What Mt Roskill does

Harcourts Mt Roskill operates as a local franchise office of the international Harcourts real estate brand, serving residential and commercial property clients in the Auckland region of New Zealand. The office is run by the legal entity Crystal Realty Limited, licensed under New Zealand's Real Estate Agents Act 2008, and sits within Harcourts' broader national and international franchise network spanning New Zealand, Australia, South Africa, Fiji, and the United States. Service lines include property sales (residential homes, commercial properties, and businesses such as franchises and restaurants), property management for landlords, residential rental brokering, and property appraisal services combining computer-generated estimates with agent-led valuations.

The office is staffed by approximately 47 employees, including a culturally diverse agent roster (Salil Wagle, Parth Patel, Manish Kumar, Reena Grewal, Vishal Agarwal, Michael Huang, Brendon Sy, and others) targeting Auckland's Indian, Asian, and broader multicultural buyer and seller segments. All listings, CRM, and digital marketing activities run on Harcourts' proprietary CloudHi platform, which provides the office with brand-aligned property portals, agent profiles, and search functionality distributed across the Harcourts network.

Revenue is generated through three streams: transaction commissions on residential and commercial property sales, rental commissions on tenant placements, and recurring property management fees on managed rental portfolios. The sales-led go-to-market motion relies on direct client engagement through the physical office, digital property listings, email newsletter outreach, and direct inquiry forms. Pricing is not publicly disclosed for sales commissions or franchise valuations; rental listings are publicly priced at NZ$425-NZ$590 per week.

Name

Mt Roskill

Legal name

Crystal Realty Limited

Website

https://mtroskill.harcourts.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harcourts Mt Roskill is a licensed franchise real estate office in Auckland, New Zealand, operated by Crystal Realty Limited. It provides residential and commercial property sales, rentals, property management, and appraisal services to Auckland's multicultural buyer and seller segments via the Harcourts CloudHi platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate
• Property sales
• Property management
• Commercial brokerage
• Rental services

Headquarters

HQ city

Mt Roskill

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales, typically a percentage of the final sale price
2. Property Management Fees: Ongoing management fees for rental properties, charged as a percentage of rental income or fixed monthly fee
3. Rental Commission: Commission from facilitating residential and commercial property rentals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harcourts Mt Roskill is a real estate agency office providing residential and commercial property sales, rental property management, property listings, and property appraisal services across the Auckland region. The office operates under the Harcourts franchise brand and primarily serves individual property buyers, sellers, renters, and investors, with a secondary focus on commercial business sales including franchises and liquor stores.

Product overview

Mt Roskill is a local office of the Harcourts real estate franchise offering residential and commercial property services. The portfolio consists of Property Sales Services for selling properties, Property Management Services for rental oversight, a Property Listings Platform displaying available properties across multiple categories (Sold, For Sale, For Rent, Leased), and a Property Appraisal Service providing both automated and agent-conducted valuations. These services collectively serve property sellers, buyers, investors, and tenants in the Auckland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Real estate sales services helping property owners sell their properties, including residential homes, commercial properties, and businesses such as franchises and liquor stores. Targeted at individual homeowners, investors, and commercial buyers in Auckland.
• Property Management Services Rental property management services enabling landlords to list, manage, and lease their properties to tenants, with ongoing management fees charged as a percentage of rental income or a fixed monthly fee. Targets residential and commercial rental property owners.
• Property Listings Platform Online portal displaying properties for sale, rent, sold, and leased across Auckland and surrounding regions, with search functionality, agent profiles, and contact forms. Serves prospective buyers, sellers, and tenants searching for properties.
• Property Appraisal Service Property valuation services offering both computer-generated estimates and agent appraisals to help owners understand their property's current market value. Targeted at property owners considering selling or seeking market insight.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Harcourts InternationalcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Harcourts International providing access to the Harcourts brand, proprietary technology platform (CloudHi), marketing resources, training, and national/international property listings network. Crystal Realty Limited operates as the licensed franchisee under Harcourts brand.

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Barfoot & Thompson: New Zealand's largest independently owned real estate company with deep Auckland presence. Operates the same residential sales, rentals, and property management services at much greater scale across dozens of branches, directly competing for the same agent talent and listings in Mt Roskill's catchment.
• Bayleys Real Estate: Established NZ full-service real estate firm with strong Auckland presence across residential, commercial, and business sales. Comparable service portfolio including the business/franchise sale vertical that Mt Roskill operates in (restaurants, liquor stores, franchises).

Direct peers

• Mike Pero Real Estate: NZ-headquartered real estate franchise with multiple Auckland offices offering residential sales, property management, and rural/commercial services. Same franchise operating model with direct competition for the same Auckland agent and client pool.
• Ray White New Zealand: Large international franchise network with significant Auckland office footprint offering residential and commercial sales, property management, and auctions. Same franchise-driven business model as Harcourts Mt Roskill with parallel services and similar agent-led GTM.
• LJ Hooker New Zealand: International franchise brokerage with multiple Auckland offices offering the same residential sales, rental, and property management services. Franchise model and agent-led GTM are closely aligned with Harcourts Mt Roskill.
• Sotheby's International Realty New Zealand: Luxury-leaning international franchise with NZ offices handling premium residential sales and rentals. Competes with Mt Roskill's higher-end listings and benefits from similar international referral network dynamics via the Harcourts franchise relationship.
• RE/MAX New Zealand: Global franchise network with NZ offices offering residential and commercial real estate services, property management, and agent-led transactions. Same franchise-driven operating model and service mix targeting similar Auckland buyers, sellers, and landlords.
• Harcourts Ponsonby: Sister Harcourts office also operating under the same franchise in central Auckland, offering identical residential/commercial sales, rentals, and property management services. Directly comparable in business model, technology stack (CloudHi), and service mix to Mt Roskill.
• Coldwell Banker New Zealand: International real estate franchise with NZ/Auckland offices offering residential sales, rentals, and property management. Directly comparable franchise model with similar agent-led service delivery and brand-network distribution benefits.

Others

• Trade Me Property: New Zealand's dominant online property listing platform used by Harcourts Mt Roskill and competitors to distribute listings. Not a direct brokerage competitor but a critical distribution channel and a structural risk if aggregator platforms continue disintermediating traditional agents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mt-roskill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt Roskill