M2 Productions
M2 Productions operates the DHAN7 brand, a mobile online gaming platform aggregating 1,000+ slots, card, and live-casino games for users in South Asia, Southeast Asia, and South America, distributed through franchise partners, agents, and direct app downloads.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What M2 Productions does
M2 Productions is a private company that operates the DHAN7 brand, a mobile-first online gaming platform aggregating more than 1,000 games — including slots, fishing games, bingo, card games (Andar Bahar, Teen Patti, Dragon Tiger, 7Up 7Down), and live casino experiences — for distribution across South Asia, Southeast Asia, and South America. The platform is delivered through a mobile app, supported by 365-day active monitoring for uptime and customer issue resolution, and includes a proprietary crash-style game called Aviator Pro. The product experience is built around breadth of content supplied by nine game manufacturer partners, rather than internally developed game IP.
The company's business model is a hybrid of transaction-based revenue and partnership-driven distribution. End users access the platform via direct app download, and M2 Productions earns through gaming transaction fees and platform commissions. Growth and market reach are driven by a three-tier partner structure: Franchise Partners obtain full operational rights to run DHAN7 in designated territories, Agents earn referral rewards for recruiting new users via invitation links, and Individuals invite friends for benefit-based rewards. Marketing relies on content publishing (gaming guides, sports prediction analysis) and social channels (Facebook, Telegram, WhatsApp) rather than paid acquisition infrastructure.
M2 Productions is a small operator (11 employees) with no disclosed funding history, no public management team, and no disclosed regulatory licenses or certifications despite operating in a heavily regulated vertical. The company is registered as a private entity with an operational presence spanning at least three continents' worth of target markets, and its growth thesis depends on franchise territory rollouts and content breadth rather than proprietary technology differentiation.
M2 Productions firmographics
Firmographics- Name
- M2 Productions
- Legal name
- M2 Productions
- Website
- https://msquaredpro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M2 Productions operates the DHAN7 brand, a mobile online gaming platform aggregating 1,000+ slots, card, and live-casino games for users in South Asia, Southeast Asia, and South America, distributed through franchise partners, agents, and direct app downloads.
- Ownership category
- akta.pro rank
M2 Productions industry classification
Industry- Product category
- Online Gaming Platform
- NAICS
- Gambling Industries (7132), Software Publishers (5132)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
M2 Productions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gaming Transaction Fees: Platform charges transaction fees or takes a percentage from gaming activities conducted on the platform including slots, card games, and betting products
- Franchise Partner Program: Revenue sharing with franchise partners who obtain full operational rights to operate the platform in designated territories
- Agent Referral Program: Agents earn rewards by sharing invitation links and recruiting new users to the platform
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
M2 Productions product offering
Product offeringCore offering
M2 Productions operates the DHAN7 mobile gaming platform, which aggregates 1,000+ online games including slots, fishing games, bingo, card games, and live casino experiences from third-party game manufacturers. The platform is distributed through direct mobile app downloads, franchise partner programs granting full territorial operational rights, and agent referral networks offering commission-based rewards. DHAN7 targets gaming enthusiasts across South Asia, Southeast Asia, and South America.
Product overview
DHAN7 is a single unified online entertainment platform operated by M2 Productions, offering over 1,000 online games including slots, fishing games, bingo, card games, and live dealer games. The platform's core products include Aviator Pro, Dragon Tiger, 7Up 7Down, Andar Bahar, Teen Patti, and 3 Patti. Additionally, DHAN7 operates affiliate programs including Franchise Partner, Agent, and Individual referral programs. The platform emphasizes global reach across South Asia, Southeast Asia, and South America, with 24/7 support and international certifications for fair gameplay.
Differentiator
Problem solved
Functional benefit
Products and services
- DHAN7 Gaming Platform A mobile gaming platform aggregating 1,000+ online games including slots, fishing games, bingo, card games, and live dealer games from third-party game manufacturers. Delivered through Android and iOS apps to gaming enthusiasts across South Asia, Southeast Asia, and South America.
- Franchise Partner Program A B2B partnership program that grants full operational rights to run DHAN7 gaming platform operations in designated territories, enabling partners to build their own gaming business with revenue sharing.
- Agent Referral Program An affiliate program where agents share invitation links to recruit new users to the DHAN7 platform and earn rewards for successful referrals.
- Individual Referral Program A user-level referral program allowing existing DHAN7 platform users to invite friends to play and receive attractive benefits for successful invitations.
Companies that use M2 Productions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
M2 Productions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M2 Productions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Game Manufacturers (9 Strategic Partners)corePlatform displays 9 game manufacturer partner logos in strategic partner section. These partnerships provide the gaming content library of 1,000+ games. Partners supply slot games, fishing games, bingo, card games, and other casino gaming content integrated into the DHAN7 platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
M2 Productions competitors and assessment
Company assessmentDirect peers
- WinZO: India-focused mobile gaming platform hosting 100+ games with multi-language support. Comparable because it aggregates diverse game content on a single mobile app targeting similar South Asian users and uses agent/partner distribution.
- Mobile Premier League (MPL): Mobile gaming platform with hundreds of skill and casual games, popular across India and Southeast Asia. Comparable as a multi-game mobile app targeting the same geographies and player segments with a similar one-stop-shop value proposition.
- Games24x7: Indian multi-game real-money gaming operator (My11Circle, RummyCircle). Comparable as a multi-product real-money gaming platform serving Indian users with both card games and casual formats.
Broad incumbents
- Parimatch: International online betting and casino brand with strong presence in India, LATAM, and CIS markets. Comparable because it offers a casino/games aggregation platform across same regions (South Asia, South America) and runs partner/affiliate channels.
- 1xBet: Large international online gambling operator offering casino, slots, and live dealer across emerging markets including South Asia and LATAM. Comparable as a multi-game gambling platform with similar geographic footprint and partner/agent acquisition model.
- Dream11 (Dream Sports): India's largest fantasy sports and real-money gaming platform. Comparable because it targets similar South Asian users with real-money game formats and runs a multi-product mobile platform, though it is significantly better capitalized and focused on fantasy sports rather than casino aggregation.
- Betway: Established global online gambling brand with casino and sportsbook offerings, active in South Asia and emerging markets. Comparable as a multi-vertical gaming platform targeting similar user segments with similar product breadth.
Emerging players
- Zupee: India-based real-money gaming app focused on casual and quiz-style games. Comparable as a mobile-first gaming platform targeting South Asian users with similar gameplay formats (instant-win, prediction games).
- Jeeto11 / other Indian RMG operators: Indian real-money gaming platforms aggregating multiple game formats (fantasy, casino, casual). Comparable as multi-game mobile platforms in the same regulatory and competitive environment.
Others
- Spribe (Aviator creator): Developer of the original Aviator crash-style game widely distributed across iGaming platforms. Comparable because M2's flagship "Aviator Pro" relies on the same crash-game category and likely integrates content from comparable providers like Spribe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
M2 Productions social profiles
Digital presenceM2 Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 Productions leadership team
Management profileNumber of profiles
M2 Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2 Productions
What does M2 Productions do?
M2 Productions operates the DHAN7 mobile gaming platform, which aggregates 1,000+ online games including slots, fishing games, bingo, card games, and live casino experiences from third-party game manufacturers. The platform is distributed through direct mobile app downloads, franchise partner programs granting full territorial operational rights, and agent referral networks offering commission-based rewards. DHAN7 targets gaming enthusiasts across South Asia, Southeast Asia, and South America.
Is M2 Productions a public or private company?
M2 Productions is a private company. It is classified as unknown and is currently operating.
When was M2 Productions founded?
M2 Productions was founded in -1. It employs 11 to 50 people.
How does M2 Productions make money?
Three revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are franchise Partner Program and agent Referral Program.
Who are M2 Productions's main competitors?
Direct peers on record are WinZO, Mobile Premier League (MPL) and Games24x7. Broad incumbents are Parimatch, 1xBet, Dream11 (Dream Sports) and Betway. Emerging players are Zupee and Jeeto11 / other Indian RMG operators. Spribe (Aviator creator) is listed as an others.
Does M2 Productions have an API?
No public API is recorded for M2 Productions.
What industry is M2 Productions in?
M2 Productions's product category is Online Gaming Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132.