diVINE SPA

What diVINE SPA does

diVINE SPA is a privately held boutique luxury day spa operating from a single location at 4077 Tamiami Trail North in downtown Naples, Florida, one block from historic 5th Avenue South. Founded in 2010 and operated under the legal entity MY BODY TLC, LLC, the spa employs approximately 21 staff including licensed massage therapists and a European-trained esthetician with medical spa experience. It delivers a focused menu of massage therapies (Swedish, Therapeutic Deep Tissue, Couples, Foot Reflexology, Vine Therapy, Prenatal) and facial treatments (Signature Wine Diva/Divo, Silk Sensation, Glowing Escape, Anti-Aging, Sun-Damage, Vitamin-C, Anti-Acne, and chemical peels), with 19 facial treatments developed specifically for Florida's UV exposure.

The spa's core differentiator is its proprietary Vine Therapy concept, applying wine-derived, organic, paraben-free skincare products in both massage and facial protocols. Service pricing ranges from $105 for foot reflexology to $285 for a couples retreat, with facials priced between $125 and $198. Revenue is generated across four streams: pay-as-you-go spa services, recurring revenue through the diVINE Club Membership (6- and 12-month subscriptions with a $38 signup fee and $80 early-cancellation penalty), one-time gift certificates sold through a dedicated e-commerce storefront at dvineshop.com, and add-on services such as chemical peels, waxing, eye treatments, LED Light enhancement, and dermaplaning. A 20% service charge is added to all services to cover gratuities.

Go-to-market is direct-to-consumer and location-bound, leveraging the spa's #1 TripAdvisor ranking in Naples, FL, organic social media, email marketing, a referral program, and a partnership with the Divine Naples tourism and lifestyle platform that has operated since January 1, 2019. The customer base is highly diversified across affluent individuals, couples, tourists, snowbirds, professional athletes (PGA, NHL, NFL), celebrities and reality TV personalities, retired CEOs, pregnant women, and health-conscious women. No external funding, M&A activity, or technology partnerships have been disclosed in the available source material.

Name

diVINE SPA

Legal name

MY BODY TLC, LLC

Website

https://mybodytlc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

diVINE SPA is a privately held boutique luxury spa in downtown Naples, Florida, offering massage therapy, vine-therapy, and facial treatments using organic wine-based skincare products to affluent local residents, tourists, athletes, and celebrities.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Health Services (8000)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Swedish Massage (HSALAEAA), Deep Tissue Massage (HSALAEAB), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Massage therapy services
• Facial skincare treatments
• Vine therapy spa
• Day spa services
• Organic skincare spa

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Spa Services: Revenue from massage therapy (Swedish, Deep Tissue, Couples, Reflexology) and facial treatments (Signature Wine Diva, Anti-Aging, Sun-Damage, Vitamin-C, Anti-Acne)
2. Membership Subscriptions (diVINE Club): Monthly membership program providing one 60-minute service per month (Swedish massage, foot reflexology, or classic facial) with discounted rates on additional services and retail products
3. Gift Certificates: Spa gift certificates sold through dvineshop.com with instant download capability
4. Add-on Services: Additional services such as chemical peels, waxing, eye treatments, LED Light enhancement, and dermaplaning offered at additional cost

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

diVINE SPA is a boutique luxury day spa that sells massage therapy (Swedish, deep tissue, couples, foot reflexology, prenatal, vine therapy) and facial treatments (anti-aging, sun-damage, vitamin-C, anti-acne with chemical peel, signature wine-based facials) using organic and natural skincare products, anchored by its proprietary Vine Therapy line made from wine-based antioxidants. Services are delivered by licensed therapists and an esthetician at a single Naples, FL retail location, with gift certificates sold via dvineshop.com and a recurring diVINE CLUB membership program providing monthly services and retail discounts.

Product overview

diVINE SPA is a boutique spa offering massage therapy, facial treatments, and skincare products in Naples, FL. The core product portfolio centers on massage services (Swedish Massage, Therapeutic Deep Tissue Massage, Couples Retreat, Foot Reflexology, Vine Therapy, and Prenatal Massage) and facial treatments (Silk Sensation Facial, Glowing Escape Facial, Signature Wine Diva/Divo Facial, Anti-Aging Facial, Sun-Damage Facial, Vitamin-C Facial, Anti-Acne Facial with Chemical Peel, and various peel treatments). The spa differentiates through its signature Vine Therapy treatments using organic wine-based skincare products. Additional offerings include add-on services (facial waxing, eye rejuvenation, chemical peels), classic massage combination packages, and a diVINE CLUB membership program providing monthly treatments and retail discounts. The spa operates primarily as a service business rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Massage Classic relaxation massage focusing on shallow muscles to increase blood flow and promote muscle relaxation; priced from $110 for a 60-minute session. Sold to individual consumers seeking general relaxation.
• Therapeutic Deep Tissue Massage Deep tissue massage targeting deeper layers of muscle and connective tissue to reduce discomfort and increase freedom of movement; priced from $135 for 60 minutes. For individual consumers with chronic muscle tension.
• Classic Couples Retreat (Couples Vino Oasis Massage) Romantic couples massage experience in a romantically decorated room with rose petals and complimentary refreshments and European dark chocolate; priced from $285. For couples celebrating occasions or seeking shared relaxation.
• Happy Feet Massage (Foot Reflexology) Foot reflexology based on Chinese medicine principles, targeting specific foot areas corresponding to body parts to promote healing and well-being; priced at $105 for 50 minutes. For individual consumers seeking alternative wellness therapy.
• Vine Therapy Massage Signature massage using high-quality anti-aging organic skincare products made from wine; part of diVINE SPA's award-winning proprietary Vine Therapy treatment line. For individual consumers seeking the spa's flagship offering.
• Prenatal Massage Specialized massage for pregnant women addressing muscular tension, stress reduction on weight-bearing joints, and anxiety; follows proper medical protocols and requires doctor release forms for high-risk pregnancies.
• Classic Massage Packages Bundled treatments combining different massage services at discounted rates, including back massage with foot reflexology and combinations of Swedish, deep tissue, and reflexology. For individual consumers seeking value-oriented multi-service experiences.
• Silk Sensation Facial Facial treatment using collagen-rich products with Vitamin A and E, featuring isoflavonia relief serum to stimulate collagen and elastin production for wrinkle reduction; priced at $185. For individual consumers seeking anti-aging skincare.
• Glowing Escape Facial (Pearl and Caviar Ritual) 90-minute signature facial pioneered by Dr. Roland Sacher featuring PCM-Complex (pearl water, caviar, and magnolia) plus mango and kombucha for all skin types; priced at $198. For individual consumers seeking premium anti-aging skincare.
• Signature Wine Diva/Divo Facial Wine anti-aging facial that purifies and exfoliates skin with a double layered mask, soothing massage, essential oils, and aromatherapy for ultimate relaxation. For individual consumers seeking diVINE SPA's signature wine-based facial.
• Anti-Aging Facial Facial treatment using patented protein complex from mallow family seeds and hibiscus to block the aging process and protect against fine lines and wrinkles; priced at $138. For individual consumers seeking anti-aging skincare.
• Sun-Damage Facial 60-minute facial for dehydrated and irritated skin after sun exposure, using aloe face mask and Vitamin B5 serum for tissue repair and skin replenishment; priced at $128. For individual consumers needing Florida UV exposure recovery.
• Vitamin-C Facial Facial using 17% vitamin C mask and strong vitamin C serum to protect against free radicals, firm skin, and provide a radiant appearance; priced from $138 (60-minute session with 90-minute option). For individual consumers seeking antioxidant skincare.
• Anti-Acne Facial with Chemical Peel Acne treatment using chemical peels to revitalize and improve the appearance of acne-damaged skin; requires consultation before treatment; priced at $168. For individual consumers seeking corrective acne skincare.
• Ferulac Facial Peel Professional corrective peel from SkinCeuticals for maintaining and restoring skin health; single 30-minute peel priced from $125, with package options of 3 peels ($350) and 6 peels ($705). For individual consumers seeking professional peel treatments.
• Back Facial Deep-Cleansing Deep cleansing facial treatment for back skin addressing acne and problematic skin conditions; priced at $115. For individual consumers seeking back skincare.
• diVINE CLUB Membership Subscription membership program available in 6-month and 12-month terms; includes one 60-minute service per month (Swedish massage, foot reflexology, or classic facial) plus 10% discount on additional services and retail products over $50. $38 signup fee; $80 early cancellation fee for month-by-month. For individual consumers seeking recurring spa access at discounted rates.
• Spa Gift Certificates Spa gift certificates sold through dvineshop.com with instant download capability, redeemable for massage and facial treatments. For individual gift purchasers and corporate gifting.

Quantifiable outcome

• Ranked #1 SPA in Naples on TripAdvisor
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Divine NaplescoreStrategic or Co-development Partner · 1 January 2019Starting January 1, 2019, diVINE SPA became part of Divine Naples as Divine Naples Spa. Divine Naples is a locally-owned knowledge portal for Southwest Florida covering beaches, restaurants, golf courses, events, and attractions. This partnership integrates wellness and relaxation services into the broader Divine Naples tourism and lifestyle platform.
• Naples Shelter for Abused Women and ChildrenminorOthersdiVINE SPA has partnered with the Naples shelter for abused women and children for over a year to provide free massages and facials for women at the shelter. This community outreach initiative aligns with their commitment to giving back.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massage Heights: Membership-based therapeutic massage and facial franchise. Highly comparable to diVINE SPA's recurring-revenue model and service mix (Swedish, deep tissue, facials) at franchise scale.
• Spa Sydell: Multi-location boutique day spa offering massage, facials, and skincare across Georgia/Alabama. Comparable to diVINE SPA as a boutique day spa with high-end facials and membership programs, though at small multi-unit scale.
• Hand & Stone Massage and Facial Spa: National membership-based spa chain offering Swedish, deep tissue, couples massage and facials. Closely comparable to diVINE SPA's service menu, recurring membership structure, and 'special guests' pricing model.
• Woodhouse Spa: Boutique day-spa chain (40+ U.S. locations) offering massage, facials, and body treatments in a serene boutique environment. Directly comparable to diVINE SPA's premium boutique positioning and treatment menu.
• Massage Envy: Largest U.S. massage and skin-care membership franchise. Directly comparable to diVINE SPA's Swedish, deep tissue, and facial services plus its subscription membership model, though it operates at franchise scale rather than a single boutique.

Emerging players

• The NOW Massage: Fast-growing boutique massage studio chain focused on Swedish and deep tissue services. Comparable to diVINE SPA's massage offerings and minimalist boutique aesthetic, though it has fewer facial/add-on services.

Others

• SkinCeuticals: Professional skincare brand whose Ferulac peel is used by diVINE SPA. Functions as a supplier/ecosystem peer rather than a direct competitor, but is the underlying product engine behind diVINE SPA's chemical-peel offering.
• European Wax Center: National personal-care franchise specializing in waxing and skincare. Adjacent to diVINE SPA's waxing add-on services and personal-care retail, though not a direct massage/facial competitor.

Broad incumbents

• Burke Williams Spa: Established high-end urban day-spa chain in California. Comparable to diVINE SPA's premium positioning and full-service massage/facial offerings, but at a larger urban multi-location footprint.

Regional players

• The Spa at Naples Grande: Resort spa inside the Naples Grande Beach Resort. Comparable to diVINE SPA as a Naples-based full-service spa serving tourists, snowbirds, and affluent clientele, though anchored to a hotel property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/divinespanaples
• LinkedInlinkedin.com/company/my-body-tlc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about diVINE SPA