Mrs. Michael Plumbers, Electricians, HVAC Technicians

What Mrs. Michael Plumbers, Electricians, HVAC Technicians does

Mrs. Michael Plumbers, Electricians, HVAC Technicians is a privately held, family-owned residential home services company founded in 1998 and headquartered in Howell, Michigan. The company delivers plumbing, electrical, and HVAC repair, installation, and maintenance services to homeowners across 25+ Michigan cities, operating from three physical offices in Howell, Farmington Hills, and Ann Arbor, with 24/7 emergency availability and same-day scheduling. Its service catalog spans drain cleaning, sewer line repair (including trenchless options), water heater and tankless water heater services, electrical panel upgrades, EV charger installation, whole-home generators, furnace and AC service, ductless mini splits, and indoor air quality solutions.

The business runs a direct-to-consumer, field-based service model: licensed technicians travel to customer homes, jobs are booked via phone (multiple local numbers), website contact form, or walk-in, and pricing is quote-based with upfront exact pricing provided before work begins. Revenue is generated primarily through one-time professional service fees for plumbing, electrical, and HVAC work, supplemented by a recurring membership program ("Mrs. Michael Cares Club") offering priority scheduling and discounts, and third-party-financed payment plans (5/10/15-year loans, deferred interest, no money down) for larger installations. Lead generation relies on Google Business Profile, Yelp, HomeAdvisor, social media channels, and radio advertising, with a stated emphasis on referrals and local word-of-mouth.

Underlying technology is standard residential trade tooling with no proprietary platforms, APIs, or AI/ML capabilities identified. The company holds no patents and discloses no external investors, parent company, or PE backing. Ownership and leadership details are not publicly disclosed beyond the "Mrs. Michael" founder identity and a self-described "family-driven team." No revenue figures, employee count beyond a low single-digit operating headcount, or funding history are publicly available.

Name

Mrs. Michael Plumbers, Electricians, HVAC Technicians

Legal name

Mrs. Michael Plumbers, Electricians, And HVAC Technicians

Website

https://mrsmichael.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mrs. Michael Plumbers, Electricians, HVAC Technicians is a privately held, family-owned residential home services company providing plumbing, electrical, and HVAC repair and installation across 25+ Michigan cities from offices in Howell, Farmington Hills, and Ann Arbor.

Ownership category

akta.pro rank

Product category

Residential Home Services (Plumbing, Electrical, HVAC)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

HVAC & Refrigeration Contracting (IMAFALAB), Emergency HVAC Repair (24/7) (HSAOAHAC), HVAC Service, Maintenance & Repair (BPABACAA)

Keywords

• Residential plumbing services
• Electrical repair services
• HVAC installation repair
• Emergency home services
• Home maintenance services

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Plumbing Services: One-time service fees for residential plumbing repairs, installations, drain cleaning, water heater services, sewer line work, and emergency plumbing. Revenue generated through service calls, labor, and materials.
2. Electrical Services: One-time service fees for electrical repairs, panel upgrades, circuit breaker work, wiring, lighting installation, EV charger installation, and generator services.
3. HVAC Services: One-time service fees for AC repair/installation, furnace/heating services, heat pumps, ductless mini splits, and indoor air quality solutions.
4. Membership Club (Mrs. Michael Cares Club): Recurring membership program offering priority scheduling, discounts, and maintenance benefits for enrolled customers.
5. Financing Services: Partnership with financing providers offering flexible payment options (5, 10, or 15 year loans, deferred interest, no money down) enabling customers to afford larger installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

Mrs. Michael Plumbers, Electricians, HVAC Technicians is a residential home services company providing plumbing, electrical, and HVAC repair, installation, and maintenance across 25+ Michigan cities from offices in Howell, Farmington Hills, and Ann Arbor. The company offers 24/7 emergency response, same-day scheduling, quote-based pricing with upfront exact estimates, a seasonal repair guarantee, and financing options (5/10/15 year loans with deferred interest). A recurring membership program, Mrs. Michael Cares Club, adds priority scheduling and discounts for enrolled customers.

Product overview

Mrs. Michael Plumbers, Electricians, HVAC Technicians is a residential home services company offering a comprehensive suite of plumbing, electrical, and HVAC services under one roof. The company operates as a single unified service offering rather than a platform-plus-modules architecture. The core services include Plumbing Services (covering drain cleaning, gas lines, water heaters, sewer lines, sump pumps, toilets, and water softeners), Electrical Services (covering panels, wiring, EV chargers, generators, lighting, and safety detectors), and HVAC Services (covering AC, furnaces, boilers, heat pumps, ductless mini splits, and indoor air quality). The company also offers Emergency 24/7 Service, Financing Options, and a membership club called "Mrs. Michael Cares Club." The company serves multiple areas in Michigan including Howell, Ann Arbor, Brighton, Farmington Hills, Flint, and surrounding communities, with three office locations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Seasonal repair guarantee - if repair fails during current season, they return to fix at no additional cost.
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meals on WheelsminorOthersCommunity giving program showing company commitment to local community through support of Meals on Wheels organization.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• One Hour Heating & Air Conditioning: Neighborly residential HVAC franchise built on a punctuality guarantee and 24/7 service. Closest direct competitor to Mrs. Michael on the HVAC side of the offering.
• Benjamin Franklin Plumbing: Neighborly franchise providing on-time guaranteed residential plumbing services. Direct competitor on trust-driven, punctuality-marketed plumbing dispatch.
• ARS / Rescue Rooter: Multi-state residential HVAC, plumbing, and drain services brand operating under American Residential Services. Comparable for combined plumbing+HVAC dispatch and emergency response model.
• Roto-Rooter: National residential plumbing, drain, and water-damage service franchise that dispatches technicians to homeowners on demand. Direct comparator to Mrs. Michael on plumbing and emergency-response service model.
• Mr. Rooter Plumbing: Neighborly-branded residential plumbing franchise offering emergency service across U.S. markets. Comparable in single-trade plumbing service delivery and homeowner segment focus.

Broad incumbents

• ServiceMaster Restore: Large national home services brand spanning restoration, cleaning, and HVAC-adjacent residential services. Broader portfolio than Mrs. Michael but competes for the same homeowner emergency and maintenance budgets.
• Home Depot Home Services (Installation): National retail giant's installer network for HVAC, water heaters, generators, and EV chargers. Competes on lead volume and financing scale for the same residential installation jobs Mrs. Michael performs.

Regional players

• Peterman Brothers: Midwest-focused residential HVAC, plumbing, and electrical service company. Highly comparable on multi-trade, trust-positioned, technician-driven service model to homeowners, though operating in Indiana/Ohio rather than Michigan.
• Bell Heating, Plumbing & Air Conditioning: Michigan-based independent residential HVAC, plumbing, and electrical service operator with multiple branches. Direct geographic and trade-overlap comparable to Mrs. Michael within the same Michigan service area.

Emerging players

• 1-800-Plumber + Air: Growing residential plumbing and HVAC franchise network emphasizing brand-led marketing and technician service standards. Comparable newer-format competitor to Mrs. Michael on cross-trade residential service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MrsMichaelMI
• YouTubeyoutube.com/@MrsMichaelHome
• Facebookfacebook.com/mrsmichaelhome
• LinkedInlinkedin.com/company/mrs-michael-plumbers-electricians-hvac-technicians
• Instagraminstagram.com/mrsmichaelmi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs. Michael Plumbers, Electricians, HVAC Technicians