MXP
MXP (MarineXchange) provides the only fully integrated enterprise software platform built specifically for the cruise industry, serving 60+ cruise brands across 400+ ship installations with PMS, POS, HR, supply chain, and the MXP365 digital guest experience suite.
- Company typePrivate
- Founded-
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MXP does
MXP (legally MarineXchange Software GmbH) is a privately-held Austrian enterprise software vendor founded in 2001 and headquartered in Graz, providing the only fully integrated cruise-specific enterprise platform on the market. The platform centers on two layers: the MXP Enterprise Platform (operational backbone covering Property Management, POS, HR, Supply Chain, Itinerary, Port Cost, Culinary, Spa, and Hotel Maintenance across 15+ unified modules) and MXP365 (cloud-based digital guest experience including mobile app, web portal, iTV, digital signage, self-service kiosks, AI chatbot, chat, and messaging). Underlying the platform is a proprietary, cruise-specific AI stack covering personalized sales recommendations, supply chain forecasting, voice translation, and natural-language booking, co-developed with the Know Center research institute in Graz. MXP serves 60+ cruise brands across 400+ installations globally, including Carnival Cruise Line, NCL, Costa, AIDA, Holland America, Disney Cruise Line, TUI Cruises, Virgin Voyages, Viking, Regent Seven Seas, Silversea, and expedition operators such as Lindblad and Quark, with selected extensions into ship management (V.Ships, Columbia Ship Management) and adjacent verticals (Club Med, Heinemann duty-free). Go-to-market is direct enterprise sales with implementation and project management baked in, supported by major industry events (notably Seatrade Cruise Global), and revenue is generated via subscription-based enterprise software licensing plus implementation and support services. The company maintains offices in Graz and the Philippines, holds regulatory certifications including eu-LISA S2S, GDPR, SOX, HIPAA, ISO 9001, and ILO MLC 2006 alignment, and is preparing for a founder-to-professional CEO transition in 2026.
MXP firmographics
Firmographics- Name
- MXP
- Legal name
- MarineXchange Software GmbH
- Website
- https://mxp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MXP (MarineXchange) provides the only fully integrated enterprise software platform built specifically for the cruise industry, serving 60+ cruise brands across 400+ ship installations with PMS, POS, HR, supply chain, and the MXP365 digital guest experience suite.
- Ownership category
- akta.pro rank
MXP industry classification
Industry- Product category
- Cruise Line Enterprise Software
- NAICS
- Computer Systems Design Services (541512), Support Activities for Water Transportation (4883)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cruise Reservation & Booking Engines (THALADAF)
- akta.pro secondary industry
- Cruise Booking Platforms (THALAFAG)
Keywords
Where MXP is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
MXP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Software Licensing: MXP generates revenue through enterprise software licensing of the MXP Enterprise Platform to cruise lines. Pricing is subscription-based with quotes tailored to number of installations and customization needs. Includes software licenses, implementation services, and ongoing support/maintenance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
MXP product offering
Product offeringCore offering
MXP provides the only fully integrated enterprise software platform specifically designed for the cruise industry. The platform covers cruise ship operations end-to-end, including Property Management (PMS), Point of Sale (POS), HR/Employee Management, Supply Chain, Itinerary and Port Management, Culinary, Spa, and Hotel Maintenance, complemented by the cloud-based MXP365 digital guest journey suite (mobile app, iTV, digital signage, self-service kiosks, AI chatbot, chat, and messaging) for pre-cruise, onboard, and post-cruise experiences.
Product overview
MXP (MarineXchange) provides the only fully integrated enterprise software platform specifically designed for the cruise industry. The platform follows a platform-plus-modules architecture centered on MXP365 (cloud-based digital guest journey) and the core MXP Enterprise Platform (operational backbone). Key modules include: PMS (Property Management System) for guest operations, HR Enterprise for workforce management, POS for sales transactions, Supply Chain Management for procurement, Port Cost/Port Management for financial and operational port coordination, Itinerary Management for route planning, and Culinary/Restaurant/Waiter Order modules for dining operations. Additional modules cover Spa, Hotel Maintenance, MXP Protect (health/safety), and specialized sub-modules for check-in, housekeeping, visitor management, clearance, luggage tracking, and muster procedures. The MXP365 platform layer includes AI chatbot, iTV, digital signage, kiosks, messaging, and chat capabilities. The platform is used by 60+ cruise brands across 400+ installations.
Differentiator
Problem solved
Functional benefit
Brands
- MXP365: Cloud-based web and mobile software delivering end-to-end digital guest experience for cruise lines, including guest app, web portal, iTV, digital signage, self-service kiosks, chat, and AI chatbot.
- MXP Protect
- MXP Enterprise Platform
Products and services
- MXP365
- MXP PMS (Property Management System)
- MXP POS (Point of Sale)
- MXP HR Enterprise (Employee Management)
- MXP Supply Chain Management
- MXP Port Cost Management
- MXP Port Management
- MXP Itinerary Management
- MXP Culinary
- MXP Tour Management
- MXP Restaurant Reservations
- MXP Waiter Order & Meal Count
- MXP Spa
- MXP Hotel Maintenance
- MXP Protect
- MXP Mobile Check-In
- MXP Visitor Management
- MXP Clearance
- MXP365 Guest App
- MXP AI Tour Guide Voice Translation
- MXP365 AI Sales Recommendations
- MXP365 Smart Messaging
- MXP AI Chatbot (Voice-enabled)
Quantifiable outcome
- 100% market share in balanced scorecard evaluations for cruise lines selecting new PMS/POS
- +5 more outcomes
Companies that use MXP
Customer profileNamed customers51 records
Segments5 records
Ideal customer profiles3 records
MXP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature11 records
MXP partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- VikingCloudmajorStrategic partnership to deliver stronger cyber resilience, compliance, and data security for cruise lines worldwide. VikingCloud provides managed security services, endpoint security, network security, penetration testing, cybersecurity assessments, data privacy assessments, and 24/7 cyber defense capabilities. Addresses unique cybersecurity challenges of cruise industry operations including satellite communication, navigation, propulsion, and guest/crew services.
- BytepoetsmajorMXP acquired Bytepoets, a software company specializing in app development. Leverages Bytepoets' expertise for industry-leading interactive Cabin TV (iTV) and enhanced guest mobile app capabilities. Full-featured, cloud-based MXP365 guest application provides seamless digital guest experience with web portal, iOS/Android mobile app, online pre-cruise check-in, iTV, digital signage, self-service kiosk, and AI chatbot.
- Know Center (Graz, Austria)coreCooperation with Know Center, an esteemed research institute in Graz, Austria, to develop AI solutions for cruise industry. Developed sophisticated AI solution for supply chain forecasting that automatically applies different algorithms based on consumption patterns. Awarded AILEVATOR Award 2024 recognizing significant advancements in AI addressing business challenges.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
MXP competitors and assessment
Company assessmentEmerging players
- Toast, Inc. Toast provides POS and restaurant management software for the hospitality industry. While primarily focused on restaurants, its cloud POS capabilities compete with MXP's onboard POS modules in adjacent hospitality markets.
- Cloudbeds: Cloudbeds provides cloud-based PMS and hospitality software, primarily to independent hotels and smaller chains. While not focused on cruise, it represents the kind of cloud-native challenger MXP may encounter as hospitality software modernizes.
- Yanolja Cloud (formerly eZee): Yanolja Cloud is a global hospitality SaaS platform providing PMS, booking engine, and channel manager solutions. It competes with MXP in the broader hospitality software category, particularly in Asia-Pacific markets.
Others
- ABS Nautical Systems: ABS Nautical Systems provides fleet management and maintenance software for commercial and passenger vessels, including some cruise operators. It overlaps with MXP's ship management modules but focuses on maintenance and compliance rather than guest operations.
- RINA (Maritime Software): RINA provides classification services and ship management software to maritime operators, including cruise and commercial shipping. While not a direct PMS competitor, RINA is a peer in cruise/maritime software and vessel data services.
Broad incumbents
- Oracle Hospitality (OPERA Cloud): Oracle's OPERA Cloud PMS serves large hotel chains and select cruise operators, integrating with Oracle financial systems. While broader than MXP, OPERA is one of the most credible alternatives cruise lines evaluate against MXP.
- Infor Hospitality (HMS): Infor HMS is a cloud hospitality platform used by hotel groups and cruise operators. It competes with MXP on PMS, POS, and back-office functionality from a broader enterprise software position.
- Sabre Corporation: Sabre is a major travel technology and distribution platform serving airlines, hotels, and travel agencies. While not cruise-specific, Sabre's GDS and reservation infrastructure overlaps with MXP's cruise reservation systems at the enterprise technology layer.
- Amadeus IT Group: Amadeus provides travel technology platforms across airlines, hotels, and hospitality. Its enterprise reservation and property management capabilities compete at the broader travel/hospitality software layer where MXP operates.
Direct peers
- Shiji Group: Shiji provides enterprise hospitality technology (PMS, POS, guest experience) used by hotels and select cruise operators. It is a direct competitor to MXP's integrated cruise platform, particularly for cruise lines evaluating alternatives to MXP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MXP social profiles
Digital presenceMXP compliance and trust
Trust signalCompliance6 records
MXP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MXP leadership team
Management profileNumber of profiles
Profiles9 records
MXP subsidiaries and ownership
Company hierarchySubsidiaries1 record
MXP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MXP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MXP
What does MXP do?
MXP provides the only fully integrated enterprise software platform specifically designed for the cruise industry. The platform covers cruise ship operations end-to-end, including Property Management (PMS), Point of Sale (POS), HR/Employee Management, Supply Chain, Itinerary and Port Management, Culinary, Spa, and Hotel Maintenance, complemented by the cloud-based MXP365 digital guest journey suite (mobile app, iTV, digital signage, self-service kiosks, AI chatbot, chat, and messaging) for pre-cruise, onboard, and post-cruise experiences.
Is MXP a public or private company?
MXP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MXP founded?
MXP was founded in -1. It employs 11 to 50 people.
Where is MXP based?
MXP is headquartered in Graz, Austria, in the Europe region.
How does MXP make money?
One revenue line is on record: enterprise Software Licensing.
Who are MXP's main competitors?
Emerging players on record are Toast, Inc., Cloudbeds and Yanolja Cloud (formerly eZee). Others are ABS Nautical Systems and RINA (Maritime Software). Broad incumbents are Oracle Hospitality (OPERA Cloud), Infor Hospitality (HMS), Sabre Corporation and Amadeus IT Group. Shiji Group is listed as a direct peer.
Does MXP have an API?
Yes. MXP offers API integration capabilities for cruise line customers. The system provides interfaces for integration with financial systems (Oracle, SAP, Peoplesoft), third-party shipboard systems, cruise line websites, reservations systems, and data warehouses. MXP supports system-to-system (S2S) carrier interface certified for EU EES/ETIAS compliance. Real-time data replication between cloud and ships is mentioned. Pre-cruise bookings integrate via API for restaurant reservations. MXP also offers e-commerce portal functionality for vendor collaboration and port agent communication.
What industry is MXP in?
MXP's product category is Cruise Line Enterprise Software. Its primary akta.pro industry code is THALADAF, Cruise Reservation & Booking Engines, with a secondary code of THALAFAG, Cruise Booking Platforms. Its NAICS code is 541512 and its SIC code is 7373.