Stichting Museumnacht Maastricht

What Stichting Museumnacht Maastricht does

Stichting Museumnacht Maastricht is a Dutch cultural non-profit foundation (ANBI-status) founded in 2016 that organizes an annual single-night cultural event in Maastricht. During the event, 19 cultural institutions — including museums (Maastricht Museum, Natuurhistorisch Museum), contemporary art venues (Bonnefanten, Marres, Bureau Europa), cinema (Lumière), theater (Theater aan het Vrijthof), and music venues (Muziekgieterij) — open simultaneously from 20:00 to 01:00, presenting workshops, exhibitions, performances, music, film, food, and dance. Visitors purchase a single ticket (combi-tickets include an afterparty option at Muziekgieterij from 00:30 to 05:00 for 18+) exclusively via IHaveGotATicket and exchange it for a wristband at designated starting locations, granting access to all venues plus free shuttle buses (Arriva Touring) and a shuttle boat (Rederij Stiphout). Attendance has grown from a few thousand visitors at inception to over 6,500 annually.

The foundation's technology layer is a lightweight mobile app (TMSQR-powered) that enables offline program discovery, personalized route building with favorites, reminders, and interactive navigation. Revenue is generated through a diversified mix: ticket sales, contributions from the 19 participating venues, municipal and provincial subsidies, grants from cultural funds (Elisabeth Strouven Fonds, Stichting FSI, Stichting Kanunnik Salden), and partner contributions (Arriva Touring, Demo Productions, IHaveGotATicket, Maastricht Running Tours). Core operations are outsourced to PEETprojecten, and brand/digital delivery is handled by TD Zuiderlicht, allowing the foundation itself to remain a small governance body with an unpaid five-member board. The 11th edition is scheduled for April 9, 2027, and the foundation operates exclusively within Maastricht, Netherlands.

Name

Stichting Museumnacht Maastricht

Legal name

Stichting Museumnacht Maastricht

Website

https://museumnachtmaastricht.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Museumnacht Maastricht is a Dutch non-profit foundation that organizes an annual single-night cultural event in Maastricht where 19 museums, galleries, and venues open until 1 AM under a unified wristband ticketing system, serving over 6,500 visitors, primarily a broad and young cultural audience.

Ownership category

akta.pro rank

Product category

Cultural Events

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

Keywords

• Cultural event organization
• Museum night festivals
• Nonprofit arts programming
• Citywide cultural events
• Event ticketing services

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales through the exclusive ticketing provider IHaveGotATicket. Combi-tickets include access to the main event and the afterparty.
2. Venue Contributions: Contributions from participating venues (19 cultural institutions) that benefit from increased visitor traffic during the event.
3. Government Subsidies: Funding from municipality, province, and various cultural funds (Elisabeth Strouven Fonds, Stichting FSI, Stichting Kanunnik Salden). The foundation holds ANBI (culturele ANBI-status) status.
4. Partner Contributions: Support from partners including Arriva Touring, Demo Productions, IHaveGotATicket, and Maastricht Running Tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stichting Museumnacht Maastricht organizes the annual Museumnacht Maastricht — a single-night cultural event in which 19 museums, galleries, theaters, and cultural institutions in Maastricht open simultaneously from 20:00 to 01:00, with visitors using one ticket to access all venues via a wristband system. The offering is complemented by an optional 18+ afterparty at Muziekgieterij, free shuttle buses and a shuttle boat between venues, a companion mobile app for program discovery and route planning, and a wristband-based free return-visit benefit at participating institutions valid until May 31.

Product overview

Stichting Museumnacht Maastricht operates as a single unified cultural event product — the annual Museumnacht Maastricht — rather than a platform-plus-modules architecture. The core product is the one-night cultural event featuring 19 venues opening from 20:00-01:00, supported by an optional afterparty add-on (Muziekgieterij 00:30-05:00), a companion mobile app for program discovery and route planning, shuttle transport services (buses and boats), and wristband-based return visit benefits at partner institutions. All offerings are components of the single annual event, not separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Museumnacht Maastricht Annual Cultural Event An annual single-night cultural event in which 19 museums, galleries, theaters, and cultural institutions in Maastricht simultaneously open from 20:00 to 01:00, accessible with one wristband ticket; the 11th edition is scheduled for April 9, 2027.
• Afterparty at Muziekgieterij

Quantifiable outcome

• 6,500+ visitors annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PEETprojectencoreStrategic or Co-development PartnerHandles organization, communications, production, and budget monitoring for Museumnacht Maastricht. Acts as the operational backbone of the event.
• TD ZuiderlichtcoreStrategic or Co-development PartnerProvides visual identity, design, and website services. Responsible for the brand presentation and digital experience of Museumnacht Maastricht.
• Arriva TouringminorGTM or Marketing PartnerTransportation partner providing shuttle bus services for visitors during the event. Enables access to remote venues.
• IHaveGotATicketcoreChannel Partner/ Reseller/ DistributorExclusive official ticketing provider for all tickets. Visitors must purchase through this channel to guarantee ticket validity.
• Maastricht Running ToursminorGTM or Marketing PartnerPartner providing promotional or logistical support for the event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nuit Européenne des Musées: Pan-European museum night organized under French Ministry of Culture leadership. Compares as the broad incumbent/parent concept that the Dutch Museumnacht events localize.
• Museumvereniging: Dutch Museum Association representing museums across the country. Acts as a broad industry umbrella relevant to the same museum/cultural-institution stakeholder ecosystem Museumnacht engages.
• Stichting Open Monumentendag: National foundation organizing the annual Dutch Open Monument Day. Comparable nonprofit cultural-event operator with national scope and multi-venue heritage format.

Direct peers

• Stichting Museumnacht Amsterdam: Direct peer operating the Amsterdam edition of Museumnacht. Uses the same single-night, multi-venue, wristband-based model across cultural institutions in Amsterdam, making it the closest comparable in the Dutch market.
• Stichting Museumnacht Den Haag: Direct peer for The Hague edition. Operates with the same night-time multi-venue cultural concept and similar partnership/stakeholder structure with local museums and venues.
• Stichting Museumnacht Rotterdam: Direct peer running the Rotterdam Museumnacht. Mirrors the same one-night, multi-venue cultural festival format targeting a young, broad audience in a major Dutch city.

Others

• TimeSquare (TMSQR): Provider of the Museumnacht mobile app platform used for program discovery and route planning. Functions as the enabling technology partner and could be a comparable or supplier relationship.
• Stichting Festival van het Christendom: Comparable Dutch Stichting organizing a multi-venue cultural festival model with municipal/provincial subsidies. Useful as a structural nonprofit event-operator comparable, though focused on a different thematic domain.

Regional players

• Visit Maastricht: Regional tourism board for Maastricht. Comparable destination-marketing function in the same city and overlapping audience with Museumnacht's cultural visitors.
• Lange Nacht der Museen Berlin: Regional peer operating the Berlin Museum Night. Comparable single-night, multi-venue cultural experience but serving the German market rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/museumnachtmaastricht
• LinkedInlinkedin.com/company/museumnacht-maastricht
• Instagraminstagram.com/museumnachtmaastricht

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Museumnacht Maastricht