Escola Música & Negócios (School of Music & Business)

What Escola Música & Negócios (School of Music & Business) does

Escola Música & Negócios is a Rio de Janeiro–based, privately-held music business education institution founded in 2012 by Leo Feijó in partnership with Instituto Gênesis da PUC-Rio. It delivers a portfolio of roughly 11 specialized courses spanning Music Business, A&R, Music Marketing, Career Management, Music Production, Copyright Law, Music Supervision, Streaming Strategy, AI in Music, Audiovisual Synchronization, and Latin American Music Business, plus a postgraduate program (Pós-Graduação em Indústria da Música) launched in partnership with POMAR and Faculdade CAL de Artes Cênicas, and an unpublished editorial book on pianist Marcos Ariel. Programs are delivered in a hybrid EAD (live online) + recorded online format in Portuguese, Spanish, and English, and certifications are issued through Instituto Gênesis da PUC-Rio. The platform is built on WordPress with Hotmart integration for payment and content delivery on selected courses.

The school's primary customer segment is aspiring music industry professionals—musicians, producers, A&R candidates, and industry newcomers seeking practical training unavailable in traditional Brazilian universities. A secondary segment comprises music industry executives, entrepreneurs, and institutional partners (UBC, ABMI, Ecad, Funarte, Ambev, Natura Musical, Oi Futuro, Firjan, municipal and state culture secretariats). GTM is hybrid: direct-to-consumer self-serve enrollment via the website and Hotmart, complemented by a community-led Banco de Talentos (Talent Bank) that connects alumni, artists, faculty, and employers (Universal, Warner, Sony, Spotify, Som Livre, One RPM), plus public events, webinars, and a Spotify podcast.

Revenue is generated primarily through course enrollment fees (with promotional discounts of up to 80%) and professional/corporate training commissioned by cultural institutions and government bodies. The operation is lean, with 7 employees and a single headquarters at Instituto Gênesis (PUC-Rio campus in Gávea, Rio de Janeiro). The school claims 5,000+ certified alumni since inception and self-describes as the leading music business training program in Brazil, though no financial metrics are publicly disclosed.

Name

Escola Música & Negócios (School of Music & Business)

Legal name

Escola Música & Negócios

Website

https://musicaenegocios.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Escola Música & Negócios is a Rio de Janeiro–based music business education school, founded in 2012 with Instituto Gênesis da PUC-Rio, offering 11+ specialized courses and a postgraduate program to aspiring and active music industry professionals across Latin America.

Ownership category

akta.pro rank

Product category

Music Business Education

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Conservatories & Music Colleges (EDAHAJAC)

Keywords

• Music business education
• Music industry courses
• Online music training
• Music professional certification
• Music industry postgraduate

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Enrollment Fees: Revenue generated from paid enrollment in professional courses, postgraduate programs, and mini-courses covering topics such as Music Business, A&R, Marketing, Copyright Law, AI in Music, Streaming Strategy, and Music Supervision. Courses are priced individually with tiered options and occasional promotional discounts (up to 80% off).
2. Professional Services / Corporate Training: The school offers professional qualification programs that may be sponsored or commissioned by corporate clients and cultural institutions, evidenced by the wide range of institutional clients (Oi Futuro, Natura Musical, Ambev, Firjan, Municipal and State Culture Secretariats, and others) that support or partner with the school's programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Escola Música & Negócios is an online education institution that delivers specialized courses, an 80-hour certificate program, and a postgraduate program focused on the music industry and music business. The school trains musicians, producers, executives, and aspiring professionals in areas such as A&R, music supervision, streaming strategy, marketing, audiovisual synchronization, copyright, and AI in music, with instruction delivered by active industry professionals.

Product overview

Escola Música & Negócios is an educational institution offering a comprehensive portfolio of courses and programs in music business. The flagship offering is the 'Música & Negócios 80 horas' program, a pioneering 360-degree professional qualification. The institution provides specialized courses spanning A&R, artist management, career management, marketing, music business fundamentals, and production. Additional offerings include a postgraduate program (Pós-Graduação) in partnership with POMAR and CAL Faculty, AI-focused mini-courses, streaming strategy programs, copyright law courses, audiovisual synchronization training, and Latin America-focused music business education. The school also publishes educational books and offers a talent bank connecting graduates with the music industry. All programs issue certificates through the Instituto Gênesis da PUC-Rio. The institution operates in three languages (Portuguese, Spanish, English) and primarily delivers content through EAD (live and recorded) and online formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Supervisão Musical e Curadoria no Entretenimento - Módulo 1

Quantifiable outcome

• 5,000+ students certified through the partnership with Instituto Gênesis PUC-Rio
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Instituto Gênesis – PUC-RiocoreStrategic or Co-development PartnerThe school was founded in partnership with Instituto Gênesis at PUC-Rio. All certificates are issued through this institution, which is recognized in the market for its excellence. The school's headquarters are located at the Instituto Gênesis premises in Gávea, Rio de Janeiro. This is the school's most foundational partnership, underpinning its academic credibility and certification authority.
• POMAR – Polo de Música e ArtecoreStrategic or Co-development PartnerPOMAR – Polo de Música e Arte is a co-development partner in the Postgraduate Program in Music Industry (Pós-Graduação em Indústria da Música), launched in partnership with Escola Música & Negócios and Faculdade CAL de Artes Cênicas. This is the first postgraduate program of its kind in Brazil.
• Faculdade CAL de Artes CênicascoreStrategic or Co-development PartnerFaculdade CAL de Artes Cênicas is the academic institution granting the postgraduate degree for the first Postgraduate Program in Music Industry in Brazil, developed in partnership with POMAR and Escola Música & Negócios.
• União Brasileira de Compositores (UBC)majorStrategic or Co-development PartnerUBC is listed as a Useful Link on the school's website and as a 'Realização' (realization/organizational partner). UBC is one of Brazil's major copyright collection societies. The school likely uses UBC's data and expertise for copyright and royalty training content. Faculty member Angela Johansen is Gerente Filial SP da UBC.
• Associação Brasileira da Música Independente (ABMI)majorStrategic or Co-development PartnerABMI is listed as an institutional partner and useful link. ABMI represents Brazil's independent music sector and likely contributes to curriculum development and industry networking for the school.
• Iber-MúsicasminorStrategic or Co-development PartnerIber-Músicas is listed as an institutional partner. This is an international music cooperation program among Iberian-American countries (Spain, Portugal, and Latin American nations) focused on promoting music from the region.
• Fundição ProgressominorStrategic or Co-development PartnerFundição Progresso is a historic cultural venue in Rio de Janeiro and is listed as an institutional partner. The school likely collaborates on events, workshops, or networking within the live music ecosystem.
• Circo VoadorminorStrategic or Co-development PartnerCirco Voador is an iconic open-air music venue in Rio de Janeiro, listed as an institutional partner. Collaboration likely involves live music industry training and venue management insights.
• Ministério da Cultura – MinC / FunartemajorStrategic or Co-development PartnerFunarte (Fundação Nacional das Artes) and the Ministry of Culture are listed as useful links and institutional partners. Leo Feijó's article on the 10 Mandamentos references the Rede Música Brasil initiative led by Funarte/MinC. The school participates in national policy discussions and is aligned with government cultural priorities.
• Secretaria Municipal de Cultura do Rio de JaneirominorStrategic or Co-development PartnerListed as a client (Cultura e Educação category). The municipal culture secretariat supports the school's mission through cultural policy alignment and potential sponsorship of programs.
• FirjanminorStrategic or Co-development PartnerFirjan (Federação das Indústrias do Estado do Rio de Janeiro) is listed as a client. Leo Feijó's article proposes the creation of a Vice-Presidency of the Music Industry at Firjan. Current collaboration likely involves industry research and policy advocacy.
• Universidade Federal de Integração Latino-Americana (UNILA)minorStrategic or Co-development PartnerUNILA is listed as an institutional partner. This federal university in Foz do Iguaçu focuses on Latin American integration, which aligns with the school's Música e Negócios na América Latina course.
• Sindicato dos Músicos do Rio de Janeiro (Sindimusi)minorStrategic or Co-development PartnerSindimusi is listed as an institutional partner, representing professional musicians in Rio de Janeiro. Collaboration likely involves professional development and labor rights education.
• Salvador Capital Afro / Capital AfrominorStrategic or Co-development PartnerListed as an institutional partner, representing cultural initiatives focused on Afro-Brazilian music and culture in Salvador, Bahia — one of Brazil's most important music cities.
• Rio2C (Rio Creative Conference)minorGTM or Marketing PartnerRio2C is listed as an institutional partner. This is a major creative industries conference in Rio de Janeiro. The school likely participates in or sponsors sessions related to the music industry.
• Music Tech BrasilminorStrategic or Co-development PartnerMusic Tech Brasil is listed as an institutional partner, representing the intersection of technology and music in Brazil. This partnership aligns with the school's IA na Música course and broader tech-forward curriculum.
• Monde MusicalminorStrategic or Co-development PartnerListed as an institutional partner. Monde Musical is a Brazilian music retail and distribution company, potentially providing industry insights and product knowledge for music business training.
• Ecad (Escritório Central de Arrecadação e Distribuição)majorStrategic or Co-development PartnerEcad is Brazil's central copyright collection and distribution office and is headquartered in Rio de Janeiro. It is listed as a useful link. The school's copyright law course uses Ecad's systems as a core teaching module. Faculty member Paula Novo is Gerente de Comunicação at Ecad. Leo Feijó's article references Ecad as the central institution of Brazil's copyright ecosystem.
• ICAB / BRAVIminorStrategic or Co-development PartnerICAB and BRAVI are institutional partners in the Música & Audiovisual: Sincronização course. ICAB (Instituto de Comunicação e Arte) and BRAVI (Brazilian audiovisual industry association) collaborate on synchronization licensing education.
• SymplaminorGTM or Marketing PartnerSympla is Brazil's leading event ticketing platform and is used by the school to manage registrations for free events such as the open class with Carlos Albuquerque on Latin American Music Exchange.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAE Institute: Global audio and music education provider with campuses across multiple continents. Comparable to Escola Música & Negócios in offering music business and audio production courses as part of a broader music education portfolio targeting creative professionals.
• UCLA Extension Entertainment Studies: UCLA's continuing education program offering music business and entertainment industry certificates. Comparable to Escola Música & Negócios as a university-affiliated provider of professional music industry education for working professionals.
• Full Sail University: US-based institution offering music business, entertainment business, and recording arts programs. Comparable to Escola Música & Negócios in delivering professional music industry education with industry practitioner faculty and corporate employer connections.
• Middle Tennessee State University Music Business: Home to one of the most recognized music business programs in the United States, located in Nashville. Comparable to Escola Música & Negócios as a higher education music business program with strong industry connections in a major music market.
• Berklee Online: The online education arm of Berklee College of Music, offering music business courses and certificates globally. Comparable to Escola Música & Negócios as a music education provider with a strong industry brand and corporate partnerships serving aspiring music professionals.

Direct peers

• Point Blank Music School: UK-based music production and music business school with global online reach. Comparable to Escola Música & Negócios in offering specialist music business education with industry practitioner-led instruction and high-profile industry partnerships.
• Abbey Road Institute: Music production and audio engineering school with global campuses. Comparable to Escola Música & Negócios in offering specialized music industry training with strong industry brand association and practitioner-led curriculum.
• BIMM University: UK-based music industry education provider offering undergraduate and postgraduate music business programs. Comparable to Escola Música & Negócios as a dedicated music industry education institution with industry-led faculty and employer connections.
• Liverpool Institute for Performing Arts (LIPA): UK-based higher education institution co-founded by Paul McCartney, offering music performance and music industry programs. Comparable to Escola Música & Negócios as a music industry education provider with strong institutional backing and credentialed programs.
• Musicians Institute: Los Angeles-based music college offering music industry, music business, and entertainment industry programs. Comparable to Escola Música & Negócios as a music industry-focused education provider with industry-recognition credentials and certification-backed programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m%C3%BAsica-neg%C3%B3cios-empreendedorismo-e-inova%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Escola Música & Negócios (School of Music & Business)