MUSICDJ®
MUSICDJ® is a Wyoming-incorporated SaaS company operating an all-in-one hospitality platform — music, digital signage, QR menus, jukebox, OTA channel management, and AI content tools — for restaurants, bars, cafés, hotels, and retail venues across the EU, Balkans, and UK.
- Company typePrivate
- Founded2017
- HeadquartersCasper, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MUSICDJ® does
MUSICDJ LLC, operating under the trademark MUSICDJ®, is a Casper, Wyoming-incorporated SaaS company founded in 2017 that operates an all-in-one venue management platform for the hospitality sector. The platform consolidates licensed background music, digital signage, QR-code menu management, jukebox functionality, and AI-powered content generation into a single dashboard, and extends through the STAY module into hotels and short-term rentals with pre-built integrations to nine major OTAs (Booking.com, Airbnb, Expedia, Google Hotels, Vrbo, Agoda, Trip.com, HRS, Check24). The stack is complemented by the MUSICDJ PlayBox on-premise hardware appliance and the PayPlay transactional jukebox product layer.
The platform serves restaurants, bars, cafés, hotels, gyms, and retail venues — primarily across the EU and Balkans with stated UK presence — and supports 11 languages across hundreds of venues. AI capabilities include AI-generated audio jingles, AI-generated signage visuals, AI menu creation and translation, and the ARIA voice assistant / AI Guest Concierge; the platform is GDPR-compliant. Distribution is executed through authorized regional partners including MONTORA PLUS, ALGOTECH, and F&B Consulting.
The business model combines per-zone SaaS subscriptions, proprietary hardware sales (PlayBox), and transaction-based revenue from the PayPlay jukebox layer. The company is bootstrapped with no disclosed external funding and operates with approximately 17 employees. The customer base spans SMB venues and enterprise accounts including BYD, Nespresso, OTP Bank, Intesa, Zijin Hotel Belgrade, Karizma Hotels, Belgrade Waterfront, Gorski Hotel, and Expo Dubai. Revenue and ARR have not been publicly disclosed.
MUSICDJ® firmographics
Firmographics- Name
- MUSICDJ®
- Legal name
- MUSICDJ LLC
- Website
- https://musicdj.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MUSICDJ® is a Wyoming-incorporated SaaS company operating an all-in-one hospitality platform — music, digital signage, QR menus, jukebox, OTA channel management, and AI content tools — for restaurants, bars, cafés, hotels, and retail venues across the EU, Balkans, and UK.
- Ownership category
- akta.pro rank
MUSICDJ® industry classification
Industry- Product category
- Venue Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Sound Recording Industries (5122)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC), Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)
Keywords
Where MUSICDJ® is headquartered
LocationHeadquarters
- HQ city
- Casper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MUSICDJ® business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Zone Platform Subscription: Monthly or annual subscription per zone (each independent audio/visual stream). Plans range from free Web Player tier to paid tiers bundling music, signage, QR menu, jukebox, AI tools, and IPTV. One dashboard, one bill across all modules.
- MUSICDJ PlayBox Hardware: Optional one-time hardware purchase adding offline playback, remote monitoring, and silent auto-updates. Sold as an add-on to the software subscription.
- PayPlay Transaction Revenue: Guests pay to fast-track song requests via PayPlay jukebox. Revenue is retained by the venue operator (the service fee or revenue-share model is not detailed).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Web Player — no cost, browser-only, music-focused |
| Subscription | Monthly | Paid per-zone plans — all modules included |
| One time/ perpetual license | Pay-as-you-go | MUSICDJ PlayBox — optional hardware |
| One time/ perpetual license | Pay-as-you-go | STAY — permanent per-room licence for small hotels |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
MUSICDJ® product offering
Product offeringCore offering
MUSICDJ is a cloud-based venue platform that delivers licensed commercial background music, digital signage, QR digital menus, and a pay-to-play guest jukebox (PayPlay) to hospitality venues from a single Backstage dashboard, with optional AI-generated content (jingles, signage visuals, menus) and IPTV. It targets restaurants, bars, hotels, gyms, retail, and multi-location operators, deploying on existing Android, Windows, or web hardware with optional MUSICDJ PlayBox for offline capability. The STAY vertical adds OTA channel management, IPTV, branded guest app, and 24/7 AI concierge for small hotels and short-term rentals.
Product overview
MUSICDJ is an all-in-one venue platform combining music, digital signage, QR menus, and guest engagement tools under a single subscription. The core platform includes Background Music (licensed business music with day-parting per zone), Digital Signage (menus and AI visuals on screens), Connect (QR digital menu and guest app), PayPlay Jukebox (guest pay-to-play system), IPTV (live TV control), and AI features (jingles, visuals, menu generation, ARIA assistant). Deployment is via Android Player, Windows Player, or Web Player, with remote control from iOS, Android, or Web Remote apps. All management flows through the Backstage dashboard. The STAY vertical targets hotels and rentals with IPTV, branded guest app, AI concierge, and channel manager integration.
Differentiator
Problem solved
Functional benefit
Brands
- Connect: Guest-facing QR digital menu, Google reviews integration, and now-playing information — no app install required for guests.
- PayPlay
- STAY
- ARIA
- Backstage
Products and services
- MUSICDJ Platform All-in-one cloud venue platform combining licensed background music, digital signage, QR menus, and a guest jukebox managed from a single Backstage dashboard for hospitality venues.
- Background Music Licensed commercial background music with day-parted playlists per zone and real-time AI-generated jingles for venues that need legally cleared music.
- Digital Signage Digital signage solution delivering menus, promotions, and AI-generated visuals on venue screens, scheduled per zone and managed from the same dashboard as music.
- Connect (QR Digital Menu & Guest App) QR-based digital menu, Google review prompts, and now-playing display opened via guest browser — no app install required.
- PayPlay Jukebox Guest pay-to-play jukebox embedded in Connect; guests scan QR, request songs from a curated catalog, and can pay to fast-track while revenue is retained by the venue.
- IPTV Live TV delivered over broadband to venue screens, controlled from the mobile remote app instead of a handheld device, replacing legacy cable/satellite.
- AI for Venues Embedded AI module generating audio jingles, signage visuals, menu images, menu copy, and translations, plus the ARIA voice assistant for plain-language venue control.
- MUSICDJ PlayBox Optional hardware device that adds offline playback, remote device monitoring, and silent auto-updates to Android, Windows, or Web players.
- STAY (Hotel & Guesthouse Product) Integrated hotel product combining IPTV, branded guest web app, 24/7 AI concierge with WhatsApp escalation, and a channel manager connecting Booking.com, Airbnb, Expedia, Google Hotels, Vrbo, Agoda, Trip.com, HRS, and Check24; sold under a permanent per-room licence.
Quantifiable outcome
- Setup completes in an afternoon; staff use the system independently
- +3 more outcomes
Companies that use MUSICDJ®
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
MUSICDJ® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature12 records
MUSICDJ® partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MONTORA PLUScoreAuthorized distributor for Serbia and wider EU/Balkans region. Handles local sales, support, and onboarding for channel partners and multi-venue operators.
- ALGOTECHcoreAuthorised reseller covering the Serbian market for MUSICDJ platform sales and support.
- F&B ConsultingminorAuthorised reseller focused on food & beverage hospitality operators — connecting restaurant and bar clients to the MUSICDJ platform.
- Booking.comcoreSTAY channel manager integrates with Booking.com for availability and rate synchronization — part of the STAY product for small hotels and guesthouses.
- AirbnbcoreSTAY channel manager integrates with Airbnb for availability and rate synchronization.
- ExpediacoreSTAY channel manager integrates with Expedia for availability and rate synchronization.
- Google HotelscoreSTAY channel manager integrates with Google Hotels for availability and rate synchronization.
- VrbocoreSTAY channel manager integrates with Vrbo for availability and rate synchronization.
- AgodacoreSTAY channel manager integrates with Agoda for availability and rate synchronization.
- Trip.comcoreSTAY channel manager integrates with Trip.com for availability and rate synchronization.
- HRScoreSTAY channel manager integrates with HRS for availability and rate synchronization.
- Check24coreSTAY channel manager integrates with Check24 for availability and rate synchronization.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MUSICDJ® competitors and assessment
Company assessmentDirect peers
- Rockbot: US-based background music and in-venue media platform serving restaurants, retail, hotels, and fitness chains with social jukebox and digital signage — directly overlapping MUSICDJ's product surface.
- Soundtrack Your Brand: Spotify-backed B2B music streaming platform for restaurants, retail, hotels, and gyms. Direct competitor with similar licensed-background-music positioning and multi-location operator focus.
- Cloud Cover Music: Licensed background music service for businesses with multi-location scheduling and day-parting — comparable feature set to MUSICDJ's background music module.
- Custom Channels: B2B music programming service for retail, hospitality, and healthcare with day-parted curated playlists — directly comparable to MUSICDJ's day-parting and licensed catalog features.
- SoundMachine: B2B music streaming platform for hospitality and retail venues with multi-zone control and licensed catalog. Direct functional overlap with MUSICDJ's core music offering.
- Jukeboxy: Cloud-based background music service for businesses with licensing cleared for commercial use. Comparable SMB-targeting B2B music streaming model.
- Imagesound: UK/EU-based background music and in-venue media provider serving hospitality and retail. Closely comparable to MUSICDJ's geographic and product positioning.
Broad incumbents
- Stingray Digital: Canadian music and media company offering commercial streaming, digital signage, and in-store media to global brands — broader portfolio, overlapping B2B music and signage modules.
- Mood Media: Global incumbent in in-store music, digital signage, and customer experience media for retail and hospitality. Much larger and broader portfolio; competes with MUSICDJ for multi-location enterprise accounts.
Emerging players
- Loop Media: Streaming TV and signage network for businesses including restaurants, bars, and retail — competes specifically with MUSICDJ's IPTV and digital signage modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MUSICDJ® social profiles
Digital presenceMUSICDJ® compliance and trust
Trust signalCompliance1 record
MUSICDJ® financial estimates
Financial estimateRevenue estimate
Valuation estimate
MUSICDJ® leadership team
Management profileNumber of profiles
MUSICDJ® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MUSICDJ® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MUSICDJ®
What does MUSICDJ® do?
MUSICDJ is a cloud-based venue platform that delivers licensed commercial background music, digital signage, QR digital menus, and a pay-to-play guest jukebox (PayPlay) to hospitality venues from a single Backstage dashboard, with optional AI-generated content (jingles, signage visuals, menus) and IPTV. It targets restaurants, bars, hotels, gyms, retail, and multi-location operators, deploying on existing Android, Windows, or web hardware with optional MUSICDJ PlayBox for offline capability. The STAY vertical adds OTA channel management, IPTV, branded guest app, and 24/7 AI concierge for small hotels and short-term rentals.
Is MUSICDJ® a public or private company?
MUSICDJ® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MUSICDJ® founded?
MUSICDJ® was founded in 2017. It employs 11 to 50 people.
Where is MUSICDJ® based?
MUSICDJ® is headquartered in Casper, United States, in the North America region.
How does MUSICDJ® make money?
Three revenue lines are on record. Per-Zone Platform Subscription is the primary driver. The others are MUSICDJ PlayBox Hardware and payPlay Transaction Revenue.
Who are MUSICDJ®'s main competitors?
Direct peers on record are Rockbot, Soundtrack Your Brand, Cloud Cover Music, Custom Channels, SoundMachine, Jukeboxy and Imagesound. Broad incumbents are Stingray Digital and Mood Media. Loop Media is listed as an emerging player.
Does MUSICDJ® have an API?
No public API is recorded for MUSICDJ®.
What industry is MUSICDJ® in?
MUSICDJ®'s product category is Venue Management Software. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 51621 and its SIC code is 7370.