Mude S.A.
Mude S.A. is an Argentine privately-held experiential design firm that conceives, builds, and operates museums, themed exhibitions, and large-scale events for football clubs, cultural institutions, and government clients across Latin America, Europe, and the United States.
- Company typePrivate
- Founded-
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mude S.A. does
Mude S.A. is an Argentine-headquartered, privately-held experiential design and production company founded in 1999, specializing in the design, construction, and operation of museums, themed exhibitions, and large-scale events. Its core deliverable is 'narrative architecture' — the integration of conceptual design, content, scenography, and immersive technology (3D mapping video projection, 360° content, virtual and mixed reality, interactive kiosks, and AI-enabled multimedia guides) into physical spaces for cultural institutions, football clubs and federations, government entities, and event organizers. The company has delivered 40+ portfolio projects across 9 countries, including the largest football museum in South America (River Plate), museums for Boca Juniors, Benfica, Juventus, Flamengo, Botafogo, and Conmebol, the technological renovation of the Buenos Aires Planetarium, and stadium-scale events such as the Teatro Colón Reopening (300,000+ attendees) and the Copa América 2011 draw ceremony.
Mude operates a B2B, sales-led, project-based services model. Revenue is generated through professional services fees (museum design/construction), managed services (ongoing museum operations, including for Botafogo and Boca Juniors), event production, and one-time technology implementations; pricing is quote-based and not publicly disclosed. The company maintains a small, specialized team of approximately 27 employees across headquarters in Buenos Aires (Virrey Olaguer y Feliú 2462) and a regional office in Rio de Janeiro. There is no disclosed external funding, no parent company, no M&A activity, and no public listing; ownership appears concentrated in the founding management team led by President and CEO Daniel Gazzo.
Mude S.A. firmographics
Firmographics- Name
- Mude S.A.
- Legal name
- Mude S.A.
- Website
- https://mude-sa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mude S.A. is an Argentine privately-held experiential design firm that conceives, builds, and operates museums, themed exhibitions, and large-scale events for football clubs, cultural institutions, and government clients across Latin America, Europe, and the United States.
- Ownership category
- akta.pro rank
Mude S.A. industry classification
Industry- Product category
- Cultural Exhibition Design & Museum Services
- NAICS
- Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)
Keywords
Where Mude S.A. is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Mude S.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Museum Design and Implementation: Full-service museum design, construction, and implementation including concept design, architecture, content design, and construction management for themed exhibitions.
- Exhibition Design and Production: Design and production of themed exhibitions including videos, exhibits, installations, and space designs for cultural and sports institutions.
- Event Production and Direction: Large-scale event production and direction including audiovisual performances, ceremonies, and opening events for cultural venues and sporting organizations.
- Technology Solutions: Sale and implementation of interactive experiences, VR/MR content, 360° production, and multimedia guide systems as standalone or bundled offerings.
- Operations Management: Ongoing management services including budget planning, cash management, human resource training, quality control, and daily operations of museums and exhibitions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mude S.A. product offering
Product offeringCore offering
Mude S.A. conceives, designs, constructs, and operates museums, themed exhibitions, and large-scale events for cultural institutions, sports clubs, and government entities. Services span consulting, content and architecture design, immersive technology integration (3D mapping, 360°, VR/MR, interactive kiosks, AI multimedia guides), production and construction, and ongoing museum operations management.
Product overview
Mude S.A. is a museum, exhibition, and event design, construction, and operation company based in Argentina and Brazil. Their service portfolio includes six core offerings: Multimedia Guides with AI Assistants (web-based interactive guides with AI chatbots), Interactive Experiences for Physical Spaces (screens, kiosks, interactive tables), VR and Mixed Reality Experiences, 360° Production for Immersive Experiences, 3D Mapping Projections, and Custom IT Developments (programming, robotics, home automation). Additional services encompass Architecture and Content Design, Consulting, Management, and Production and Construction. The company has delivered over 45 portfolio projects including themed museums for football clubs (Boca Juniors, River Plate, Benfica, Juventus, Flamengo, Botafogo), cultural institutions, sports museums, planetariums, and large-scale events. Their projects span Argentina, Brazil, Portugal, Italy, Paraguay, Uruguay, England, Russia, and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Multimedia Guides with AI Assistants
Quantifiable outcome
- River Plate Museum is the largest football museum in South America
- +4 more outcomes
Companies that use Mude S.A.
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Mude S.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mude S.A. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mude S.A. competitors and assessment
Company assessmentDirect peers
- Local Projects: New York-based experience design firm that creates interactive museums, exhibitions, and immersive cultural installations. Closely comparable to Mude in combining narrative content design with custom interactive technology for cultural institutions.
- Thinkwell Group: US-based master planning and design firm specializing in museums, theme parks, and brand experiences. Comparable to Mude in offering end-to-end strategy, design, and production for cultural and entertainment venues globally.
- ESI Design: New York-based experience design studio producing interactive exhibits and digital media for museums, brands, and public spaces. Directly comparable to Mude's interactive exhibits, multimedia guides, and immersive installations for cultural clients.
- Ralph Appelbaum Associates: Global museum design firm with a 40+ year track record of designing interpretive exhibitions for cultural institutions worldwide. Comparable to Mude in narrative architecture and full-lifecycle museum development.
Regional players
- Land Design Studio: UK-based exhibition and interpretive design firm producing museum, heritage, and cultural experiences across Europe. Comparable to Mude's European museum projects (Benfica, Wembley, Juventus) but primarily serving UK/European clients.
Broad incumbents
- Sparks: Global experiential marketing agency producing brand experiences, exhibits, and live events. Overlaps with Mude's event production and immersive AV capabilities but serves a wider corporate client base.
- Jack Morton Worldwide: Global brand experience agency producing large-scale events, exhibits, and immersive brand activations. Comparable to Mude in event production scale and audiovisual show capabilities, but serving a broader brand marketing portfolio.
Emerging players
- Ideum: US-based company developing interactive exhibits, multitouch tables, and immersive installations for museums. Comparable to Mude in producing custom interactive technology products for cultural venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mude S.A. social profiles
Digital presenceMude S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mude S.A. leadership team
Management profileNumber of profiles
Profiles6 records
Mude S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mude S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mude S.A.
What does Mude S.A. do?
Mude S.A. conceives, designs, constructs, and operates museums, themed exhibitions, and large-scale events for cultural institutions, sports clubs, and government entities. Services span consulting, content and architecture design, immersive technology integration (3D mapping, 360°, VR/MR, interactive kiosks, AI multimedia guides), production and construction, and ongoing museum operations management.
Is Mude S.A. a public or private company?
Mude S.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mude S.A. founded?
Mude S.A. was founded in -1. It employs 11 to 50 people.
Where is Mude S.A. based?
Mude S.A. is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Mude S.A. make money?
Five revenue lines are on record. Museum Design and Implementation is the primary driver. The others are exhibition Design and Production, event Production and Direction, technology Solutions and operations Management.
Who are Mude S.A.'s main competitors?
Direct peers on record are Local Projects, Thinkwell Group, ESI Design and Ralph Appelbaum Associates. Land Design Studio is listed as a regional player. Broad incumbents are Sparks and Jack Morton Worldwide. Ideum is listed as an emerging player.
Does Mude S.A. have an API?
No public API is recorded for Mude S.A..
What industry is Mude S.A. in?
Mude S.A.'s product category is Cultural Exhibition Design & Museum Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 71212 and its SIC code is 7900.