Muscle Shoals High School

What Muscle Shoals High School does

Muscle Shoals High School (MSHS) is a public secondary school operated by the Muscle Shoals City Schools district and located at 1900 East Avalon Avenue in Muscle Shoals, Alabama. It serves students in grades 9-12 who reside within the city limits, enrolled through district processes requiring proof of residency. The school delivers a traditional high school academic core supplemented by Advanced Placement courses, college dual enrollment, and Career & Technical Education pathways (including Family and Consumer Sciences, Finance/Business, and PLTW-Computer Science delivered through the affiliated Muscle Shoals Career Academy). Extracurricular surface includes the historically significant Trojan Band (dating to 1965, with international performances such as EXPO '67), visual and vocal arts, a competitive athletics program under AHSAA, and clubs including NHS, FBLA, FCCLA, Key Club, and Student Council.

The school's technology infrastructure is built on a coordinated edtech stack rather than proprietary systems: PowerSchool serves as the student information system, Schoology as the LMS, Edgenuity (accessed via Clever SSO) for online coursework and credit recovery, Renaissance Place for reading assessment, Sora/OverDrive for digital library, and supporting tools including MySchoolBucks (payments), MealViewer (menus), Dragonfly Max (athletics), NFHS Network and Go Fan (event streaming and ticketing), and Finalsite (web CMS). MSHS also holds affiliations with the International Baccalaureate organization, EARCOS, JCIS, and the International Spanish Academy Program, indicating international and bilingual program intent.

MSHS is funded as a government state entity through state and local tax revenues, federal grants, and district appropriations rather than customer revenue. The only direct commercial activity is the Charles R. Stratford Auditorium rental program, with published rates of $800 for a half-day (up to 4 hours) and $1,400 for a full day (up to 8 hours), plus a $25/hour security fee via the Muscle Shoals Police Department. Outcomes are strong relative to state benchmarks: a 98% graduation rate, A-rated district designation from the Alabama State Department of Education, consistent top-10 district ranking in reading and math, and 90%+ of graduates pursuing post-secondary education. The institution employs approximately 94 staff members per the public directory.

Name

Muscle Shoals High School

Legal name

Muscle Shoals High School

Website

https://mshs.mscs.k12.al.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Muscle Shoals High School is a public secondary school in Muscle Shoals, Alabama, operated by the Muscle Shoals City Schools district, serving grades 9-12 within city limits with AP, dual enrollment, CTE, fine arts, and athletic programs funded by state and local taxes.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111), Sports and Recreation Instruction (611620), Fine Arts Schools (61161), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Secondary education
• Public high school
• College preparation
• Career technical education
• Extracurricular programs

Headquarters

HQ city

Muscle Shoals

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Public School Funding: As a public school within the Muscle Shoals City Schools district, funding comes from state and local tax revenues, federal grants, and government appropriations rather than direct revenue generation from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Muscle Shoals High School is a public secondary institution serving grades 9-12 within the Muscle Shoals City Schools district. It delivers core academic instruction including Advanced Placement and dual enrollment courses, career and technical pathways such as PLTW-Computer Science, fine arts programming (Trojan Band, visual and vocal arts), athletics competing in AHSAA, and student support services including counseling and a library media center. The school also rents its Stratford Auditorium facility to outside community groups.

Product overview

Muscle Shoals High School is a public secondary institution offering a comprehensive educational portfolio centered on its core academic programs, supplemented by career technical education, fine arts, athletics, and library media services. The school operates a traditional high school model with AP courses, dual enrollment partnerships, and Career & Technical pathways (including PLTW-Computer Science), alongside award-winning Trojan Band, visual and vocal arts programs, and competitive athletics. Educational technology integration includes PowerSchool for student information management, Schoology for learning management, Edgenuity for online coursework, and Sora for digital library access. The school also offers community services including auditorium facility rentals and student counseling programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Placement (AP) Courses College-level courses offering weighted credit in Social Science (U.S. History, Government, Economics, Psychology), Language Arts (Language, Literature), Science (Biology, Chemistry), and Fine Arts (Art History). Intended for grades 11-12 students pursuing college readiness.
• College Dual Enrollment Program Partnership program allowing students to earn college credit while in high school, including Computer Applications courses. Intended for high school students seeking accelerated college credit.
• Career & Technical Programs Vocational pathways including Family and Consumer Sciences, Finance/Business Programs, and PLTW-Computer Science at the Muscle Shoals Career Academy. Intended for students preparing for direct career entry or specialized technical fields.
• PLTW-Computer Science Project Lead The Way computer science curriculum covering programming, app development, and information technology fundamentals, hosted at the Muscle Shoals Career Academy. Intended for students pursuing technology career pathways.
• Trojan Band (Instrumental Arts) Marching and symphonic band program with a history of regional, national, and international performances dating back to 1965. Intended for student musicians pursuing instrumental arts.
• Visual Arts Program Fine arts instruction including drawing, painting, and studio art courses. Intended for students pursuing visual arts education.
• Vocal Arts Program Choir and vocal performance instruction including dramatic arts components. Intended for students pursuing vocal arts education.
• Athletics Program Comprehensive athletic program including football, basketball, wrestling, golf, track, tennis, and other sports competing in AHSAA. Intended for student athletes.
• Library Media Center Physical and digital library providing Sora ebook/audiobook access, online catalog, book trailers, author visits, and student research support. Intended for students, staff, and parents.
• Student Clubs and Organizations Student clubs including Anchor Club, FBLA, FCCLA, JOI Club, Key Club, National Honor Society, Scholar's Bowl, Spanish Club, Student Council, and Yearbook. Intended for student members seeking leadership and interest-based engagement.
• Stratford Auditorium Venue Rental Charles R. Stratford Auditorium available for rental to community groups, with sound, lighting, technical, and custodial support included. Half-day $800 (up to 4 hours) and full-day $1,400 (up to 8 hours), with $150/hour beyond included hours and security fee of $25/hour from Muscle Shoals Police Department. Multi-day discounts apply.
• Foreign Language Instruction (Spanish) Spanish language courses taught by multiple instructors with proficiency development tracks. Intended for students pursuing foreign language credits.
• Guidance and Counseling Services Academic counseling, college readiness, enrollment assistance, and student support services delivered by school counselors. Intended for enrolled students and their families.

Quantifiable outcome

• 98% graduation rate - one of highest in Alabama
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• University of AlabamaminorStrategic or Co-development PartnerUniversity of Alabama Honor Band Festival performances; college scholarship recipients from MSHS band program
• University of North AlabamaminorStrategic or Co-development PartnerCollege athletic and academic scholarships for MSHS graduates
• University of Alabama at BirminghamminorStrategic or Co-development PartnerCollege scholarship recipients from MSHS band and athletic programs
• Alabama A&M UniversityminorStrategic or Co-development PartnerCollege scholarship recipients from MSHS band program
• Muscle Shoals Police DepartmentcoreOthersProvides security for facility rental events at $25/hour. School Resource Officers provide first right of refusal for security at events.
• Common Sense MediaminorStrategic or Co-development PartnerProvides digital citizenship resources, education materials, and media literacy programs for parents and educators

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bob Jones High School: Large Alabama public high school in Madison with comprehensive AP, athletic, and fine arts programs, comparable to MSHS as an AHSAA competitor with similar college-prep focus.
• Spain Park High School: Alabama public high school within the Hoover system, comparable to MSHS as a suburban Alabama public secondary institution with strong athletics and academics.
• Hoover High School: Large Alabama public high school in the Birmingham metro, comparable to MSHS in offering comprehensive academic, athletic, and fine arts programs in a similarly structured public school district.
• Vestavia Hills High School: Top-ranked Alabama public high school in the Birmingham metro area, comparable to MSHS as an A-rated institution with strong academics, athletics, and fine arts in a similarly sized Alabama public school district.
• Sparkman High School: Alabama public high school in Madison/Huntsville metro area offering broad academic and extracurricular programs, comparable in structure and scale to MSHS.
• Mountain Brook High School: Elite Alabama public high school consistently ranked at the top of state metrics, comparable to MSHS as a peer A-rated public high school competing for the same top-10 recognition.
• Auburn High School: Public high school in Auburn, Alabama with strong academic, athletic, and arts programs, comparable to MSHS as a high-performing public secondary institution in the state.
• Florence High School: Public high school in Florence, Alabama, immediately adjacent to Muscle Shoals and part of the same broader Shoals region, offering a directly comparable academic and athletic profile.
• Homewood High School: Alabama public high school in the Birmingham metro area with strong college-prep outcomes and award-winning extracurriculars, comparable to MSHS as a high-performing Alabama public secondary school.
• Deshler High School: Public high school in Tuscumbia, Alabama, also part of the Muscle Shoals metropolitan area and the Colbert County region, making it a direct local peer for student recruitment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trojansmshs
• Facebookfacebook.com/TrojansMSHS
• LinkedInlinkedin.com/school/muscle-shoals-high-school

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muscle Shoals High School