Guangdong Mr-World Network Technology Co., Ltd

What Guangdong Mr-World Network Technology Co., Ltd does

Guangdong Mr-World Network Technology Co., Ltd — operating under the trade names Buy-World and Mr-World and legally named Guangdong Buy-world Network Technology Co., LTD — is a private Chinese B2B cross-border e-commerce company founded in 2015 and headquartered in Guangzhou. The company operates buy-world.com, a marketplace that connects international B2B importers and wholesalers with Chinese manufacturers and exporters across a broad range of product categories including consumer goods, fashion and apparel, electronics, automotive parts, construction machinery, ceramics, and agricultural products. Its defining structural feature is a deep regional portal network covering more than 20 Chinese provinces and dozens of cities, with particular density across the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou, Foshan, Dongguan, Zhongshan, Huizhou, Zhuhai, Zhaoqing, Shantou, Jiangmen, Chaozhou, Jieyang, Yunfu, Maoming, Zhanjiang), each city broken into further category-specific subdomains.

The platform is built on a marketplace-plus-services architecture. Beyond the core Buy-World E-Commerce Platform for product listings and transactions, the company operates a stack of value-added modules: a Buyer Protection Escrow Service that holds payment until delivery verification, a Product Inspection and Acceptance Service for pre-shipment quality verification, a Supplier Verification Program, Buy-World Big Data for market and supplier analytics, Buy-World Club and Buyer Club membership communities, and a Digital Exhibition (Expo) platform at expo.buy-world.com that hosts virtual trade fairs and procurement festivals. Distribution is digital-first, combining the main web marketplace, iOS and Android mobile applications, and city-specific subdomains.

The business model is multi-stream. Revenue is derived from marketplace transaction commissions on orders between buyers and verified suppliers, recurring seller membership fees across Gold, Platinum, and VIP tiers, professional services revenue from inspection and acceptance jobs, and fees for digital exhibition and procurement-festival services. Pricing is quote-based and not publicly disclosed. The company operates as a private limited company with no disclosed institutional investors, no funding rounds on record, and no public listing; a related Hong Kong entity, Hong Kong Buy-World Cross-Border E-commerce Co., Limited, is referenced on sub-pages for international operations.

Name

Guangdong Mr-World Network Technology Co., Ltd

Legal name

Guangdong Buy-world Network Technology Co., LTD

Website

https://mr-world.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Guangdong Mr-World Network Technology Co., Ltd operates Buy-World, a B2B cross-border e-commerce marketplace connecting global importers with Chinese manufacturers through dozens of regional industrial-cluster portals across China, especially in the Greater Bay Area.

Ownership category

akta.pro rank

Product category

B2B Cross-Border E-commerce Marketplace

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

akta.pro secondary industries

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM), Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)

Keywords

• Cross-border B2B sourcing
• Wholesale e-commerce marketplace
• Chinese supplier directory
• Industrial cluster sourcing
• Verified manufacturer platform

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Transaction Commission: Platform likely earns commission or transaction fees on successful orders placed through the marketplace between buyers and verified Chinese suppliers.
2. Seller Membership Fees: Multiple membership tiers for suppliers including Gold Suppliers, Platinum Suppliers, and VIP Suppliers with varying feature access and visibility benefits.
3. Inspection Services: Product inspection and acceptance services offered as a paid professional service for quality verification.
4. Digital Exhibition Services: Virtual exhibition and procurement festival services for regional industrial clusters and trade promotions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Guangdong Mr-World Network Technology Co., Ltd operates Buy-World, a B2B cross-border e-commerce marketplace that connects international buyers with Chinese manufacturers and exporters across multiple product categories including consumer goods, fashion, home supplies, electronics, automotive parts, machinery, and agricultural products. The platform combines a supplier directory and listing system with regional city portals for major Chinese manufacturing clusters, and adds value services such as buyer escrow protection, paid product inspection, a big data analytics portal, virtual trade exhibitions, and tiered supplier memberships.

Product overview

Guangdong Mr-World Network Technology Co., Ltd operates Buy-World, a comprehensive B2B cross-border e-commerce platform that connects international buyers with Chinese manufacturers across diverse product categories. The platform functions as a marketplace-plus-services architecture, combining the core Buy-World E-Commerce Platform for product sourcing and transactions with multiple value-added service modules including Buy-World Escrow Service for payment security, Product Inspection & Acceptance Service for quality verification, Buy-World Big Data for market analytics, Buy-World Club for membership benefits, Digital Exhibition for virtual trade shows, and Buyer Club for buyer community networking. The platform covers extensive product categories including consumer goods (ceramics, household items, personal care), fashion and apparel, electronics and appliances, automotive parts, industrial machinery, construction materials, and agricultural products, organized by regional industrial clusters across China.

Differentiator

Problem solved

Functional benefit

Brands

• Buy-World Big Data: Big data analytics platform under the Buy-World ecosystem.
• Buy-World Club
• Digital Exhibition (Expo)

Products and services

• Buy-World E-Commerce Marketplace B2B cross-border e-commerce marketplace connecting international buyers with Chinese manufacturers and suppliers across multiple product categories including consumer goods, industrial products, and agricultural goods.
• Buyer Protection Escrow Service Secure payment protection service that holds buyer funds until order receipt is confirmed, providing transaction safety guarantees for international trade between global buyers and Chinese suppliers.
• Product Inspection and Acceptance Service Paid quality inspection service that verifies products meet specifications before shipment, reducing risks for international buyers sourcing from Chinese manufacturers.
• Digital Exhibition Platform (Expo) Virtual trade exhibition platform enabling digital trade shows and procurement festivals for regional Chinese industrial clusters, accessed at expo.buy-world.com.
• Buy-World Big Data Data analytics platform providing market insights, procurement trends, and supplier performance metrics to support informed sourcing decisions for international buyers.
• Buy-World Club Membership Program Membership program offering exclusive benefits, priority access to procurement events, and enhanced trading services for registered buyers and sellers on the Buy-World marketplace.
• Gold/Platinum/VIP Supplier Memberships Tiered seller membership packages for Chinese manufacturers and exporters offering varying levels of feature access, visibility, and promotional benefits on the Buy-World marketplace.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DHgate: Beijing-headquartered cross-border e-commerce platform enabling international buyers to source from Chinese suppliers, with built-in escrow and dispute resolution. Comparable in cross-border B2B/B2C sourcing mechanics and trust services, though it skews more toward smaller-batch and B2C orders.
• Global Sources: Hong Kong-based B2B sourcing platform (now part of Alibaba Group) that connects international buyers with Asian manufacturers, historically also running large trade fairs. Comparable in combining online marketplace with offline/virtual exhibitions and supplier verification, and targeting professional buyers.
• Alibaba.com: The dominant global B2B cross-border e-commerce marketplace connecting Chinese manufacturers with international buyers. Directly comparable on marketplace model, supplier verification, escrow services, and tiered membership (Gold Supplier), and competes head-to-head for the same buyer and supplier base.
• ECVV: A China-based B2B cross-border marketplace connecting overseas buyers with Chinese suppliers across industrial categories. Comparable in supplier verification programs, tiered memberships, and intermediary services aimed at international sourcing customers.
• Made-in-China.com: A major China-headquartered B2B cross-border sourcing platform serving global importers with verified Chinese suppliers across industrial categories. Closely comparable in target audience (international B2B buyers) and in offering tiered supplier memberships and quality inspection services.

Regional players

• 1688.com: Alibaba's China-domestic B2B wholesale platform serving Chinese small and mid-sized buyers sourcing directly from factories. Comparable as a Chinese-language B2B marketplace with deep factory-side supplier coverage, although primarily serves the domestic market rather than international buyers.
• Yiwu Go (义乌购 / Yiwu Market Online): Online sourcing platform tightly tied to the physical Yiwu International Trade City, one of China's largest small-commodity wholesale hubs. Comparable as a regional B2B marketplace specializing in deep coverage of a specific Chinese manufacturing cluster, similar in concept to Buy-World's city-specific portals.

Emerging players

• HiSupplier (Made-in-China subsidiary): B2B sourcing platform that emphasizes supplier storefronts and product catalogs targeted at overseas buyers. Comparable in supplier verification and storefront-based marketplace model used to merchandise Chinese manufacturers internationally.
• Fiber (Fiber Commerce / CrossBorder B2B platforms): A newer generation of cross-border sourcing platforms focused on streamlined buyer-supplier matching, integrated payments, and modern UX for international B2B buyers. Comparable in providing trust and payments infrastructure on top of a curated Chinese supplier catalog.

Broad incumbents

• HKTDC (Hong Kong Trade Development Council): Statutory body operating a sourcing platform that pairs an online marketplace with major physical trade fairs and supplier directories. Comparable to Buy-World in combining digital exhibitions with B2B sourcing, and a key competitor for international buyer mindshare in Greater China sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guangdong-mr-world-network-technology-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Mr-World Network Technology Co., Ltd