Revenue generated from direct sales of building materials, finishing products, home improvement items, garden equipment, and tools to end-consumer customers through physical retail stores. Products include cement, paints, tiles, doors, windows, plumbing, electrical, garden supplies, and home furnishings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ZŁOTE RĘCE PSB Mrówka Żychlin is an individual franchise location of the PSB Mrówka retail network, operating a self-service store that sells building materials, renovation and finishing products, bathroom and kitchen equipment, tools, garden supplies, doors, windows, and seasonal merchandise. The store carries 10,000–40,000 SKUs sourced through Grupa PSB Handel S.A.'s centralized purchasing of approximately 500 supplier brands, and serves local DIY consumers and professional contractors in Żychlin, Poland.

Product overview

PSB Mrówka is a network of 414 self-service retail stores operating in the 'home and garden' sector, forming part of the Grupa PSB purchasing group. The chain operates as a platform-plus-model format where individual store locations (franchise partners) operate under the unified PSB Mrówka brand while maintaining their own product selections and pricing. The core offering consists of building materials, renovation and finishing products, bathroom and kitchen equipment, power tools, garden articles, seasonal items, and home appliances. The product portfolio spans approximately 10-40 thousand assortment items per store, with access to a centralized database of 500,000 articles procurable through approximately 500 supplier relationships. The network positions itself as the most extensive retail chain in Poland's 'home and garden' sector, combining self-service retail operations with the PSB Mrówka Express compact format variant.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Materials (Cement, Lime, Construction Chemicals)
• Doors, Windows, Roofs & Gutters (Stolarka)
• Bathroom & Kitchen Equipment (Wyposażenie łazienek i kuchni)
• Finishing Materials (Wykończenie)
• Installation Systems (Instalacje)
• Tools (Narzędzia)
• Garden, Hobby & Outdoor Products (Wokół domu)
• Seasonal Articles & Specialty Items (Artykuły sezonowe)
• PSB Mrówka E-commerce Platform (mrowka.com.pl)

Quantifiable outcome

• Largest self-service retail network in Polish home and garden sector

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered core.

• Approximately 500 Suppliers/ManufacturerscoreChannel Partner/ Reseller/ DistributorPSB Mrówka sources products from approximately 500 renowned manufacturers and suppliers of building materials and home/garden articles. Suppliers include major brands such as Bosch, Atlas, Kreisel, Celit, Fakro, VELUX, Wienerberger, and many others across categories including building materials, paints, tiles, tools, garden equipment, and home furnishings.
• Grupa PSB Handel S.A.coreStrategic or Co-development PartnerThe franchisor organization providing centralized services including purchasing power, brand management, marketing support, and operational guidance to individual Mrówka store operators. Grupa PSB Handel S.A. is based in Wełecz, Busko-Zdrój with KRS 0000661047.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bricoman Polska: Professional-focused building materials retailer (part of the same Les Mousquetaires/ITM group). Sells construction and renovation materials to tradespeople and small contractors — overlapping with the professional contractor segment served by PSB Mrówka.
• Leroy Merlin Compact: Smaller-format variant of Leroy Merlin's full-size stores, positioned in smaller towns and secondary markets. Represents a relevant competitive threat to smaller PSB Mrówka franchise locations like Żychlin, as it combines big-box assortment with a smaller footprint.

Broad incumbents

• OBI Polska: German home improvement chain with significant Polish footprint. Sells a similar mix of building materials, tools, garden, and renovation products, targeting both DIY consumers and professional contractors.
• Leroy Merlin Polska: Largest home improvement retailer in Poland, part of the Adeo group (Leroy Merlin's parent). Operates large-format stores selling building materials, tools, and home/garden products — directly comparable assortment to PSB Mrówka but at a much larger scale and with stronger private-label sourcing.
• Castorama Polska: Major home improvement chain in Poland owned by Kingfisher. Competes head-to-head with PSB Mrówka in building materials, finishing, and DIY categories through large-format self-service stores with broad assortments.

Direct peers

• Bricomarché Polska: Home improvement chain in Poland operated by the French Les Mousquetaires group. Operates mid-size self-service stores with a comparable DIY and home improvement assortment, often in smaller cities and towns — overlapping with the Mrówka franchise footprint.
• Majster Plus: Polish independent home improvement retail network with stores across Poland. Closest direct competitor to PSB Mrówka in terms of format, store size, and target customer (regional DIY consumers and small contractors).
• Mrówka Express: Compact-format store variant of the PSB Mrówka network (e.g., new Kleszczów opening in 2026). Operates within the same brand and supplier network, but with a smaller footprint targeting smaller communities — directly comparable to the Żychlin store's model.
• PSB Profi: Professional-focused format operated by Grupa PSB Handel S.A., the same parent organization. Targets small contractors and tradespeople with building materials and finishing products — directly comparable product mix to the Mrówka store, but with a professional customer focus.

Regional players

• Bricolage: Independent Polish home improvement retailer with stores concentrated in particular regions. Competes with PSB Mrówka in core building materials, tools, and finishing categories, primarily in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zrmrowkazychlin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZŁOTE RĘCE PSB Mrówka Żychlin