MS Society SA & NT

What MS Society SA & NT does

MS Society SA & NT is a not-for-profit disability service provider dedicated to people living with multiple sclerosis across South Australia and the Northern Territory. Founded in 1964 and headquartered in Kilkenny, South Australia, the organisation delivers a coordinated suite of specialist clinical and allied health services — including neurological nursing, physiotherapy, occupational therapy, hydrotherapy, speech pathology, dietetics, counselling and peer support — to more than 3,000 people with MS in its catchment. It operates as a registered NDIS provider and supplements NDIS funding with fee-for-service private payments, brokerage arrangements under Support at Home, community fundraising events (notably the annual MS Mighty Swim), lottery products (MS Life Changer and MS Cash for a Cause), bequests, and corporate donations.

The organisation generated revenue through a hybrid model anchored to government NDIS funding for service delivery and event/lottery-driven fundraising for capital and program investment. In May 2024 it opened a state-of-the-art Wellness Centre with telehealth equipment to extend service reach into rural SA and the NT. In late 2025 the entity entered voluntary administration, and on 7 November 2025 MSWA Limited (the WA-based MS NFP) completed the formal acquisition of MS Society SA & NT's assets; the two now operate as a singular entity under MSWA's leadership, with the SA/NT clinical team continuing to operate locally. The combined platform serves as the only dedicated MS specialist provider across SA and NT and as part of a multi-state MS infrastructure aligned with MS Australia's national research agenda.

Name

MS Society SA & NT

Legal name

MSWA Limited T/A MS Society SA & NT

Website

https://ms.asn.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

MS Society SA & NT is a not-for-profit disability service provider delivering specialist nursing, allied health, and peer support services to people living with multiple sclerosis across South Australia and the Northern Territory. Since November 2025, it has operated as part of MSWA Limited following acquisition.

Ownership category

akta.pro rank

Product category

Neurological Disability Support Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHSADAIAC

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHLAFAEAM

Home Health Therapy Services (PT/OT/SLP) Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAFAE

Skilled Home Health Therapy Services (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLADAFAL

Home-Based Chronic Disease Management (Skilled)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

Keywords

• Disability support services
• Multiple sclerosis care
• Neurological nursing
• Allied health services
• NDIS support services

Headquarters

HQ city

Kilkenny

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. NDIS Government Funding: MS Society SA & NT is a registered NDIS provider. Clients access services through NDIS plans that are self-managed, plan-managed, or NDIA-managed. Funding is based on the client's goals, functional needs and circumstances and is not means-tested.
2. Fee-for-Service Private Payments: Private payment option for clients who prefer to pay directly for services without government funding or formal assessment. Offers full flexibility over service type, frequency and timing.
3. Brokerage / Support at Home: Services delivered under brokerage arrangements where the organization invoices the client's external funding holder directly (commonly under Support at Home program), with no out-of-pocket costs for the client.
4. Lotteries and Raffles: MS Life Changer Lottery (grand prize typically includes holiday and cash combination or $125,000 cash), MS Cash for a Cause Lottery ($10 per ticket), and MS Gold VIP Club membership. Over a decade of lotteries with life-changing prizes.
5. Donations and Fundraising: One-time and recurring donations from individuals, community fundraisers, corporate sponsors and event participants. Community events include MS Mighty Swim, galas, trivia nights, morning teas, and workplace fundraising.
6. Bequests and Legacy Giving: Gifts left in Wills including residual estate gifts, fixed sums or percentages, or specific assets (property, shares). Legal name: MSWA Limited T/A MS Society SA & NT, ABN 75 638 080 972.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

MS Society SA & NT delivers a coordinated suite of specialist neurological and allied health services — including nursing, physiotherapy, hydrotherapy, occupational therapy, speech pathology, dietetics, counselling, and peer support — to people living with multiple sclerosis and other neurological conditions across South Australia and the Northern Territory. Services are accessed via NDIS plans, fee-for-service private payments, or brokerage under the Support at Home program, supplemented by community fundraising, lotteries, and donations.

Product overview

MS Society SA & NT is a not-for-profit disability service provider offering a coordinated suite of health and allied health services for people living with multiple sclerosis across South Australia and the Northern Territory. The organization operates as a single entity following MSWA's acquisition in November 2025. Core clinical services include nursing, physiotherapy, occupational therapy, hydrotherapy, dietetics, speech pathology, counselling, and peer support—delivered through NDIS-registered provider arrangements. The organization also operates fundraising programs including the MS Life Changer Lottery, MS Cash for a Cause, and the annual MS Mighty Swim event. In 2024, a new state-of-the-art Wellness Centre was opened to provide comprehensive, accessible care.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurological Nursing Specialist neurological nursing care providing clinical support, medication management, MS nurse check-ins, Copaxone injection training, and health monitoring for people living with multiple sclerosis across South Australia and the Northern Territory.
• Physiotherapy Physical rehabilitation services including exercise programs, gym sessions, and physical therapy to maintain mobility and manage MS symptoms, delivered by specialist MS-trained physiotherapists.
• Occupational Therapy Therapy focused on helping clients maintain independence in daily activities, manage fatigue, and adapt their living and working environments.
• Hydrotherapy Water-based therapeutic exercises in a pool setting, beneficial for mobility, muscle strength, and pain management for people with MS.
• Speech Pathology Assessment and treatment for speech, voice, and swallowing difficulties that may occur with MS progression.
• Dietetics Nutritional advice and dietary planning services tailored to help manage MS symptoms and support overall health.
• Counselling and Wellbeing Psychological and emotional support services to help people living with MS navigate the challenges of their diagnosis and maintain mental health and wellbeing.
• Peer Support Connection programs pairing newly diagnosed individuals with others who have lived experience with MS, including peer dinners facilitated by Client Engagement Coordinators with lived experience.
• MS Life Changer Lottery Lottery game where ticket purchases support MS services, with grand prizes typically consisting of holidays and cash combinations or $125,000 cash only option, plus bonus prizes. Sold online via dedicated storefront.
• MS Cash for a Cause Affordable lottery game at $10 per ticket offering cash prizes, with all proceeds supporting people living with neurological conditions in SA and NT.
• MS Gold VIP Club Membership program offering guaranteed ticket access to MS lotteries, exclusive pre-sale access, and entry into members-only prize draws.

Quantifiable outcome

• MS nurses provide a highly cost-effective model of care that can prevent unnecessary emergency department presentation and potentially unplanned hospital admissions
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• MSWA (Multiple Sclerosis Society of Western Australia)flagshipStrategic or Co-development Partner · 7 November 2025MSWA stepped in to support MS Society SA & NT after it entered voluntary administration in late 2025. The formal acquisition of MS Society SA & NT assets was completed on 7 November 2025, with both organisations operating as a singular entity. MSWA brings its experience, scale and fundraising model (lotteries and community fundraising) to ensure continuity of MS services in SA and NT. The dedicated team in SA continues to operate locally, supported and managed by MSWA. Funds raised in WA continue to benefit WA residents, while future fundraising in SA and NT directly supports local services.
• MS AustraliacoreStrategic or Co-development PartnerMS Australia supported MSWA's acquisition of MS Society SA & NT, facilitating continuity of care for the MS community in SA and NT. MS Australia CEO Rohan Greenland endorsed the partnership. MS Society SA & NT shares research and policy content from MS Australia including the 'My Diagnosis' report, EBV research platform updates, and NMOSD treatment developments. MS Australia Incubator Grants fund research projects benefiting the broader MS community.
• Safewill and Gathered HereminorChannel Partner/ Reseller/ DistributorPartnership with online Will providers Safewill and Gathered Here to offer supporters a simple, affordable way to create a legally valid Will and include a charitable gift to MS Society SA & NT. Provides MS Society supporters with access to secure online platforms with expert guidance.
• Wynn Vale SchoolminorOthersYear 5 and 6 students at Wynn Vale School ran a Market Day event, taking responsibility for design, production and sales of items, raising a remarkable $2,000 for MS Society SA & NT.
• Ramsay Clinic Adelaide Nursing TeamminorOthersRamsay Clinic Adelaide Nursing Team members Kristy Salvemini and Georgie Edwards each hosted their own unique fundraisers supporting MS Society SA & NT.
• Long-time Fundraiser Grant CombeminorOthersGrant Combe hosted his annual Rolley Park Speedway Exhibition featuring 30 years of history, photographs and speedway cars on display, raising funds for MS Society SA & NT.
• June WagstaffminorOthersHosted a jewellery showcase and raffle raising $1,200, motivated by grandson Ben who lives with MS.
• OpSysminorGTM or Marketing PartnerOpSys, the MS Society SA & NT's new IT provider, donated $7,500 towards a matched-giving day and an additional $7,500 when the event surpassed its $120,000 target. Actively engaged in their own team fundraising efforts for the MS Mighty Swim.
• Cruising AustraliaminorGTM or Marketing PartnerInaugural sponsor of the MS Mighty Swim 2024, donating a four-night cruise to the highest fundraiser, a $1,000 voucher to the runner-up, and $100 vouchers to all participants.
• Multiple SolutionsminorGTM or Marketing PartnerGala sponsor for the Paint it Red 60th Anniversary Gala.
• Taylor's WinesminorGTM or Marketing PartnerGala sponsor for the Paint it Red 60th Anniversary Gala.
• Blend Creative, The Bowden Print Group, Banksia Flower CompanyminorGTM or Marketing PartnerWorld MS Day Dinner 2023 sponsors: Blend Creative, The Bowden Print Group, and Banksia Flower Company provided support for the inaugural dinner event.
• Aube ProjectsminorImplementation/ SI/ Consulting PartnerLocal architectural, interior design and construction business engaged to design and build the new state-of-the-art Wellness Centre (opened May 2024). All aspects of the fully accessible building were mindfully considered with clients at the heart of the design.
• Prohibition GinminorGTM or Marketing PartnerDonated MS Society signature gin cocktail for VIP guests at the Paint it Red 60th Anniversary Gala.
• NDIS (National Disability Insurance Scheme)coreChannel Partner/ Reseller/ DistributorMS Society SA & NT is a registered NDIS provider. Clients access services through NDIS plans (self-managed, plan-managed, or NDIA-managed). Funding is tailored to individual goals and functional needs. Plans range from 1 to 5 years. MS Society helps clients navigate NDIS processes.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MS Victoria: Victorian state MS organisation delivering specialist nursing, physiotherapy and wellbeing programs with comparable NDIS-aligned funding streams and fundraising programs.
• Multiple Sclerosis Society of NSW & ACT: Provides MS specialist nursing, allied health and wellness services across NSW and ACT under a near-identical NFP operating model with NDIS and donation funding.
• MS Queensland: State-based MS NFP providing allied health, nursing and peer support services to people with MS in Queensland — directly comparable service model and funding mix (NDIS, lotteries, donations).
• MSWA (Multiple Sclerosis Society of Western Australia): Parent organisation that acquired MS Society SA & NT in November 2025. Operates the same MS-specialist allied health, nursing, and disability services model in Western Australia, including lotteries and community fundraising — making it the closest direct operational peer.

Broad incumbents

• Life Without Barriers: Large national NFP disability and aged care provider delivering NDIS-funded services including specialist disability accommodation and community participation. Peer because it competes for the same NDIS-funded clients in SA/NT and nationally.
• MS Australia: National peak body for MS in Australia, coordinating research, policy, and incubation grants across state-based MS societies. Peer because it operates in the same MS-specific service ecosystem and supported the MSWA acquisition.
• Royal District Nursing Service (SA): Provides community nursing and home-based clinical care across South Australia, including chronic disease management — overlapping scope with MS Society's specialist nursing service line.

Emerging players

• Carers SA: South Australian NFP supporting unpaid carers — overlapping beneficiary population with MS Society SA & NT (families and carers of people with MS) and competing for the same regional donor and NDIS support funding.

Regional players

• ACH Group: South Australian NFP providing aged care, disability and allied health services, including home-based nursing and therapy. Comparable operating geography and partially overlapping NDIS-eligible client base.
• Multiple Sclerosis New Zealand: Trans-Tasman peer providing MS information, advocacy and funded support services in New Zealand. Comparable mission and service categories though geographically separate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ms-society-sa-nt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Society SA & NT