MW Restaurant
MW Restaurant is a fine dining establishment in Honolulu, Hawaii, founded in 2013 by chefs Wade Ueoka and Michelle Karr-Ueoka, serving Modern Hawaiian cuisine via a tasting menu, à la carte dinner, lunch take-out, private events, catering, and a sister cafe concept (Artizen by MW).
- Company typePrivate
- Founded2013
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MW Restaurant does
MW Restaurant is a privately held fine dining establishment founded in 2013 by husband-and-wife team Executive Chef Wade Ueoka and Executive Pastry Chef Michelle Karr-Ueoka in Honolulu, Hawaii. The restaurant operates a single location on the second floor of the Velocity Honolulu Building at 888 Kapiolani Boulevard, serving a Modern Hawaiian cuisine that blends local ingredients (Ho Farms tomatoes, Nozawa Farm corn, Mountain View Farms vegetables, Big Glory Bay salmon, Brandt Brand beef) with Asian-Pacific influences and international techniques drawn from the founders' training at The French Laundry, Per Se, and Alan Wong's. The dinner service (Monday-Saturday 5pm-8:30pm) centers on a $160 five-course chef's tasting menu with $45 wine pairing and à la carte mains priced $26-$75, while a lunch take-out window (Tuesday-Friday 11am-2pm) operates at $25-$30 per item.
The business operates multiple revenue streams beyond dine-in: private dining and catering for events, private and corporate parties, wedding festivities, and celebrations; online ordering and gift cards via the SpotOn platform; and a sister retail cafe concept called Artizen by MW on the ground floor of the same building, which also serves as the physical entry point for MW Restaurant. Distribution relies on OpenTable for reservations, SpotOn for e-commerce, SpotHopper for digital marketing, and Google Business for local discovery. The company employs 23 people and has no public revenue disclosure, parent company, or institutional funding on record.
A notable adjacent enterprise is the 2020 appointment of Chef Wade Ueoka as Executive Chef of Hawaiian Airlines, where he oversees all in-flight meals and catering — an embedded B2B revenue stream that extends the restaurant's culinary identity beyond the four walls of the Honolulu location. The business is supported by the founders' reputation, including James Beard Award Semi-Finalist recognition for Michelle Karr-Ueoka and national Rising Star Chef recognition for Wade Ueoka.
MW Restaurant firmographics
Firmographics- Name
- MW Restaurant
- Legal name
- MW Restaurant
- Website
- https://mwrestaurant.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MW Restaurant is a fine dining establishment in Honolulu, Hawaii, founded in 2013 by chefs Wade Ueoka and Michelle Karr-Ueoka, serving Modern Hawaiian cuisine via a tasting menu, à la carte dinner, lunch take-out, private events, catering, and a sister cafe concept (Artizen by MW).
- Ownership category
- akta.pro rank
MW Restaurant industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where MW Restaurant is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MW Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-In Restaurant Service: Full-service fine dining with dinner service Monday-Saturday 5pm-8:30pm. Menu features appetizers ($18-$27), main courses ($26-$75), and desserts ($16-$17). Also offers prix fixe tasting menu experience.
- Lunch Take-Out: Take-out only lunch service Tuesday-Friday 11am-2pm featuring items like Mochi Crusted Kona Kanpachi ($30), Miso Honey Glazed Butterfish ($30), and Mochi Crusted Mrs. Cheng's Tofu ($25).
- Catering Services: Full catering services for birthday parties, holiday parties, corporate events, wedding festivities and other occasions.
- Private Dining Events: Event spaces available for groups of various sizes for private dining experiences, including birthday parties, office functions, and special occasions.
- Retail Store (Artizen by MW): Ground floor retail cafe operating Monday-Saturday 10:30am-7pm featuring coffee, casual fare, and retail items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Chef's Tasting Menu |
| Unit Pricing | Pay-as-you-go | Dinner Menu - Starters |
| Unit Pricing | Pay-as-you-go | Dinner Menu - Mains |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Lunch Take-Out Menu |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
MW Restaurant product offering
Product offeringCore offering
MW Restaurant is a fine dining establishment in Honolulu, Hawaii, offering modern Hawaiian cuisine that blends local ingredients with international and Asian-Pacific culinary techniques. The restaurant operates dinner service Monday-Saturday with an à la carte menu and a five-course Chef's Tasting Menu, complemented by a lunch take-out service, full catering for private events, and private dining rooms.
Product overview
MW Restaurant operates as a fine dining establishment offering a unified dining experience with integrated services. The core product is the main restaurant (MW Restaurant) located on the second floor of the Velocity Honolulu Building, complemented by its sister cafe concept (Artizen by MW) on the ground floor. The restaurant extends its offerings through private dining spaces for events, catering services for off-site occasions, and an online ordering platform for takeout. A retail merchandise line (MW Retail) and gift card program round out the service portfolio. The dining concept emphasizes Hawaii's multicultural culinary heritage with locally-sourced ingredients and Asian-fusion inspired American cuisine.
Differentiator
Problem solved
Functional benefit
Brands
- Artizen by MW: A sister restaurant located on the ground floor of the Velocity Honolulu Building, serving as the entry point to MW Restaurant on the 2nd floor.
Products and services
- MW Restaurant Fine Dining Fine dining American restaurant located on the second floor of the Velocity Honolulu Building, serving dinner Monday through Saturday with an à la carte menu and five-course Chef's Tasting Menu featuring modern Hawaiian cuisine with locally sourced ingredients and Asian-Pacific influences.
- Artizen by MW Sister cafe and retail concept on the ground floor of the Velocity Honolulu Building, operating Monday through Saturday 10:30am-7pm, serving coffee, casual fare, and retail items, and providing the entrance point to MW Restaurant on the second floor.
- Private Dining and Events Private event spaces available for groups of various sizes hosting birthday parties, office functions, corporate events, and special occasions, with customizable menus and dedicated event coordination.
- Catering Services Off-premise catering packages for birthday parties, holiday parties, corporate events, wedding festivities, and other occasions of various sizes with customizable menu options.
- Online Ordering and Lunch Take-Out Direct online food ordering system via the SpotOn platform for lunch take-out service Tuesday through Friday 11am-2pm, featuring items like Mochi Crusted Kona Kanpachi, Miso Honey Glazed Butterfish, and Mrs. Cheng's Tofu.
- MW Restaurant Gift Cards Digital and physical gift cards sold through the SpotOn eGift Cards platform, allowing customers to give the MW Restaurant dining experience as a gift.
Quantifiable outcome
- Strong positive reviews on Google with customers describing it as 'best restaurant we dined at while in Oahu'
- +1 more outcomes
Companies that use MW Restaurant
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MW Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
MW Restaurant partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- OpenTablecoreOpenTable provides online reservation system integration allowing customers to book tables directly through the MW Restaurant website. This is essential infrastructure for a fine dining restaurant managing reservations.
- SpotOncoreSpotOn provides online ordering platform for take-out orders and gift cards. MW Restaurant uses SpotOn for both food ordering and retail (Artizen by MW) operations.
- Artizen by MWcoreSister restaurant/café concept located on the ground floor of the same Velocity Honolulu building. Artizen by MW provides street-level access to MW Restaurant (2nd floor) and represents a related but distinct casual dining/retail concept under common ownership.
- Velocity Honolulu BuildingcoreMW Restaurant is located on the 2nd floor of the Velocity Honolulu building at the corner of Ward Avenue and Kapiolani Boulevard. Building management provides valet parking services for restaurant guests.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MW Restaurant competitors and assessment
Company assessmentDirect peers
- Chef Mavro Restaurant: Long-established Honolulu fine dining French-Mediterranean restaurant by Chef George Mavro. Direct comparable in price tier, dinner-only service, single location, and target customer (premium Honolulu diners and visitors).
- Senia: Chef-driven Honolulu fine dining restaurant with tasting menu and à la carte options. Direct comparable on menu format (tasting menu, à la carte), price tier, and chef-led positioning.
- The Pineapple Room by Alan Wong: Alan Wong's more casual sister concept in Honolulu. Directly comparable to the Artizen by MW / MW Restaurant vertical relationship in format (sister casual concept under a fine dining parent) and Hawaii-local positioning.
- 53 by the Sea: Honolulu oceanfront fine dining venue specializing in steaks and seafood with private event space. Comparable in price point, premium positioning, and event/catering revenue mix.
- Alan Wong's Restaurant: Honolulu fine dining institution and a pioneer of Hawaii Regional Cuisine. Direct comparable: both Wade and Michelle Ueoka trained at Alan Wong's before opening MW, and the two compete for the same premium local and tourist diner in Honolulu.
Others
- Per Se: Thomas Keller's New York fine dining flagship where Michelle Karr-Ueoka staged. Indirect comparable as a benchmark fine dining operator and alma mater of MW's pastry chef; not a direct competitor but a stylistic and pricing reference point.
- The French Laundry: Yountville fine dining institution where both Ueokas trained. Indirect comparable as the chef-pedigree anchor behind MW's positioning and a global benchmark for chef-driven tasting-menu pricing.
Broad incumbents
- Roy's Restaurant: Founder-chef Roy Yamaguchi's Hawaii-fusion concept, originally a Honolulu fine dining restaurant that grew into a multi-location chain. Comparable cuisine philosophy (Euro-Asian techniques with Hawaiian ingredients) but operates at materially greater scale.
Regional players
- Nobu Honolulu: International Japanese fine dining brand with a Honolulu location. Comparable in premium price point and Honolulu tourist-and-locals target customer, though backed by a global brand rather than independent.
- Vintage Cave: Former ultra-premium Honolulu chef-driven restaurant with tasting menu and curated wine program. Comparable in Honolulu ultra-premium positioning and Japanese-fine-dining influence, though it has had periods of suspended operations illustrating the volatility of the niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MW Restaurant social profiles
Digital presenceMW Restaurant compliance and trust
Trust signalCompliance1 record
MW Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
MW Restaurant leadership team
Management profileNumber of profiles
Profiles2 records
MW Restaurant subsidiaries and ownership
Company hierarchySubsidiaries1 record
MW Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MW Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MW Restaurant
What does MW Restaurant do?
MW Restaurant is a fine dining establishment in Honolulu, Hawaii, offering modern Hawaiian cuisine that blends local ingredients with international and Asian-Pacific culinary techniques. The restaurant operates dinner service Monday-Saturday with an à la carte menu and a five-course Chef's Tasting Menu, complemented by a lunch take-out service, full catering for private events, and private dining rooms.
Is MW Restaurant a public or private company?
MW Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MW Restaurant founded?
MW Restaurant was founded in 2013. It employs 11 to 50 people.
Where is MW Restaurant based?
MW Restaurant is headquartered in Honolulu, United States, in the North America region.
How does MW Restaurant make money?
Five revenue lines are on record. Dine-In Restaurant Service is the primary driver. The others are lunch Take-Out, catering Services, private Dining Events and retail Store (Artizen by MW).
Who are MW Restaurant's main competitors?
Direct peers on record are Chef Mavro Restaurant, Senia, The Pineapple Room by Alan Wong, 53 by the Sea and Alan Wong's Restaurant. Others are Per Se and The French Laundry. Roy's Restaurant is listed as a broad incumbent. Regional players are Nobu Honolulu and Vintage Cave.
Does MW Restaurant have an API?
No public API is recorded for MW Restaurant.
What industry is MW Restaurant in?
MW Restaurant's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5812.