Murtagh's Topline

What Murtagh's Topline does

Murtagh's Topline (legally "Topline Murtaghs") is a fourth-generation, family-owned Irish hardware and DIY retailer operating since 1887. The company runs two physical stores — its original location in Ashbourne, Co. Meath (established 1957) and a second store in Sandymount, Dublin (opened 2007) — and a dedicated Trade Centre in Ashbourne serving professional trade customers. The assortment spans 5,000+ SKUs across electrical, building supplies, hardware and tools, paint, outdoor living, gardening, household, heating and lighting, cleaning, and gas categories, with authorized dealer relationships for major brands including Dulux, Fleetwood, Bosch, Karcher, Keter, Ninja, Shark, Calor, Waterford Stanley, Dimplex, De Vielle, Sirocco, DC Fix, and Sahara.

The business operates a hybrid retail model combining physical stores with an e-commerce platform built on AB Commerce infrastructure, offering nationwide delivery (free above €299.99, €9.99 below) and Click & Collect. An AI Shop Assistant tool is integrated into the digital storefront. Murtagh's supports the assortment with content-based services such as DIY Training Workshops and curated staff expertise, positioning the brand as an educational resource alongside its transactional offering. The company is private, has 1–10 employees, and discloses no institutional funding.

Name

Murtagh's Topline

Legal name

Topline Murtaghs

Website

https://murtaghs.ie

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

Murtagh's Topline is a fourth-generation, family-owned Irish hardware and DIY retailer with stores in Ashbourne and Sandymount, a dedicated Trade Centre, and an e-commerce platform serving consumers and trade customers across Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of hardware, DIY supplies, garden equipment, heating products, paint, and building materials through physical retail stores and e-commerce platform. Offers over 5,000 products across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Murtagh's Topline is a family-run Irish hardware and DIY retailer operating two physical stores in Ashbourne (Meath) and Sandymount (Dublin), a dedicated Trade Centre, and a nationwide e-commerce platform. The business sells over 5,000 products across categories including hardware & tools, building supplies, paint, gardening, outdoor living, heating & lighting, household, cleaning, and electrical, stocking leading brands such as Dulux, Bosch, Karcher, Calor, De Vielle, and Waterford Stanley.

Product overview

Murtagh's Topline is an Irish-owned hardware and DIY retail store established in 1887, operating as a family-run business across two retail locations in Ashbourne, Co. Meath and Sandymount, Dublin. The company offers over 5,000 products across multiple categories including Electrical, Building Supplies, Hardware & Tools, Paint, Outdoor Living, Gardening, Household, Heating & Lighting, Cleaning, and Gas. The product portfolio includes major brands such as Keter (garden storage), Karcher (cleaning equipment), Ninja and Shark (kitchen and cleaning appliances), Calor (gas and heating fuels), Waterford Stanley (stoves), Dimplex (heating), De Vielle (fireside accessories), Sirocco (fireside products), DC Fix (self-adhesive décor films), and Sahara (BBQs). The company stocks leading paint brands including Dulux and Fleetwood. Recent additions include Homebot as a new brand offering. The business operates both physical retail stores and an e-commerce platform offering nationwide delivery and Click & Collect services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware & Tools Retail category covering hand tools, power tools, screws, fixings, locks, ladders, and general hardware accessories for DIY and trade customers. Available in-store and online.
• Building Supplies Retail category covering doors, flooring, blocks, paving, cement, plastering, plumbing, insulation, roofing, timber, and adhesives for construction and renovation projects.
• Paint Retail paint category covering interior, exterior, masonry, garden, woodcare, spray paints, primers, brushes, rollers, and preparation accessories. Features leading brands Dulux and Fleetwood.
• Gardening Retail gardening category covering plants, pots, garden storage, lawnmowers, garden power tools, hand tools, hoses, composts, feeds, seeds, and landscaping supplies.
• Outdoor Living Retail outdoor living category covering BBQs, garden furniture sets, parasols, garden decor, outdoor lighting, camping equipment, and post boxes.
• Heating & Lighting Retail category covering fireside products, gas, home heating fuel, lighting, solid fuel stoves (Waterford Stanley), electric heaters (Dimplex, De Vielle), and portable heating/cooling solutions.
• Calor Gas Supply Calor LPG gas supply service including propane (outdoor/cold weather) and butane (indoor) cylinder refills, regulators, hoses, and accessories for residential heating, cooking, and BBQ applications.
• Cleaning Equipment & Supplies Retail cleaning category covering pressure washers (Karcher), spot cleaners (Shark), brushes, mops, cleaning products, bathroom supplies, laundry, waste bins, and pest control.
• Household Retail household category covering fixings, electrical accessories, kitchen utensils, storage, water softeners, batteries, safety equipment, rugs, pet care, candles, and home decor.
• Electrical Appliances Retail electrical appliances category covering air fryers, food preparation, kettles, toasters, vacuums, large and small appliances, including Ninja 8-in-1 multi-cookers and portable blenders.
• Dedicated Trade Centre (Ashbourne) Dedicated trade service centre in Ashbourne, Co. Meath serving tradespeople and contractors with professional-grade hardware, bulk purchasing options, and trade-specific support.
• DIY Training Workshops Educational DIY training workshops (Learn2DIY) and staff top tips content to guide customers on home improvement projects.
• Homebot Brand Line Homebot brand product line available in the Murtagh's Topline outdoor living and heating categories, launched in 2024.

Quantifiable outcome

• Voted DIY Store of the Year 2024/25
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CalorcoreChannel Partner/ Reseller/ DistributorCalor provides LPG gas products (Propane and Butane) for sale through Murtaghs stores. Murtaghs stocks Calor gas cylinders, refills, regulators, and accessories. The partnership enables Murtaghs to offer gas supply services including online ordering with in-store collection.
• TrustpilotminorOthersThird-party customer review and rating platform used to gather and display customer feedback on products and services. Used for obtaining customer views and comments.
• DuluxcoreChannel Partner/ Reseller/ DistributorLeading paint brand supplier. Murtaghs stocks Dulux paint products as part of their paint category offering.
• FleetwoodcoreChannel Partner/ Reseller/ DistributorPaint brand supplier. Featured as a key brand in the product portfolio.
• BoschcoreChannel Partner/ Reseller/ DistributorPower tools and hardware brand. Stocked as part of leading brands offering.
• KarchercoreChannel Partner/ Reseller/ DistributorCleaning equipment brand. Featured brand for pressure washers and cleaning products.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Heiton Buckley: Irish builders' merchants and DIY retailer operating multiple branches across Ireland with both trade and consumer offerings. Comparable to Murtagh's in product breadth, Irish market focus, and combined trade/retail positioning.
• Woodie's DIY: Ireland's largest DIY and home improvement retailer, operating multiple stores across the Republic of Ireland and an online platform. Directly comparable to Murtagh's as an Irish multi-channel DIY retailer targeting both consumers and trade customers, though at significantly larger scale.
• Chadwicks: Irish builders' merchants chain operating branches across Ireland serving both trade professionals and DIY consumers. Highly comparable to Murtagh's given its Irish focus, trade centre model, and broad hardware/building supplies offering.
• Screwfix: UK-originated trade and DIY tools retailer with significant Irish presence via dedicated Irish website and branch network. Directly comparable to Murtagh's Trade Centre as a specialist trade-focused hardware retailer serving professionals and serious DIY customers.
• Toolstation: Trade-focused tools and hardware retailer operating in Ireland with both physical branches and online ordering. Comparable to Murtagh's for trade customers seeking professional-grade tools, hardware, and accessories at competitive prices.

Broad incumbents

• B&Q: UK's largest home improvement and DIY retailer with strong Irish online presence. Overlaps with Murtagh's across hardware, paint, garden, and kitchen/bathroom categories, though operates at a vastly larger scale and broader product assortment.
• Homebase: UK home and garden retailer offering DIY, hardware, paint, garden, and home improvement products. Comparable in product categories and consumer DIY focus, though operates much larger physical store footprint and broader online presence.
• Jewson: UK-based builders' merchant chain with Irish operations, offering timber, building materials, and hardware to trade and DIY customers. Comparable to Murtagh's product mix but operates at much larger scale across multiple geographies.
• Wickes: UK home improvement retailer serving both DIY consumers and trade professionals with kitchens, bathrooms, hardware, and building materials. Comparable to Murtagh's dual trade/retail positioning but at materially larger scale.
• Travis Perkins: UK's largest builders' merchant group with extensive Irish operations through subsidiary brands. Comparable to Murtagh's as a trade-focused builders' merchant serving construction professionals, though at vastly larger scale and broader product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murtagh's-topline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murtagh's Topline