MT-Academy

What MT-Academy does

MT-Academy is a founder-led professional services business, established in 2018 by Jan Mangold in Lehrensteinsfeld, Baden-Württemberg, Germany, that delivers business rhetoric, pitch, and job-application training to German-speaking entrepreneurs, executives, and sales professionals. Its core offerings are the 360° Rhetorik-Training in 1-day and 2-day live workshop formats, supplemented by VIP-Rhetorik-Mentoring, a Perfekter Pitch Mentoring track, and a Bewerbungs-Mentoring (application coaching) module; mentoring is delivered in-person in the Heilbronn region and online via Skype or telephone.

The business is built entirely on a human-delivered service stack — there is no proprietary software, platform, app, or technology product. Distribution and demand generation rely on an organic social funnel (Instagram @dein.karriere.booster and YouTube @MT-Academy) feeding a Calendly-based free initial strategy consultation, with testimonial pages (Erfolgsgeschichten) serving as social proof. Operational tech is limited to standard martech integrations: Calendly for scheduling, Klick-Tipp for newsletter segmentation, Google Analytics and Facebook Pixel for traffic and conversion tracking, and Google reCAPTCHA for form protection.

The company operates as a sole-founder enterprise with a small bench of roughly five trainers (including the founder), no external funding, no parent or subsidiary structure, and no disclosed revenue. Pricing is quote-based and not publicly disclosed. Customers are primarily mid-market German entrepreneurs and executives, with secondary segments in startup founders, sales professionals, and individual job seekers, served through scheduled regional events and online mentoring rather than through enterprise contracts or recurring SaaS.

Name

MT-Academy

Legal name

MT-Academy

Website

https://mt-academy.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MT-Academy is a German founder-led training business in Baden-Württemberg delivering live rhetoric, pitch, and job-application coaching for entrepreneurs, executives, and sales professionals through 1-day/2-day workshops and 1:1 mentoring.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA)

akta.pro secondary industries

Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK), Sales Onboarding & Ramp Programs (EDABABAA)

Keywords

• Business rhetoric training
• Communication skills coaching
• Pitch training programs
• Executive presentation training
• Professional mentoring services

Headquarters

HQ city

Lehrensteinsfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Live Training Programs: Revenue generated from in-person 360° Rhetoric Training sessions offered as 1-day and 2-day programs in Heilbronn region. These are one-time fee programs with scheduled event dates.
2. Mentoring Programs: VIP Rhetoric Mentoring, Perfect Pitch Mentoring, and Application Mentoring delivered through personalized coaching sessions, combining online and live training formats.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MT-Academy is a professional training academy that delivers business rhetoric, presentation, and pitch training through live workshops and personalized mentoring. The product portfolio includes 1-day and 2-day 360° Rhetoric Training seminars held in Heilbronn, plus VIP-Rhetorik Mentoring, Perfect Pitch Mentoring, and Application Mentoring programs delivered online and in person. The company targets German-speaking entrepreneurs, executives, and sales professionals seeking to improve their communication, persuasion, and stage presence.

Product overview

MT-Academy is a professional training academy focused on business rhetoric and communication skills for entrepreneurs and executives. The core offering consists of three main training products: the 360° Rhetorik-Training available as a 1-day or 2-day live workshop format, VIP-Rhetorik-Mentoring as a comprehensive long-term coaching program, and specialized mentoring modules for pitch perfection and job applications. The 1-day and 2-day training courses form the foundational offerings, while VIP-Rhetorik-Mentoring provides an extended, personalized learning experience combining online and in-person sessions. The two specialized mentoring programs (Perfekter Pitch and Bewerbungs-Mentoring) target specific use cases beyond general rhetoric training.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Rhetorik-Training (1 Tag) One-day intensive live training workshop focused on business rhetoric, public speaking, and confident presentation skills for entrepreneurs and executives. Covers clear business communication, structure-based security, composure while speaking, and persuasive techniques.
• 360° Rhetorik-Training (2 Tage) Two-day advanced training building on the one-day course, adding microphone mastery, professional PowerPoint/Flipchart/Beamer usage, and advanced storytelling techniques for deeper audience engagement.
• VIP-Rhetorik-Mentoring Premium mentoring program combining online and live training sessions with personalized coaching, monthly training, comprehensive 360° rhetoric education, and regular practice for maximum skill development.
• Perfekter Pitch Mentoring Specialized mentoring focused on perfecting investor and client pitches. Covers pitch preparation, positioning, storytelling techniques, and the ability to convince audiences in 60 seconds.
• Bewerbungs-Mentoring Application and interview coaching program helping participants create compelling application documents and master job interview phases. Conducted online via Skype/telephone with optional in-person sessions near Heilbronn.

Quantifiable outcome

• Participants report increased self-confidence and motivation after seminars
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dale Carnegie Training Germany: Global leader in business communication, leadership, and presentation skills training with a long-established German operation. Directly comparable to MT-Academy in target audience (executives, managers, sales professionals) and core offering (public speaking and persuasion training).
• Fred Pryor Seminars (CareerTrack): Long-standing US-based business training provider offering short-format seminars on communication, management, and sales skills. Comparable to MT-Academy's 1-day and 2-day workshop format and professional development audience.
• Speakers Excellence: German-speaking rhetoric and presentation training firm serving business professionals and entrepreneurs. Overlaps directly with MT-Academy's rhetoric training, pitch coaching, and executive communication offerings in the DACH market.

Broad incumbents

• Skillsoft: Global corporate learning platform offering thousands of courses including communication, leadership, and business skills. Represents the scalable, tech-enabled alternative to MT-Academy's trainer-led delivery model for the same enterprise buyer.
• Coursera for Business: Enterprise-facing online education platform with courses in business communication, leadership, and professional development from top universities. Represents the institutional, scalable alternative to MT-Academy's boutique rhetoric training.
• LinkedIn Learning: Massive online learning library with extensive business communication and presentation courses. Targets the same professional audience as MT-Academy but through subscription-based, on-demand video rather than live workshops.
• Tony Robbins Business Coaching: Large-scale business and personal development coaching brand with premium-priced programs. Comparable to MT-Academy's VIP mentoring and executive coaching offerings in target persona (entrepreneurs, executives) though at vastly different scale.

Emerging players

• GetAbstract: Swiss-based business book summary and learning platform focused on professional development for executives. Addresses a similar audience (knowledge workers, executives) with adjacent content on communication and leadership.
• Tandem Communication: Specialist communications training firm focused on business presentation and storytelling skills. Comparable to MT-Academy's advanced rhetoric training content (storytelling, audience engagement) for similar professional audiences.

Regional players

• C3 Magazin / Communication Center: German-language communication and rhetoric media/training brand addressing the same DACH professional audience as MT-Academy, with overlapping content on rhetoric, presentation, and business communication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MT-Academy
• Instagraminstagram.com/dein.karriere.booster
• LinkedInlinkedin.com/company/mt-academy-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MT-Academy