Murrays Bay Primary School

What Murrays Bay Primary School does

Murrays Bay Primary School is a state-funded public primary school located at 18 Clematis Ave, Murrays Bay, Auckland, New Zealand, serving students from Year 0 through Year 6 (approximately ages 5–11). The school operates within a Ministry of Education-defined geographic enrollment zone on Auckland's North Shore and is governed by a Board of Trustees under New Zealand's Education Act. Leadership is provided by Principal Mr Hayden Iles, supported by a Deputy Principal-led enrollment team and approximately 22 total staff including dedicated international student, ESOL, and pastoral care roles.

The school's core digital product is the HERO Parent Portal (provided by Linc-ed), a web and mobile platform that delivers real-time student learning posts, school notices, attendance and late-arrival tracking, term calendars, and permission requests to parents. The technology stack is based on Google applications and cloud-based learning platforms, supplemented by a Bring Your Own Device (BYOD) program in which parents purchase devices at 'Cost plus 10%' through a partnership with Noel Leeming. The school runs a dedicated international student program coordinated through the Enroller platform with affiliated agents, with payments processed via Flywire and health insurance arranged through Southern Cross.

Revenue is dominated by Ministry of Education per-pupil operational funding, supplemented by a compulsory $150 Pupil Services Contribution per student (2025/2026), a voluntary $270 per-family School Donation, and international student tuition fees (published separately, billed termly with a minimum one-term / 10-week enrollment). The school supplements its offering with on-site before and after school care operated by Carekids Limited and a broad extracurricular stack delivered through channel partners — Music Hub (guitar), CNSST (Mandarin), Chess Power, Little Cooks, Pform.nz (performing arts), and Bricks4Kidz (LEGO robotics). No revenue figures, funding rounds, or financial statements are publicly disclosed.

Name

Murrays Bay Primary School

Legal name

Murrays Bay Primary School

Website

https://murraysbay.school.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Murrays Bay Primary School is a state-funded public primary school in Auckland, New Zealand, serving Year 0–6 students within a defined North Shore enrollment zone and a supplementary international student program. It delivers curriculum via the HERO parent portal, BYOD devices, and a network of extracurricular partners.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary education
• Government schooling
• Primary school programs
• International student education
• Before after school care

Headquarters

HQ city

Murrays Bay

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Domestic Tuition - Government Funded: Primary education is government-funded through the New Zealand Ministry of Education. Schools receive operational funding based on enrollment and specific programs.
2. Pupil Services Contribution: Compulsory fee of $150.00 per student for 2025/2026 covering educational services and resources.
3. School Donation: Voluntary donation of $270.00 per family for 2025/2026, used alongside Ministry funding for school programs, resources, and activities.
4. International Student Fees: International students pay tuition fees (minimum one term enrollment). Payments processed through Flywire international payment system. Fee schedule published separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Murrays Bay Primary School provides government-funded primary education to students in Years 0–6 (approximately ages 5–11) following the New Zealand Curriculum, structured into junior (Years 0–3) and senior (Years 4–6) school. The school offers a domestic in-zone enrollment program for local families, an international student program (minimum 10-week enrollment) with ESOL and pastoral support, on-site before/after school care through Carekids, and a broad range of extracurricular programs including music, Mandarin, chess, cooking, performing arts, and LEGO robotics. Digital infrastructure includes the HERO Parent Portal and a BYOD technology program.

Product overview

Murrays Bay Primary School operates a digital platform consisting of its official school website and the HERO Parent Portal. The HERO platform is the primary digital tool for parent-school communication, enabling parents to view student learning progress, receive school notices, manage attendance, respond to permission requests, and access school calendars and term dates. The platform is accessible via desktop browser and mobile application (iOS and Android). The school website serves as the public-facing information hub for prospective and current families.

Differentiator

Problem solved

Functional benefit

Brands

• Hero: Parent portal and communication platform for student information, attendance, and school notices

Products and services

• Primary Education Program (Years 0–6) Government-funded primary education program following the New Zealand Curriculum for Years 0–6 (approximately ages 5–11), structured into junior school (Years 0–3) and senior school (Years 4–6). Served to domestic in-zone students on Auckland's North Shore. Includes the BYOD device program using student laptops/tablets and integrates Google applications and cloud-based learning platforms.
• International Student Program Enrollment program for international students requiring a minimum one term (10 weeks) stay, with students living with a parent in New Zealand. Includes ESOL instruction, pastoral care, and cultural integration support. Accommodated in mainstream classes with extra in-class support. Fee details published in separate prospectus; payments processed through Flywire.
• Before & After School Care (Carekids) On-site before and after school care program operated by Carekids Limited within Murrays Bay School grounds, open Monday–Friday. Provides supervised care for students outside of school hours, including late pickups. Contact: Margaret at [email protected] or 021 0582660.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• FlywirecoreTechnology or IntegrationMurrays Bay Primary School has partnered with Flywire to offer secure international payment processing for international student fees. Flywire provides competitive foreign exchange rates, no hidden fees, multilingual customer support, and payment tracking. Students and families can pay from any country in their home currency.
• Carekids LimitedcoreChannel Partner/ Reseller/ DistributorBefore and after school care provider operating on-site within Murrays Bay School grounds. Open Monday-Friday. Contact: Margaret at [email protected] or 021 0582660. Building accessible from school driveway. Terms and conditions apply.
• Noel LeemingminorChannel Partner/ Reseller/ DistributorElectronics retailer offering school device program where parents can purchase devices at 'Cost plus 10%' by stating their child's school enrollment. Typically excludes Apple products.
• Music HubminorChannel Partner/ Reseller/ DistributorMusic education provider offering guitar tuition during school hours. Contact: [email protected]. Group lessons for students interested in learning guitar skills.
• CNSST Cultural Learning CentreminorChannel Partner/ Reseller/ DistributorMandarin language lessons available after school on Monday and Thursday. Cultural advisor Mrs Lina Newton supports Chinese cultural programs. Contact via WeChat: CNSST-NZ-2014.
• Little CooksminorChannel Partner/ Reseller/ DistributorCooking education program running weekly classes where children learn kitchen skills and make sweet and savory foods in a fun group environment. Held on Tuesdays. Website: littlecooks.co.nz
• Chess PowerminorChannel Partner/ Reseller/ DistributorChess education program developing critical thinking, cognitive function and decision-making skills. Website: chesspower.co.nz
• Pform.nzminorChannel Partner/ Reseller/ DistributorPerforming arts program offering acting, dancing and singing classes on Wednesdays. Focus on self-expression and confidence-building through arts. Website: pform.nz/auckland/locations/murrays-bay
• Bricks4KidzminorChannel Partner/ Reseller/ DistributorLEGO robotics STEAM program teaching critical developmental skills through educational robotics. Classes held on Thursdays. Website: bricks4kidz.co.nz/after-school-classes/
• Southern CrossminorChannel Partner/ Reseller/ DistributorRecommended health insurance provider for international students. Southern Cross International Student insurance covers medical treatment costs for the duration of stay. School can arrange health insurance at competitive rates.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Campbells Bay School: Public primary school in the adjacent Campbells Bay suburb on Auckland's North Shore. Geographically nearest peer with virtually identical catchment demographics, governance, and operational scale — directly comparable for parent engagement and extracurricular differentiation.
• Browns Bay School: Public primary school on Auckland's North Shore serving Years 0-6 under the same Ministry of Education framework. Operates in an adjacent suburb with comparable catchment demographics and parent-fee structure, making it the closest direct comparable for in-zone dynamics and operational model.
• Devonport School: Public primary school in Devonport on Auckland's North Shore. Same funding and governance framework, similar cohort sizes and engaged parent community, with overlap on coastal North Shore family demographics.
• Takapuna School: Public primary school in Takapuna on Auckland's North Shore. Operates under the same NZ primary school funding and curriculum framework, serving comparable North Shore family demographics and competing for similar parent profiles.
• Pinehill School: Public primary school in East Auckland serving Years 0-6 under the same Ministry of Education framework. Comparable scale, funding model, and operational structure, though serving a different demographic catchment within Auckland.
• Northcote Primary School: Public primary school on Auckland's North Shore serving Years 0-6 under the Ministry of Education framework. Comparable scale and operating model, useful as a benchmark for North Shore primary school performance and parent engagement practices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/murraysbay.school.nz
• LinkedInlinkedin.com/company/murrays-bay-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murrays Bay Primary School