What Consinco does

Consinco is a Brazilian enterprise software company founded in 1990 in Ribeirão Preto, São Paulo, specializing in integrated management systems for the supermarket and self-service wholesale (atacarejo) verticals. Its core technology stack is the Acrux suite, launched in 2001, comprising an ERP for commercial and operational store management, a warehouse management system (WMS) tailored to grocery logistics, and a point-of-sale (PDV) system supporting decentralized, high-volume checkout operations across large retail networks. Layered capabilities include intelligent pricing, voice picking, inventory automation, and backoffice administration, all positioned for end-to-end coverage of supermarket operations from procurement through checkout.

The company's business model is enterprise software licensing under annual subscription contracts, with quote-based pricing segmented by customer revenue tier (ranging from R$4.5M to over R$850M). Distribution is direct enterprise field sales, supplemented by a 0800 sales central, structured online lead qualification, and TOTVS's national marketing and support infrastructure post-acquisition. By 2019 the company reported R$72 million in annual revenue with penetration in 35% of Brazil's largest supermarkets and 52% of self-service wholesalers, and was recognized by Revista Exame as one of Brazil's fastest-growing PMEs and holds MPS.Br software quality certification (2007).

In December 2019 Consinco was acquired by TOTVS, Brazil's largest technology company, and now operates as the TOTVS Varejo Supermercados product line (ERP, WMS, and PDV modules). The acquisition consolidated TOTVS's leadership in the supermarket vertical and embedded Consinco's product surface within a broader enterprise software ecosystem serving more than 40,000 companies in Brazil and internationally. As an integrated product line rather than an independent entity, Consinco's forward commercial leverage depends on TOTVS's cross-sell into adjacent retail, logistics, and ERP modules rather than standalone expansion.

Name

Consinco

Legal name

Consinco

Website

https://consinco.com.br

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

101–250 employees

Short description

Consinco provides integrated ERP, WMS, and PDV software for supermarket and self-service wholesale operators in Brazil. Founded in 1990 and acquired by TOTVS in December 2019, it now operates as the TOTVS Varejo Supermercados product line.

Ownership category

akta.pro rank

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: Sale of ERP, WMS, and PDV software systems to supermarket and retail chains. Software licensing model providing integrated management solutions for commercial and operational store management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Consinco develops and licenses an integrated retail management software suite for supermarket chains and self-service wholesale operators in Brazil, comprising an ERP for commercial and operational store management, a Warehouse Management System (WMS), and a Point-of-Sale/Frente de Caixa (PDV) system. The products cover the full retail operational cycle from procurement and receiving through warehouse management to checkout, with embedded intelligent pricing, inventory automation, voice picking, and decentralized POS capabilities, now sold as the TOTVS Varejo Supermercados product line following TOTVS's December 2019 acquisition.

Product overview

Consinco offers an integrated suite of retail management systems for supermarkets and self-service wholesalers, now operating as part of TOTVS Varejo Supermercados. The portfolio includes the core TOTVS Varejo Supermercados – Linha Consinco ERP for integrated commercial and operational management, the TOTVS Varejo Supermercados WMS for warehouse and storage optimization, and the TOTVS Varejo Supermercados PDV for front-of-cashier management. These three systems function in an integrated manner, covering end-to-end all customer management demands in supermarkets and self-service wholesale operations. The legacy Acrux line (2001) formed the foundation of the company's product portfolio, which was later acquired by TOTVS in December 2019.

Differentiator

Problem solved

Functional benefit

Brands

• TOTVS Varejo Supermercados – Linha Consinco: Comprehensive commercial and operational management system for supermarkets, handling back-office administration integrally.
• TOTVS Varejo Supermercados WMS
• TOTVS Varejo Supermercados PDV

Products and services

• TOTVS Varejo Supermercados – Linha Consinco Comprehensive ERP system for supermarket chains and self-service wholesalers, managing all commercial and operational aspects of stores regardless of size or network complexity, including integrated backoffice administration, with better cost control, pricing precision, and profit margins.
• TOTVS Varejo Supermercados WMS Warehouse Management System designed specifically for supermarket retail and self-service wholesale operations, enabling quality improvements in storage management and logistics efficiency.
• TOTVS Varejo Supermercados PDV Complete point-of-sale management solution that allows administration of large numbers of POS across extensive retail networks without loss of efficiency, providing better cash control, fewer store queues, and improved service quality.
• Acrux Line Original suite of systems launched in 2001 comprising an ERP, WMS software, and PDV system designed specifically for supermarket operations from purchasing and receiving to checkout; forms the technological foundation underlying the current TOTVS Varejo Supermercados product line.

Quantifiable outcome

• R$ 72 million annual revenue (2019)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Conta Azul: Conta Azul is a Brazilian cloud-based business management platform focused on SMBs. While not a direct competitor for Consinco's large supermarket customers, it represents the modern cloud-native Brazilian software archetype that could eventually compete down-market for smaller supermarket chains.
• VTEX: VTEX is a Brazilian-born global enterprise commerce platform offering digital storefront, marketplace, and order management capabilities. While focused on digital commerce, it increasingly competes with legacy retail software like Consinco for the omnichannel and digital transformation budgets of Brazilian retailers.
• Senior Sistemas: Senior Sistemas is a Brazilian enterprise software provider offering ERP, HR, and back-office solutions to mid-market and enterprise customers including in retail. It competes with Consinco's broader ERP and management portfolio in Brazil for cross-vertical enterprise deals.

Broad incumbents

• Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform competing for mid-market and enterprise customers in retail and distribution. It represents the international, cloud-native competitive alternative to Consinco's on-premise Acrux-based ERP for Brazilian retailers considering global standardization.
• TOTVS: TOTVS is the parent company of Consinco since the December 2019 acquisition, and is also the largest enterprise software company in Brazil with a comprehensive ERP, HR, and tax management portfolio. Consinco is now positioned as TOTVS Varejo Supermercados within this broader suite, making TOTVS both parent and broadest portfolio peer.
• Stone Co. Stone is a major Brazilian payments and commerce platform that, through its Linx acquisition, offers full-stack retail software including POS, ERP, and e-commerce. It competes with Consinco in the supermarket and self-service wholesale POS and management software markets, with broader reach across retail segments.
• SAP Business One: SAP is a global enterprise software leader whose SAP Business One and S/4HANA offerings compete for retail ERP, warehouse, and finance management deals against Consinco. SAP has a presence in larger Brazilian retailers seeking international-grade ERP platforms.

Direct peers

• Bluesoft ERP: Bluesoft is a Brazilian software company specializing in ERP, POS, and back-office solutions specifically for the supermarket and food retail sector. It directly competes with Consinco for the same supermarket vertical customer base in Brazil with comparable feature sets.
• Linx (Stone Co): Linx is a leading Brazilian retail management software company offering ERP, POS, and omnichannel solutions to retailers across segments. It was acquired by Stone in 2020 and directly competes with Consinco in the supermarket and self-service wholesale verticals with comparable enterprise software offerings.
• Manhattan Associates: Manhattan Associates is a global WMS and supply chain software leader serving large retailers, grocers, and wholesalers. It competes with Consinco's TOTVS Varejo Supermercados WMS offering for sophisticated warehouse management requirements in the food retail sector.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/consincosa
• YouTubeyoutube.com/totvs
• LinkedInlinkedin.com/company/totvs
• Instagraminstagram.com/totvs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consinco