What Audi Zentrum Alessandria SPA does

Audi Zentrum Alessandria S.p.A. is an official Audi dealership group operating five showrooms across the Piedmont region of Italy (Alessandria, Asti, Alba, Borgo San Dalmazzo/Cuneo, and Fossano). The group is led by President Dindo Capello, a three-time 24 Hours of Le Mans winner who drove for Audi's factory team for 19 years, and operates as an authorized distributor under Volkswagen Group Italia S.p.A. With over 20 years of operating history, the group was ranked number one in Italy among Audi dealers in 2022 based on customer satisfaction and contract retention metrics. Headcount is reported at 51-100, including 25 certified technicians and 6 bodywork specialists across the service operations.

The company sells the full Audi range — passenger models A1 through A8, SUVs Q2 through Q8, and the electric lineup (Q4 e-tron, Q6 e-tron, Q8 e-tron, e-tron GT) — together with Audi Sport/RS performance variants. Beyond new vehicle sales, it operates the Audi Prima Scelta :plus certified pre-owned program, a Pronta Consegna immediate-delivery inventory, and a dedicated Service Factory in Alessandria that handles used vehicle reconditioning, photography, and cross-European logistics. Service capabilities span official maintenance, ADAS calibration, bodywork repairs with certified electronic templates, tire and brake service, and battery replacement. Corporate fleet customers are served by a dedicated Audi Fleet Specialist team, and EV adoption is supported through partnerships with IONITY (high-power public charging) and Enel X (home charging installations).

Revenue combines one-time vehicle sales with recurring prepaid maintenance plans (Audi Premium Care, Audi Additional Care), subscription-based long-term rental and corporate fleet programs, and fee-based service work. Distribution uses five physical showrooms, an online reservation and purchase platform with home delivery, and corporate field sales. Marketing runs through the myaza.it website, SEO-optimized content, social media, WhatsApp commerce, and motorsport-linked brand positioning via Dindo Capello. Vehicle pricing ranges from approximately €18,900 to €205,313, with standard service work in the €100–€300 range and promotional packages such as the €40 Audi Summer Check.

Name

Audi Zentrum Alessandria SPA

Legal name

Audi Zentrum Alessandria S.p.A.

Website

https://myaza.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Audi Zentrum Alessandria S.p.A. is an official Audi dealership group operating five showrooms across Piedmont, Italy, selling new, certified pre-owned, and performance Audi vehicles alongside official maintenance, bodywork, fleet solutions, and EV charging support.

Ownership category

akta.pro rank

Headquarters

HQ city

Alessandria, Alessandria

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Audi Vehicle Sales: Sales of new Audi vehicles including passenger cars, SUVs, and performance models (RS series). The company sells the full Audi model range from A1 to Q9, including electric vehicles like Q4 e-tron, Q6 e-tron, and e-tron GT.
2. Used and Certified Vehicle Sales: Sales of pre-owned vehicles including the Audi Prima Scelta :plus certified program and Service Factory prepared vehicles sold across Europe.
3. Service and Maintenance: Workshop services including oil changes, tire changes, ADAS calibration, bodywork, accident repairs, brake service, battery replacement, and electronic diagnostics using Audi-approved equipment.
4. Long-term Rental Solutions: Long-term rental programs for Audi vehicles, including electric models, with dedicated support for corporate fleets.
5. Corporate Fleet Solutions: Fleet management and corporate vehicle solutions including dedicated account management and specialized services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Audi Zentrum Alessandria SPA is the official Audi dealer for the Piedmont area, operating five showrooms/service centers across the province. It sells new Audi vehicles, used vehicles, and Audi certified pre-owned (Audi Prima Scelta :plus) vehicles, and delivers authorized maintenance, mechanical repair, bodywork, warranty work, long-term rental (noleggio a lungo termine), and corporate fleet solutions.

Product overview

Audi Zentrum Alessandria SPA is an official Audi dealership group operating five locations across Piedmont, Italy (Alessandria, Asti, Alba, Cuneo/Borgo San Dalmazzo, and Fossano). The company operates as a unified automotive retail and service platform offering new and used Audi vehicle sales, certified pre-owned vehicles under the Audi Prima Scelta :plus program, immediate-delivery vehicles, official Audi maintenance and repair services, bodywork services, long-term leasing, and fleet solutions for businesses. The product portfolio centers on the complete Audi model range including compact cars (A1, A3), sedans (A4, A5, A6, A7, A8), SUVs (Q2, Q3, Q5, Q7, Q8), and electric vehicles (Q4 e-tron, Q6 e-tron, Q8 e-tron, e-tron GT), as well as high-performance Audi Sport/RS models. Supporting services include the myAudi connected app for vehicle management, Audi Connect for in-car connectivity, e-tron charging systems for home and public use, online purchasing with home delivery, and a dedicated Service Factory facility for used vehicle preparation. The company also provides mobility solutions including hybrid and fully electric vehicle options, positioning itself as a full-service automotive partner for retail and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi vehicle sales

Quantifiable outcome

• Number one in Italy among Audi dealerships in 2022 (based on customer satisfaction and contract retention)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and key.

• Confindustria CuneominorGTM or Marketing Partner · 14 April 2023Partnership for corporate mobility events and sustainable mobility discussions. Hosted 'Il futuro sostenibile e il percorso verso il 2035' event at Confindustria Cuneo Sala Michele Ferrero with Dindo Capello and Marco Fossati.
• Volkswagen Group Italia S.p.A.coreStrategic or Co-development PartnerAuthorized distributor of Audi vehicles and related accessories in Italy. Acts as co-controller (contitolare) with Audi Zentrum Alessandria for data related to quotes, purchase proposals, delivery certificates, and work orders.
• IONITYkeyTechnology or IntegrationHigh-power charging (HPC) network operator providing up to 350 kW charging capacity. Over 200 points in Italy and 2,600+ across 23 other European countries along major transport corridors. Essential for Audi electric vehicle owners on long journeys.
• Enel XkeyTechnology or IntegrationHome charging solutions partner offering JuiceBox products and home installation services. Provides Home Check professional assessment of residential electrical systems for EV charging capability evaluation.
• Audi AGcoreStrategic or Co-development PartnerParent manufacturer and brand owner. Provides official dealership authorization, technical training, genuine parts supply, warranty support, and brand standards compliance. Ongoing relationship for new vehicle supply, technical updates, and brand representation.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gruppo Bonaldi: Bergamo-based Italian automotive dealer group with multi-brand showrooms and service operations across Lombardy. Comparable scale, premium-brand focus, and multi-location dealership model, including used-car certified programs and corporate fleet services similar to those of Audi Zentrum Alessandria.
• Autotorino: Italian multi-brand automotive dealer group operating multiple locations across Northern Italy with premium-brand representation (BMW, Mercedes, Audi, Volvo). Directly comparable to Audi Zentrum Alessandria in multi-location premium dealership model, multi-revenue structure (sales, service, fleet), and customer segments.

Broad incumbents

• Audi Italia (Volkswagen Group Italia): National Audi brand operations and the authorized distributor of which Audi Zentrum Alessandria is a subsidiary. Audi Italia sets brand strategy, vehicle allocation, technical standards, and marketing co-investment, governing the broader dealer network in which the subject is a top-ranked participant.
• Porsche Italia: Italian subsidiary of Porsche AG operating its dealer network. Comparable ultra-premium customer base, high-ASP sales mix, and white-glove service expectations; competes for the same high-net-worth buyers in the premium segment, particularly for performance SUVs (Cayenne, Macan) and the new all-electric Macan.
• BMW Italia: Italian operations of BMW Group, operating the brand's national dealer network. Directly comparable premium positioning, customer demographic, and multi-location retail structure; competes for the same premium buyer pool as Audi Zentrum Alessandria, particularly on EVs (iX, i4, i7).
• Mercedes-Benz Italia: Italian subsidiary of Mercedes-Benz operating its national dealer network. Comparable premium positioning, multi-location retail operations, fleet and EQ EV sub-brand that parallels Audi's e-tron franchise — direct competitor for premium and corporate fleet customers in the same Italian regions.

Emerging players

• Brumbrum: Italian online used-car retailer offering direct-to-consumer vehicle sales with home delivery and warranty. Represents digital-first competition to the traditional dealership used-car business; partial overlap with Audi Zentrum Alessandria's Audi Prima Scelta :plus certified pre-owned program.
• Tesla Italy: Direct-sales EV manufacturer with a growing Italian retail and service footprint. Represents an emerging threat to the traditional dealer model with direct-to-consumer pricing, online configuration, and an EV-only lineup that bypasses the franchise intermediary — a structural risk to incumbents like Audi Zentrum Alessandria.

Others

• AutoScout24 Italia: Leading European online automotive marketplace with significant Italian operations. Functions as an indirect competitor and channel partner by aggregating new and used vehicle listings from dealers like Audi Zentrum Alessandria while also enabling private-party transactions that divert some traffic from dealer showrooms.
• CarGurus Italy: Online automotive marketplace operating in Italy, providing vehicle listings, price-transparency tools, and dealer-rating features. Comparable as an adjacent marketplace service that competes for buyer attention and price discovery, complementing dealer digital channels like myaza.it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audi-zentrum-alessandria-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Zentrum Alessandria SPA