Muraless Art Hotel

What Muraless Art Hotel does

Muraless Art Hotel is a four-star independent hotel in Castel d'Azzano, south of Verona, operated by MURALESS SRL under parent Velox Group. It positions itself as the first hotel in the world entirely dedicated to street art, built through the renovation of the former Hotel Cristallo. The property offers 94 individually themed rooms decorated by over 50 international street artists across 12 Italian-excellence themes (wine, opera, cinema, motors, art, architecture, design, history, science, food, fashion, music). Notable artistic elements include Mr. Brainwash's first Italian mural on the façade, a hall installation by Agron Hoti, and curated works organized by curator Chiara Canali with Deodato Art gallery and artist Andrea Zamengo (Chill Surrealist). Each room carries a QR code telling its story, and the property hosts rotating art exhibitions such as the October 2024 Human + Robot Painting Project with IIT and the Alter Ego 3 robot.

The business operates five revenue streams: nightly room accommodations (booked direct via Vertical Booking and through the BWH Hotels / WorldHotels Crafted distribution network), F&B at the on-site Tela Centoventidue restaurant and bar (dinner menus from €25, happy hour from €10), meeting and event rentals across three themed rooms accommodating up to 110 guests, and packaged experiential offerings such as the Art & Wine Experience with Montresor winery and the Arte da Vivere ceramic workshop package. Pricing is quote-based and not publicly disclosed beyond F&B price floors. The multilingual website (Italian, English, Spanish, German, French) targets international cultural tourists visiting Verona, Lake Garda, and the Arena di Verona, while the meeting facilities add corporate and MICE exposure.

Distribution combines direct booking, the Vertical Booking engine, and the BWH Hotels WorldHotels Crafted affiliation (announced June 2024), which provides access to a network of 4,300+ properties across 100+ countries. Marketing emphasizes Instagram, press coverage (Sky TG24, Il Sole 24 Ore, Fused Magazine UK, TVR Info Romania), and event-driven engagement. Ownership is concentrated under Velox Group, led by founder Gianmaria Villa, which has stated a multi-year plan to become a top-15 Italian hospitality company with revenue exceeding €100 million by 2030, including geographic expansion into Central and Southern Italy and a training academy in Cairo.

Name

Muraless Art Hotel

Legal name

MURALESS SRL

Website

https://muralessarthotel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Muraless Art Hotel is a four-star independent hotel near Verona, Italy, and the self-described first hotel in the world entirely dedicated to street art, with 94 artist-themed rooms, an on-site restaurant, and meeting facilities, serving cultural tourists, leisure travelers, and corporate event clients.

Ownership category

akta.pro rank

Product category

Boutique Art Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Museums (71211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Themed hotel accommodation
• Street art hospitality
• Hotel meeting venues
• Art experience packages
• Boutique hotel Italy

Headquarters

HQ city

Castel d'Azzano, Veneto

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Accommodations: Revenue from renting 94 themed rooms across various categories (Comfort Double, Superior Double, Twin, Triple, Junior Suite, Accessible rooms). Rooms are bookable through the hotel website and Vertical Booking platform.
2. Food & Beverage (Restaurant & Bar): On-site restaurant (Tela Centoventidue / Graffiti Art Restaurant) and bistrot serving à la carte menus and dinner experiences starting from €25 per person. Happy hour offerings from €10.
3. Meeting & Events Services: Three meeting rooms (Wega Meeting Room, Mr. Brainwash Meeting Room, Agron Hoti Meeting Room) accommodating up to 110 people, with audio-video equipment and tailor-made Food & Beverage services. Revenue from venue rentals and F&B packages.
4. Art & Wine Experience Package: Bundled package offering accommodation in themed room, buffet breakfast, guided tour of Montresor winery with mural Urban Park, 4-wine tasting with local products, and two bottles of branded wine to take home.
5. Art Experience Packages: Arte da Vivere package combining themed accommodation, buffet breakfast, 20% restaurant discount, and a ceramic art workshop at a nearby studio where guests create and keep a unique piece.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Muraless Art Hotel is a four-star hotel in Castel d'Azzano, near Verona, Italy, that operates 94 uniquely themed guest rooms decorated by over 50 international street artists across 12 Italian-excellence themes (wine, opera, cinema, motors, art, architecture, design, history, science, food, fashion, music). The property sells accommodation, on-site dining at Tela Centoventidue / Graffiti Art Restaurant, three meeting rooms (up to 110 people), and curated art-and-wine and ceramic-workshop experience packages.

Product overview

Muraless Art Hotel is a four-star hotel in Castel d'Azzano, Verona, Italy, known as the first hotel in the world entirely dedicated to street art. The hotel features 94 uniquely themed rooms decorated by over 50 international street artists, organized around 12 themes celebrating Italian excellence (wine, opera, cinema, motors, art, architecture, design, history, science, food, fashion, music). The hotel offers meeting facilities with three themed conference rooms accommodating up to 110 people, the Tela Centoventidue restaurant serving Italian cuisine, and experiential packages combining art and wine. Affiliated with BWH Hotels under the WorldHotels Crafted brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Themed Hotel Rooms 94 uniquely themed rooms decorated by 50+ international street artists, each featuring murals celebrating an Italian excellence theme (wine, opera, cinema, motors, art, architecture, design, history, science, food, fashion, music). Room categories include Comfort Double, Superior Double, Twin, Triple, Junior Suite, and Accessible rooms. Targeted at cultural tourists, art enthusiasts, couples, and leisure travelers visiting Verona and Lake Garda.
• Meeting & Events Three themed meeting rooms (Wega, Mr. Brainwash, and Agron Hoti) equipped with audio-video technology, natural light, and tailor-made Food & Beverage services, accommodating up to 110 people. Targeted at corporate clients, associations, and event planners.
• Tela Centoventidue Restaurant (Graffiti Art Restaurant) On-site restaurant and bistrot serving à la carte Italian menus, with dinner menus starting from €25 per person and happy hour from €10. Open to hotel guests and external visitors.
• Art & Wine Experience Package Bundled stay package including a themed room, international buffet breakfast, a guided tour of the Montresor winery with mural Urban Park, a 4-wine tasting with local products, and two bottles of branded wine to take home. Targeted at couples and cultural travelers.
• Arte da Vivere: Soggiorno con Laboratorio Artistico Stay package including a themed room, buffet breakfast, a 20% restaurant discount, and a ceramic art workshop at a nearby studio where guests create and keep a unique piece using the sgraffito technique. Targeted at leisure travelers and art enthusiasts.

Quantifiable outcome

• Over 50 international street artists participated in decorating the hotel
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BWH Hotels / WorldHotels CraftedcoreChannel Partner/ Reseller/ Distributor · 1 June 2024Muraless Art Hotel entered BWH Hotels Italia & Malta under the prestigious WorldHotels Crafted brand, which includes hotels distinguished by art and tailor-made design. BWH Hotels operates in over 100 countries with more than 4,300 properties. This affiliation projects the hotel onto the international stage and provides global distribution, marketing, and reservation network access.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mama Shelter: Design-driven lifestyle hotel brand with bold, artist-influenced interiors and a playful cultural identity. Targets a similar experience-seeking, design-conscious leisure traveler as Muraless.
• The Hoxton: Design-led boutique hotel brand with locally curated art, F&B concepts, and event spaces. Comparable in its mix of accommodation, F&B, meetings, and experience-driven positioning.
• QT Hotels & Resorts: Australian-origin boutique hotel brand famous for quirky, art-filled interiors and themed rooms. Closely aligned with Muraless's design-meets-culture value proposition in the boutique segment.
• citizenM: Compact, design-led hotel brand with art installations and tech-forward rooms in major European cities. Comparable on the design-as-differentiation axis, though citizenM focuses on a tech/affordable-luxury niche rather than art collections.
• 21c Museum Hotels: 21c Museum Hotels is the closest concept analog: multi-property boutique hotels that double as contemporary art museums, with curated rotating exhibitions and themed rooms. Directly comparable as an "art-as-hospitality" category leader.
• 25hours Hotels: Design-led boutique hotel group known for highly themed, story-driven properties (e.g., 25hours Hotel Bikini Berlin). Same design-first boutique positioning and storytelling approach as Muraless, though at multi-city scale.

Regional players

• Hotel Lupaia: Boutique design-led hotel in South Tyrol, Italy, with strong culinary and experiential positioning. Comparable as an Italian-region boutique competitor chasing experience-led cultural tourism.
• Hotel Brunelleschi: Boutique heritage hotel in Florence with art and design-forward interiors and a strong F&B identity. Comparable as an Italian boutique property mixing art/heritage with full-service amenities.

Others

• Wega Hotel Verona: Sister property of Muraless under the Velox Group, located in Verona's historic center. Not a competitor but a directly comparable operating benchmark for the group's hospitality playbook.
• BWH Hotels (WorldHotels Crafted collection): Parent network of Muraless through the WorldHotels Crafted brand. Provides distribution and brand standards benchmarks; not a competitor but defines the soft-brand peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/muraless_art_hotel
• LinkedInlinkedin.com/company/muraless-art-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muraless Art Hotel