MultiFaces Brasil

What MultiFaces Brasil does

MultiFaces Brasil is a privately held Out-of-Home (OOH) advertising company founded in 2011 and headquartered in São Paulo, Brazil. The company operates a portfolio of physical advertising assets — highway panels (painéis rodoviários) of up to 500m² installed along 16 major São Paulo highways, urban frontlight panels (painéis urbanos), traditional outdoor billboards, and busdoor advertising — and has extended coverage into the Greater ABCDM metropolitan region and the North Coast of São Paulo (Litoral Norte) via dedicated regional product lines. The company's stated monthly impression base across its highway portfolio exceeds 138 million viewers, anchored on high-traffic corridors such as Bandeirantes, Anhanguera, Dutra, Anchieta, and Regis Bittencourt.

The business does not operate a proprietary software or technology platform; its offering is the physical billboard inventory itself, supported by a website-based marketing surface and a WhatsApp-first direct-sales motion. Customers (predominantly brand marketers and advertisers) contact the company via WhatsApp (+55 11 2387-7882) or website quote forms to rent advertising space, with pricing determined per quote based on panel size, location, and contract duration. The company also operates a separate sub-brand, 'VAREJO 4.0', accessible at varejo4.0.multifaces.online, which extends its commercial surface into a digital retail-adjacent platform.

The revenue model is a one-time-license / rental of physical advertising space, with no disclosed subscription, programmatic, or recurring digital layer. Go-to-market is sales-led and direct, with no disclosed intermediaries, resellers, or partnership distribution channels. With a headcount of approximately 5 employees and no disclosed funding rounds, M&A activity, or revenue figures, MultiFaces Brasil presents as a lean, regional OOH specialist rather than a scaled national media operator.

Name

MultiFaces Brasil

Legal name

Multifaces Brasil

Website

https://multifacesbrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home Media)

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAC

Transit & Transport OOH Advertising (Bus, Rail, Airport)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAH

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising services
• Billboard advertising
• Highway panel advertising
• Out-of-home media
• Urban frontlight advertising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. OOH Billboard Advertising: Revenue generated from renting advertising space on highway panels (rodoviários) and urban frontlight billboards. Pricing likely based on panel size, location visibility, and contract duration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MultiFaces Brasil rents Out-of-Home (OOH) advertising space on physical billboards, including highway panels up to 500m², urban frontlight panels, outdoor billboards, busdoor transit panels, and regional panels in Greater ABCDM and São Paulo's Litoral Norte. Inventory spans 16 major São Paulo highways, and pricing is quote-based, with customers engaging via WhatsApp or website forms to rent panel space for campaigns.

Product overview

MultiFaces Brasil operates as an Out-of-Home (OOH) media advertising company offering a portfolio of billboard and signage products. The core offerings consist of Highway Panels (Painéis Rodoviários) installed along major Brazilian highways including Anchieta, Castelo Branco, Imigrantes, Anhanguera, Dom Pedro I, Marechal Rondon, Ayrton Senna, Dutra, Bandeirantes, Fernão Dias, Raposo Tavares, Carvalho Pinto, Hélio Smidt, and Regis Bittencourt; Urban Frontlight Panels (Painéis Urbanos) for city installations; plus Outdoor and Busdoor advertising formats. Regional products include panels in Greater ABC (Santo André, São Bernardo, São Caetano, Diadema, Mauá) and North Coast of São Paulo (Bertioga, São Sebastião, Ilhabela, Caraguatatuba, Ubatuba). The company also offers custom services under 'Outros Serviços'. Varejo 4.0 is mentioned as a separate digital platform for retail-focused offerings.

Differentiator

Problem solved

Functional benefit

Brands

• VAREJO 4.0: Digital retail platform accessible at varejo4.0.multifaces.online/

Products and services

• Painéis Rodoviários (Highway Panels) Large OOH billboards strategically installed along highways with exposure areas reaching up to 500m², providing high-impact visibility for brand campaigns targeting thousands of daily commuters on São Paulo's major roadways.
• Painéis Urbanos Frontlight Frontlit urban billboards installed at high-traffic strategic locations in cities, offering sustained visibility for brand positioning, institutional campaigns, and product launches.
• Painéis Grande ABCDM Billboard and frontlight advertising panels serving the Greater ABC region of São Paulo, covering Santo André, São Bernardo, São Caetano, Diadema, and Mauá municipalities.
• Painéis Litoral Norte SP Billboard and frontlight advertising panels located along the North Coast of São Paulo, covering Bertioga, São Sebastião, Ilhabela, Caraguatatuba, and Ubatuba via the Rio-Santos highway (SP-55).
• Outdoor Traditional outdoor advertising format providing broad visibility in urban and suburban areas.
• Busdoor Advertising panels displayed on public transportation buses.
• Outros Serviços Additional OOH media services beyond the standard billboard, panel, and busdoor formats listed in the company's product menu.

Quantifiable outcome

• Up to 500m² panel sizes available for maximum visual impact
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Clear Channel Outdoor: Global OOH operator with Latin American operations including Brazil. Offers overlapping billboard and roadside inventory across multiple countries, competing for multinational brand budgets but without the São Paulo-corridor specialization of Multifaces.
• OUTFRONT Media: US-headquartered OOH company with international operations including Brazil. Operates a broad portfolio of billboards, transit, and DOOH formats competing for the same brand-advertiser demand pool, but as a global incumbent rather than a regional corridor specialist.
• JCDecaux: Global OOH market leader with substantial São Paulo presence including street furniture, billboards, and transit advertising. Competes for the same advertiser budgets across overlapping formats but operates as a diversified multi-format incumbent rather than a São Paulo-highway specialist.

Emerging players

• Elemidia: Brazilian DOOH specialist focused on digital screens in elevators, offices, and retail venues. Partially comparable as a Brazilian OOH competitor but with a fundamentally different product (digital indoor screens vs. static outdoor panels), positioning it as a complementary rather than directly competing format.
• Publiway: Smaller Brazilian OOH operator with regional highway and urban panel inventory. Comparable in business model and product offering (static billboards to brand advertisers) but typically operating at smaller scale and fewer corridors than Multifaces.
• Time On: Brazilian DOOH company operating urban digital screens in high-traffic São Paulo and Rio locations. Competes for OOH brand-advertising budgets with a digital-first model, representing the directional shift away from static billboards toward which Multifaces lacks a clear response.

Direct peers

• Eletromidia: Brazilian OOH/DOOH operator listed on B3 with extensive urban panel network across São Paulo and other major cities. Directly competes for the same brand-advertiser budgets on similar highway and urban-front inventory, but with significantly larger scale, digital capabilities, and listed-company transparency.
• Otima: Brazilian OOH specialist with a portfolio of highway and urban billboards across São Paulo state and other regions. Closely comparable in product mix (highway panels + urban frontlights) and target customer (brand marketers seeking mass-reach OOH), though typically operating at larger scale.
• Global Media Group Brasil: Brazilian OOH operator with regional highway and urban billboard presence. Directly comparable in business model (highway/urban panel rental to brand advertisers) and target geography (regional Brazilian corridors), making it a relevant mid-scale peer for benchmarking.

Regional players

• Visão Comunicação (Visual Brasil): Brazilian regional OOH operator with billboard and signage presence in select Brazilian states. Overlaps with Multifaces in product (highway/urban static panels) and customer base (brand advertisers), though typically focused on different state geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/multifaces-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiFaces Brasil