Velocity Honolulu
Velocity Honolulu is a multi-brand luxury automobile dealership in Honolulu, Hawaii, operating as part of JN Group since 1961. It sells new and pre-owned vehicles across ten luxury brands including Ferrari, Lamborghini, Bentley, and Lotus, serving affluent Hawaii residents and collectors.
- Company typePrivate
- Founded-
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Velocity Honolulu does
Velocity Honolulu is a multi-brand luxury automobile dealership operating as a consolidated destination complex on Chapin Street in Honolulu, Hawaii. The business operates under the Velocity Honolulu brand umbrella, which was formed in 2016 as part of JN Group, a diversified automotive and lifestyle group that has served Hawaii since 1961. Velocity Honolulu represents ten luxury and premium OEM franchises: Audi, Bentley, Ferrari, Genesis, Jaguar, Lamborghini, Land Rover, Lotus, Maserati, and Volvo, organized as separately branded wholly-owned subsidiaries (e.g., Audi Honolulu, Bentley Honolulu, Ferrari of Hawaii, Lamborghini Hawaii).
The company generates revenue through three streams: new vehicle sales (one-time transactions of MSRP-based or market-adjusted luxury vehicles ranging from approximately $37K for a Genesis G70 to over $395K for a Bentley Continental GT Azure), pre-owned vehicle sales (including certified pre-owned programs and limited-production exotics such as Ferraris and Lamborghini Sian), and service and maintenance operations (factory-trained technicians serving all represented brands with a centralized service valet on the second floor of the parking structure). Pricing models are unit-based with publicly listed prices for most new models and 'Call For Price' for highest-value units. Document fees of $250 and delivery fees of $950 are standard add-ons.
The go-to-market motion is enterprise field sales executed through in-person showrooms: customers must visit physical locations for purchases, with no e-commerce capability for complete vehicle transactions. The target customer segment is affluent individuals and luxury vehicle collectors in Hawaii. Distribution is geographically constrained to a single Hawaii market. The complex integrates non-automotive lifestyle tenants (MW Restaurant, Artizen by MW, Hair Honolulu, Mikiaostudio) to create an extended dwell-time destination experience, though automotive sales remain the core revenue driver. Marketing channels center on the main Velocity Honolulu website with brand-specific microsites for SEO capture.
Velocity Honolulu firmographics
Firmographics- Name
- Velocity Honolulu
- Legal name
- Velocity Honolulu
- Website
- https://velocityhonolulu.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velocity Honolulu is a multi-brand luxury automobile dealership in Honolulu, Hawaii, operating as part of JN Group since 1961. It sells new and pre-owned vehicles across ten luxury brands including Ferrari, Lamborghini, Bentley, and Lotus, serving affluent Hawaii residents and collectors.
- Ownership category
- akta.pro rank
Where Velocity Honolulu is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velocity Honolulu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Vehicle Sales: Sales of new luxury and premium vehicles from multiple brands including Audi, Bentley, Ferrari, Genesis, Jaguar, Lamborghini, Land Rover, Lotus, Maserati, and Volvo. Revenue generated through vehicle transactions with MSRP and market-adjusted pricing.
- Used Vehicle Sales: Pre-owned luxury and premium vehicle sales including Ferraris, Lamborghinis, Audis, Mercedes-Benz, BMWs, and other premium brands. Includes certified pre-owned (CPO) vehicles with manufacturer warranties.
- Service and Maintenance: Full-service maintenance and repair departments for all represented brands. Service valet available on second floor of parking structure with pickup from various brand locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New luxury and premium vehicles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Velocity Honolulu product offering
Product offeringCore offering
Velocity Honolulu operates a multi-brand luxury automotive dealership complex in Honolulu, Hawaii, selling new luxury and premium vehicles from ten franchises (Audi, Bentley, Ferrari, Genesis, Jaguar, Lamborghini, Land Rover, Lotus, Maserati, and Volvo) and pre-owned luxury vehicles (including Ferraris, Lamborghinis, Mercedes-Benz, BMWs). It also provides factory-authorized service, maintenance, and repair for all represented brands, with a service valet on the second floor of its parking structure. Sales are conducted exclusively in-person at the showrooms; the company does not offer online vehicle purchasing.
Product overview
Velocity Honolulu is a luxury automobile dealership operating as part of JN Group since 1961. The dealership offers a portfolio of new vehicle sales across eight luxury brands (Audi, Bentley, Genesis, Jaguar, Land Rover, Lotus, Maserati, and Volvo), pre-owned vehicle sales spanning Ferrari, Lamborghini, Mercedes-Benz, BMW, and other premium marques, and comprehensive automotive service and maintenance. The company functions as a multi-brand luxury automotive destination rather than a single-product or platform-based business.
Differentiator
Problem solved
Functional benefit
Products and services
- New Luxury Vehicle Sales
Companies that use Velocity Honolulu
Customer profileSegments1 record
Ideal customer profiles1 record
Velocity Honolulu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Velocity Honolulu partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship, specialty and ancillary.
- JN GroupcoreParent company overseeing Velocity Honolulu and other automotive dealerships in Hawaii. JN Group has been proudly serving Hawaii since 1961, providing the foundation and brand authority for Velocity Honolulu's luxury dealership operations.
- AudiflagshipOfficial Audi dealership (Audi Honolulu) as part of the Velocity Honolulu complex. Phone: (808) 725-2681. Service scheduling available through website.
- BentleyflagshipOfficial Bentley dealership (Bentley Honolulu) representing the British luxury brand. Phone: (808) 593-8888. Specializes in Bentayga SUV and Continental GT.
- FerrariflagshipOfficial Ferrari dealership (Ferrari of Hawaii) offering the full Ferrari lineup including SF90 Stradale, 296 GTB, Roma, and Purosangue. Phone: (808) 593-8888.
- LamborghiniflagshipAuthorized Lamborghini Hawaii dealership as part of the Velocity Honolulu portfolio, offering Urus, Huracan, and Revuelto models.
- GenesiscoreGenesis of Honolulu dealership representing Hyundai's luxury division. Offers GV80, G80, G70, and electrified models.
- JaguarcoreJaguar Honolulu dealership offering F-TYPE sports car and F-PACE SUV. Phone: (808) 725-2766.
- Land RovercoreLand Rover Honolulu dealership offering Range Rover, Discovery, and Defender models. Phone: (808) 457-1063.
- LotusspecialtyLotus of Hawaii dealership offering the Emira sports car and exclusive Lotus ownership experience.
- MaseraticoreMaserati of Hawaii dealership representing the Italian luxury brand with Grecale SUV and other models.
- VolvocoreVolvo Cars Honolulu dealership offering Swedish luxury vehicles including XC90, XC60, S60, and electric EX30, EX90 models. Phone: (808) 482-5165.
- MW RestaurantancillaryFine dining restaurant located on Velocity Honolulu property, providing upscale dining experience for dealership customers.
- Artizen by MWancillaryAdditional dining concept by MW Restaurant group located at Velocity Honolulu complex.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Velocity Honolulu competitors and assessment
Company assessmentBroad incumbents
- Berkshire Hathaway Automotive: Automotive retail subsidiary of Berkshire Hathaway operating a nationwide network of multi-brand franchises including luxury brands; broad incumbent comparable in scale and structure.
- Penske Automotive Group: Public, large-cap multi-brand automotive retailer with a substantial luxury and premium franchise portfolio globally; broader incumbent against which Velocity Honolulu competes for OEM allocations and best practices.
- Sonic Automotive: Public U.S. automotive retailer with significant luxury franchise concentration (BMW, Mercedes-Benz, Land Rover) under its EchoPark and standalone brands; relevant multi-brand luxury comparison.
- Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S., operating100+ franchises including luxury brands; comparable as a large multi-brand luxury peer.
- AutoNation: Largest U.S. auto retailer with nationwide multi-brand luxury and volume franchise stores; comparable as a broad-portfolio incumbent shaping the multi-brand dealership model.
Direct peers
- Galpin Motors: Multi-brand luxury and volume auto dealership group headquartered in Southern California, representing many of the same premium brands (Aston Martin, Jaguar, Land Rover, Volvo, etc.) under one roof.
- Braman Motors: Family-owned multi-brand luxury dealer in Miami representing Bentley, Rolls-Royce, Ferrari, BMW, Porsche, Audi and others; directly comparable as a destination luxury auto group.
- Holman Automotive: Family-owned automotive group operating luxury dealerships (Rolls-Royce, Bentley, Aston Martin, Ferrari, Lamborghini) in select U.S. markets; directly comparable luxury multi-brand operator.
Regional players
- Servco Automotive: Hawaii's largest automotive group and Toyota/Lexus dealer; Velocity Honolulu's principal peer within the same island market, competing for the same affluent Hawaii buyers via different brand portfolios.
- Cutter Auto Group: Hawaii-based multi-brand dealer group (Buick/GMC, Chrysler, Jeep, Dodge, Ram); adjacent Hawaii peer competing for the same island customers with a different (mass-market) brand mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Velocity Honolulu social profiles
Digital presenceVelocity Honolulu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity Honolulu leadership team
Management profileNumber of profiles
Velocity Honolulu subsidiaries and ownership
Company hierarchySubsidiaries10 records
Velocity Honolulu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity Honolulu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity Honolulu
What does Velocity Honolulu do?
Velocity Honolulu operates a multi-brand luxury automotive dealership complex in Honolulu, Hawaii, selling new luxury and premium vehicles from ten franchises (Audi, Bentley, Ferrari, Genesis, Jaguar, Lamborghini, Land Rover, Lotus, Maserati, and Volvo) and pre-owned luxury vehicles (including Ferraris, Lamborghinis, Mercedes-Benz, BMWs). It also provides factory-authorized service, maintenance, and repair for all represented brands, with a service valet on the second floor of its parking structure. Sales are conducted exclusively in-person at the showrooms; the company does not offer online vehicle purchasing.
Is Velocity Honolulu a public or private company?
Velocity Honolulu is a private company. It is classified as corporate owned and is currently operating.
When was Velocity Honolulu founded?
Velocity Honolulu was founded in -1. It employs 11 to 50 people.
Where is Velocity Honolulu based?
Velocity Honolulu is headquartered in Honolulu, United States, in the North America region.
How does Velocity Honolulu make money?
Three revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales and service and Maintenance.
Who are Velocity Honolulu's main competitors?
Broad incumbents on record are Berkshire Hathaway Automotive, Penske Automotive Group, Sonic Automotive, Hendrick Automotive Group and AutoNation. Direct peers are Galpin Motors, Braman Motors and Holman Automotive. Regional players are Servco Automotive and Cutter Auto Group.
Does Velocity Honolulu have an API?
No public API is recorded for Velocity Honolulu.