What Messe- und Veranstaltungsgesellschaft Magdeburg does

Messe- und Veranstaltungsgesellschaft Magdeburg GmbH (MVGM) is a municipal German limited liability company (GmbH) owned by the city of Magdeburg and registered at Amtsgericht Stendal (HRB 110085). The company operates 11 event venues in Magdeburg, Sachsen-Anhalt, including the GETEC-Arena (largest multi-purpose hall in Saxony-Anhalt), Avnet Arena (30,000 seats), AMO Kulturhaus, Johanniskirche, Hyparschale, Messe Magdeburg (three halls with outdoor areas), Elbauenpark with Jahrtausendturm, Seebühne, MDCC-Parkbühne, and Albinmüller-Turm. It produces more than 500 trade fair, sports, cultural, and TV events as well as congresses and conferences annually, attracting approximately one million visitors. Core infrastructure includes the GETEC-Arena rigging system with a 120-ton maximum load capacity and approximately 500 meters of truss, supported by in-house technical staff using digital planning and static calculations.

MVGM generates revenue through two primary streams: B2B venue rental to corporate event organizers, associations, and producers (handled by a dedicated sales team of Marcus Kropp and Christian Cohn), and B2C ticket sales for its own productions via the shop.mvgm.de online storefront, with ticket prices ranging from €2 (reduced admission for Panoramanacht at Johanniskirche) to €11.50 (adult tickets for the AMO-Weihnachtsmärchen). Additional channels include the Magdeburg Ticket reseller and direct marketing via newsletters (MVGM Businessnews, MVGM Eventhighlights) and an active social media presence across X, Facebook, Instagram, LinkedIn, YouTube, and XING. The company is governed by Managing Director Steffen Schüller with Ronni Krug as Chairman of the Supervisory Board, and holds memberships in AUMA, EVVC, and Degefest, the principal German and European venue and congress industry associations. Technology dependencies are entirely third-party: Pipedrive chatbot, Brevo email marketing, and webgo web hosting.

Name

Messe- und Veranstaltungsgesellschaft Magdeburg

Legal name

Messe- und Veranstaltungsgesellschaft Magdeburg GmbH

Website

https://mvgm.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MVGM is a municipal German GmbH operating 11 event venues in Magdeburg, hosting 500+ trade fair, sports, cultural, and congress events annually for ~1 million visitors, serving B2B event organizers via venue rental and B2C consumers via ticket sales.

Ownership category

akta.pro rank

Product category

Event Venue Management and Rental Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Professional & Association Conferences (MPAGAGAB)

Keywords

• Event venue management
• Trade fair organization
• Venue rental services
• Congress hosting
• Cultural event production

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Venue Rental: MVGM rents out its 11 event locations (GETEC-Arena, Avnet Arena, AMO Kulturhaus, Johanniskirche, Hyparschale, Messe Magdeburg with 3 halls, Elbauenpark with Jahrtausendturm, Seebühne, MDCC-Parkbühne, Albinmüller-Turm) to third-party event organizers for exhibitions, galas, conferences, concerts, and sports events. Rental revenue is generated through booking fees for halls, seminar rooms, and outdoor spaces.
2. Own Event Production and Ticket Sales: MVGM produces and co-produces events at its own venues (e.g., Jim Knopf Christmas Märchen in cooperation with Schaubühne Magdeburg e.V., Contaku convention, fishing days). Revenue is generated through ticket sales via shop.mvgm.de at price points of €7.50 (children) to €11.50 (adults) for the Christmas production, and various priced tickets for other events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Messe- und Veranstaltungsgesellschaft Magdeburg GmbH (MVGM) operates and rents out 11 event venues in Magdeburg, Saxony-Anhalt, including the GETEC-Arena, Avnet Arena, AMO Kulturhaus, Johanniskirche, Hyparschale, Messe Magdeburg, Elbauenpark with Jahrtausendturm, Seebühne, MDCC-Parkbühne, and Albinmüller-Turm. The company hosts more than 500 trade fairs, sports, cultural, and TV events as well as congresses and conferences annually, produces its own events, and provides on-site event technology services including rigging with up to 120-ton load capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rental Services Rental of 11 event venues in Magdeburg for trade fairs, exhibitions, banquets, galas, conferences, congresses, concerts, shows, and sports events. Capacities range from approximately 1,000 to 30,000 visitors. Includes on-site technical infrastructure, event technology support, and tailored event services for corporate clients, associations, and event organizers.
• Hyparschale Conference and Exhibition Center The Hyparschale is a modern conference, congress, and exhibition venue and architectural landmark in Magdeburg designed by Ulrich Mütther. After comprehensive renovation including carbon concrete reinforcement technology, it reopened as a modern event center for conferences, congresses, and exhibitions.
• GETEC-Arena Rigging and Event Technology Services Specialized rigging and event technology services offered at the GETEC-Arena, including in-house planning, preparation, and execution with a maximum load capacity of 120 tons and approximately 500 meters of truss systems, supported by digital planning processes and static calculations.
• Own Event Production and Ticketing Production and co-production of cultural events at MVGM venues, including the annual Christmas Märchen (e.g., 'Jim Knopf und Lukas der Lokomotivführer' in 2026 at AMO Kulturhaus in cooperation with Schaubühne Magdeburg e.V.), Contaku convention, fishing days, and Panoramanacht at Johanniskirche. Tickets are sold directly via shop.mvgm.de and through Magdeburg Ticket.

Quantifiable outcome

• 500+ events and 1 million visitors annually across its venue portfolio

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stadtmarketing „Pro Magdeburg" e.V."coreStrategic or Co-development PartnerCity marketing association 'Pro Magdeburg' e.V. works collaboratively with MVGM on promoting Magdeburg as an event and tourism destination, aligning city marketing efforts with MVGM's venue and event activities.
• AUMA - Verband der Deutschen MessewirtschaftcoreStrategic or Co-development PartnerAUMA is the German Trade Fair Association, representing the interests of the German exhibition industry. MVGM's membership provides industry networking, best practices access, and industry influence as the leading event company in Saxony-Anhalt.
• EVVC - Europäischer Verband der Veranstaltungs-Centren e.V.coreStrategic or Co-development PartnerEVVC is the European Association of Event Centres. MVGM's membership connects it with European venue operators and event professionals, providing benchmarking, knowledge sharing, and industry influence.
• Degefest - Verband der Kongress- und SeminarwirtschaftcoreStrategic or Co-development PartnerDegefest is the Association for Congress and Seminar Economics. MVGM's membership supports its congress and conference business through industry best practices, networking, and professional development.
• AOK Sachsen-AnhaltminorStrategic or Co-development PartnerAOK Sachsen-Anhalt collaborates with MVGM on Betriebliches Gesundheitsmanagement (occupational health management) for MVGM employees, providing health programs and workplace wellness initiatives.
• JobRadminorStrategic or Co-development PartnerMVGM participates in the JobRad program, enabling employees to lease bicycles through their employer as part of health and climate protection initiatives. The company leases bikes on behalf of employees from local dealers.
• Schaubühne Magdeburg e.V.coreStrategic or Co-development PartnerSchaubühne Magdeburg e.V. is a co-producer of the annual Christmas production at AMO Kulturhaus. In 2026, they staged 'Jim Knopf und Lukas der Lokomotivführer' as a Christmas Märchen. MVGM provides the venue and logistical support while Schaubühne provides artistic direction and performers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Messe Berlin GmbH: Berlin's municipal trade fair and congress operator running multiple halls and venues including CityCube Berlin. Direct peer given shared municipal ownership model, multi-venue strategy, and congress/exhibition focus.
• Hamburg Messe und Congress GmbH: Municipal event venue and congress operator in Hamburg. Directly comparable business model combining trade fair halls, congress facilities, and event venue operations under one municipal GmbH structure.
• Koelnmesse GmbH: Cologne-based trade fair and event organizer operating Koelnmesse's hall complex. Comparable as a municipal GmbH running exhibition halls plus associated event venues, including congress and entertainment programming.
• NürnbergMesse GmbH: Nuremberg's trade fair and congress operator. Directly comparable mid-sized German municipal GmbH combining exhibition halls with congress and event venues serving regional and national clients.
• Leipziger Messe GmbH: Municipal trade fair and event company operating major venues in Leipzig, Saxony. Closely comparable as a German municipal GmbH running multi-venue portfolios for trade fairs, congresses, concerts, and sporting events in the same regional market.
• Messe Dortmund / Westfalenhallen GmbH: Dortmund-based trade fair and event venue operator running Westfalenhallen. Closely comparable mid-sized German municipal venue operator with mixed exhibition, congress, and entertainment programming.

Broad incumbents

• Messe München GmbH: Munich's trade fair and congress operator (e.g., ICM, MOC). Comparable multi-venue, multi-format event operations under municipal ownership, but at substantially larger scale and broader geographic reach than MVGM.
• Messe Düsseldorf GmbH: Major German trade fair organizer operating Düsseldorf's exhibition complex. Comparable trade fair and event venue business model with significantly larger scale and more globally attended flagship shows than MVGM.
• Messe Frankfurt GmbH: One of the world's largest trade fair, congress, and event operators. Comparable venue and trade fair business model but at materially greater scale and with a more international footprint than MVGM's regional portfolio.
• Deutsche Messe AG (Hannover): Hannover-based trade fair and event venue operator running the world's largest industrial fair (HANNOVER MESSE). Comparable exhibition and congress venue operations but at much larger scale and global profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeMvgm
• LinkedInlinkedin.com/company/mvgmde

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe- und Veranstaltungsgesellschaft Magdeburg