Multi Toys& 39;n& 39;games

Multi Toys'n'games is a small (7-employee) toys and games retailer or distributor based in Kelapa Gading Barat, Jakarta, Indonesia, with a redirect-only website and no disclosed products, pricing, customers, or operational details.

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2C
OfferingServices

Multi Toys& 39;n& 39;games firmographics

Firmographics

Name: Multi Toys& 39;n& 39;games
Website: https://multitoysgame.com
Company type: Private
Headcount range: 1–10 employees
Short description: Multi Toys'n'games is a small (7-employee) toys and games retailer or distributor based in Kelapa Gading Barat, Jakarta, Indonesia, with a redirect-only website and no disclosed products, pricing, customers, or operational details.
Ownership category
akta.pro rank

Multi Toys& 39;n& 39;games industry classification

Industry

Product category: Toy Retail
NAICS: Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
SIC: Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Traditional Toy Stores (CRALAFAA)
akta.pro secondary industry: Board Games, Card Games & Puzzles Retail (CRALAFAF)

Keywords

Children's toys
Toys and games
Kids games
Toy retail
Online toy store

Multi Toys& 39;n& 39;games business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Multi Toys& 39;n& 39;games product offering

Product offering

Core offering

Multi Toys'n'games is a small retailer that sells children's toys and games through an online storefront hosted at multitoysgame.com. The company is based in Kelapa Gading Barat and operates with approximately 7 employees, presenting a curated catalog of toy and game products to consumer buyers.

Differentiator

Problem solved

Functional benefit

Companies that use Multi Toys& 39;n& 39;games

Customer profile

Ideal customer profiles1 record

Multi Toys& 39;n& 39;games technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Multi Toys& 39;n& 39;games competitors and assessment

Company assessment

Direct peers

Hamleys: Iconic global toy store chain selling toys and games through flagship retail and online; the closest analogue as a multi-category toy and game retailer operating physical plus digital channels.
The Entertainer: UK-based multi-store toy retailer with a robust e-commerce platform (thetoyshop.com); comparable as a specialty toy retailer combining physical and direct-to-consumer channels.
Toys 'R' Us: Historically dominant global specialty toy retailer; directly comparable as a multi-category toy and game store and the classic benchmark for category-leadership retail.
FAO Schwarz: Iconic premium toy store brand; comparable as a flagship-style specialty toy retailer that monetises experience, gifting, and high-ticket items.
Smyths Toys: Large multi-territory specialty toy and game retailer with physical stores and a strong e-commerce site; directly comparable in product mix and target customer.

Regional players

Tokopedia: Leading Indonesian e-commerce marketplace with deep toy, board-game, and puzzle assortment; the most directly relevant regional competitive force on a small Indonesian toy retailer.
KidZania: Operates indoor family edutainment centres including KidZania Jakarta; comparable as a destination family/children's concept with retail-adjacent monetisation in the same Indonesian catchment.

Broad incumbents

Amazon: Global e-commerce platform that sells toys, board games, and puzzles alongside general merchandise; sets the price and convenience benchmark small specialty toy retailers must compete against.
Mothercare: International retailer of products for parents and young children including toys and games; broader assortment but overlapping target customer and category.

Emerging players

LEGO Store: Brand-owned specialty stores from the world's largest toy manufacturer; overlaps in the toys-and-games retail category and competes for premium toy spend.

Market position

Customer concentration

Multi Toys& 39;n& 39;games financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Multi Toys& 39;n& 39;games leadership team

Management profile

Number of profiles

Multi Toys& 39;n& 39;games funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Multi Toys& 39;n& 39;games M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Toys& 39;n& 39;games

What does Multi Toys& 39;n& 39;games do?

When was Multi Toys& 39;n& 39;games founded?

Multi Toys& 39;n& 39;games was founded in -1. It employs 1 to 10 people.

Who are Multi Toys& 39;n& 39;games's main competitors?

Direct peers on record are Hamleys, The Entertainer, Toys 'R' Us, FAO Schwarz and Smyths Toys. Regional players are Tokopedia and KidZania. Broad incumbents are Amazon and Mothercare. LEGO Store is listed as an emerging player.

Does Multi Toys& 39;n& 39;games have an API?

No public API is recorded for Multi Toys& 39;n& 39;games.

What industry is Multi Toys& 39;n& 39;games in?

Multi Toys& 39;n& 39;games's product category is Toy Retail. Its primary akta.pro industry code is CRALAFAA, Traditional Toy Stores, with a secondary code of CRALAFAF, Board Games, Card Games & Puzzles Retail. Its NAICS code is 45912 and its SIC code is 5945.