Le Havre Etretat Normandie Tourisme

What Le Havre Etretat Normandie Tourisme does

Le Havre Etretat Normandie Tourisme is the official Category I Tourist Office for Le Havre Seine Métropole Urban Community, established in 1891 as one of the oldest destination marketing organizations in France. The organization operates as a public tourism promotion body serving domestic and international visitors to the Le Havre, Etretat, and Alabaster Coast region through three physical information offices (Le Havre beach, Maison du Patrimoine Atelier Perret, and Etretat), a multilingual digital platform in French, English, and German, and a network of 12 professional transport partners. Its core products include the Pass Tourisme city pass (24/48/72-hour discounted access with included public transport), live 24/7 destination webcams, a Web TV video platform, guided tours including the volunteer-led Greeters program, and event ticketing for regional festivals and attractions.

The underlying technology platform is a content-driven tourism information system featuring a multilingual website, live webcam feeds of beaches, water sports, and cruise ship activity across the Seine estuary, and integrated accessibility guides for visitors with disabilities. The organization has invested in quality management infrastructure including a dedicated Quality Coordinator role and has secured certifications across Qualité Tourisme (renewed March 2024), Label Tourisme & Handicap, Accueil Vélo, and Green Destinations Silver. No AI/ML capabilities, APIs, or proprietary software products are indicated in the source data.

The business model combines three revenue streams: (1) government/municipal funding as a public destination marketing organization, (2) transaction fees from event ticketing and attraction sales, and (3) hardware/retail sales from a gift shop selling local Normandy products. Distribution operates through direct-to-consumer channels (physical offices, multilingual website, social media presence across six platforms) and a regional reseller network of transport operators. No pricing model for the Pass Tourisme or ticketing services is publicly disclosed in the source material.

Name

Le Havre Etretat Normandie Tourisme

Legal name

LE HAVRE ETRETAT NORMANDIE TOURISME

Website

https://lehavre-etretat-tourisme.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Havre Etretat Normandie Tourisme is the official Category I Tourist Office for Le Havre Seine Métropole, established in 1891, operating three information offices and a multilingual digital platform to promote tourism across Le Havre, Etretat, and the Alabaster Coast for individual visitors, group travelers, and local tourism businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: Government-funded destination marketing organization providing free tourist information services to visitors while promoting local businesses, accommodation providers, and tourism operators in the Le Havre Etretat region.
2. Ticketing Services: The tourist office sells tickets for events, attractions, and activities in the region
3. Gift Shop Sales: Sale of local and regional products including Le Havre, Etretat, and Normandie-themed souvenirs and gifts

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Havre Etretat Normandie Tourisme operates as a Category I Tourist Office providing destination information, ticketing, and visitor services for the Le Havre, Etretat, and Alabaster Coast region. Its core offering is the Pass Tourisme (city pass) for 24/48/72-hour visits with free public transport, complemented by in-person and online tourist information, live destination webcams, guided tours, and a gift shop selling local Normandy products.

Product overview

Le Havre Etretat Normandie Tourisme operates as a Category I Tourist Office offering a unified portfolio of visitor services centered on tourism promotion for the Le Havre, Etretat, and Alabaster Coast destination. The core offering consists of the Pass Tourisme (City Pass) for discounted travel and attraction access, supplemented by comprehensive tourist information services, live webcam streams of the destination, and guided tour programs. The organization also maintains a directory of vetted transport partners and provides practical resources including tides schedules, weather forecasts, accessibility guides, and event calendars. The portfolio functions as an integrated destination management platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Tourisme (City Pass) A multi-day tourist pass providing reduced admission to attractions and free travel on regional public transport within the Le Havre Etretat destination; sold to individual visitors and tourists planning short stays.
• Tourist Information Services Comprehensive destination information services covering attraction recommendations, event calendars, accommodation booking, dining options, and practical visitor guidance for Le Havre, Etretat, and the Alabaster Coast, delivered in person at three offices and online.
• Guided Tours and Experiences (L'Explorateur, Greeters, architecture circuits) Guided tours of heritage sites, museums, and cultural landmarks led by office staff (L'Explorateur) and volunteer Greeters, designed for individual visitors, families, and groups exploring the Le Havre Etretat destination.
• Gift Shop / Boutique Sale of Local Products Retail sale of regional Normandy products and locally themed souvenirs (including items offered by partner Normandie Drive such as teurgoule, madeleines, cider, and beeswax products) at the beach tourist office.
• Transportation Partner Directory and Referral Service Visitor referral service linking tourists to 12 vetted transport operators (Sixt, SCA Radio Taxi, Allo Shuttle, Le Havre VTC, Cars P\u00e9rier, Magnum Normandie, Hangard Autocars, LiA public transit, and others) for car rentals, taxis, VTCs, and coach travel in the Alabaster Coast region.

Quantifiable outcome

• Over 40 registered boats and thousands of visitors expected for Tall Ships Races 2025
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Sail Training InternationalcoreStrategic or Co-development Partner · 4 July 2025International organization behind The Tall Ships Races. Partners with Le Havre to host one of three largest tall ship gatherings in Europe. Event brings over 40 boats from multiple countries.
• Cars PérierminorChannel Partner/ Reseller/ DistributorSubsidiary of Périer Group, a mobility and tourism player and leading private carrier in Normandy with a fleet of 205 recent comfortable vehicles. Provides coach transportation services.
• SixtminorChannel Partner/ Reseller/ DistributorInternational car rental company with location in Le Havre (87 quai de Southampton). Provides vehicle rental services for tourists.
• SCA Radio Taxi Le HavreminorChannel Partner/ Reseller/ DistributorLocal taxi service offering personalized transport to individuals and businesses, assistance services for people with reduced mobility.
• Magnum NormandieminorChannel Partner/ Reseller/ DistributorCoach company based in Gonfreville-l'Orcher with locations in Deauville and Paris region. Fleet of recent and comfortable vehicles.
• LiAcoreChannel Partner/ Reseller/ DistributorPublic transport network of Le Havre Seine Métropole urban community. Comprises 23 regular lines including 2 tramway lines, providing essential visitor transportation.
• Hangard AutocarsminorChannel Partner/ Reseller/ DistributorFamily-owned and independent company specializing in coach rental with drivers, operating for nearly 100 years.
• VTC Allo ShuttleminorChannel Partner/ Reseller/ DistributorPassenger transport company in Le Havre offering VIP Mercedes V class, Volkswagen Caravelle for groups, airport transfers.
• Le Havre VTCminorChannel Partner/ Reseller/ DistributorPrivate driver service offering pick-up, station and airport transfers, tourist circuits with fixed prices.
• SARL Les Taxis des Hautes FalaisesminorChannel Partner/ Reseller/ DistributorTaxi company with 2 vehicles (2 breaks and 1 minivan), transport of small parcels, station and airport transfers.
• IM Drive ComfortminorChannel Partner/ Reseller/ DistributorVTC service with hybrid SUV providing safe and discreet transport services.
• Oniva CarsminorChannel Partner/ Reseller/ DistributorPassenger transport company connecting Paris in 2 hours with up to 7 people. Offers half-day or full-day packages.
• Normandie DriveminorChannel Partner/ Reseller/ DistributorBoutique offering local Normandy products including teurgoule, madeleines, spreads, chocolate, cider, and beeswax products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Office du Tourisme de Paris: Paris je t'aime is the official French Category I tourist office for Paris, providing visitor information, a city pass, ticketing, and guided tours — the most direct functional peer in the French municipal DMO landscape.
• Visit Brussels: Visit Brussels is a European capital-city DMO with a directly comparable offering: trilingual visitor information, a Brussels Card city pass, event promotion, and partner network management.
• Turisme de Barcelona: Turisme de Barcelona is a major European city DMO running visitor information offices, a Barcelona Card city pass, multilingual content, and event-driven destination marketing — a closely analogous operating model.
• Visit Flanders: Visit Flanders is a European regional DMO combining destination marketing, a city/experience card product, trilingual content, and event promotion — a closely analogous DMO operating model at a regional scale.

Regional players

• Comite Regional de Tourisme de Normandie: Normandie Tourisme is the regional DMO covering the same territory at a broader geographic level, with overlapping mandate on destination promotion, event marketing, and partner engagement for Normandy.
• Rouen Normandie Tourisme & Congrès: Rouen's official tourist office operates the same DMO model (visitor info, city pass, guided tours, conventions bureau) in the neighboring Normandy city, competing for the same regional visitor itineraries.
• Office de Tourisme du Mont-Saint-Michel: The Mont-Saint-Michel tourist office is a French Category I DMO in the same regional tourism economy that competes with Le Havre Etretat for the Normandy visitor's itinerary and share of stay.

Broad incumbents

• Atout France: Atout France is France's national tourism development agency and awards body for Qualite Tourisme and Tourisme & Handicap — the certifications Le Havre Etretat Normandie Tourisme holds. It is a structural upstream counterparty rather than a competitor.
• GetYourGuide: GetYourGuide is a global tours and attractions marketplace with significant Le Havre / Normandy inventory, overlapping directly with the office's tour, ticket, and experience distribution role.

Emerging players

• Tiqets: Tiqets is an OTA for attraction tickets and city experiences that competes with the office's ticketing and Pass Tourisme distribution channels for online leisure spend in the same destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lehavreetretat
• YouTubeyoutube.com/user/LeHavreTourisme
• Facebookfacebook.com/lehavreetretattourisme
• LinkedInlinkedin.com/company/lehavreetretat-normandietourisme
• Instagraminstagram.com/lehavre_etretat_tourisme
• Pinterestpinterest.fr/lehavreetretattourisme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Havre Etretat Normandie Tourisme