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TMSQR B.V. (TimeSquare) is a Netherlands-based B2B SaaS provider of branded native festival and event applications, founded in 2015 and headquartered in Leiden. The company operates as a subsidiary of Zooma Group, an established Dutch digital agency, and employs a team of 25 developers, designers, and strategists operating from its own facility, De Dorus, in Leiden. Its core offering comprises two deployment models: TMSQR Standalone Apps (fully branded native iOS and Android apps with dedicated App Store presence, priced at €265–€480/month annually) and TMSQR Platform Apps (lower-cost in-app presence within the main TMSQR ecosystem, gaining exposure to hundreds of thousands of existing users). Add-on modules include a CMS, analytics dashboard, API, Conference App, Dual App, Delegates Database, scheduled push messages, TMSQR Embed, and TMSQR Web.

The platform is built on Compose Multiplatform (Kotlin), enabling a single shared codebase for both iOS and Android — a full rebuild completed in July 2026 that replaced the previous separate native implementations. Underlying infrastructure uses Firebase for push notifications and app indexing, with Spotify integration for resident artist discovery and Stager for ticketing and scheduling data. The company is ISO 27001 certified (via Zooma Group) and operates a security-by-design model with no advertising or data-selling business model.

TMSQR's go-to-market is sales-led, targeting festival and event organizers through direct consultation, demos, a structured 6-step onboarding process, industry-conference presence (ESNS, SXSW, Future Of Festivals, c/o pop), and a referral program offering stacking discounts up to 50%. It serves 100+ festival and event clients across 25+ countries including Le Guess Who?, Big Ears, Roadburn, c/o pop, Waves Vienna, Cheltenham Festivals, Qstock, and MENT Ljubljana, spanning music festivals, performing arts, conferences, wellness, cultural, and digital-arts segments.

Name

TimeSquare

Legal name

TMSQR B.V.

Website

https://tmsqr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TMSQR is a Leiden-based B2B SaaS platform that builds branded native iOS and Android apps for festivals and events, serving 100+ organizers across 25+ countries via subscription pricing and a Kotlin/Compose Multiplatform codebase, as a subsidiary of Zooma Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Standalone App Subscriptions: Monthly or yearly subscription for dedicated branded festival apps on iOS and Android App Stores. Three tiers available: Start (€265/mo), Base (€375/mo), and Pro (€480/mo), with user limits of 10K, 50K, and 75K respectively.
2. Platform App Access: Affordable app presence within the main TMSQR platform app, providing instant launch and exposure to existing TMSQR user community.
3. Dual App Add-on: Additional €999/year for creating two interconnected apps (e.g., festival + conference, day + evening programs).
4. TMSQR Network Referral Discounts: Referral program where both referrer and new partner receive 10% discount. Stacking up to 5 referrals = 50% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TMSQR builds white-label native iOS and Android mobile applications for festivals, conferences, and cultural events, sold as recurring subscriptions (Standalone tier from €265/month, Platform App tier for instant launch). The platform includes a CMS for real-time content updates, an analytics dashboard, an API for syncing with organizer websites, push notifications, interactive maps, timetables, and add-on modules for conference networking, dual apps, and web embedding.

Product overview

TMSQR is a festival and event app platform offering two deployment models: Standalone Apps (fully branded native iOS and Android apps with custom branding and dedicated App Store presence, starting at €265/month) and Platform Apps (apps within the main TMSQR platform ecosystem providing instant launch and exposure to existing users). The core offering includes the TMSQR CMS for content management, TMSQR Analytics Dashboard for real-time insights, and TMSQR API for data synchronization. Add-on modules include Conference App functionality with Delegates Database for networking, Dual App for combining festival and conference experiences, Scheduled Push Messages, TMSQR Embed (web integration), TMSQR Web (web version), Promolink, Interactive Map, Timetable, Dynamic Homescreen, and Favorites functionality. All apps are built using Compose Multiplatform (Kotlin) for unified iOS and Android development since July 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• TMSQR Standalone Apps Fully branded native iOS and Android apps for individual festivals, with 100% custom branding, dedicated App Store presence, custom app icons, and expert store management. Starting at €265/month.
• TMSQR Platform App Festival apps launched within the main TMSQR platform app at a lower price point, providing instant launch and free exposure to hundreds of thousands of existing TMSQR app users.
• TMSQR CMS User-friendly content management system allowing organizers to manage app content, send push messages, check statistics, create artists, performances, stages, and info pages.
• TMSQR Analytics Dashboard Real-time analytics dashboard providing insights into app usage, favorite artists tracking, marketing metrics, push notification opt-in rates, and aggregate user behavior for data-driven event decisions.
• Conference App Dedicated conference app module for events combining festivals and conferences, with switch navigation to conference sections focusing on panels, speakers, and schedule management.
• Delegates Database Networking tool for conference attendees to discover other delegates, create professional profiles, browse attendees, make connections, chat, and schedule meetings.
• Dual App Two apps-in-one solution enabling organizers to combine a festival with a conference or daytime fringe program, with a switch button on the homescreen for easy navigation. Priced at €999/year add-on.
• TMSQR Embed Web integration feature allowing organizers to embed timetable and line-up from their app directly into their website for desktop and tablet viewing.
• TMSQR Web Web version of the app's line-up and timetable, allowing organizers to publish their festival schedule to a web-accessible version alongside native apps.
• Promolink Unique promotional link that downloads and opens the TMSQR platform app directly in a specific festival context, serving as a custom 'front door' into the TMSQR platform.
• TMSQR API API integration allowing organizers to connect their website CMS to TMSQR for seamless data synchronization of artists, stages, and program content, preventing duplicate data entry.

Quantifiable outcome

• 75% of festival visitors actively use the TMSQR app during events (e.g., Into the Great Wide Open)
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• SpotifycoreTechnology or IntegrationSpotify integration allows festival apps to embed Spotify playlists on the homescreen, enabling visitors to discover artists and listen to preview content directly within the app.
• FirebasecoreTechnology or IntegrationFirebase provides backend infrastructure services for the TMSQR platform, enabling push notifications, app indexing, and other Firebase-powered features.
• ApplecoreTechnology or IntegrationNative iOS app development and distribution through Apple App Store; iOS app built using native Swift UI techniques.
• Zooma GroupcoreStrategic or Co-development PartnerTMSQR is part of Zooma Group, an established digital agency based in Leiden, The Netherlands. Zooma Group has been building high-quality platforms since 2010, operating from their own coworking building 'De Dorus'. Zooma Group includes Youmie (serving association market) and works for prestigious clients including the European Union, universities, trade unions, and startups.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whova: Whova provides an event app platform with agenda, networking, and engagement features for conferences, festivals, and association events. It is the closest direct competitor to TMSQR in the dedicated event-app-for-organizers category.
• Eventmobi: Eventmobi builds branded native event apps for conferences, trade shows, and festivals with CMS, gamification, and analytics. Direct overlap with TMSQR on event app delivery, customization and B2B sales-led GTM to organizers.
• Pathable: Pathable builds branded event apps and community platforms for conferences and association events. Direct overlap with TMSQR on event app delivery, networking features and organizer-facing CMS.
• Guidebook: Guidebook provides a no-code mobile app builder for events, campuses, and organizations. It is comparable to TMSQR as a self-serve-to-enterprise event app platform with CMS, push notifications, and analytics.
• Hubilo: Hubilo provides virtual, hybrid and in-person event platforms with branded event apps, networking and analytics. Comparable to TMSQR as a SaaS event app platform targeting enterprise event organizers.
• Attendify: Attendify delivers white-label event apps for conferences and trade shows with attendee engagement, networking, and sponsor features. Overlaps directly with TMSQR's conference and festival app offering.
• Swapcard: Swapcard is an event and matchmaking platform with native event apps, AI networking and lead capture. Comparable to TMSQR in delivering event apps to organizers, though broader in registration and matchmaking scope.

Broad incumbents

• Eventbrite: Eventbrite is the largest consumer-facing ticketing and event discovery platform, with adjacent event management tools. While not a direct event app competitor, it competes for festival organizer budgets and stack ownership.
• Bizzabo: Bizzabo is an established event experience platform spanning registration, event apps, and analytics for B2B conferences and summits. It overlaps with TMSQR's event app and analytics but serves a broader enterprise event stack.
• Webex Events (formerly Socio): Webex Events is Cisco's enterprise event app and virtual events platform serving large conferences and corporate events. It competes in the same event-app category as TMSQR but operates at broader enterprise scale and is bundled with Webex collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timesquare_app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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