MSVotes

What MSVotes does

MSVotes (legal name: Mississippi Votes) is a Jackson, Mississippi-based nonprofit civic engagement organization founded in 2018 that builds voter power through place-based grassroots organizing, voter registration, civic education, and voting rights advocacy. It serves Mississippi residents, particularly young people and historically underrepresented communities, via a portfolio of free, non-partisan resources including a 24/7 voter information hotline (833-678-4321), a Voter Registration Toolkit, a SHIELD Act Info Sheet, the Ballot Ready interactive voter-preparation tool, a Legislative Tracker for monitoring voting-related bills, a Rights Restoration program for individuals disenfranchised by felony convictions, the 16-week #Up2Us voter mobilization campaign, and an Arts and Activism Fellowship. The organization is led by Executive Director Arekia Bennett-Scott with a staff team spanning policy, voting rights coordination, field operations, public relations, and research, and operates from a Jackson headquarters and a Gulfport regional office. Its underlying technology is a lightweight content- and outreach-based platform: a WordPress-style website hosting downloadable toolkits, an SMS-based constituent outreach channel (4-6 messages per month), a phone hotline, and online voter lookup integration, none of which constitute proprietary AI or software product. The business model is donation-driven (donorbox.org/msvotesoperations), with all services provided free to Mississippi residents and no products or services sold.

Name

MSVotes

Legal name

Mississippi Votes

Website

https://msvotes.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MSVotes (Mississippi Votes) is a Jackson, Mississippi-based nonprofit that provides free voter registration, civic education, and voting rights resources to Mississippi residents, especially young people and underrepresented communities, via a 24/7 hotline, toolkits, and grassroots organizing programs.

Ownership category

akta.pro rank

Product category

Civic Engagement Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Electoral Support & Election Observation (BPADAGAA), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

Keywords

• Voter registration services
• Civic engagement programs
• Voting rights advocacy
• Nonprofit community organizing
• Grassroots voter outreach

Headquarters

HQ city

Jackson, Mississippi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: MS Votes operates as a nonprofit organization funded primarily through donations. The organization accepts donations via donorbox.org/msvotesoperations. No products or services are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mississippi Votes is a nonprofit civic engagement organization that delivers free voter registration support, voting rights education, and grassroots organizing services to Mississippi residents. Its offerings include a 24/7 voter information hotline, downloadable voter registration and SHIELD Act toolkits, an interactive Ballot Ready tool, a Legislative Tracker, voter mobilization campaigns such as #Up2Us, a Rights Restoration Program for individuals impacted by felony disenfranchisement, and a Youth Civic Engagement Program. All services are provided at no cost and are non-partisan.

Product overview

MSVotes is a Mississippi-based civic engagement nonprofit organization that offers a suite of voter empowerment resources rather than a unified software product. The portfolio includes the Voter Registration Toolkit and SHIELD Act Info Sheet as downloadable educational resources, the Ballot Ready interactive voter preparation tool, a 24/7 Voter Information Hotline, the Legislative Tracker for monitoring bills affecting voting rights, the #Up2Us campaign for voter mobilization, and Youth Civic Engagement and Rights Restoration programs. These offerings function as informational resources and advocacy tools focused on increasing civic participation among Mississippians.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Information Hotline A 24/7 phone and SMS hotline (833-678-4321) providing free, nonpartisan voter assistance, answering questions about voting rights, registration, and Mississippi Votes events, available to Mississippi residents.
• Ballot Ready An interactive online tool that allows Mississippi voters to enter their address and view their local ballot to prepare for upcoming elections, helping voters make informed choices before they reach the polls.
• Voter Registration Toolkit A free downloadable guide helping Mississippians understand voter registration processes, check and update their registration status, learn about acceptable forms of ID, key election dates, polling place access, and voter rights protections.
• SHIELD Act Info Sheet A comprehensive toolkit explaining Mississippi's SHIELD Act (SB 2588), including verification processes, affected voter categories, steps to take if flagged, acceptable citizenship documents, and myth-versus-fact clarifications for voters.
• Legislative Tracker An interactive tracking system monitoring legislation introduced during Mississippi Legislative Sessions that affects voting rights, civic participation, education, and community stability, providing bill status updates and committee actions.
• #Up2Us Campaign A 16-week nonpartisan voter registration, voter protection, and Get Out the Vote (GOTV) campaign led by Mississippi Votes to register and mobilize young Mississippians for elections.
• Rights Restoration Program A program assisting individuals who have lost voting rights due to felony convictions, providing guidance on the 23 disenfranchising crimes in Mississippi and resources for navigating the rights restoration process.
• Youth Civic Engagement Program An intergenerational civic education and grassroots organizing program led by young people that empowers youth through civic engagement strategies focused on voting rights, including the annual Youth Civic Engagement Advocacy Day.

Quantifiable outcome

• 100+ youth and community advocates trained at annual Youth Civic Engagement Advocacy Day events
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Mississippi Voting Rights Act Rapid Response CoalitioncoreStrategic or Co-development PartnerCoalition organizing statewide Days of Action for voting rights, including the Mississippi Day of Action rally that drew thousands of residents from across the state and country to demand stronger voting rights protections.
• The League of Women Voters of MississippicoreStrategic or Co-development PartnerCoalition partner in advocating for voting rights restoration and fair access; co-signed joint statements on felony disenfranchisement issues.
• Legal Defense Fund (LDF)coreStrategic or Co-development PartnerCoalition partner in challenging felony disenfranchisement laws; partnered on toolkit to expand in-person voting access in Mississippi.
• Campaign Legal Center (CLC)coreStrategic or Co-development PartnerPartnered to launch toolkit helping voting rights advocates expand in-person voting access in Mississippi, providing overview of legal and policy considerations for polling place locations.
• Mississippi State Conference of the NAACPcoreStrategic or Co-development PartnerCoalition partner advocating for voting rights restoration and opposing lifetime felony disenfranchisement.
• Black Voters MattercoreStrategic or Co-development PartnerCoalition partner in voting rights advocacy and civic engagement efforts across Mississippi.
• Mississippi Poor People's CampaignminorStrategic or Co-development PartnerCoalition partner in advocacy for voting rights and social justice issues.
• Strong Arms of MississippiminorStrategic or Co-development PartnerCoalition partner in voting rights restoration efforts.
• Mississippi Prison Reform CoalitionminorStrategic or Co-development PartnerCoalition partner working on rights restoration and civic participation for formerly incarcerated individuals.
• Reaching and Educating for Community Hope (RECH) FoundationminorStrategic or Co-development PartnerCoalition partner in voting rights advocacy efforts.
• People's Advocacy Institute (PAI)minorStrategic or Co-development PartnerCoalition partner in advocacy for justice and equality.
• Laurel Alumnae Chapter of Delta Sigma Theta Sorority, Inc.minorStrategic or Co-development PartnerLocal community partner hosting voting rights discussions and community engagement events.
• City of Laurel Ward 7minorStrategic or Co-development PartnerLocal government partner co-hosting civic engagement and voting rights community discussions.
• Clergy for Prison ReformminorStrategic or Co-development PartnerFaith-based coalition partner organizing Mississippi Second Chances Day at the State Capitol to advocate for voting rights restoration.
• Galloway Memorial United Methodist ChurchminorStrategic or Co-development PartnerVenue partner for Youth Civic Engagement Advocacy Day events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rock the Vote: Long-running youth-focused voter registration and civic engagement nonprofit — directly comparable to MS Votes' youth-led, intergenerational civic engagement model and voter mobilization programming.
• HeadCount: Nonprofit using music, live events, and digital tools to register and mobilize voters — directly comparable to MS Votes' voter registration mission and shares the same youth-leaning, arts-adjacent engagement approach.
• Black Voters Matter: National voter registration and mobilization nonprofit focused on Black voter engagement in the South — an MS Votes coalition partner with near-identical mission, programmatic approach, and target demographic.
• League of Women Voters of Mississippi: State-level chapter of the League of Women Voters operating in MS on voter registration, education, and advocacy — an active coalition partner of MS Votes with directly overlapping program and service offerings for Mississippi residents.
• When We All Vote: National nonpartisan voter registration and civic engagement nonprofit, founded to register and mobilize voters — directly comparable to MS Votes' registration, education, and GOTV mission. Operates at a much larger scale but pursues the same civic-participation outcomes.
• NextGen America: National youth-focused civic engagement and voter mobilization nonprofit — directly comparable to MS Votes' youth civic engagement, voter registration, and intergenerational organizing approach, though operating at multi-state scale.
• Mississippi State Conference NAACP: State NAACP conference doing voting rights, civic engagement, and advocacy across Mississippi — an MS Votes coalition partner with highly overlapping voter rights restoration and civic engagement mission.
• Fair Fight Action: Georgia-based voting rights organization focused on voter protection, registration, and election integrity — directly comparable in mission scope to MS Votes, though operating at a larger scale with a more legal-advocacy tilt.

Broad incumbents

• Common Cause: Large national government-accountability and voting rights nonprofit with state chapters — broadly comparable to MS Votes' civic-participation and legislative-advocacy programs, though operating as part of a much wider portfolio across democracy, ethics, and reform issues.
• Demos: National policy and advocacy organization working on voting rights, democracy reform, and racial equity — comparable to MS Votes' rights restoration and civic engagement work, but operating at a policy-research scale with broader national remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/msvotes
• LinkedInlinkedin.com/company/msvotes

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSVotes