MSport Global Agency

What MSport Global Agency does

MSport Global Agency S.L is a Barcelona-based sports management and marketing agency founded in 2019 that operates across two integrated pillars: representation of athletes, teams, and brands; and organization of sports events, experiences, and brand activations. The company represents approximately 10 professional athletes across motorsport (Izan Guevara, Ai Ogura, Tetsuta Nagashima, Riccardo Rossi), kitesurf (Noah Nicolas), surfing (Carla Morera de la Vall), MMA (Dani Bárez), and football (Brenda Pérez, Keita Baldé), as well as the MT MSi Racing Team, which won the 2024 Moto2 Teams World Championship. Its service portfolio is structured around three core offerings — Comunicación (media tours, press conferences, event presentations), Contenido y RRSS (digital content and social media), and Representación (sponsorship deals, brand positioning, PR) — supported by specialized modules including sport management, race logistics, physical training, fiscal and legal services, financial management, and personal administration. There is no proprietary technology platform; the entire service stack is human-delivered.

The business model combines commission-based athlete representation (typically a percentage of sponsorship and commercial contracts negotiated on behalf of clients) with professional-services fees for PR, media tours, press conferences, and event organization. MSport operates a sales-led, relationship-driven go-to-market motion with a parallel event-driven channel, using high-profile activations (Cayenne Challenge, Porsche Barcelona inauguration, FEBOX Misano) as both client deliverables and prospecting vehicles. Customer segments include individual athletes (primary), sports teams, and brand/sponsor clients seeking athlete endorsement and event marketing execution. Brand-side partnerships with Audio-Technica, Oakley, and Frinsa span core and minor tiers, while media integrations with La Resistencia, Kings League, FMS Urban Roosters, and FC Barcelona extend distribution. The company has 8 employees, a headquarters in Sabadell (Barcelona metropolitan area), a secondary office in Madrid, and an Italy contact address, serving a primarily Spanish and European market with no external funding raised to date.

Name

MSport Global Agency

Legal name

MSport Global Agency S.L

Website

https://msport.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MSport Global Agency S.L is a Barcelona-based sports management and marketing agency representing professional athletes across motorsport, surfing, kitesurf, MMA, and football, while also organizing brand activations and PR services for clients like Audio-Technica, Oakley, and Porsche Barcelona.

Ownership category

akta.pro rank

Product category

Sports Management & Marketing

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAKAMAA

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

Keywords

• Sports management agency
• Athlete representation services
• Sports marketing services
• Event organization
• Brand activation

Headquarters

HQ city

Barcelona (Sabadell)

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Athlete and Team Representation: MSport generates revenue through commission-based representation of athletes, managing their careers, sponsorships, commercial agreements, and public relations. The agency takes a percentage of sponsorship deals and commercial contracts negotiated on behalf of represented talents.
2. Marketing and Communication Services: Fees for PR services, media tours, press conference organization, and event presentations. These are service-based engagements billed for coordination and execution of communication strategies for clients.
3. Event Organization: Revenue from organizing and executing sports events, brand activations, and experiential marketing experiences for corporate clients and brand partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MSport Global Agency is a sports management and marketing agency that represents professional athletes, teams, and brands, managing their careers, sponsorships, commercial agreements, and public relations. The agency also organizes sports events, brand activations, and experiential marketing experiences for corporate clients, offering integrated communication, content, and representation services across motorsport, water sports, combat sports, and football.

Product overview

MSport Global Agency is a sports management and marketing agency operating as a unified service offering centered on athlete/team/brand representation and event organization. The portfolio consists of integrated services: Communication (media tours, press conferences, event presentations), Content & Social Media Management, and Representation (sponsorships, PR, brand positioning). Supporting these core pillars are specialized modules including Sport Management, Logistics, Physical Training, Personal Area (sponsors/partners), Fiscal & Legal services, Personal Management, Financial Management, and PR & Communication coordination. The agency represents professional athletes across motorsport (Izan Guevara, Ai Ogura, Tetsuta Nagashima, Riccardo Rossi), kitesurf (Noah Nicolas), surfing (Carla Morera de la Vall), boxing (Dani Bárez), football (Brenda Pérez, Keita Baldé), and teams (MT MSi Racing Team), while also managing brand partnerships with Audio-Technica and Oakley, and organizing events such as Cayenne Challenge and Autobello.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete and Team Representation

Quantifiable outcome

• MT MSi Racing Team became 2024 Moto2 World Team Champions under MSport representation
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Audio-TechnicacoreGTM or Marketing PartnerAudio-Technica is a Japanese audio equipment manufacturer established in 1962. MSport has arranged product placement for the brand through athlete representations, including the specialized helmet for Izan Guevara's Japan GP that featured Audio-Technica branding. The partnership involves sponsorship activation and media coverage management.
• OakleycoreGTM or Marketing PartnerOakley, founded in 1975 in California, is a leading sports eyewear brand. MSport manages brand placements and product integrations for Oakley with represented athletes, including product placement in television programs like La Resistencia.
• Frinsa SOLOminorGTM or Marketing PartnerFrinsa is a Spanish canned seafood company established in 1961, based in Galicia. MSport has developed brand activations and marketing content featuring Frinsa products in collaboration with represented athletes.
• FMS Urban RoostersminorStrategic or Co-development PartnerFMS (Freestyle Master Series) is a Spanish freestyle rap competition organized by Urban Roosters. MSport promoted Izan Guevara's participation in FMS events, including live interviews and social media activations. The FMS Spain YouTube broadcast achieved 499K views and Playz added 254K views.
• Kings LeagueminorStrategic or Co-development PartnerKings League is a football league created by Ibai Llanos. MSport has worked on promotional activities including brand integrations with the Xbuyer team, product placements during matches, and social media storytelling.
• La ResistenciaminorGTM or Marketing PartnerLa Resistencia is a Spanish television talk show hosted by David Broncano. MSport arranges appearances for their athlete clients on the show, generating product placement opportunities for brand partners like Oakley and Audio-Technica.
• Buffalo KidsminorGTM or Marketing PartnerBuffalo Kids is an urban art collective known for their distinctive artwork. MSport collaborated on a special helmet design for Izan Guevara featuring Buffalo Kids artwork, creating a limited edition collectible.
• Urban RoostersminorStrategic or Co-development PartnerUrban Roosters is the organizer of FMS (Freestyle Master Series). MSport has facilitated athlete participation in their events, creating cross-promotional content and social media engagement opportunities.
• FC BarcelonaminorStrategic or Co-development PartnerMSport arranged for their client Tania (athlete) to be associated with FC Barcelona through a partnership with captain and Ballon d'Or winner Alexia Putellas, creating brand synergy between the football club and their represented talent.
• PorscheminorGTM or Marketing PartnerPorsche Barcelona collaborated with MSport on the inauguration event for Porsche Barcelona showroom. MSport has also organized the Cayenne Challenge off-road experience event featuring Porsche vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ICM Stellar Sports: Sports division of ICM Partners providing athlete representation, brand consulting, and event services. Comparable service stack to MSport but operating with global scale and deeper institutional relationships.
• Gestifute: Jorge Mendes-led Portuguese sports agency, dominant force in football and motorsport representation. Larger incumbent with overlapping capabilities in athlete representation and brand deals, particularly relevant for MSport's football clients.
• CAA Sports: Global talent agency division of Creative Artists Agency representing elite athletes across major sports. Comparable representation services but with significantly greater scale, geographic reach, and corporate resources.
• IMG (Endeavor): Global sports and entertainment agency owned by Endeavor, with deep athlete representation, events, and brand activation capabilities. Represents the structural competitive ceiling MSport faces in attracting and retaining top-tier talent.
• Wasserman: Global sports marketing and talent management firm representing athletes across multiple disciplines. Competes with MSport for athlete mandates and brand partnership mandates at international scale.

Direct peers

• Media Base Sport: Spanish sports agency providing athlete representation, event management, and brand activation. Directly comparable end-to-end service portfolio targeting Spanish athletes and corporate sponsors.
• YouFirst Sports: Spanish sports management and representation agency offering athlete career management, sponsorship, and event services. Directly comparable to MSport in scope, geography, and target client mix of Spanish professional athletes.
• Keys Sports Management: Madrid-based sports management agency representing Spanish and international athletes across multiple disciplines. Closely comparable boutique-scale competitor operating in the same Iberian representation market.
• BKS Sports Management: Boutique sports management firm offering career management, commercial representation, and PR services to professional athletes. Comparable size and service mix focused on individual talent representation.
• Promosport: Spanish sports marketing agency combining athlete representation with corporate sponsorship and event execution. Comparable hybrid model serving Iberian sports clients and brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/msport_agency
• LinkedInlinkedin.com/company/msport-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSport Global Agency