Senac MS
Senac MS is a nonprofit professional education institution serving Mato Grosso do Sul, Brazil, offering technical, undergraduate, and corporate training across six physical units, mobile units, and an EAD platform to individuals, businesses, and government entities.
- Company typePrivate
- Founded1980
- HeadquartersCampo Grande, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Senac MS does
Senac MS (Serviço Nacional de Aprendizagem Comercial - Administração Regional Mato Grosso do Sul) is the Mato Grosso do Sul regional administration of Brazil's national Senac professional education system, installed as a regional entity on March 31, 1980, with operations tracing back to 1947. It is a private nonprofit institution operating under the Sistema Comércio framework (CNC and Fecomércio MS), funded primarily through mandatory employer payroll contributions, and serves individuals, businesses, government entities, and third-sector organizations across the state.
The institution's product portfolio spans short-term Cursos Livres, intermediate Cursos Técnicos, higher education through Faculdade Senac (including a postgraduate in 'Inteligência Artificial na Estratégia dos Negócios'), distance learning via the national Senac EAD platform, and free courses under the Programa Senac de Gratuidade (PSG) for families earning up to two minimum wages per capita. Complementary offerings include business consulting (across biosafety, IT, gastronomy, tourism, design, and occupational health and safety), the Fábrica de Software student-led development service, the Terradaságuas restaurant-school, the Rede de Talentos talent network, and programs such as MS Qualifica, Superação, Super Parceiros, and Voucher Desenvolvedor. Technology alliances with Adobe, Autodesk, AWS, Cisco, Microsoft, and IBM underpin credentialed curricula, and a Microsoft Innovation Center operates within the Hub Academy unit.
Distribution is multi-channel: six physical units across Campo Grande (Hub Academy and Turismo e Gastronomia), Corumbá, Dourados, Ponta Porã, and Três Lagoas, plus two mobile units (carretas-escola) and the EAD platform. GTM combines direct-to-consumer enrollment with enterprise field sales through Senac Empresas (customized corporate training, consulting, and apprenticeship programs) and event-driven engagement (Beauty Expert, NRF/Latam Retail Show technical missions, GPS de Mercado). Revenue mechanics mix paid tuition (e.g., R$3,990 for a 1,200-hour technical course), corporate training contracts, consulting fees, and apprenticeship funding under Brazil's mandatory learning framework, with ISO 9001:2015 certification backing service quality.
Senac MS firmographics
Firmographics- Name
- Senac MS
- Legal name
- Serviço Nacional de Aprendizagem Comercial - Administração Regional Mato Grosso do Sul (Senac MS)
- Website
- https://ms.senac.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Senac MS is a nonprofit professional education institution serving Mato Grosso do Sul, Brazil, offering technical, undergraduate, and corporate training across six physical units, mobile units, and an EAD platform to individuals, businesses, and government entities.
- Ownership category
- akta.pro rank
Senac MS industry classification
Industry- Product category
- Professional Education and Vocational Training
- NAICS
- Technical and Trade Schools (6115), Professional and Management Development Training (61143), Apprenticeship Training (611513), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)
Keywords
Where Senac MS is headquartered
LocationHeadquarters
- HQ city
- Campo Grande
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Senac MS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Course Tuition - Paid Programs: Revenue from tuition fees for technical courses, free courses (subsidized through PSG), undergraduate and graduate programs, and short courses. Pricing varies by course type, duration, and format (in-person vs EAD).
- Corporate Training Services: Customized training solutions for businesses, government agencies, and third sector organizations. Includes in-company courses, consulting services, and professional apprenticeship programs.
- Business Consulting: Specialized consulting services in areas including biosafety, communication, design, gastronomy, management and finance, IT, tourism, and occupational health and safety.
- Apprenticeship Programs: Professional apprenticeship programs connecting companies with young talent, funded through mandatory labor contribution requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Technical Course - Técnico em Análises Clínicas |
| Subscription | Monthly | Professional Course - Assistente Financeiro |
| Unit Pricing | Pay-as-you-go | Short Course - Wine Tasting |
| Freemium | Annual | Free Courses (PSG) |
| Hybrid | Pay-as-you-go | Hub Academy Combo Discounts |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Senac MS product offering
Product offeringCore offering
Senac MS is a nonprofit professional education institution that delivers vocational training, technical education, undergraduate and graduate degrees, and distance learning to individuals, alongside corporate training, business consulting, professional apprenticeship programs, and software development services for companies. The institution operates six physical training units across Mato Grosso do Sul plus mobile training units, serving both consumer learners seeking career qualifications and business clients requiring workforce development and consulting.
Product overview
Senac MS is a professional education institution forming part of the Sistema Comércio MS (alongside Fecomeração MS and Sesc MS). The institution operates as a unified educational platform offering a comprehensive portfolio of training solutions: short-term courses (Cursos Livres) and technical programs (Cursos Técnicos) for quick skill acquisition and intermediate qualifications; higher education through Faculdade Senac including graduate programs like 'Inteligência Artificial na Estratégia dos Negócios'; distance learning (EAD) for flexible access; and free training under the Programa Senac de Gratuidade. Beyond individual courses, the institution provides enterprise services including business consulting (covering IT, gastronomy, biosecurity, tourism, and other sectors), the Software Factory for custom development, the Rede de Talentos talent network for job placement, and specialized programs like MS Qualifica, Voucher Desenvolvedor, and the Superação crisis support program. The institution also operates practical training facilities including the Terradaságuas restaurant-school and Hub Academy campus.
Differentiator
Problem solved
Functional benefit
Brands
- Senac Hub Academy: Main unit in Campo Grande offering courses in technology, business, and various professional areas with modern infrastructure including laboratories, design rooms, and concept stores.
- Senac Turismo e Gastronomia
- Rede de Talentos Senac MS
- Programa ECOS
- Programa Superação
- Programa Super Parceiros
- MS Qualifica
Products and services
- Cursos Livres Short-term professional courses offering quick skill development in areas such as beauty, commerce, communication, gastronomy, management, health, IT, and tourism. Designed for individuals seeking rapid workforce entry or skill upgrades.
- Cursos Técnicos Technical-level professional education programs providing intermediate qualifications in various trade areas including clinical analysis, financial assistance, and other specialized technical disciplines.
- Faculdade Senac Higher education programs including undergraduate and graduate degrees in partnership with the commerce and services sector, covering disciplines aligned with market demands.
- EAD (Educação a Distância) Distance learning platform offering online courses and postgraduate programs including 'Inteligência Artificial na Estratégia dos Negócios', providing flexible nationwide access to Senac MS curriculum.
- Cursos Gratuitos (PSG) Free professional training courses under the Programa Senac de Gratuidade (PSG) for low-income individuals from families earning up to two minimum wages per capita. Includes technical courses and short professional courses at no cost.
- MS Qualifica Exclusive training program for companies offering customized professional development solutions tailored to business workforce needs in Mato Grosso do Sul.
- Voucher Desenvolvedor Technology-focused training voucher program for software developers, providing subsidized access to technical IT training.
- Fábrica de Software Software development service offered by Senac MS students under faculty supervision, delivering technology solutions to business clients while providing practical training.
- Consultorias Empresariais Business consulting services covering biosecurity, communication, design, gastronomy, management and finance, IT, tourism, occupational health and safety, and certification programs for corporate clients.
- Programa Superação Emergency support program for companies during crises, offering free online courses, consulting, and knowledge exchange for commerce, tourism, gastronomy, technology, and health and beauty sectors.
- Programa Super Parceiros Business partnership program providing structured training and consulting for supermarket, bakery, butcher shop, and produce sector management and optimization.
- Aprendizagem Profissional Youth professional apprenticeship program connecting young talents with partner businesses for on-the-job training, funded through mandatory labor contribution requirements.
- Missões Técnicas International trade missions including NRF and Latam Retail Show for business networking and market intelligence gathering for corporate clients.
- Programa Talento Profissional Professional talent development program helping students plan and advance their careers through structured guidance and employer connections.
- Terradaságuas Restaurante-escola Training restaurant operated by students providing hands-on gastronomy and hospitality learning experiences in a real commercial kitchen and dining environment.
Quantifiable outcome
- 788+ consultancies delivered to 617 companies in 2020 alone through Programa Superação
- +2 more outcomes
Companies that use Senac MS
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Senac MS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Senac MS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered moderate, minor and core.
- MicrosoftmoderateTechnology partnership including Microsoft Office, Azure, and AI tools for technology education. Microsoft Innovation Center sala at Hub Academy.
- SEBRAEmoderateStrategic partnership for entrepreneurship support and small business development programs in MS.
- Banco do BrasilminorFinancial institution partnership supporting education and business development initiatives.
- Prefeitura de Campo Grande (SESAU)moderateMunicipal government partnership for public health training and community programs at Hub Academy.
- BNI (Business Network International)minorBusiness networking partnership for entrepreneurship and business development.
- Fecomércio MScoreParent organization - Federação do Comércio de Bens, Serviços e Turismo de Mato Grosso do Sul. Created in 1979 alongside Senac and Sesc regional councils. Part of Sistema Comércio MS led by president Edison Araújo.
- Sesc MScoreSister organization within Sistema Comércio MS. Both entities integrated under Sistema Comércio MS governance.
- CNC (Confederação Nacional do Comércio)coreNational parent confederation governing Fecomércio entities across Brazil. Led by president José Roberto Tadros.
- Ecossistema de Inovação de DouradosmoderateInnovation ecosystem partnership where Senac Dourados was invited to integrate, supporting entrepreneurship and innovation initiatives in the region.
- Câmara do Comércio e Indústria Brasil Korea (CCIBK Brasil)moderateInternational partnership signed in 2024 to foster business relations between Brazil and South Korea. First agreement of its kind in Brazil with CCIBK Brasil.
- Universidade Federal da Grande Dourados (UFGD)moderateAcademic partnership for research, extension programs, and educational events. Senac participated in 7th SIMAE and 5th UFGD Research Workshop.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Senac MS competitors and assessment
Company assessmentBroad incumbents
- Unicesumar: Large Brazilian EAD-focused university with strong presence in Mato Grosso do Sul. Competes with Senac MS's Faculdade Senac and EAD offerings, particularly for distance-learning students seeking flexible higher-education credentials.
- Estácio / Yduqs: Large Brazilian private higher-education group with on-campus and EAD programs throughout Brazil including Mato Grosso do Sul. Competes for both undergraduate students and corporate training contracts in the same regional market.
- Senac (Administração Nacional): National parent organization and brand governing Senac MS. Sets curriculum standards, manages national partnerships, and runs the centralized EAD platform that Senac MS's distance-learning courses operate on.
- Anhanguera Educacional (Kroton/Cogna): Major Brazilian private for-profit university group operating across Brazil including MS. Competes with Faculdade Senac for undergraduate enrollments and offers vocational-style technical courses at scale.
Direct peers
- SENAI (Serviço Nacional de Aprendizagem Industrial): Brazilian national vocational training system for industry, structurally identical to Senac but serving industrial sectors. Competes directly with Senac MS for corporate apprenticeship contracts, B2B training, and the same employer contribution funding pool.
- SEST SENAT: Another Sistema S institution offering vocational training for the transportation sector. Operates under the same mandatory-contribution funding model as Senac MS and competes for corporate training and apprenticeship mandates in Mato Grosso do Sul.
- IFMS (Instituto Federal de Mato Grosso do Sul): Federal public technical and higher education institute operating multiple campuses across Mato Grosso do Sul. Competes directly with Senac MS for technical-course students, with the key advantage of tuition-free education in the same regional market.
Emerging players
- Alura: Brazilian online technology-education platform focused on programming, data, and digital skills. Overlaps with Senac MS's Voucher Desenvolvedor program and IT course offerings, particularly for self-paced EAD learners.
Others
- SEBRAE MS: Strategic partner rather than direct competitor. Brazilian small-business support service that collaborates with Senac MS on entrepreneurship programs and could absorb or substitute some of Senac MS's consulting offerings for entrepreneurs.
Regional players
- SEED/MS (Secretaria de Estado de Educação): Mato Grosso do Sul state education secretariat that funds and regulates secondary technical education through public schools. Adjacent to Senac MS's CTE offerings and a potential policy partner or competitor for technical-track students.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Senac MS social profiles
Digital presenceSenac MS compliance and trust
Trust signalCompliance1 record
Senac MS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senac MS leadership team
Management profileNumber of profiles
Profiles4 records
Senac MS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senac MS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senac MS
What does Senac MS do?
Senac MS is a nonprofit professional education institution that delivers vocational training, technical education, undergraduate and graduate degrees, and distance learning to individuals, alongside corporate training, business consulting, professional apprenticeship programs, and software development services for companies. The institution operates six physical training units across Mato Grosso do Sul plus mobile training units, serving both consumer learners seeking career qualifications and business clients requiring workforce development and consulting.
Is Senac MS a public or private company?
Senac MS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Senac MS founded?
Senac MS was founded in 1980. It employs 251 to 500 people.
Where is Senac MS based?
Senac MS is headquartered in Campo Grande, Brazil, in the Latin America region.
How does Senac MS make money?
Four revenue lines are on record. Course Tuition - Paid Programs are the primary driver. The others are corporate Training Services, business Consulting and apprenticeship Programs.
Who are Senac MS's main competitors?
Broad incumbents on record are Unicesumar, Estácio / Yduqs, Senac (Administração Nacional) and Anhanguera Educacional (Kroton/Cogna). Direct peers are SENAI (Serviço Nacional de Aprendizagem Industrial), SEST SENAT and IFMS (Instituto Federal de Mato Grosso do Sul). Alura is listed as an emerging player. SEBRAE MS is listed as an others. SEED/MS (Secretaria de Estado de Educação) is listed as a regional player.
Does Senac MS have an API?
No public API is recorded for Senac MS.
What industry is Senac MS in?
Senac MS's product category is Professional Education and Vocational Training. Its primary akta.pro industry code is EDAHADAD, Technical Community Colleges (Applied/CTE-Focused). Its NAICS code is 6115 and its SIC code is 8200.