Takapuna Primary School
Takapuna Primary School is a New Zealand state-funded public primary school in Takapuna, Auckland, established 1879, serving approximately 500-600 students in Years 0-6 with structured literacy, mathematics, Te Ao Māori, arts, and community enrichment programs.
- Company typePrivate
- Founded1879
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Takapuna Primary School does
Takapuna Primary School is a state-funded public primary school located at 23 Auburn Street, Takapuna, Auckland, New Zealand, established in 1879. It serves approximately 500-600 students across Year 0 to Year 6, organized into three learning teams: Kiwi (Years 0-2), Tūī (Years 3-4), and Kererū (Years 5-6). The school delivers a New Zealand Curriculum-aligned program covering structured literacy via the Better Start Literacy Approach (BSLA), mathematics, Te Ao Māori, the arts, health, and enrichment activities including performing arts, sports, STEM, and cultural events.
The school's revenue model is built on Ministry of Education operational grants and teacher salaries, supplemented by voluntary tax-deductible parent donations (NZD $260 per student or $420 per family for 2026) billed through the HERO parent portal. Its technology stack comprises KiwiSchools 4.0 as website CMS, HERO for billing and parent-teacher conferences, Linewize by Qoria for online safety, and Google Workspace for staff/student productivity. A before- and after-school care service is operated through a partnership with Kelly Club, and a three-year mathematics training partnership with Learner First is in progress. The school runs an international students program with ESOL support outside its residential enrollment zone.
Governance rests with a Board of Trustees (chaired by Greg Sandrey) and Principal Devika Tagg, with parent representation through the School Community Group (SCG). An active alumni network is being rebuilt for a 150th reunion planned in 2029. Operational data on enrolment roll, fundraising totals, and grant receipts is not publicly disclosed, limiting the precision of any financial assessment.
Takapuna Primary School firmographics
Firmographics- Name
- Takapuna Primary School
- Legal name
- Takapuna Primary School
- Website
- https://tps.school.nz
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Takapuna Primary School is a New Zealand state-funded public primary school in Takapuna, Auckland, established 1879, serving approximately 500-600 students in Years 0-6 with structured literacy, mathematics, Te Ao Māori, arts, and community enrichment programs.
- Ownership category
- akta.pro rank
Takapuna Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710), Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industries
- Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)
Keywords
Where Takapuna Primary School is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Takapuna Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Ministry of Education Funding: State-funded public school receiving base operational funding from the New Zealand Ministry of Education to cover basic costs including teacher salaries and standard facilities.
- School Donations: Voluntary tax-deductible donations from families. For 2026: $260 per student or $420 per family with two or more students. Approximately one third is reclaimable as tax credit, making actual cost $174 per student. Payments via Hero app or bank transfer with weekly/fortnightly/monthly installment options available.
- Learning Support & Inclusion Fund: Dedicated fund for increasing Teacher Aide hours and specialized resources, accepting donations from families, businesses, and extended family/friends to enhance learning support within classrooms.
- School Community Group Fundraising: SCG-organized fundraising events including discos, pizza days, sushi Fridays, quiz nights, and market days. Proceeds fund enrichment programs, equipment, and school improvements not covered by Ministry funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual student donation 2026 |
| Subscription | Annual | Family donation 2026 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Takapuna Primary School product offering
Product offeringCore offering
Takapuna Primary School provides state-funded primary education for students aged 5-11 across Year 0 to Year 6, organised into three learning teams (Kiwi Years 0-2, Tūī Years 3-4, Kererū Years 5-6). The school delivers a New Zealand Curriculum-aligned programme covering structured literacy (BSLA), mathematics, Te Ao Māori, the arts, and health education, with enrichment offerings in performing arts, sports, EOTC, and STEM. It supplements government operational funding through voluntary tax-deductible family donations and School Community Group fundraising.
Product overview
Takapuna Primary School is a state-funded primary school established in 1879, providing education for students from Year 0 to Year 6. The school operates a three-team structure (Kiwi for Years 0-2, Tūī for Years 3-4, and Kererū for Years 5-6) as its core educational offering. The school provides a comprehensive curriculum including literacy, mathematics, Te Ao Māori, arts, and health education, supplemented by enrichment programs in performing arts, sports, culture, and STEM. Additional services include before and after school care (via Kelly Club), after school enrichment activities, and an international students program with ESOL support. The school communicates with parents through the HERO app portal and publishes newsletters via KiwiSchools 4.0 platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kiwi Team (Year 0-2) Primary Education Junior learning team for students in Years 0-2 providing foundational primary education with age-appropriate New Zealand Curriculum delivery, structured literacy foundations, numeracy, and transition support for new entrants.
- Tūī Team (Year 3-4) Primary Education Middle learning team for students in Years 3-4 building on foundational literacy and numeracy with more complex learning challenges, structured literacy training, team-based inquiry projects, and outdoor education experiences.
- Kererū Team (Year 5-6) Primary Education Senior learning team for students in Years 5-6 preparing for transition to secondary school, with advanced literacy, mathematics innovation programmes, student leadership opportunities, and end-of-year graduation.
- International Students Program Dedicated primary education programme for international students with ESOL support, individualized learning pathways, and cultural exchange opportunities for English language learners from global backgrounds.
- Before & After School Care (Kelly Club Takapuna) OSCAR-approved before and after school care services operated on-site by Kelly Club Takapuna, providing safe 'home away from home' care with educational activities including sports, cooking, arts, and child development programmes, plus holiday programmes.
- After School Enrichment Programme After-school enrichment programmes including competitive sports teams (basketball, netball, cricket, rippa rugby, football), arts, and academic support delivered through external partner clubs.
- Enrichment Lessons (Performing Arts, Sports, Culture, EOTC, STEM) Specialist in-school enrichment programmes covering performing arts, sports, culture, Education Outside the Classroom (EOTC) including Lake Pupuke camps, and STEM activities such as Science in a Van.
Quantifiable outcome
- 100% of teachers trained in Structured Literacy (BSLA) across all year levels from Years 0-6 by 2025-2026
- +4 more outcomes
Companies that use Takapuna Primary School
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Takapuna Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Takapuna Primary School partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Kelly Club TakapunacoreBefore and after school care provider operating from the school premises. OSCAR-approved with trained, police-vetted staff. Provides safe 'home away from home' environment with educational activities including sports, cooking, arts, and child development programs. Holiday programmes available.
- North Harbour BasketballcoreLocal basketball competition organizer hosting Semester 1 and 2 leagues for primary schools. Provides coaching, tournaments, and resources. TPS fields multiple teams (Alley Oops, Wizards, Tigers, Slam Dunks, Stars). Also gifted basketballs for PE and leisure use.
- Netball North HarbourcoreNetball competition organizer for primary schools in the North Harbour region. TPS fields teams including Super Shooters, Tulips, and Sunflowers in various age divisions.
- North Harbour Rugby / Rippa RugbyminorOrganizes Annual Primary School Rippa Rugby festival and touch rugby competitions. TPS participates with Year 3-6 students.
- Auckland TransportminorConducts Bike Ambassador training workshops for TPS students. Offers free Learn to Ride courses for adults and children at the school. Promotes road safety education.
- ASB BankminorDelivers the Get Wi$e Financial Literacy Programme to Kererū and Tūī learners. Covers business enterprise and financial goals education.
- Learner FirstcoreMathematics specialist facilitators providing three-year training program for TPS teachers. School has invested in team days with facilitators for curriculum implementation and quality mathematics practice.
- Ministry of Education (New Zealand)coreGovernment funder providing base operational funding, teacher salaries, and standard facilities. Introduced new curriculum and reporting framework in 2026 requiring school-wide implementation.
- Auckland Council / Out & About AucklandminorFree community program funded by local board providing activities for families in the Takapuna/North Shore area during school holidays.
- Westlake Boys High SchoolminorLocal secondary school whose prefects assist with Year 6 Student Leadership Day activities. Rugby Skills Holiday Camps run by Westlake old boys Jacob and Arlo.
- Takapuna Football ClubminorRuns Tuesday morning training sessions at TPS for TPS students. Hosts Takapuna Tipu Football Tournament for Year 5-6 students.
- Linewize by QoriacoreOnline safety monitoring and safeguarding service for school-managed devices and Google accounts. Provides parent safety hub with Qustodio app integration. Monitors activity and may take screenshots for unsafe behavior detection.
- Takapuna Grammar SchoolminorLocal secondary school where Shore to Shore event participants gather before the run. Annual tradition for TPS community event.
- Teachers' InstituteminorPostgraduate Diploma in Teaching programme offering school-based teacher training opportunities. TPS participates as a placement school for aspiring teachers.
- Bruce Mason CentrecoreLocal theatre venue hosting TPS annual school productions (e.g., 'The Tomorrow Tablet' 2026). School walks students to venue for full-day rehearsals and performances.
- Kevs WoodminorLocal builder who constructed the mud kitchen playground feature for TPS using leavers' donations from 2022 Year 6 families.
- Science in a VanminorScience entertainment company that delivered two engaging science shows for Curiosity in Motion Day exploring push/pull forces and Newton's Laws of Motion.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Takapuna Primary School competitors and assessment
Company assessmentRegional players
- Westlake Boys High School: A state-funded secondary school on Auckland's North Shore whose prefects assist TPS leadership days. Comparable as an established North Shore state school that draws from the same primary feeder schools.
Broad incumbents
- ACG (Academic Colleges Group): A New Zealand private-school operator running multiple campuses (primary through secondary) including ACG Parnell and ACG Strathallan. Comparable as a multi-school operator in the broader Auckland market offering an alternative to TPS for fee-paying international and domestic families.
Direct peers
- Kelly Club (Auckland): OSCAR-approved before- and after-school care provider operating the care program from TPS premises. Comparable as a NZ after-school care provider for primary-aged children delivering fee-based wraparound services to school communities.
- Takapuna Grammar School: A state-funded co-educational secondary school located adjacent to TPS, sharing the Takapuna catchment. Comparable as the natural 'next step' school for TPS Year 6 graduates and as a partner in the Shore to Shore event, with shared family communities.
- Pinehurst School: An independent school in Albany, Auckland, operating across primary and secondary year levels. Comparable as another fee-charging North Shore school competing for the same family demographic with curriculum, sports and performing-arts programs.
- Kristin School: An independent co-educational school on Auckland's North Shore serving primary and secondary students. Directly comparable as a North Shore school competing for the same local families, with similar breadth of academic, cultural and sporting programs.
Others
- SchoolDocs: Policy and compliance platform widely used by New Zealand state primary schools. Comparable as a governance/compliance vendor whose services support the operational backbone of TPS-style schools.
- Linc-Ed (HERO): Provider of the HERO parent portal/app used by TPS for billing, donations, reporting and parent communications. Comparable as a vendor of school-management technology that TPS depends on for its donation and family-engagement workflow.
- KiwiSchools (School-Websites / Webbuilders): CMS provider powering the TPS website (KiwiSchools 4.0). Comparable as the underlying website platform that many NZ primary schools use, defining TPS's public-facing enrollment funnel.
- North Harbour Basketball Association: Regional sports body organising primary-school basketball leagues in which TPS fields five teams. Comparable as the institutional counterparty delivering the competitive sports pathway that underpins TPS's sports differentiation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Takapuna Primary School social profiles
Digital presenceTakapuna Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Takapuna Primary School leadership team
Management profileNumber of profiles
Profiles2 records
Takapuna Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Takapuna Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Takapuna Primary School
What does Takapuna Primary School do?
Takapuna Primary School provides state-funded primary education for students aged 5-11 across Year 0 to Year 6, organised into three learning teams (Kiwi Years 0-2, Tūī Years 3-4, Kererū Years 5-6). The school delivers a New Zealand Curriculum-aligned programme covering structured literacy (BSLA), mathematics, Te Ao Māori, the arts, and health education, with enrichment offerings in performing arts, sports, EOTC, and STEM. It supplements government operational funding through voluntary tax-deductible family donations and School Community Group fundraising.
Is Takapuna Primary School a public or private company?
Takapuna Primary School is a private company. It is classified as state government owned and is currently operating.
When was Takapuna Primary School founded?
Takapuna Primary School was founded in 1879. It employs 11 to 50 people.
Where is Takapuna Primary School based?
Takapuna Primary School is headquartered in Auckland, New Zealand, in the Oceania region.
How does Takapuna Primary School make money?
Four revenue lines are on record. Ministry of Education Funding is the primary driver. The others are school Donations, learning Support & Inclusion Fund and school Community Group Fundraising.
Who are Takapuna Primary School's main competitors?
Westlake Boys High School is listed as a regional player. ACG (Academic Colleges Group) is listed as a broad incumbent. Direct peers are Kelly Club (Auckland), Takapuna Grammar School, Pinehurst School and Kristin School. Others are SchoolDocs, Linc-Ed (HERO), KiwiSchools (School-Websites / Webbuilders) and North Harbour Basketball Association.
Does Takapuna Primary School have an API?
No public API is recorded for Takapuna Primary School.
What industry is Takapuna Primary School in?
Takapuna Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDAJALAD, Literacy & Numeracy Intervention (Reading/Math Support). Its NAICS code is 6111 and its SIC code is 8200.