MuMa Le Havre (Musée d'art moderne André Malraux)

What MuMa Le Havre (Musée d'art moderne André Malraux) does

MuMa Le Havre (Musée d'art moderne André Malraux) is a French municipal museum of modern and contemporary art located in Le Havre, Seine-Maritime, founded in 1961 as one of France's first Maisons de la Culture and renamed in 1961 in honor of writer and former Culture Minister André Malraux. The museum holds the second-largest Impressionist collection in France after Musée d'Orsay, alongside significant Fauvist, Pointillist, and modern works, and is officially designated as a "Musée de France." Its glass-and-steel architecture, oriented toward the port, was designed to integrate the museum with the maritime landscape of the UNESCO World Heritage-listed city centre.

The institution operates a diversified set of revenue and engagement activities: ticketed general admission (€7 full / €5 reduced), guided tours, audio guides via the Wivi Audioguide (deployed 2018 with Twelve Solutions), educational programming for school groups, accessibility services including audio-description and sign-language tours, a shop and publications, a venue-rental and corporate-event program (privatization, Apéro MuMa evenings, professional visits), image-licensing services, and a mécénat (patronage) program. Distribution is driven by a municipal tourism network (Le Havre tourism office, Qualité Tourisme, Normandie Qualité Tourisme, Michelin Green Guide) and inbound ferry/cruise traffic. The museum is municipally operated by the Ville du Havre with a staff of 12; recent strategic moves include the appointment of Géraldine Lefebvre as director in January 2024, the launch of an online ticketing platform in December 2025, and the planned "Monet au Havre" exhibition for June–September 2026.

Name

MuMa Le Havre (Musée d'art moderne André Malraux)

Legal name

Musée d'art moderne André Malraux

Website

https://muma-lehavre.fr

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

MuMa Le Havre is a French municipal museum of modern art holding the second-largest Impressionist collection in France, serving tourists, school groups, and corporate clients through exhibitions, venue rentals, and education programs in a UNESCO-listed city.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Modern art museum
• Impressionist collection
• Temporary exhibitions
• Museum venue rental
• Art education programs

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Admission fees: Ticket sales for museum entry with varying rates for permanent collections versus temporary exhibitions. Full price €7 standard, €10 for summer exhibitions; reduced rates €5 and €6 respectively.
2. Image licensing: Sales of high-definition digital photographs of artworks from the museum's collection of over 2,000 images. Fees vary by use: book publishing (€50-150), merchandise (€300), multimedia/website (€50/year), documentary film (€50).
3. Venue rental: Rental of museum spaces (conference room, reception area, restaurant) for professional events including conventions, seminars, press previews, and marketing launches. Conference room €240/half-day, reception area €180, restaurant €350.
4. Museum membership (Pass Musées): Annual single-price membership (€20/year) offering unlimited access to all exhibitions and multiple cultural venues in Le Havre including MuMa, Muséum, Abbaye de Graville, Maison de l'Armateur, Hôtel Dubocage de Bléville, Appartement Perret, and Serres des Jardins Suspendus.
5. Retail (Boutique-Librairie La Galerne): Museum bookstore and boutique offering art books, exhibition catalogues, prints, merchandise, children's books, and educational games.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

MuMa Le Havre is a municipal museum of modern art that displays permanent collections of Impressionist and Fauvist paintings, hosts temporary exhibitions, and delivers guided tours, workshops, and educational programs for diverse audiences. It operates ancillary visitor services including an annual membership program (Pass Musées), a free smartphone audioguide, an on-site boutique-bookstore, a café-restaurant, venue rental for professional events, and image licensing for publications.

Product overview

MuMa Le Havre (Musée d'art moderne André Malraux) is a museum of modern art offering a unified visitor experience centered on its permanent collections of Impressionist and Fauvist paintings, temporary exhibitions, and educational programs. The museum provides supplementary visitor services including a free smartphone audioguide ('Murmure'), an online collections database, the Pass Musées annual membership program, the La Galerne boutique-bookstore, and the Café-Restaurant Les Fauves. An online ticketing system (Affluences) enables advance booking of visits and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission and Exhibitions Physical access to the museum's permanent collections and temporary exhibitions for general public, tourists, and educational groups.
• Pass Musées Annual Membership Annual subscription at €20/year providing unlimited access to MuMa, Muséum d'histoire naturelle, Abbaye de Graville, Maison de l'Armateur, Hôtel Dubocage de Bléville, Appartement Perret, and Serres des Jardins Suspendus.
• Audioguide 'Murmure' by Cédric Klapisch Free web-application providing audio commentary on artworks in the collection and temporary exhibitions, accessible via visitor smartphones over the museum WiFi.
• La Galerne Boutique-Bookstore On-site museum bookstore and boutique retailing art books, exhibition catalogues, art prints, merchandise inspired by collections, children's books, and educational games.
• Café-Restaurant Les Fauves On-site restaurant on the museum's first floor offering seasonal bistro cuisine with views over the sea and port entrance.
• Venue Rental Services Rental of conference room, reception area, and restaurant for corporate events, seminars, conventions, press previews, and marketing launches.
• Image Licensing Licensing of high-definition digital images from the museum's library of over 2,000 photographs of artworks for book publishing, merchandise, multimedia/website use, and film production.
• Educational Visits and Workshops Curriculum-aligned educational visits and workshops for school groups from preschool through secondary level, plus specialized adapted tours for adult groups, social actors, and disabled visitors.
• Online Collections Database

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Atelier de Musique du HavrecoreStrategic or Co-development PartnerCultural partnership for music education, creation, and dissemination. Co-hosts 'Music à la Carte' and other concert events. The studio promotes musical instrument learning, contemporary music creation, and electroacoustic sound.
• Conservatoire Arthur HoneggercoreStrategic or Co-development PartnerPublic conservatory of music, dance, and theatre approved by the State. Co-hosts 'Music à la Carte' concerts and 'petites formes' dance events.
• ESADHaR (Le Havre-Rouen School of Art and Design)minorStrategic or Co-development PartnerEducational partnership hosting student internships and participation in the cultural outreach workshop 'Let's Talk about Art'.
• JUPOminorStrategic or Co-development PartnerAssociation providing jazz and modern music education, artist residencies, and a resource centre. Music-related cultural programming.
• Le Studio (Cinema)minorStrategic or Co-development PartnerCinema dedicated to French and foreign film heritage. Regularly screens films related to museum temporary exhibitions.
• Opéra de RouenminorStrategic or Co-development PartnerOpera house partnership for cross-disciplinary cultural events and programming between Normandy institutions.
• Comité départmental du tourisme de Seine-MaritimecoreGTM or Marketing PartnerDepartmental tourism committee promoting Seine-Maritime destinations including Le Havre museums.
• Le Havre Chamber of Commerce and IndustryminorGTM or Marketing PartnerBusiness association supporting tourism promotion and economic development in the Le Havre region.
• Normandy Tourism BoardcoreGTM or Marketing PartnerRegional tourism organization promoting Normandy as a destination including cultural attractions like MuMa.
• Gîtes de FranceminorGTM or Marketing PartnerAccommodation network promoting vacation rentals in Normandy, cross-promoted with museum visits.
• Le Havre Tourist Information CentrecoreGTM or Marketing PartnerOfficial tourist office providing visitor information and promoting MuMa as a key cultural destination in Le Havre.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Musée des Impressionnismes Giverny: Giverny museum dedicated to Impressionist movements tied to Normandy; direct peer in mission, geographic region, and Monet-centric narrative, competing for the same Impressionist cultural-tourist segment along the Normandy circuit.
• Fondation Claude Monet (Giverny): Giverny-based Monet house and gardens; comparable as a place-based Monet heritage destination tied to his creative output, attracting cultural tourists along the Normandy visitor circuit that includes MuMa.
• Musée de l'Orangerie: Paris museum famous for Monet's Water Lilies plus other Impressionist works; directly comparable in scale, visitor experience, and Impressionist focus, though anchored by the iconic Nympheas installation.
• Musée Marmottan Monet: Paris museum holding the world's largest collection of Monet works plus other Impressionists; direct peer given shared Impressionist specialization and overlapping artist holdings (Monet, Boudin, Pissarro), though based in a primary tourist market.

Regional players

• Musée des Beaux-Arts de Lyon: Lyon fine arts museum with a major general art collection; comparable as a large regional French municipal art museum offering Impressionist works alongside other periods, serving a major non-Paris urban market.
• Musée des Beaux-Arts de Rouen: Rouen fine arts museum with strong Impressionist holdings; comparable as a Normandy regional art museum serving cultural tourists, though Rouen draws on a different historical narrative (Joan of Arc) and cathedral tourism.
• Musée Fabre: Montpellier fine arts museum with French, Italian, and Flemish collections; comparable as a regional French municipal art museum serving cultural tourists, though with a broader collection scope.

Broad incumbents

• Musée d'Art Moderne de la Ville de Paris: Paris municipal modern art museum housed in the Palais de Tokyo; direct structural analogue as a French municipal modern art museum, though located in the capital with much higher visitor throughput.
• Musée d'Orsay: Paris-based national museum housing one of the world's largest Impressionist and Post-Impressionist collections; comparable as a major French Impressionist museum, but operates at vastly larger scale and visitor volume in a top-tier tourist market.
• Centre Pompidou: Paris national museum of modern and contemporary art; comparable as a major French modern art institution but covers a much broader 20th-21st century remit and operates at national-museum scale rather than municipal scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muma-lehavre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuMa Le Havre (Musée d'art moderne André Malraux)