MŠK Žilina

Name

MŠK Žilina

Legal name

MŠK Žilina a.s.

Website

https://mskzilina.sk

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Sports entertainment services
• Youth football academy
• Matchday ticketing
• Sports merchandising

Headquarters

HQ city

Žilina

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches across all league competitions, cup matches, and European fixtures. Ticketing is available via an online platform (enigoo.sk) and physical box office. VIP tickets (Bronze, Silver, Gold tiers) and premium hospitality packages generate higher per-unit revenue.
2. Sponsorship & Commercial Partnerships: Primary shirt/s kit sponsor and partner relationships including DOXXbet (betting), Nike (technical kit supplier), 11TEAMSPORTS, Ryba Žilina, and PRETO. Also includes business club memberships, VIP packages, and naming/sector sponsorship opportunities.
3. Merchandise & Fanshop Sales: Sale of club merchandise including replica jerseys, apparel, accessories, and novelty items through the official fanshop (online and physical stores).
4. Academy & Camps Revenue: Revenue from youth academy programs and summer football camps (MŠK Camps) targeting youth players and their families, with residential and day camp options at multiple price points.
5. Player Transfer Revenue: Transfer fees from the sale or loan of developed academy players to other clubs, which has historically been a revenue stream for Slovak clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

MŠK Žilina is a professional Slovak football club that fields a men's first team in the Niké Liga, a reserve team (B-tím) in MONACObet II. liga, and a women's team in the Demišport Liga. The club generates revenue through matchday ticketing (single-match, season tickets, and three VIP hospitality tiers), sponsorship and commercial partnerships, official merchandise sales through the Fanshop, youth academy programs, and summer football camps (MŠK Camps) for ages U6–U17.

Product overview

MŠK Žilina is a professional Slovak football club offering a comprehensive football ecosystem. The core products include the A-Tím (first team) competing in Niké liga and European competitions, the B-Tím (reserve) in MONACObet II. liga, and Ženy (women's team) in Demišport Liga. The Akadémia provides youth development from U9 to U19. Supporting services include Šošon Play streaming platform, Štadión MŠK Žilina venue (10,572 capacity), Fanshop merchandise, MŠK Education coach training, MŠK Camps youth programs, and ticketing services. The club's community initiative Silný Región connects regional clubs with the professional team.

Differentiator

Problem solved

Functional benefit

Brands

• Šošon Play: Streaming platform for live matches and club content
• MŠK Education
• MŠK Camps
• MŠK Žilina Academy

Products and services

• Match Tickets (single match entry)
• Season Tickets (Permanentky)
• VIP Hospitality Packages (Bronze / Silver / Gold)
• Official Fanshop (Merchandise)
• Akadémia MŠK Žilina (Youth Academy)
• MŠK Camps (Youth Football Camps) Summer and specialized football camps for youth players aged U6–U17 across multiple locations in the Žilina region (Staré Bystrica, Strážov, Závodie I & II, Oravská Polhora, Krásno nad Kysucou, Rajec). Includes residential performance camps (€340), day camps (€240), goalkeeper camps (fully booked), and children's camps. Registration via Paysy online system.
• Šošon Play (Streaming Platform) Premium video streaming platform offering live match broadcasts, press conferences, match highlights, and exclusive behind-the-scenes content for MŠK Žilina fans.
• MŠK Education (Coach Education) Coach education and development program offering seminars, lectures, conferences, and internships in collaboration with foreign coaches, positioning the club as a knowledge leader in Slovak football. Includes the Trenérska konferencia (coaches' conference) and Trénerská stáž (coaching internship).
• Business Club Membership B2B hospitality and networking membership for regional businesses, providing access to VIP experiences, business club events, and corporate hospitality at Štadión MŠK Žilina.
• Silný Región = Silný Klub (Regional Partnership Program) Community partnership initiative connecting MŠK Žilina with 20+ regional football clubs across the Žilina region, offering player appearances, training sessions, stadium visits, and matchday experiences in exchange for community engagement and ticket support.

Quantifiable outcome

• Won the Slovak Cup (Slovenský pohár) in the 2025/2026 season — first cup trophy in 14 years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• NikeflagshipGTM or Marketing PartnerNike serves as the official technical kit supplier for MŠK Žilina. The partnership covers match kits, training apparel, and merchandise. Nike Liga branding is visible across the club's digital platforms. The club's new 2026/27 home kit was released in collaboration with Nike.
• DOXXbetflagshipGTM or Marketing PartnerDOXXbet is a major betting and gaming partner of MŠK Žilina. The partnership includes branding across the stadium, digital platforms, and matchday activations. DOXXbet logo is featured on the club's homepage partner section.
• 11TEAMSPORTScoreChannel Partner/ Reseller/ Distributor11TEAMSPORTS is a partner/distributor for MŠK Žilina merchandise and apparel. The partnership facilitates distribution of club merchandise to a wider retail network.
• Ryba ŽilinacoreStrategic or Co-development PartnerRyba Žilina is a regional partner of MŠK Žilina, with the club's 'Silný Región = Silný Klub' initiative reinforcing ties to local businesses and community organizations.
• PRETOcoreStrategic or Co-development PartnerPRETO is part of the Ryba Žilina group and is listed as a partner of MŠK Žilina, reflecting the club's regional business partnership strategy.
• Holiday Inn ŽilinaminorStrategic or Co-development PartnerThe Holiday Inn Žilina adjoins the stadium complex. The hotel's access road serves as the primary pedestrian route to the West Tribune (GATE 1–4) and is integrated into the stadium's parking and access infrastructure. It is also used for media parking and VIP access.
• Regional Clubs (Silný Región)flagshipStrategic or Co-development PartnerThe 'Silný Región = Silný Klub' program is a flagship community initiative partnering MŠK Žilina with 20+ regional football clubs across the Žilina region. Each partnered club receives player appearances, training sessions, stadium escorts, discounted tickets, and promotional features in exchange for community engagement and ticket sales support.
• STVR (Slovenská televízia a rozhlas)coreGTM or Marketing PartnerSTVR is the national public broadcaster for MŠK Žilina's UEFA Europa League matches. The club's home leg against Hajduk Split on 16 July 2026 was broadcast live on STVR Sport.
• McDonald's (McDonald's detský sektor)coreStrategic or Co-development PartnerMcDonald's sponsors the McDonald's Children's/Family Sector (McDonald's detský sektor) on the East Tribune (sectors C6 and C7), which provides family-friendly matchday entertainment with animators, games, and the club mascot Šošon. The partnership supports the club's family and youth fan development strategy.
• Nike LigacoreGTM or Marketing PartnerNike Liga is the umbrella brand for Nike's Slovak football league partnerships. MŠK Žilina participates in this league-wide Nike sponsorship framework.
• TJ Pokrok Stará BystricaminorStrategic or Co-development PartnerPartner club in the 'Silný Región = Silný Klub' initiative hosting MŠK Žilina's specialized residential performance camp in Stará Bystrica (27 June – 1 July 2026).
• OŠK Oravská PolhoraminorStrategic or Co-development PartnerPartner club hosting MŠK Žilina day camps in Oravská Polhora (6–10 July 2026) as part of the regional club partnership network.
• TJ Tatran Krásno nad KysucouminorStrategic or Co-development PartnerPartner club hosting MŠK Žilina day camps in Krásno nad Kysucou (13–17 July 2026) as part of the regional club partnership network.
• FK RajecminorStrategic or Co-development PartnerPartner club hosting MŠK Žilina day camps in Rajec (13–17 July 2026) as part of the regional club partnership network.
• BPM SportminorGTM or Marketing PartnerBPM Sport supplies all match balls for MŠK Žilina camps. Listed as a supplier partner for the camp program.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FK Železiarne Podbrezová: Direct Slovak Niké Liga competitor that played MŠK Žilina's final regular-season home match in 2025/2026. Operates a similar profile as a regional Slovak club with first-team, B-team, and academy operations.
• MFK Ružomberok: Slovak top-flight club competing in the Niké Liga with a comparable multi-team football structure and youth academy. A direct competitor in the Slovak football pyramid.
• FC Košice: Direct Slovak top-flight competitor that lost the 2025/2026 Slovak Cup final 3–1 to MŠK Žilina. Operates a similar multi-team football structure with academy, men's team, and matchday-driven revenue model in a regional Slovak market.
• FC Spartak Trnava: Historic Slovak top-flight club and direct Niké Liga rival of MŠK Žilina. Similar profile as a multi-team (A/B/youth) Slovak football club with European competition history, regional supporter base, and modern stadium infrastructure.
• ŠK Slovan Bratislava: The most successful and dominant Slovak top-flight club in recent years and direct Niké Liga competitor to MŠK Žilina. Comparable in being a multi-team football operation (men, women, academy) with European competition pedigree, Euro qualifying rounds, and Slovak cup titles.
• AS Trenčín: Slovak Niké Liga competitor known for its strong academy and player development, similar to MŠK Žilina's Akadémia. Comparable in relying on a youth-pipeline-driven model for both first-team talent and transfer revenue.
• DAC Dunajská Streda: Slovak Niké Liga competitor with Hungarian ownership and a strong regional/community identity. Comparable as a Slovak top-flight club with European qualification history, modern stadium, and youth academy pipeline.

Regional players

• FC Viktoria Plzeň: Top Czech club that has regularly participated in UEFA Champions League and Europa League qualifiers. Comparable as a regional Central European top-tier club with modern stadium, academy pipeline, and European competition pedigree broadly similar in scale to MŠK Žilina's ambitions.
• HNK Hajduk Split: Croatian top-flight club that MŠK Žilina faced in the 2026/2027 UEFA Europa League 1st qualifying round. Comparable as a regional club with strong historic brand, large fanbase (first leg drew 23,353), European competition history, and academy operations.
• Ferencvárosi TC: Top Hungarian club and regular UEFA competition participant. Comparable regionally as a Central European top-tier club with strong historical brand, modern stadium, multi-team structure, and European qualification track record — though operating in a larger and more valuable domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mskzilina1908
• YouTubeyoutube.com/MSKZilinaTV
• Facebookfacebook.com/mskzilina
• Instagraminstagram.com/mskzilina
• LinkedInlinkedin.com/company/mskzilina

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MŠK Žilina