What MR Sistemas does

MR Sistemas is a privately held Brazilian software company headquartered in Rio do Sul, Santa Catarina, specializing in management systems for vehicle dealerships (concessionárias). The company's core product is an integrated dealership management platform — branded through the MR Gaia Client application — that centralizes operations across multiple physical branches, automates routine administrative processes, enforces user access controls, and ensures compliance with Brazilian electronic invoicing (NF-e) requirements across multiple state authorities (SVRS for Santa Catarina, RS for Rio Grande do Sul, PR for Paraná, and SP for São Paulo). The platform is distributed as a Windows client (gaia_setup.exe) alongside utility downloads (OpenVPN, TeamViewer, AnyDesk custom client) hosted on the company's own file infrastructure, indicating a traditional on-premise or hybrid deployment model rather than a pure cloud SaaS architecture.

The business model is B2B direct sales to dealerships in southern Brazil, with no public pricing and invoicing handled through a partner credit cooperative (viacredialtovale.coop.br). Revenue is characterized as subscription/recurring based on the B2B nature and the recurring billing workflow. The company employs 14 people, serves approximately 21 visible dealership clients on its website, and relies primarily on its website, email, and phone for customer acquisition — there are no documented marketing campaigns, channel partnerships, or reseller programs. The operating footprint is regional (southern Brazil plus São Paulo state), with no disclosed international presence, funding rounds, acquisitions, or leadership changes. The company also maintains a related domain (mrstorage.com.br), suggesting an adjacent data/storage offering tied to the same client base.

Name

MR Sistemas

Legal name

MR Sistemas

Website

https://mrsistemas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MR Sistemas is a Brazilian software vendor in Rio do Sul, Santa Catarina, that develops and sells an integrated management system for vehicle dealerships (concessionárias), with multi-branch integration, NF-e fiscal compliance, and recurring subscription billing.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Dealer Management Software: Software systems for dealership administration, likely operating on a subscription or license model given the B2B nature and mention of 'fatura' (invoice) for second copies of bills.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MR Sistemas develops and sells a specialized dealership management software for Brazilian concessionárias (vehicle and equipment dealerships). The system integrates all branches of a dealership regardless of physical location, automates operational routines to reduce manual errors, and continuously evolves to comply with Brazilian fiscal legislation. It includes the MR Gaia Client desktop application and is integrated with NF-e (Nota Fiscal Eletrônica) services across multiple states (Santa Catarina via SVRS, Rio Grande do Sul, Paraná, and São Paulo).

Product overview

MR Sistemas offers a single unified dealership management system designed specifically for vehicle dealerships (concessionárias) in Brazil. The core product is an integrated software system that centralizes operations across all dealership branches, regardless of their physical location. Key capabilities include automated workflows for process efficiency, continuous legislative compliance updates, real-time information availability, and granular user access controls. The system integrates with government electronic invoice services (NF-e) across multiple Brazilian states.

Differentiator

Problem solved

Functional benefit

Brands

• MR Gaia Client: Client application for the MR Gaia platform, available for download as gaia_setup.exe

Products and services

• MR Sistemas — Sistema de Gestão para Concessionárias

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dealertrack (Cox Automotive): Major US-based dealer management system (DMS) provider serving automotive dealerships with integrated software. Directly comparable as a productized DMS vendor, though operating primarily in North America.
• Linx: Brazilian retail and automotive software vendor (now part of Stone Co) that offers ERP, POS, and dealer management solutions. Directly comparable as a Brazilian software provider serving concessionárias with integrated management systems.
• CDK Global: Leading global provider of integrated dealership software and technology solutions. Comparable as a productized dealer management software vendor targeting similar dealership workflows and pain points.
• Consinco: Brazilian ERP vendor focused on retail, fuel, and automotive verticals. Comparable as a vertically-specialized Brazilian management software provider competing for the same concessionária customer base.
• PBS Systems: Canadian dealer management system vendor serving automotive, RV, and powersports dealerships. Comparable as a regional DMS provider with productized software for dealership operations.
• Reynolds and Reynolds: Long-established US dealer management systems provider serving automotive retailers. Comparable as a DMS-focused vendor with integrated dealership workflows, though serving a different geography.

Broad incumbents

• Senior Sistemas: Brazilian ERP and HCM software company with automotive vertical offerings. Comparable as a broader incumbent that competes with niche dealer management vendors through bundled ERP modules.
• TOTVS: Brazil's largest enterprise software company, offering broad ERP suites with automotive vertical modules. Comparable as a competitor in the Brazilian dealership software space, though it serves a much wider range of industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mrsistemas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Sistemas